Tools You Can Use to Leverage - Foams that Feel Good and You Can Feel Good About Selling
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Upholstered Furniture Manufacturers
& Retailers Edition
Tools You Can Use to Leverage
Foams that Feel Good and You
Can Feel Good About Selling
SM
www.certipur.us
Your Guide to the CertiPUR-US®
I
f you sell mattresses, pillows, bedding products, or p
videos on your website, or
use at point-of-purchase.
register with the program (it’s free) and get listed in the
consumer section of our website (also free). This is the place certipur.us/videos.
consumers are checking before they buy. Go to certipur.us/
register. p Download free handouts, FAQs and
more at certipur.us/tools
The CertiPUR-US® name and logo are trademarked and can
p Visit our online store to order hangtags or point-
only be used by registered companies – so even if you are
of-purchase and top-of-bed label options.
selling brands already listed on our website, if you want to use
certipur.us/store.
our name or logo to promote that brand, you need to register.
p Encourage RSAs and customer sales staff to
p Remember the three most important CertiPUR-US® Terms
of Use Manual rules: take our free, 20-minute certificate course at
certipur.us/certificatecourse.
1. Spell CertiPUR-US® correctly.
2. Before you print, post, publicize, or p The CertiPUR-US® program .
package anything that includes the is administered by a not- CertiPUR-US®
Certified flexi
standards for
comes with
ble polyurethane
Comfort and
foams meet Cert
Confidence
content, emis
for-profit organization.
sions and dura iPUR-US® prog
independent, bility, and are ram
CertiPUR-US® name or logo, send art
accredited testi anal
ng laboratories. yzed by
CertiPUR-US®
✓ Made witho approved foam
ut ozone deple s are:
Find participating
✓ Made witho ters ✓ Made witho
ut PBDE ut phth
and copy to us for pre-approval at
TCEP (”Tris”) flame s, TDCPP or by the Consumer alates regulated
retardants Product Safet
✓ Made witho Commission y
ut mercury, lead
and other heav ✓ Low VOC (Vola
foam producers at
y metals tile Organic Com
emissions for
✓ Made witho
ut formaldehyde indoor air quali pounds)
approvals@certipur.us. The approval
(less than 0.5 ty
parts per millio
Administered n)
by a not-for-p
a certification rofit organiza
certipur.us/producers.
program for tion,
bedding and flexible polyuret CertiPUR-US® is
upholstered hane foam used
process is very fast—usually less than
furniture. For in
list of participa technical crite
ting compani ria and a
es, visit:
www.certipur
.us
two business days.
CertiPUR-US®
is a registered
certification
which admin mark of
isters the progra Alliance for Flexible Polyur
m. ©2021 All ethane Foam,
rights reserved. Inc.
3. Don’t make false claims! Follow the language used
on our website. See all program rules at certipur.us/
termsofuse. Remember, when making claims in foams are …
connection with the CertiPUR-US® program, you Made without ozone depleters
cannot say:
Chemical-free retardants
Safe Made without mercury, lead, and other heavy metals
Non-toxic
Made without formaldehyde
No flame retardants, free of FRs
Hypoallergenic Made without phthalates regulated by the Consumer
Environmentally safe Product Safety Commission
No carcinogens Low VOC (Volatile Organic Compound) emissions for
indoor air quality (less than 0.5 parts per million)
Foams that Feel Good and You Can Feel Good About Selling SM
www.certipur.us
Frequently Asked Questions
Here are answers to the most common questions we
email to info@certipur.us and we’ll respond very quickly.
Q: What does it mean when I see the CertiPUR-US®
seal on a product?
