TMBA MEDIA KIT 2022 MARKETING OPPORTUNITIES - Make TMBA advertising a part of your strategy - Texas Mortgage Bankers Association
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TMBA MEDIA KIT 2022
MARKETING OPPORTUNITIES
Make TMBA advertising a part of your strategy.
p 512.480.8620 f 512.480.8621 | info@texasmba.org 1
Tried and True
For over 100 years, the Texas Mortgage Bankers
Association has led the mortgage banking industry by
providing leadership, legislative advocacy, and education
to real estate finance professionals.
As the oldest and largest statewide mortgage banking
association, our mission is to advance mortgage banking
and serve the mutual interests of our members who
support Texas’ annual $100-plus billion mortgage market.
Our members include top leadership and influencer’s in
the mortgage banking industry in Texas and across the
country.
Put TMBA’s legacy and strength to work for you with a
variety of products that zero in on the demographic you
are most interested in targeting.
2 TMBA Media Kit 2022
TMBA MORTGAGE ROUNDUP
TMBA Mortgage Roundup is the informational newsletter
written and produced by TMBA staff six times per year.
Distribution
TMBA Mortgage Roundup is sent to almost a thousand
members in an interactive pdf and digital format.
Deadlines
Articles and ads should adhere to the following deadlines:
January-February:February 15th (typically published the last
week of February)
March-April: April 15 (typically published the last week of
April)
May-June: June 15th (typically published the last week of June)
July-August: August 15 (typically published the last week of
Full Page Ad
August)
8.5” w x 11” h
(no bleed)
September-October: September 15 (typically published the
last week of October).
November-December: December 10th (typically published
the 3rd week of December)
Art Specifications
Full Page: 8.5” w x 11” h - No Bleed
Half Page: 8.5” w x 5.5” h - No Bleed
Half Page Ad
8.5” w x 5.5” h Quarter Page: 5.5” w x 2.75” h - No Bleed
(no bleed)
All ads should be submitted in CMYK in a digital format in jpg,
png or pdf formats 300 dpi. Submit ad art to
crabago@texasmba.org by the above deadlines or earlier.
Quarter
Page Ad
Quarter
5.5” wPage
x
Ad
2.75” h
3.5”
(nowbleed)
x 4.75” h
(no bleed)
p 512.480.8620 f 512.480.8621 | info@texasmba.org 3
TEXASMBA.ORG
Texasmba.org received almost 22 thousand
visits in 2021. Our newly newly designed
website is now live.
The website is updated frequently and
provides mortgage banking professionals
with up-to-date content vital to the real estate
finance industry.
Educational opportunities, career development
and event information are posted to texasmba.
org throughout the year.
Art Specifications:
Masthead Banner Ad: 550 w x 77 h px
Bookend Banner ad: 150 w x 150 h px
All ads should be submitted in CMYK in a
Masthead Banner Ad 550 w x 77 h px
digital format in jpg or png formats with a
minimum 72 dpi resolution.
Masthead Banner Ad
Placement:
The masthead banner ad appears on the front
page of the website, the most visited page.
Bookend Banner Ad
150 w x 150 h px
The bookend banner ad is placed in the footer
and appears on most of the pages of the web
site as the visitor navigates to other pages.
Frequency:
Bookend Banner Ad 1x = 1 month
3x = 3 months
6x = 6 months
12x= 12 months
4 TMBA Media Kit 2022
e-BLASTS
TMBA keeps it’s members and others mortgage
industry professionals up to date with e-blasts
about our events, educational and networking
opportunities and more. We sent over 564,000
email blasts to over 8000 real estate finance
professionals in 2021.
Art Specifications:
Skyscraper ad: 600 w x 150 h px
Banner ad: 150 w x 300 h px
Banner Ad
Skyscraper Ad All ads should be submitted in CMYK in a digital
150 w x 300 h 600 w x 150 h format in jpg or png formats with a minimum 72
dpi resolution.
Placement:
Advertisements appear below the main e-blast
message. The skyscraper ad appears directly
below the main e-blast message while banner ad
appears beside the skyscraper ad block.
