2022 Media Kit - CONCRETE REPAIR BULLETIN - International Concrete Repair Institute
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CONCRETE REPAIR BULLETIN
2022 Media Kit
WHERE THE PROFESSIONALS
CONTRACTORS • ENGINEERS • SUPPLIERS
GO TO FIND THE LATEST
INDUSTRY NEWS • PROJECT PROFILES • NEW PRODUCTS
HELPING THEM DO BETTER REPAIR
CONCRETE REPAIR BULLETIN MEDIA KIT 2022 1
MAKE THE MOST OF YOUR ADVERTISING DOLLAR
The Concrete Repair Bulletin, the bimonthly magazine of the International Concrete Repair Institute (ICRI), reaches 5,000+ concrete
repair specialists worldwide. Our readers request that our magazine stay on the cutting edge of the restoration and
repair industry with the best products and services available. You won’t find a better return on your investment in any other
publication. ICRI members automatically receive a 25% discount on all advertising rates! It pays for your membership in less
than a year.
By advertising in the magazine, you bring your company name and its products and services to each and every one of our
readers. That’s 5,000+ potential customers! Plus, we have several additional ways you can use the CRB to reach the right people
in the industry with your message.
BECOME AN AUTHOR GET NOTICED A FEW EXTRAS FOR OUR
ADVERTISERS
Have you worked on a major project Do you have a brand new product In addition to our worldwide readership,
recently or compiled data for a case or service that you believe to ICRI continually markets the magazine to
study that you would like to share with be of interest to professionals in additional groups and at major events.
our readers? Do you have an article or the industry? Do you have news This year, the magazine will be made
an idea that matches any of our of recent staff promotions or available at several important events in
upcoming themes? Reinforcing your additions? Our New Products and the construction industry: the ICRI 2022
advertising campaign with a People on the Move sections are Spring and Fall Conventions and World of
noncommercial technical article enables the perfect vehicles to complement Concrete, as well as others.
you to show your technical expertise to your advertising plans.
our readers.
See page 4 for more ICRI Marketing opportunities.
CONCRETE REPAIR BULLETIN 2022 EDITORIAL CALENDAR
JANUARY/ MARCH/ MAY/ JULY/ SEPTEMBER/ NOVEMBER/
FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER
CONCRETE REPAIR BULLETIN
Weather—Its Impact
Sealers, Coatings, Evaluation and Repairs and Adaptive 2022 ICRI Project
THEMES Reuse of Structures
Shotcrete on Concrete &
and Overlays Forensics & Safety Awards
Construction
EDITORIAL MATERIAL November 1, 2021 January 3, 2022 March 1, 2022 May 2, 2022 July 1, 2022 September 1, 2022
CLOSE
AD ORDER CLOSE November 30, 2021 January 31, 2022 March 31, 2022 May 27, 2022 July 29, 2022 September 30, 2022
AD ARTWORK CLOSE December 6, 2021 February 7, 2022 April 5, 2022 June 6, 2022 August 5, 2022 October 5, 2022
FOR MORE INFORMATION
ADVERTISING AND ICRI MARKETING OPPORTUNITIES
Libby Baxter, Sales Coordinator: 651-366-6098; libbyb@ewald.com
1000 Westgate Drive, Suite 252 | St. Paul, MN 55114
ARTICLES AND PRESS RELEASES
Sue Peterson, Communications Director: suep@icri.org
CRB DESIGN AND PRODUCTION
Sue Peterson, Communications Director: suep@icri.org
2 CONCRETE REPAIR BULLETIN MEDIA KIT 2022CONCRETE REPAIR BULLETIN 2022 ADVERTISING RATES
Commit to placing ads in all six issues for 2022 and receive additional discounts! Ad size can change by issue.
