THE UK'S LARGEST PREGNANCY, BABY AND PARENTING EVENT - EXCEL LONDON - ASP EVENTS
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The UK’s largest pregnancy,
baby and parenting event
ExCel London NEC, Birmingham Olympia, London
4–6 March 2022 13–15 May 2022 21-23 October 2022
thebabyshow.co.uk
@thebabyshow
the UK’s leading experts
and top brands
about Trade video. Click to watch.
the baby show
Born in 2002, The Baby Show However, each Baby Show In 2020 The Baby Show opened
is the leading Baby, Pregnancy is more than just a shopping its doors virtually and following
and Parenting Event in the UK. experience. We invest in the five successful online shows,
Taking place three times a year at visitor experience and offer free The Baby Show Live @ Home
ExCeL London, NEC Birmingham support, information and advice has welcomed over 59,000 new
and Olympia London, the show from the UK’s leading baby and and expectant parents digitally
attracts over 65,000 expectant parenting experts on everything with 90% of visitors wanting to
and new parents, babies and from sleep, birth, breastfeeding return to our next virtual event.
grandparents every year. and first aid to weaning and
development. Live talks, Q&As, The purpose-built platform
With the show being the nation’s panels and discussions are and app has intuitively digitally
largest shopping destination timetabled throughout the translated our physical shows
for all things baby, visitors can weekend on the Live Talks Stage. and given our new attendees the
compare, try and buy from over chance to log in to three days
200 brands. Exhibitors vary from From first aid demonstrations to of baby shopping heaven and
boutiques, online stores to those buggy testing, we have a wealth leading live-streamed expert
not on the high street and include of complimentary and popular advice at any time, anywhere.
well-known brands such as features across our three shows.
Tommee Tippee, Chicco, Nuna, The MadeForMums team is on After 20 long months, in October
Venicci, Cybex, Joie, Stokke®, hand at the Buggy Testing Track 2021 we celebrated the return
MAM, iCandy and many more. A providing their knowledge and of our live and in-person events
large percentage of companies, impartial advice to help parents at Olympia London! With safety
sponsors and partners have test and select the right buggy. at its core and each visitor
supported our shows over our Our two key family-friendly verifying their COVID-19 status,
competitors and are proud to be facilities, the Baby Feeding Café we welcomed nearly 20,000
associated with the show for 20 and the Baby Changing Area new and expectant parents,
years and continue to do so. make visits to the show with with 90% wanting to return to
little ones in tow stress-free and The Baby Show in the future.
convenient.
complimentary
show features family-friendly facilities
Each Baby Show strives to provide each visitor with a stress-free
Home to the UK’s leading day out and offers complimentary family-friendly features.
parenting and baby experts,
the Live Talks Stage hosted free
expert talks, panel discussions,
and celebrity Q&As throughout When nature calls, the Baby
Stage the weekend. Topics include Changing Area is a designated
birth, sleep, life-saving first aid place to change your baby or
skills, feeding, weaning, mental toddler in a clean, safe and
health and more. secure environment whilst
enjoying free nappies and wipes.
Our helpful staff are on hand to
CHARLOTTE STIRLING-REED, make sure you have everything
MARLEY HALL JESS JONES, RACHEL FITZD,
The Baby and Child Nutritionist,
Midwife Marley Parent & Blogger Baby and Parenting Expert you need when nature calls.
SR Nutrition
The Baby Feeding Café makes
feeding your baby at the show a
little easier with complimentary
Baby food, bottle warmers and
microwaves. With plenty of seating
Feeding available at the show, visitors can
Café
ROBERT TITZER, NUSH COPE, WILL DOOLEY, comfortably breastfeed or feed
Infant Researcher, The Infant TV Presenter & Mum Obstetrics & Gynaecology Doctor their baby at any time, anywhere.
Learning Company There is also an optional quieter
private area for breastfeeding with
*Selection of speakers from Olympia 2021.
glider chairs and complimentary
breast pads.
buggy testing The MadeForMums Buggy Testing Track allows
visitors the ultimate experiential feature where
track they can try out a range of prams, pushchairs and
buggies on different surfaces,
terrains and features.