Frequency:
1x = 1 month
3x = 3 months
6x = 6 months
12x= 12 months
p 512.480.8620 f 512.480.8621 | info@texasmba.org 5
EVENT PROGRAMS
TMBA holds several events each year bringing hundreds of
real estate finance leaders and influencer’s from across the
country. A full color program with event details is produced
for each of these events and distributed to attendees in hard
copy or digitally if necessary:
• Southern Secondary Market Conference
• Annual Convention
• Mortgage Symposium
Art Specifications:
Full Page Ad: 6.78 w x 8.5 w inches
Full Page Ad Half Page Ad: 6.78 w x 4.25 w inches
Quarter Page Ad: 3.39 w x 4.25 w inches
6.78 w x 8.5 h inches
Ads must be submitted with appropriate image size and
resolution (300 dpi – pdf, jpg or tiff file type) for optimal printing.
Deadlines vary.
Placement:
Half Page Ad Ads will be given optimal placement at the discretion of staff.
6.78 w x 4.25 h inches
Quarter Page
Ad
3.39 w x 4.25 h
inches
6 TMBA Media Kit 2022
TMBA MEMBERSHIP DIRECTORY
The TMBA Membership Directory is published and
mailed to membership annually and is available
exclusively to TMBA members. Our members utilize
the directory as an invaluable information resource
all year.
Advertising Options:
The spiral-bound booklet offers both full color and
black and white advertising opportunities. The
cover, inside cover, back, back inside cover and tabs
are produced in full color while the inside pages are
Cover Art
produced in black and white.
Size Varies
Ads for the cover, inside front cover, back and
inside back positions are typically the most sought
after slots and usually have several seeking these
four slots. Because of this demand, we offer these
Full Page
slots in a drawing held in early June each year.
5.5” w x 8.5” h Advertisers seeking these slots are not invoiced
until after the drawing.
We also offer six full color full page tab slots.
Art Specifications:
Cover: Art size varies depending on the cover art
Half Page Inside Front, Back and Inside Back are offered as full
size full color ads.
5.5” w x 4.25” h
Full Page Ad: 5.5 w x 8.5 h inches, no bleed
Tabs (full color): 5.5 w x 8.5 h inches, no bleed - 6 available
Half Page Ad: 5.5 w x 4.25 h inches, no bleed
Quarter Page Ad: 2.75 w x 4.25 h inches, no bleed
Quarter
Page Ads must be submitted with appropriate image size
and resolution (300 dpi – pdf, jpg or tiff file type) for
2.75” w optimal printing. Deadline: July 1st.
x
4.25” h
p 512.480.8620 f 512.480.8621 | info@texasmba.org 7
RATES
TMBA Mortgage Roundup (Newsletter)
Size Location Frequency/Cost
1x 3x 6x
Full Page Premium * $750 $2025 $3600
Full Page Non-Premium $500 $1350 $2400
Half Page Non-Premium $375 $1018 $1800
Quarter Page Non-Premium $200 $540 $960
All Newsletter Ads Are Full Color
* Premium Placement includes: Inside Front, Back, and Inside Back.
TMBA Membership Directory
Size Location Cost
Full Page Premium * $2300
Full Page - Color Non-Premium or Tab ** $2200
Full Page - Black and White Non-Premium $1000
Half Page - Black and WHite Non-Premium $750
Quarter Page - Black and White Non-Premium $500
* Premium Placement includes: Cover, Inside Front, Back, and Inside Back.