BLACK AND WHITE RATES FULL-COLOR RATES
AD SIZE
Single 3X 6X Single 3X 6X
Inside front cover $4340 $4240 $4120 $5450 $5350 $5160
Inside back cover $4160 $4080 $3970 $5230 $5130 $4990 Full page 2/3 vertical 2/3 horizontal
Outside back cover $4730 $4660 $4440 $5950 $5830 $5620
Two-page spread N/A N/A N/A $9970 $9690 $9400
Full page $3840 $3720 $3590 $4780 $4670 $4520
2/3 page
vertical/horizontal $2780 $2690 $2620 $3460 $3400 $3330 1/2 island 1/2 vertical 1/2 horizontal
1/2 page island $2430 $2350 $2270 $2920 $2810 $2710
1/2 page
vertical/horizontal $2250 $2130 $2030 $2660 $2550 $2420
1/3 page 1/3 vertical 1/3 square 1/3 horizontal
vertical/square/horizontal $1590 $1470 $1400 $1910 $1780 $1680
1/4 page vertical $1330 $1270 $1210 $1570 $1520 $1470
1/6 page
vertical/horizontal $960 $890 $860 $1150 $1110 $1060
1/8 page horizontal N/A N/A N/A $820 $800 $730 1/4 vertical 1/6 vertical 1/8 horizontal
1/6 horizontal or Market Place
Market Place $530 $505 $480 N/A N/A N/A
DISCOUNTS CLASSIFIEDS File TRANSFERS
ICRI Members—25% (insertion rate)
Files too large to e-mail?
Supporting Members—10%
$50/column inch We have a file upload site available
(insertion rate after member discount)
for sending ad files up to 30MB.
Agency—15% (gross)
MECHANICAL SPECIFICATIONS DIGITAL DATA
TRIM SIZE: 8.125 IN. X 10.875 IN. All files are converted to MAC FORMAT for printing.
KEEP LIVE MATTER AT LEAST 0.5 IN. FROM TRIM.
PREFERRED FILE FORMAT: High Resolution PDF files saved at
CROP/REGISTRATION MARKS: Only full page ad files need PDF/X-1a:2001 or PRESS-QUALITY RESOLUTION. (Illustrator or
crop marks. All other ad files should be be cropped to size Photoshop accepted saved in EPS format. Do not submit files
indicated, no marks. using Microsoft Word or Publisher.)
SPACE UNIT WIDTH x HEIGHT (INCHES) MEDIA ACCEPTED: ICRI Website upload or email submission - file
Full page (no bleeds) 7 x 10 size cannot exceed 30MB.
Full page with bleed 8.375 x 11.125 (includes .25 inch bleed) IMAGES: Minimum resolution 300 dpi. Color images should be
2/3 vertical/horizontal (v) 4.562 x 9.875 (h) 7 x 7.375 saved in CMYK format. Do not use compression scheme on the
1/2 island 4.562 x 7.375 graphics (jpeg, lzw). Please supply all placed images.
1/2 vertical/horizontal (v) 3.375 x 9.875 (h) 7 x 4.875 DO NOT EMBED IMAGES IN THE FILE. Do not trap files. If
1/3 vertical/horizontal (v) 2.187 x 9.875 (h) 7 x 3.375 necessary, this will be done by our printer.
1/3 square 4.562 x 4.562
ALL FONTS MUST BE CONVERTED TO OUTLINES. IF CONVERTING TO
1/4 vertical 3.375 x 4.875 OUTLINES IS NOT POSSIBLE. MAC ARE FONTS PREFERRED, ALL PC
1/6 vertical/horizontal (v) 2.187 x 4.875 (h) 4.562 x 2.375 FONTS USED MUST BE SUPPLIED.
1/8 horizontal (color) 3.625 x 2.25
PLEASE NOTE: Ad files not conforming to these standards may
Market Place (b/w) 3.625 x 2.25 not appear as desired in the finished publication.
CONCRETE REPAIR BULLETIN MEDIA KIT 2022 3OTHER ICRI MARKETING OPPORTUNITIES
Go to www.icri.org for more information on the following opportunities.
