TOURISM PRODUCT DESIGN & PROMOTION - Statement of Attainment in - 6 Degrees
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STUDY OUR FULLY SUBSIDISED*
Statement of Attainment in
TOURISM PRODUCT DESIGN
& PROMOTION
VIA VIRTUAL DELIVERY with ONLINE LEARNING MATERIALS
UPSKILL & LEARN ABOUT THE LATEST TRENDS IN
TOURISM EXPERIENCE DESIGN AND MARKETING
TAFE NSW has developed a unique, tailored, short, accredited training program for those wanting
to work in the tourism sector and run tourism related micro-businesses, including accommodation,
tours and a multitude of other tourism experiences. With the tourism recovery well underway now
is the time for professional development. Take advantage of the Government subsidies * to study
and equip yourself with the skill set required to succeed in the industry.
COURSE DESCRIPTION:
The focus of this course is on experience design from the
customer viewpoint. The training is designed to provide
you with the skills to design and develop unique tourism
experiences for the domestic market and promote these
creatively. Tourism marketing, including social media
and photography will be discussed in order to
demonstrate how a potential market segment can be
reached.
FEE IF ELIGIBLE FOR SUBSIDY: $0.00
SMART & SKILLED ELIGIBILITY:
• 15 years old or over
• No longer at school
• Living or working in NSW
• An Australian citizen, Australian permanent resident,
humanitarian visa holder or New Zealand Citizen
BE JOB READY
BE INDUSTRY TRAINED
BE AMBITIOUS
COURSE SNAPSHOT
Location: This course will be run online and classes
will be held via MS Teams. All study materials are
provided online including readings, recorded lectures
and assessment information.
Cost: This course is subsidised by the NSW
Government, eligibility criteria apply *
TESTIMONIAL Dates: from the 15/07/21 to the 19/08/21
The Course was great! Loved all the information and
Time: Live lectures and assessment support will be
how it was structured. Loved the focus on marketing
domestic tourism with new and innovative ways to held on Thursdays from 5pm -8pm
attract domestic clients - Tour Guide Contact: Jacqui Taylor or Zoe Overton, 9941 5382
or email
ACCREDITED TRAINING
jacqueline.taylor25@tafensw.edu.au
Upon successful completion you will receive credit in the
following nationally accredited units:
SITTPPD001 – Package tourism products
SITXMPR004 – Co-ordinate marketing activities
Kate Kiely
Kate has worked in the tourism industry for 14 years as an educational tour specialist. She was responsible for marketing
and selling both international and domestic tours to the school group market. In her role, she liaised with international
tourism offices, accommodation suppliers, airlines and overseas tour operators. She has a strong personal interest in
sporting events and is currently teaching Climate Change at the University of Canberra.
Sarah Kerrsmith
Sarah’s career in destination marketing over the past 20 years has spanned the globe, managing marketing, public
relations and events at local, regional and international levels. Starting at the tourist board in her UK hometown, then as
Marketing Manager for Central Coast Tourism and later to represent international destinations including the Kenya
Tourist Board and Monaco Tourist Authority. These roles provided many opportunities for international and domestic
travel which fuelled her passion for the industry. Sarah is a judge and mentor for tourism and event businesses entering
Regional and NSW Tourism Awards. She is also a Quality Tourism Assessor for the Australian Tourism Industry Council.
She has been teaching at TAFE since 2014 and is enjoying educating and nurturing the next generation of tourism and
event professionals
Damien McLellan
Damien founded ECOTREASURES in 2010. His business specialises in Eco Tourism experiences of Sydney’s Northern
Beaches, Ku-ring-gai Chase & Sydney Harbour National Park, as well as the surrounding areas of Sydney. He always
wanted to work in conservation to learn about and protect the natural environment, so he completed undergraduate
studies in Marine Biology at UTS followed by a PhD with the Climate Change Cluster at UTS. Damien carries multiple
accreditations across environment, tourism and sport sectors. His business covers a wide range of experiences for leisure,
tourism and education.
Ron Beeldman
Ron has worked as a guide and tour director for various global organisations for 21 years. He has been involved in
marketing and business planning across Australia. He is a long standing judge of the NSW and Australian Tourism Awards
and is a passionate and engaging teacher of economics and law at TAFE and University.
