WHAT'S NEW ON SOCIAL MEDIA: July 2018 - Top Advisor Marketing
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WHAT’S NEW ON SOCIAL MEDIA:
July 2018
Facebook
New Features
Watch Party1
- A new way to watch videos online with your friends was launched on July 25
- In Facebook Groups, you can now create Watch Parties in the text box
- Add videos to a media playlist for everyone in the group to watch and comment on at the
same time
- After the watch party ends, people who missed out or want to re-watch can still watch
the playlist
- Watch Parties will most likely expand to other parts of FB in the future
1
Image: Facebook
Your Time on Facebook2
- The “Your Time on Facebook” feature is meant to help with FB addiction by showing you
how much time you‟ve spent on the platform over the past week
- You can also set a time limit where the app will remind you once you‟ve hit a certain
amount of time on the app
- A similar feature was also introduced on Instagram
- Currently only available on Android
Keyword Snooze3
- FB has begun testing a new feature called Keyword Snooze that allows users to avoid
spoilers by temporarily hiding posts with certain keywords in the text
- Posts containing the keywords you‟ve chosen to hit “snooze” on won‟t show up in your
News Feed for 30 days.
- Can be found in the upper right-hand menu in the news feed
2
Image: Facebook
Do Not Disturb4
- Facebook is testing a “Do Not Disturb” feature to let users control when they receive
notifications from the platform
- Users can choose not to receive notifications for 30 minutes, one hour, two hours, eight
hours, one day, or indefinitely until the user turns off the feature manually.
Ads
Cryptocurrency
- Facebook is partially reversing its ban on cryptocurrency advertising 5
- Ads that promote initial coin offerings and binary options (ads that are typically
scams or “overly-risky gambles”) will remain banned
- FB will now accept ads for cryptocurrencies themselves or “related content”
- Advertisers will need to submit an application and be improved first
Ad Transparency
- A new “View Ads” tool lets users see a listing of all active ad campaigns across all
Facebook Platforms from advertisers, regardless of if they are political in nature or not 6
- An April transparency update allowed users to see how much political ads cost, who was
behind it, and the demographics of the audience it reached.
- Advertisers also have to verify their identity and location before purchasing political or
issue ads
- There will also be a new label on branded posts to provide context into the details of the
arrangement between brands and those publishing branded posts.7
3
Augmented Reality
- Facebook has introduced new AR (Augmented Reality) ads in the News Feed8
- AR superimposes images on top of real-world images or videos
- Users will be able to use their cameras on their mobile devices to participate
- Example: Michael Kors has tested the ad by letting people try on a pair of their
sunglasses virtually
Image: CNBC
Pages
- Pages now have a new button called “Info and Ads” in the left sidebar9
- The new section shows the ads the Page is currently running across any FB platform,
along with a button to report each ad
- Pages will also now display the date it was created and any name changes they‟ve had
Facebook Stories
- Stories now have group chats and reactions10
- You can now add other people to your reply to stories, which will create a group thread
in Messenger
- You can also see if you got any Messenger replies to your stories without leaving the
story itself
- People can reply to your stories with stickers and reactions
- You can now also to archive your Facebook stories11
- Can save them so they are not lost forever once posted and can then re-use and re-post
Did you know...