ICRI Concrete Repair Solutions Center Website Advertising
A Product Demonstration Video Library
Place your company one click away from the concrete repair
The purchase of an ICRI Concrete Repair Solutions industry’s most active and comprehensive resource website,
Center video includes : www.icri.org. With over 6,000+ visitors a month and growing,
• One (1) 5-15 minute video featured in the ICRI Concrete your ad will appear throughout ICRI’s website, delivering your
Repair Soutions Center, reachable through prominent message to qualified industry buyers in the United States,
placement on ICRI’s main webpage. Canada, India, China, Mexico and more.
• Company and video descriptions (50 words each) Ad Placement, Frequency & Cost
• Link to company’s website • Your ad will be featured rotating with other ads on all
website pages except the home page.
• Contact information of company representative
• Your ad will run for one (1) quarter. Quarters begin January 1,
• Opportunity to provide additional product videos from the
April 1, July 1, and October 1.
same company for reduced rates
• Your ad will be linked to the URL of your choice.
• Quarterly analytic reports on views and clicks of the ICRI
Concrete Repair Soutions Center and each video • Space is limited.
• The ICRI Concrete Repair Soutions Center will benefit • $750 per Quarter
from a multi-channel marketing campaign including owned
social media channels, targeted emails, newsletter emails,
website promotional content, and any additional avenues
of promotion that arise in the future that are relevant to the
target audiences determined by our Marketing Committee.
Concrete Repair Solutions Center Placement & Process
• Demo videos will be available to ICRI members and non-
members through the ICRI website which hosts 6,000+
visitors every month
• Demonstrations to be pre-recorded by your company and
submitted to ICRI for review and approval. ICRI will provide
recording criteria.
• All presenter(s) and participants in demonstration must
wear proper PPE and use appropriate safety measures.
ICRI
SOLUTIONS ICRI NON-MEMBER
SUPPORTING
CENTER RATES* MEMBER
MEMBER COMPANY
SINGLE PRODUCT
$3,750 $5,000 $7,500
VIDEO
ADDITIONAL
PRODUCT VIDEOS $1,000 $1,000 $1,500
UP TO 5; TOTAL OF 6)
* 1-year subscription
Discount Available
The International Concrete Repair Institute debuted Product
Demos at the 2020 Fall Virtual Convention and continued
offering them at the 2021 Spring Virtual Convention. If
your company submitted a video for the 2020 Fall Virtual
Convention and/or 2021 Spring Virtual Convention, this video
is eligible for a 10% discount on a submission to the ICRI
Concrete Repair Soutions Center rates.
4 CONCRETE REPAIR BULLETIN MEDIA KIT 2022CONCRETE REPAIR BULLETIN
Insertion Order Form 2022
Advertiser Information (please complete all fields and print clearly)
q ICRI Member q ICRI Non-Member
First/Last Name: __________________________________________________ Title: ________________________________________________________
Organization: _________________________________________________________________________________________________________________
Address:_________________________________________________________ City: ________________________________________________________
State/Province:____________________________ _Postal Code: _____________________________ Country: _____________________________________
Phone: _____________________________________________________ Fax: _____________________________________________________________
Email: ______________________________________________________________________________________________________________________
Agency Information (please complete all fields and print clearly)
First/Last Name: _________________________________________________ Title: ________________________________________________________
Organization: ________________________________________________________________________________________________________________
Address:________________________________________________________ City: ________________________________________________________
State/Province:___________________________ _Postal Code: _____________________________ Country: _____________________________________
Phone: ____________________________________________________ Fax: _____________________________________________________________
Email: _____________________________________________________________________________________________________________________
Issue Theme Ad Order Close Ad Artwork Close
q January/February Sealers, Coatings, and Overlays 11/30/2021 12/6/2021
q March/April Evaluation and Forensics 1/31/2022 2/7/2022
q May/June Repairs and Adaptive Reuse of Structures 3/31/2022 4/5/2022
q July/August Shotcrete 5/27/2022 6/6/2022
q September/October TBD (2022 Spring Convention Theme) 7/29/2022 8/5/2022
q November/December 2022 ICRI Project and Safety Awards 9/30/2022 10/5/2022
q I commit to placing ads in all six issues to save 5% off of the 2022 rates.
