WEST ADELAIDE FOOTBALL CLUB - STRATEGIC PLAN

Page created by Lewis Wong

Sports

English

Like
Share
Embed
Fullscreen
Slides
Download HTML
Download PDF
Abuse

←

→

Page content transcription

If your browser does not render page correctly, please read the page content below

WEST ADELAIDE FOOTBALL CLUB - STRATEGIC PLAN

WEST ADELAIDE FOOTBALL CLUB
              STRATEGIC PLAN
                     2022-2026

OUR PURPOSE
            UNITED IN OUR PURSUIT OF PREMIERSHIP SUCCESS

                           OUR VISION
  TO BE RECOGNISED AS SOUTH AUSTRALIA'S PREMIER LOCAL FOOTBALL CLUB

                          OUR PROMISE
TO PROVIDE OUR MEMBERS AND OUR COMMUNITY WITH MEMORABLE EXPERIENCES
           WHILE OFFERING FIRST CLASS FACILITIES AND SERVICES

VA L U ES
KEY OUTCOME
   F a n a t i c a l a d h e r e n c e a t a l l t i m e s t o o u r a g r e e d c l u b va l u e s

KEY POINTS
   We c o n s t a n t ly c h e c k t h a t o u r b e h av i o u r s s u p p o r t t h e s e c l u b va l u e s :
   •     Club First
   •     Unity
   •     Commitment
   •     Relentlessness
   •     Care for Community
   •     Courage

P R E C I NCT
KEY OUTCOME
B e s t s u b u r b a n f o o t b a l l f a c i l i t y i n A d e l a i d e w i t h e x c e p t i o n a l p l ay i n g s e r v i c e & f a c i l i t i e s f o r p l aye r s,
s p e c t a t o r s, s u p p o r t e r s & c o m m u n i t y

KEY POINTS
          • P r ov i s i o n o f s u f f i c i e n t r e s o u r c e s t o e n s u r e t h e g r o u n d & p r e c i n c t i s p r e s e n t e d t o t h e
            h i g h e s t s t a n d a r d a l l ye a r r o u n d .
          • E n h a n c e t h e p r e c i n c t i n l i n e w i t h a p p r ove d c o n c e p t p l a n s & wo r k w i t h o t h e r m a j o r
            s t a k e h o l d e r s.
          • Wo r k w i t h F e d e r a l , S t a t e & L o c a l G ove r n m e n t t o f i n a l i s e d e s i g n , c o s t i n g & a p p r ova l s f o r
            u p g r a d e o f t h e p r e c i n c t i n c l u d i n g e n h a n c e d s t a f f & p l aye r a m e n i t i e s.

P R E C I NCT                  ( c o n t. )
KEY OUTCOME
“ G r e e n C l u b ” I n i t i a t i ve – WA F C i s c o m m i t t e d t o b e c o m i n g a “ G r e e n ” o r g a n i s a t i o n by 2 0 2 6

KEY POINTS
         U n d e r t a k e l o c a l i n i t i a t i ve s s u c h a s :
         •   S e p a r a t i o n o f wa s t e f r o m r e c y c l a b l e s a n d o r g a n i c s.
         •   C a n t e e n / b a r a r e a i s p l a s t i c f r e e & u s e s c o m p o s t a b l e c u t l e ry.
         •   M a t c h d ay p a r t n e r s & ve n d o r s a r e c e r t i f i e d s u s t a i n a b l e o r c o m m i t t e d t o r e d u c i n g wa s t e .
         •   A s s e t o p t i m i s a t i o n a p p r o a c h i n c r e a t i n g r e d u c t i o n s i n e n e r gy, wa t e r & c o s t e f f i c i e n c i e s.

F O O TB ALL
KEY OUTCOME
B e t h e p r e f e r r e d C l u b o f d e s t i n a t i o n f o r p l aye r s, s u p p o r t e r s, a n d t h e c o m m u n i t y

KEY POINTS
    •      E n c o u r a g e m e m b e r s t o s u p p o r t a l l we s t A d e l a i d e t e a m s t h r o u g h o u t t h e s e a s o n .
    •      D e ve l o p a t a s k f o r c e t o o r g a n i s e a n d p r o m o t e f o o t b a l l , e d u c a t i o n a l & s o c i a l e ve n t s f o r p l aye r s
           a n d m e m b e r s.
    •      D e ve l o p p r o g r a m m e s i n t r o d u c i n g j u n i o r s ( m a l e & f e m a l e ) a n d wo m e n t o f o o t b a l l t h r o u g h l o c a l
           c l u b s, s c h o o l s & r e g i o n a l z o n e s.
    •      E n h a n c e o u r b r a n d t h r o u g h t h e s u c c e s s o f t e a m s, i n d i v i d u a l s, a n d h o s t i n g o f c o m m u n i t y -
           f o c u s s e d e ve n t s.