A: It means the foam in the bedding or upholstered
furniture has been tested to meet CertiPUR-US® rigorous Have questions?
standards for emissions, content, performance, and We have answers!
o Made without ozone depleters
o Made without PBDEs, TDCPP or TCEP (“Tris”)
o Made without mercury, lead and heavy metals
o Made without formaldehyde
o Made without phthalates regulated by the
Consumer Product Safety Commission
o Low VOC (Volatile Organic Compound) emissions
for indoor air quality (less than 0.5 parts per million)
Q: I saw the CertiPUR-US® seal on display in a store,
but I do not see this brand listed on your website. conveyed to their customers who verify that they use
CertiPUR-US® Check
A: We keep the listings on our website updated weekly. If the to see if the company you are considering purchasing
company you are buying from is promoting its participation from is listed as a company that sells products containing
in the CertiPUR-US® program and it is not listed on our site, CertiPUR-US® certipur.us/listings.
info@certipur.us and
we will follow-up. It could be that the company is misusing Q: Whom do I contact about a problem with one of
your mattresses?
which case we will take swift legal action. More likely, the A: We don’t sell mattresses! The CertiPUR-US® program is a
taken the time to take the necessary steps to be registered
with the program. That process includes our verifying and upholstered furniture to assure low emissions and
they are purchasing foam from one or more of the foam high performance, among other things. For information
producers who are part of the CertiPUR-US® program. A concerning a bedding or upholstered furniture product
list of those companies meeting our requirements can be you have purchased or a warranty, we recommend you
found at certipur.us/listings. contact the manufacturer or retailer directly.
Q: A company on the Internet says you certify their Q: You certify foam to be “low” in emissions. I see ads
furniture but I do not see the company listed on that say “no” emissions. Isn’t it better to have “no”
A: We do not certify furniture, mattresses or product lines, A: Unless you are talking about very clean stainless steel,
to some extent, including your own body! When you buy
products made with CertiPUR-US® certified foam, you
inside has been rigorously tested by an accredited
Get Educated
Compound) emissions for indoor quality (less than 0.5
Foam and Graduate parts per million).
Technical Guidelines available on our website.
to Higher Sales Q: I am buying a product which contains
CertiPUR-US®
outside the United States. Is it possible that it
A: Yes. We currently have foam producers participating in
all around the world. As long as the foam meets our rigorous
Q: Do companies that certify foams have to re-certify,
A: Foam producers must go through the complete
Q:
A:
retardants (FRs), but only the manufacturer of the
Take our Free, 20-minute the product is FR-free, since the CertiPUR-US® program
Globally Harmonized System (GHS) as substances that
Becoming an expert on the CertiPUR-US® foam may cause cancer, may cause genetic defects, or may
certification program can help you answer damage fertility or the unborn child (1A, 1B). Currently
consumer questions, we prohibit the use of the following FRs, but the list may
enhance your change as science and research dictate:
credibility and sales o Antimony
o Pentabromodiphenyl ether
potential, and earn a
o Octabromodiphenyl ether
personalized certificate
o Decabromodiphenyl ether
of knowledge. Take the course
o Chlorinated phenols (PCP, TeCP)
now at certipur.us/certificatecourse.
o Dimethyl Methylphosphonate (DMMP)
o Nitrites
o Polybrominated Biphenyls (PBB)
o Polychlorinated Biphenyls (PCB)
o Polychlorinated Terphenyls (PCT)
Foams that Feel Good and You o Tri-(2,3-dibromo-propyl)-phosphate (TRIS)
o Tris-(aziridinyl)-phosphinoxide (TEPA)
Can Feel Good About Selling
SM
o Tris-(2-chloroethyl)-phosphate (TCEP)
www.certipur.us o Tris-(1,3-dichloro-2-propyl)-phosphate (TDCPP)
Q: I am allergic to latex and am having a reaction
Englander
American Furniture Manufacturing, Inc.
Can it have latex in it? Highland House Furniture
A: The CertiPUR-US® Air Tech FX
Johnson City Bedding
polyurethane foam for bedding products and
Albany Foam and Supply, Inc.
upholstered furniture. Latex foam is outside the scope The Bed Boss
Carolina Mattress Guild
Allied Aerofoam
Dorel Home Products
American Bedding Mfg., Inc.