Ad Size
q Inside Front Cover q Full Page q 1/2 Vertical q 1/3 Square q 1/8 Horizontal
q Inside Back Cover q 2/3 Vertical q 1/2 Horizontal q 1/4 Vertical q Market Place
q Outside Back Cover q 2/3 Horizontal q 1/3 Vertical q 1/6 Vertical q Classified
q Two-Page Spread q 1/2 Island q 1/3 Horizontal q 1/6 Horizontal
Please reserve space in the issue(s) indicated on behalf of the advertiser listed above. No cancellations after space closing allowed. Neither ICRI nor the
publishers will be held responsible for statements made in advertisements. The advertiser shall indemnify and hold ICRI harmless from liability of any kind
arising from such claims, including attorney’s fees and all other costs of litigation. By submission of copy, the advertiser certifies that consent has been obtained
for use of photographs, endorsements or copyrighted materials. ICRI reserves the right to refuse any advertisement determined to be inappropriate or
conflicting with the interests of ICRI.
INTERNATIONAL CONCRETE REPAIR INSTITUTE
1000 Westgate Drive, Suite 252 | St. Paul, Minnesota 55114 USA
PHONE: +1 651.366.6095 | FAX: +1 651.290.2266 | EMAIL: info@icri.org | WEB: www.icri.org
CONCRETE REPAIR BULLETIN MEDIA KIT 2022 5CONCRETE REPAIR BULLETIN
Insertion Order Form 2022
Color
q Black and White
q 4-Color Process
Ad Information
q Ad Provided
q Ad to Follow by: / /
q Use ad from previous issue. Issue date:
q Changes/Special Instructions (please include on separate page)
Billing Information
q Space Rate
q Member Discount - 25%
q Supporting Member Discount - 10%
q Agency Discount - 15%
MAIL OR FAX THIS COMPLETED FORM + PAYMENT TO:
Payment Information ICRI
1000 Westgate Drive, Suite 252 | St. Paul, Minnesota 55114 USA
Amount Enclosed $_________________________ FAX: +1 651.290.2266
The ICRI requires full payment for registration fees by check or credit card. PLEASE DO NOT EMAIL
All credit card fields are required. FORMS WITH CREDIT CARD INFORMATION.
Method of Payment: q Check enclosed, payable to “ICRI”
q VISA q MasterCard q American Express q Discover
Card Number____________________________________________________________ Exp. Date _________________ Security Code __________
Cardholder Name (print) ___________________________________________________ Cardholder Phone ________________________________
Billing Address:__________________________________________________________ City: ____________________________________________
State/Province:____________________________ _Postal Code: _____________________________ Country: _________________________________
Cardholder Signature _____________________________________________________
(For office use only)
Please reserve space in the issue(s) indicated on behalf of the advertiser listed above. No cancellations after space initials fin.
closing allowed. Neither ICRI nor the publishers will be held responsible for statements made in advertisements. date
The advertiser shall indemnify and hold ICRI harmless from liability of any kind arising from such claims, including
attorney’s fees and all other costs of litigation. By submission of copy, the advertiser certifies that consent has been CK/CC
obtained for use of photographs, endorsements or copyrighted materials. ICRI reserves the right to refuse any amt. paid
advertisement determined to be inappropriate or conflicting with the interests of ICRI. comm.
bal. due
INTERNATIONAL CONCRETE REPAIR INSTITUTE
1000 Westgate Drive, Suite 252 | St. Paul, Minnesota 55114 USA
PHONE: +1 651.366.6095 | FAX: +1 651.290.2266 | EMAIL: info@icri.org | WEB: www.icri.org
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