In May, Facebook Stories had 150 million users
4
Image: CNET
Messenger
- You can now connect your Instagram to Messenger and import your contacts from
Instagram into Messenger12
- Messenger Kids has also undergone a few changes13
- Two parents can now manage a child‟s account (rather than just one)
- There‟s also a new “pledge” for families who are setting up a child‟s account with
4 guiding principles to encourage responsible use of the app
- Messenger Kids is a chat app for children 13 and under
Privacy
- FB Settings have been redesigned so all privacy settings can be accessed in one
place14
- Settings were previously spread out among several pages
- There is also a new privacy shortcuts menu
- Users will now have more control over their content and have the ability to review posts
and remove anything
5
Other
- Facebook has shut down three of its apps due to low usage: Moves, Hello and tbh15
- Moves was a fitness tracking app Facebook bought in 2014
- Hello was an Android app that merged FB details with contact info
- tbh was an anonymous app that allowed high school students to send pre-written
compliments to each other
- After releasing its earnings report on Wed, July 25 which showed that FB missed
earning expectations and had slow user growth, stocks plummeted 7% immediately and
have dropped further roughly 20%16
Image: MarketWatch
6
LinkedIn
New Features
Image: Engadget
LinkedIn Codes
- LinkedIn has added QR codes (“LinkedIn Codes”) to allow you to easily connect with
others17
- You can add other users by scanning their QR code on the mobile app
- You can also share your code through email, other apps or on business cards to make it
easier for others to add you
Captions, Quotes & Drafts
- You can now add captions to the videos you post from the desktop version of the site18
- This is done by attaching a SRT (subRip Subtitle) file along with your video
- LinkedIn is now allowing users to share article quotes by highlight quotes from LinkedIn
articles on mobile and sharing them directly with their network
- Users can also now save their posts as drafts
See Translations
- LinkedIn has introduced a new translation service, with a “See Translation” button that
will appear on posts that are in a different language19
- Offered in more than 60 languages including Spanish, French, German, Chinese,
Korean and Japanese
7
- Only available on desktop and mobile web for now, but will come to mobile soon
Messaging
- Users can now stretch the compose box so you can see more messages20
- You can also now use @mentions to bring someone into a group message or share their
profile in a message
- On desktop you can now copy and paste images directly into LinkedIn messages
- There‟s also a new emoji picker on desktop where you can scroll through the list of
emojis and search by keyword/category for options
Campaign Manager
- Campaign Manager has been redesigned to provide a “more intuitive experience” to
marketers running multiple campaigns21
- Now features breakdowns of campaign data and personalization options (can display the
metrics you review most often)
- There‟s a new navigation structure that allows users to switch between accounts and
campaigns quickly
- Search feature has been updated so data from a specific campaign can be found quickly
through searching the campaign name, ID or ad format
Image: Marketing Land
8
Twitter
New Features
Image: MS Power User
Ads Transparency Center
- Twitter has launched an „Ads Transparency Center‟ to allow users to view ads that have
been put on Twitter22
- Will include all advertisers globally
- For political advertisers, users will be able to see details like demographic targeting data,
billing information, ad spending, and impression data per tweet
Policy Changes
- New users will now have to confirm an email address or phone number to register for an
account23
- This is part of an effort to stop bots and trolls who spam and harass others
- Twitter has been suspending more than one million accounts a day in recent months to
decrease the spread of disinformation24
- The rate of account suspensions has more than doubled since Oct.
9
- Twitter has suspended more than 70 million accounts in May and June
- Because of this, users may see their follower counts going down.
- Twitter also is no longer counting accounts that have been locked because of suspected
fraud among follower counts25
Mobile
- Twitter has been redesigned on Android26
- The navigation bar has been moved from the top of the screen to the bottom
- Is easier to navigate -- users can swipe between “All” and “Mentions” tabs now27
- The action bar that tells you what part of the app you‟re in and what account you‟re
logged into will also disappears when scrolling
Image: MS Power User
10Instagram
New Features
Image: Digital Trends
Video Chat
- You can now video chat with up to 3 other people through Instagram28
- Can access Video Chat through Direct Messaging using the camera icon in the top right
- You can also minimize the video chat window to browse through the Instagram app at
the same time
Activity Status
- You will now be able to see when your friends are active on Instagram29
- There will be a green dot next to their profile picture
- Feature only works with users who follow you
- You can choose not to show your status by deactivating the feature in settings
Instagram Lite
- Instagram has a new Android app called Instagram Lite30
11- The app consumes less storage space and mobile data (is 573 KB, 1/55th the size of
regular Instagram)
- Users will be able to post photos and stories and will be able to view photos and videos
share by others
- The ability to message friends will be added soon
Image: Tech Crunch
Topic Channels
- Topic Channels have been added to the “Explore” tab as a way for users to discover
additional content relevant to their interests31
- Includes a “For You” channel with a mix of posts personalized for your interests
- Other channels include Fashion, Beauty, Sports and Art
- Also shows hashtags so you can find additional trending topics
Do Not Disturb
- Like Facebook, Instagram now has a “Do Not Disturb” feature where you can choose not
to receive push notifications from the platform using an on/off toggle32
You’re All Caught Up
- Instagram will now tell you when you‟ve seen all of the new posts from the past 2 days32
- This is to help users keep track of what they‟ve seen
Removing Followers
- Instagram is testing a feature on Android that allows users to remove followers33
12- Before, you could block users but now you can remove them from following you and they
will not be notified
Stories
Image: Tech Crunch
- Users can now add music to their Instagram Stories on Android and iOS34
- This is possible through FB‟s partnership with music labels
- As people view your story, there will be a sticker that tells them the song being
used and the artist it‟s by
- Users can also use question stickers in their stories to engage with their audience35