Geo-Mattress
Drexel Heritage
be allowed to use the CertiPUR-US® seal. You should
Saatva
contact the mattress manufacturer to ask if your model Kolcraft
contains latex. Moonlight Slumber
Sensorpedic
Q: Applause Source
Old West Mattress Company
Malouf
A: Steinhafel’s Bedding
in certain products or certain product lines. Ask the
manufacturer to be sure.
If you’re not on THE LIST*
you may be losing sales
Q: I’ve seen advertisements for the product I bought,
Simmons
which say it contains foam you certify. Why is there Serta
no label or hangtag on it? Purple
West Elm
A: ®
-
Klaussner
Kingsdown
use our seal, but are not required to label their products Casper
CertiPUR-US® certi
Pottery Barn fied foams are…
or packaging. Lack of our seal is not an indication the Corsicana
Made without ozo
ne depleters
Made without PBD
Eastman House Es, TDCPP or TCEP
look up the companies on our website to be sure they Wayfair
Made without me
rcury, lead and oth
Noctova Sleep heavy metals er
are participating in our program. If you feel a company Bob’s Discount Furniture Made without forma
ldehyde
is misrepresenting CertiPUR-US® Ethan Allen Made without pht
halates regulated
Ashley Sleep the Consumer Pro by
notify us at once by writing to info@certipur.us. If you can Low VOC (Volatile
duct Safety Commis
sion
Craftmaster Organic Compound)
include detailed information with a photo, website link, Spring Air
emissions for indoor
0.5 parts per million air qua lity (less than
)
and a contact name, that will help our investigation. King Koil
Lady Americana
Mitchell Gold + Bob Williams
Symbol
Tuft & Needle
William Sonoma Home
Sleep Number
Room & Board
FREE for companies selling products AmazonBasics
Restonic
Therapedic
Saatva … and 1,500 more!
o Get registered FREE: certipur.us/register
*See certipur.us/listings
o Check your FREE listing: certipur.us/listings
o FREE: Shoppers are using our list of participating bedding and
upholstered furniture retailers and manufacturers to make
o Download FREE promo tools: certipur.us/tools purchasing decisions. If you’re not listed, you do not have
o Share FREE videos: certipur.us/videos
foam) until you submit the required paperwork. It’s quick,
www.certipur.us easy (and free) to get listed if you are using CertiPUR-US®
certipur.us/register.
To discover why CertiPUR-US®
just read the hangtag!
1 | Made without ozone that registered foams are made
depleters — Ozone’s presence without mercury, lead and other
CertiPUR-US®
is important in our upper heavy metals.
atmosphere, where it provides standards for content, emissions and durability, and are analyzed by
independent, accredited testing laboratories.
a shield from the sun’s radiant 4 | Made without
CertiPUR-US® approved foams are:
energy. The Montreal Protocol, 1 formaldehyde — Like heavy
Made without ozone depleters Made without phthalates
adopted in 1987, mandated regulated by the Consumer 5 metals, formaldehyde has never
2 Made without PBDEs, TDCPP or
Product Safety Commission
been used as a raw material
that industries eliminate ozone-
Low VOC (Volatile Organic Compound)
3 Made without mercury, lead,
and other heavy metals emissions for indoor air quality in foam. Formaldehyde has
(CFCs) by the year 2000. U.S. 4 Made without formaldehyde
(less than 0.5 parts per million) 6 been labeled as a cause of poor
foam producers were well ahead indoor air quality. The absence of
of schedule in complying with
bedding and upholstered furniture. For technical criteria and a
this regulation. Unfortunately, in list of participating companies, visit:
some parts of the world, CFCs are www.certipur.us small chamber emission test.
still used to manufacture foam.