C U LTUR E
KEY OUTCOME
B e t h e l e a d i n g c l u b i n t h e S A N F L f o r e d u c a t i o n , d e ve l o p m e n t a n d c u lt u r a l p r o g r e s s i ve n e s s

KEY POINTS
     • S u p p o r t a n d d e ve l o p i n i t i a t i ve s t o g r ow o u r c u lt u r a l l i n k s a t WA F C w i t h l a n d , h e r i t a g e a n d
       people.
     • D e ve l o p a b r o a d e r u n d e r s t a n d i n g o f WA F C u s e o f K a u r n a l a n d a n d h ow we c a n c o n t i n u e t o r e s p e c t
       and continue the stories of the people.
     • C r e a t e a we l c o m i n g s t r a t e gy t h a t e n g a g e s w i t h t h e m u lt i c u lt u r a l g r o u p s r e p r e s e n t e d w i t h i n t h e
       WA F C .
     • S u p p o r t a n d e n h a n c e o u r t o t a l o n e c l u b c u lt u r e by a lways b e h av i n g i n a c c o r d a n c e w i t h c l u b
       va l u e s.

T H E C L U B VE N UE
KEY OUTCOME
T h e l i c e n s e d c l u b i s a l i ve , p r o g r e s s i ve a n d v i b r a n t, w i t h b r o a d p a r t i c i p a t i o n o f m e m b e r s a n d
c o m m u n i t y a c c e s s i n g a w i d e r a n g e o f f a c i l i t i e s u n d e r p i n n e d by o u t s t a n d i n g s e r v i c e .

KEY POINTS
     • R e v i e w t h e l i c e n s e d c l u b a n d h o s p i t a l i t y f a c i l i t i e s, i d e n t i f y i n g d e f i c i e n c i e s a n d o p p o r t u n i t i e s
       f o r i m p r ove m e n t.
     • D e ve l o p a b r o a d e r d i n i n g e x p e r i e n c e t h a t b e t t e r c a t e r s f o r a l l p a r t s o f t h e m e m b e r s h i p a n d
       c o m m u n i t y w i t h w i d e r d i n i n g h o u r s a n d a f o c u s o n f a m i ly i nvo lve m e n t.
     • D e ve l o p a m a r k e t i n g p l a n f o r e x t e r n a l f u n c t i o n s t o m a x i m i s e p r o f i t a b i l i t y w i t h l e a s t
       i n c o nve n i e n c e t o t h e m e m b e r s h i p.

M E M B E R SHI P & M E M B E R S E R V I CE S
KEY OUTCOME
T o e s t a b l i s h a n i n c l u s i ve m e m b e r s h i p s t ru c t u r e t h a t i s f i n a n c i a l ly v i a b l e a n d p r ov i d e s i m p r ove d
m e m b e r e n j oy m e n t

KEY POINTS
       •     I nve s t i g a t e n e w s e r v i c e s, f a c i l i t i e s a n d p a r t n e r s h i p s t h a t w i l l o f f e r a d d e d b e n e f i t s t o
             m e m b e r s.
       •     F u r t h e r d e ve l o p s t r a t e g i e s t o a t t r a c t a n d f o s t e r g r ow t h i n t h e wo m e n a n d j u n i o r
             m e m b e r s h i p b a s e s.
       •     C o n s i d e r s t r a t e g i e s t o i m p r ove m e m b e r c o m f o r t d u r i n g m a t c h d ay s.

F I N A NCE & R I S K M A N A G E MENT
KEY OUTCOME
Di ve r s i f y a n d g e n e r a t e a d d i t i o n a l r e ve n u e o f 2 5 % f r o m o u t s i d e o f t r a d i t i o n a l a r e a s           such as SANFL
football distributions and licensed club operations

KEY POINTS
       •     I nve s t i g a t e , d e ve l o p a n d i m p l e m e n t a m o d e l t o g e n e r a t e n o n - t r a d i t i o n a l i n c o m e f o r t h e c l u b .
       •     Explore and generate external income through areas of bequests, donations and commercial
             i nve s t m e n t s , i n c l u d i n g t h e r e l o c a t i o n o f g a m i n g f a c i l i t i e s t o a h i g h e r p r o f i l e l o c a t i o n .
       •     E n s u r e t h e c l u b h a s a d e q u a t e c a s h r e s e r ve s t o e n s u r e i t s l o n g - t e r m s t a b i l i t y.
       •     C o n s i s t e n t ly m o n i t o r t h e e x t e r n a l m a r k e t p l a c e a n d b e n c h m a r k f i n a n c i a l a n d o p e r a t i o n a l
             performance of the club against other local clubs on an ongoing basis.

You can also read