- Users can use a sticker to ask people watching their stories to ask them
questions, which they can then answer in subsequent posts
Instagram recently hit 1 billion monthly users with stories
seeing 400 million daily users
13Resources
1. Elite Daily, “Facebook‟s Watch Party Feature Changes The Way You Watch Video with Friends.”
https://www.elitedaily.com/p/facebooks-watch-party-feature-changes-the-way-you-watch-videos-
with-friends-9876555
2. The Motley Fool, “Facebook Wants to Help You Manage Your Facebook Addiction.”
https://www.fool.com/investing/2018/06/25/facebook-wants-to-help-you-manage-your-facebook-
ad.aspx
3. Facebook, “Keyword Snooze: A New Way to Help Control Your News Feed.”
https://newsroom.fb.com/news/2018/06/keyword-snooze-a-new-way-to-help-control-your-news-
feed/
4. TechCrunch, “Instagram‟s Do not Disturb and „Caught Up‟ deter overgramming.”
https://techcrunch.com/2018/07/02/instagram-do-not-disturb/
5. Fortune, “Facebook Is Reversing Its Ban on Cryptocurrency Ads -- But There‟s a Catch.”
http://fortune.com/2018/06/27/facebook-cryptocurrency-ads-ban-reversed-icos/
6. Wired, “You Can Now See All The Ads Facebook is Running Globally.”
https://www.wired.com/story/facebook-aims-more-transparency-view-ads-feature/
7. Wersm, “Facebook is Testing Info Labels On Branded Content Posts.”
https://wersm.com/facebook-is-testing-info-labels-on-branded-content-posts/
8. CNBC, “Facebook is adding AR ads, threatening Snap‟s dominance in the space.”
https://www.cnbc.com/2018/07/10/facebook-augmented-reality-ads-threaten-snapchat.html
9. DigiDay, “Goodbye, dark posts: How Facebook‟s and Twitter‟s ad-transparency tools work.”
https://digiday.com/marketing/goodbye-dark-posts-facebooks-twitters-ad-transparency-tools-
work/
10. CNET, “Facebook Stories add group chat and reactions.” https://www.cnet.com/news/facebook-
stories-adds-group-chat-and-reactions/
11. Wersm, “Facebook Now Allows You To Archive Stories.” https://wersm.com/facebook-now-
allows-you-to-archive-stories/
12. TechCrunch, “Facebook can now sync your Instagram contacts to Messenger.”
https://techcrunch.com/2018/07/18/facebook-can-now-sync-your-instagram-contacts-to-
messenger/
13. The Verge, “Facebook‟s Controversial Messenger Kids is Rolling Out to Canada and Peru.”
https://www.theverge.com/2018/6/22/17492800/facebooks-controversial-messenger-kids-canada-
peru
14. Business 2 Community, “How Will Facebook Privacy Changes Affect Your Paid Ad Campaigns?”
https://www.business2community.com/facebook/how-will-facebook-privacy-changes-affect-your-