The CertiPUR-US® label prohibits 5 | Made without prohibited
the use of any CFCs, or other CertiPUR-US®
phthalates — Phthalates
©2010 Alliance for Flexible Polyurethane Foam, Inc. All rights reserved.
ozone depleters, in the foam which administers the program. ©2021 All rights reserved.(pronounced “thal’-ātes”) are
manufacturing process. mainly used as a softening
agent in the manufacture of
2| some consumer products. The Consumer Product Safety
retardants — Some PBDEs (polybrominated diphenyl
phthalates for use in children’s toy and child care items.
CertiPUR-US® goes a step further by requiring detailed
the U.S. by the Environmental Protection Agency (EPA) in laboratory analysis of foam extractions and prohibiting the
use of phthalates regulated by the Consumer Product Safety
Globally Harmonized System (GHS) as substances that may
cause cancer, may cause genetic defects, or may damage
6 | Low emission (low VOCs) — Volatile Organic Compounds
foam. TDCPP or TCEP (“Tris”) are among these FRs. A complete (VOCs) are a major component of air pollution. VOC emissions
from household products are also a concern for indoor air
our Technical Guidelines or at certipur.us/FAQ.
chamber test standardized by the International Organization for
3 | Made without mercury, lead and heavy metals — Standardization (ISO).* In the test, foam samples are conditioned
Though not common components of foam chemistry, heavy for 72 hours after which emissions of total organic compounds
are measured. Results of this test verify that
children’s toys) have made the entire heavy metal family an area CertiPUR-US® compliant foams have
of concern. CertiPUR-US® laboratory testing subjects material low emissions for indoor air quality CertiPUR-US®
t, emissions and
durability, and are
analyzed by
standards for conten ited testing labora
tories.
extracted to molecular analysis capable of detecting even (less than 0.5 parts per million). independent, accred
CertiPUR-US® appro
depleters
ved foams are:
regulated by the
tes
Made without phthala er
Consum
Made without ozone ssion
TDCPP or Product Safety Commi
Made without PBDEs, Organic Compound)
Low VOC (Volatile air quality
y, lead, emissions for indoorper million)
Made without mercur
(less than 0.5 parts
and other heavy metals
ehyde
Made without formald
and a
technical criteria
tered furniture. For
bedding and uphols companies, visit:
list of participating
www.certipur.us
www.certipur.us CertiPUR-US®
which administers
the program. ©2018
All rights reserved.
All CertiPUR-US® testing is conducted by independent, internationally accredited laboratories.
CertiPUR-US® is a program of the Alliance for Flexible Polyurethane Foam, Inc.
*ISO is one of the largest voluntary standards development organizations in the world, and is a trusted source for technical standards for
materials, products, systems, and services. Known for their high technical quality and market relevancy, ISO standards have an important
role in the technical infrastructure that guides design, manufacturing and trade in the global economy.
An Increasing Number of Consumers
When Buying Upholstered Furniture
W hen buying upholstered furniture,
consumers have an important decision
to make – and it has nothing to do with comfort,
durability, or the color and style of the covering.
It’s about what you can’t see: the foam inside.
Amidst confusing and often inaccurate information
in the media and on the internet, a growing
about indoor air emissions and chemicals –
shopping for a new sofa or upholstered chair a
perplexing process.
®
foam group of foam manufacturers worked in conjunction with
environmentalists, academics, industry and consumer
organization, is helping furniture and mattress shoppers groups, and chemists to develop a testing, analysis,
make informed decisions using information based on
polyurethane foam used in bedding products and
foams used for furniture cushioning. upholstered furniture.
“There are a number of people
ozone depleters, mercury, lead, and heavy metals,
making decisions about whether
to buy upholstered furniture based
indoor air quality.
making decisions based on whether the foam in the
testing just to keep everyone on their toes.”
upholstered furniture or mattress they are considering
service we are providing. It’s very gratifying.”
foam at www.certipur.us.
Article by Michele Ostrove, Health and Consumer WriterIs your company and all the brands
he might search for listed?
certipur.us/GetListed
Foams that Feel Good and You Can
Feel Good About Selling SM
Listings are only available to companies selling products
containing CertiPUR-US® certified foam.You can also read