BE EMPLOYED
CONTACT US TODAY
IN TOURISM
131 601 tafensw.edu.au
This document is correct at the
time of printing: MAY 2021
*Terms and conditions may apply. RTO 90003
STUDY OUR FULLY SUBSIDISED*
Statement of Attainment in
EVENT DESIGN &
FEASIBILITY
VIA VIRTUAL DELIVERY & ONLINE LEARNING MATERIALS
UPSKILL & LEARN THE LATEST TRENDS IN EVENT DESIGN
TAFE NSW has developed a unique, tailored, short, accredited training program for those wanting to
work in events. With the sector recovery well underway now is the time for professional development.
Take advantage of the Government subsidies * to study and equip yourself with the skill set required to
succeed in the industry.
COURSE DESCRIPTION: ACCREDITED TRAINING:
Technological change is having a major impact on Upon successful completion you will receive credit
the event industry and will continue to do so as the in the following nationally accredited units:
sector rebounds from the global pandemic. SITEEVT012 Develop event concepts
This qualification is designed for participants SITEEVT013 Determine event feasibility
planning events of all sizes with current trends in
mind including virtual and hybrid events, new
technologies (apps), health safety and security.
COURSE FEE IF ELIGIBLE FOR SUBSIDY *: $0.00
* SMART & SKILLED ELIGIBILITY :
• 15 years old or over
• No longer at school
• Living or working in NSW
• An Australian citizen, Australian permanent
resident, humanitarian visa holder or
New Zealand Citizen
BE EMPLOYED
IN EVENTS
COURSE SNAPSHOT
Location: This course will be run online and
classes will be held via MS Teams. All study
materials are provided online including
BE JOB READY readings, recorded lectures and assessment
BE INDUSTRY TRAINED information.
BE AMBITIOUS Cost: This course is fully subsidised by the
NSW Government, eligibility criteria applies*
COURSE OUTCOMES: Time: Live lectures and assessment support
Discover if a career in events is the right path for you will be held on Thursdays from 5pm – 8pm
and learn essential skills for event planning in the post
pandemic environment, such as event design Dates: from the 15/07/21 to the 19/08/21
principles, feasibility, marketing, budgets and Contact: Jacqui Taylor or Zoe Overton
operational planning. on 9941 5382 or email
jacqueline.taylor25@tafensw.edu.au
OUR TEACHER PROFILES
Lynn Van Der Wagen
Lynn is the author of Event Management 5th ed. She has been on several panels for judging event feasibility for
funding purposes. She also teaches at university level. With an extensive background in event management,
including a training role for Sydney and Beijing Olympic Games she has a strong practical and theoretical basis for
teaching.
Les Guthrie
Les has worked in the events and hospitality sector for 20 years. Her role as torch bearer for the Sydney Olympic
Games is her claim to fame, but her wider experience with the Olympic Games involved a secondment to work with
the organising committee to deliver training to the workforce of around 110,000 volunteers and contractors. Les
also worked in Sponsor Hospitality for the London Olympic Games. She is a popular teacher of the unit ‘Experience
Design’ delivered as part of our university program.
Nanette Bowen
An Event/project manager with close to 25 years’ experience, Nanette has worked across events that support
community, not-for-profit, corporate and sporting sectors domestically and internationally. With a focus on mass-
participation events, she brings skills encompassing creative concepts, operations & logistics, client relations, budget
management, sponsorship, marketing public relations and media.
Ron Beeldman
Ron is the managing director of Beeldman Special Events. He is a passionate and engaging teacher of economics and
law at TAFE and University. Having run many events during his career, both large and small, he is well placed to
provide outstanding guidance for feasibility submissions, particularly the more complex legal and risk elements. He
has been involved in marketing and business planning across Australia. Major clients included City of Sydney, Best
Western Group, Tourism Australia and the Tourism Council.
CONTACT US TODAY
131 601 tafensw.edu.au
This document is correct at the
time of printing: June 2021.
*Terms and conditions may apply. RTO 90003You can also read