**Tabs - All tabs sold as a color ad. 6 available offered on a first come first serve basis.
www.texasmba.org (website)
Size Location Frequency/Cost
1x 3x 6x 12x
Skyscraper Front Page $300 $810 $1440 $2880
Banner Left Menu $150 $405 $720 $1440
E-Blasts
Size Location Frequency/Cost
1x 3x 6x 12x
Skyscraper Bottom Center $300 $810 $1440 $2880
Banner Bottom Left $150 $405 $720 $1440
Event Programs
Size Event Cost
Full Page Symposium/Secondary $550
Full Page Convention $600
Half Page Symposium/Secondary $300
Half Page Convention $350
Quarter Page Symposium/Secondary/Convention $200
Premium Back Cover Convention $2,000
All Event Program Ads Are Full Color
8 TMBA Media Kit 2022
AGREEMENT
1. The Advertiser, or their Agent, if applicable, agrees to pay for advertising covered by this Agreement to TMBA
within 30 days of billing. TMBA will invoice the advertiser or advertising agency immediately after receiving the
Advertising order. Non-receipt of the invoice is not accepted as a reason for nonpayment. The Advertiser and
Advertising Agency, if applicable, agrees to reimburse TMBA for all costs, expenses and attorney fees incurred
in collecting past due amounts, or in enforcing the terms of this Agreement.
2. Canceling a frequency schedule will require a cancellation fee equal to the difference between the shorter
frequency rate and the original contracted frequency for each ad run.
3. TMBA does not guarantee or agree to place the advertisement in a specific position in the Mortgage Roundup
newsletter or Membership Directory unless the advertiser reserves either the inside front cover, inside back
cover, or outside back cover.
4. Advertising materials should arrive camera ready, according to specifications in this advertising agreement,
and be received by TMBA prior to the material due date indicated on the Advertising Order Form. Advertisers
will be permitted to change the copy for each insertion provided all materials are received by TMBA prior to the
materials due date. Advertiser agrees to pay any costs incurred by TMBA relating to additional preparation and
production expenses for the advertising specified in the Agreement. These additional costs include, but are not
limited to, $those incurred for typesetting, changes, screens, artwork and other such production work. These
costs shall be invoiced along with the cost of advertising. When new copy is not furnished to TMBA before the
materials due date, or the new copy is rejected by TMBA for any reason, TMBA shall repeat the advertisement of
the advertiser which last appeared in the Mortgage Roundup and/or other TMBA advertising media option.
5. All advertising is subject to approval by TMBA. TMBA reserves the right to reject or cancel any advertisement
deemed inappropriate for the publication. Advertiser acknowledges and agrees that the TMBA reserves and
has the right to reject or cancel any advertisement for any reason that the TMBA determines to be good and
sufficient cause.
6. Advertisers and advertising agencies shall assume liability for all content (including text, representation
and illustrations) of advertisements printed. Advertiser hereby agrees to indemnify TMBA and hold it harmless
from any claims which may be asserted against TMBA by others by reason of the content of any advertisement
published in the Mortgage Roundup and/or other TMBA advertising media option pursuant to this Agreement.
Indemnification shall include payment of all damages, expenses, costs and reasonable attorneys fees incurred
by TMBA in defending any such claim.
7. The publication of any advertisement of a product, service or education idea is not in any way to be construed
as the approval, guarantee, or endorsement of TMBA of such product, service or idea, and the TMBA reserves
the right to affirm such fact in the media option.
8. The Advertiser/Advertising Agency agree that any right of recovery they may have against TMBA for failure
to publish, inaccurate publishing or for any other reason shall be limited to a refund of its charges which may
have been paid to it, or as an option, to publish the tendered advertising in the next available issue.
9. The TMBA may change published rates in an advertising agreement at any time. However, advertisers under
contract will be rate protected as per the terms of the advertising agreement.
10. The undersigned Advertiser/Advertising Agency represents and warrants that they are authorized to enter
into this Agreement and by signing this agreement will bind the Advertiser/Advertising Agency to the terms of
this Agreement.
p 512.480.8620 f 512.480.8621 | info@texasmba.org 9
Order Form
Media Position Size Frequency Cost
o Website
o eBlast Marketing
o Newsletter
o Membership Directory
o Event Program
Contact TMBA for more information about additional event marketing opportunities
by email: crabago@texasmba.org. Information is also available on our website at www.texasmba.org.
Advertising Agreement (previous page) and Contact Info:
contact first name last name middle initial
company title
mailing address
city state zip email
phone # fax # website
The undersigned agrees to the terms of this agreement on behalf of his/her company/organization.
On behalf of the advertiser (authorized signature)
printed name signature date
Payment Information:
o Check enclosed (payable to TMBA) o AMEX o MC o Visa Total amount due:
CC number expiration date
card holder first name last name authorized signature
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