paid-campaigns-02091407
15. The Verge, “Facebook is shutting down a teen app it bought eight months ago.”
https://www.theverge.com/2018/7/2/17528896/facebook-tbh-moves-hello-shut-down-low-usage
16. MarketWatch, “Facebook stocks drop roughly 20%, loses $120 billion in value after warning that
revenue growth will take a hit.” https://www.marketwatch.com/story/facebook-stock-crushed-after-
revenue-user-growth-miss-2018-07-25
17. Engadget, “LinkedIn adds QR codes to make sharing your profile easier.”
https://www.engadget.com/2018/06/28/linkedin-qr-codes-sharing-profile-easier/
18. Wersm, “LinkedIn Rolls Out Video Captions, Share Article Quotes, See Translations and More.”
https://wersm.com/linkedin-rolls-out-video-captions-share-articles-quotes-see-translations-and-
more/
1419. Venture Beat, “LinkedIn now lets you translate posts in your feed into more than 60 languages.”
https://venturebeat.com/2018/06/28/linkedin-now-lets-you-translate-posts-in-your-feed-into-more-
than-60-languages/
20. Gadgets 360, “LinkedIn Updates Messaging Experience with Easier Attachment Support,
Mentions, and Stretchable Compose Box.” https://gadgets.ndtv.com/social-
networking/news/linkedin-messaging-update-stretch-compose-box-mentions-attachments-
translations-1886666
21. Marketing Land, “LinkedIn Overhauls Campaign Manager for Marketers Managing High-Volume
Accounts.” https://marketingland.com/linkedin-overhauls-campaign-manager-for-marketers-
managing-high-volume-accounts-244932
22. Reuters, “Twitter, Facebook launch tools to track advertising.” https://www.reuters.com/article/us-
twitter-advertising/twitter-facebook-launch-tools-to-track-advertising-idUSKBN1JO2MS
23. CNET, “Twitter ramps up efforts to combat abusive bots, trolls.”
https://www.cnet.com/news/twitter-ramps-up-effort-to-combat-abusive-bots-trolls/
24. Chicago Tribune, “Twitter is sweeping out fake accounts, suspending more than 70 million in 2
months.” http://www.chicagotribune.com/business/national/ct-twitter-removes-fake-accounts-bots-
20180706-story.html
25. Eyewitness News, “Top Twitter Users Lose 2% of Followers on Average As Policy Changes.”
http://ewn.co.za/2018/07/13/top-twitter-users-lose-2-percent-of-followers-on-average-as-policy-
changes
26. Trusted Reviews, “Twitter Shakes Up Android App in Light of Bigger Phones.”
https://www.trustedreviews.com/news/twitter-android-update-3506570
27. MS Power User, “Twitter rolls out a new update with UI changes for Android Devices.”
https://mspoweruser.com/twitter-rolls-out-a-new-update-with-ui-changes-for-android-devices/
28. Digital Trends, “Instagram now lets you video chat with up to three buddies.”
https://www.digitaltrends.com/social-media/instagram-now-lets-you-video-chat-with-up-to-three-
buddies/
29. Tempo.co, “Instagram New Feature: See Friends Active Status.”
https://en.tempo.co/read/news/2018/07/23/310920179,uk.html/Instagram-New-Feature-See-
Friends-Active-Status
30. Tech Crunch, “Instagram Lite quietly launches to find a billion more users abroad.”
https://techcrunch.com/2018/06/27/instagram-lite/
31. Marketing Land, “Instagram launches Topic Channels in Explore, video chat in Direct & New
Camera Effects.” https://marketingland.com/instagram-launches-topic-channels-in-explore-video-
chat-in-direct-new-camera-effects-243332
32. Tech Crunch, “Instagram‟s Do Not Disturb and „Caught Up‟ Deter Overgramming.”
https://techcrunch.com/2018/07/02/instagram-do-not-disturb/
33. Digital Trends, “Don‟t want your ex on your Instagram? You can now remove followers on
Android.” https://techcrunch.com/2018/07/02/instagram-do-not-disturb/
34. Tech Crunch, “Instagram Stories now lets its 400m users add soundtracks.”
https://techcrunch.com/2018/06/28/instagram-stories-music/
35. Fortune, “Instagram‟s Questions Sticker Lets Story-Watchers Ask You Anything.”
http://fortune.com/2018/07/10/instagram-questions-sticker-ask-me-anything/
15You can also read