The Baby Show’s FREE Shop
The MadeForMums team have & Drop allows you to continue
a wealth of knowledge and enjoying the show knowing your
experience to help visitors
try out and choose the right Shop&Drop shopping was stored securely.
The event provides a Collect-
buggy for their needs. Collect - by - Car by-Car service, where visitors
can drive their car to a collection
point so their shopping can be
popped directly into your boot.
Shopping made simple!
the audience
gain access to a new
target market at every event the audience breakdown
65,000+ 22–24 October 2021 – Olympia, London
visitors
per year
new
80% of visitors 69% of visitors 34 72% Average spend
spend 4 hours
or more at
the show
have never visited
the show before years of visitors are
pregnant, of these
£614
Average at the show and
79% are first
profile age £571 postshow
time parents
72% of visitors
94% of visitors are pregnant
make a
purchase
28 February – 1 March 2020 – ExCeL, London
at the
show
32 76% Average spend
£1,185 average spend
at and postshow per
47% of pregnant visitors are
in their second trimester.
years of visitors are
pregnant, of these
£731
at the show and
48% are in their third Average 75% are first
visitor; over £22.5m £639 postshow
trimester. profile age time parents
visitor spend in total
*Research independently conducted by Explori Media Ltd.
17–19 May 2019 – NEC, Birmingham
visitor attendance visitor attendance
in 2021 in 2020
31 71% Average spend
19,206 25,315 24,539 years of visitors are
pregnant, of these
£636
at the show and
Average 72% are first
Olympia, NEC, ExCeL profile age £510 postshow
time parents
London Birmingham London
the value engage and influence
of live events your market
The Baby Show team offers a wide range of options from shell scheme stands through to bespoke sponsorship packages:
Question: pregnancy and parenting show?
Why be part of the UK’s largest
space only stand
1 2 ExCeL, 4–6 Mar 2022 & NEC, 13–15 May 2022
Sell to a highly targeted Sample and demonstrate
1 side open £395 per m2
audience of more than 65,000 your products
2 sides open £402 per m2
3 sides open £413 per m2
3 Launch new products and 4 Test the market place 4 sides open £418 per m2
gain primary feedback from and conduct market
customers and prospects research Olympia, 21-23 Oct 2022
1 side open £356 per m2
5 Enhance your brand with 6 2 sides open £370 per m2
Stay ahead of your 3 sides open £378 per m2
dynamic face-to-face
competition 4 sides open £381per m2
engagement
£95 Service charge applies per stand. £195 Public liability insurance is included in contract, removed with proof of cover.
All prices are exclusive of VAT.
7 Build and grow your 8 Create a PR story around
client database through your activity at the UK’s
data capture premium baby show
shell scheme stand
ExCeL, 4–6 Mar 2022 & NEC, 13–15 May 2022
1 side open £380 per m2
2 sides open £387 per m2
3 sides open £398 per m2
4 sides open £402 per m2
Olympia, 21-23 Oct 2022
1 side open £362 per m2
2 sides open £382 per m2
3 sides open £392 per m2
4 sides open £396 per m2
Shell scheme stand include walls, fascia name boards and carpet. £95 Service charge applies per stand. £195 Public liability insurance is
included in the contract, removed with proof of your cover. All prices are exclusive of VAT.
unrivalled
visitor testimonials
marketing campaign
Be part of a multi-channelled targeted marketing campaign that reaches
around 19.5 million consumer touchpoints across each of our successful
shows.
Our targeted marketing campaign is communicated through;
“Well prepared and laid out event
• Featured within the exhibitors section of the bespoke show website
A great day out. Lots of items with fantastic email communication.
• Email campaigns and newsletters Lots of brands under one roof with a
that I haven’t seen before and
• Organic social media posts across all platforms common them of helping you make
new to the market. Was able to
• Increased investment in heavyweight targeted paid digital social
practice with my buggy brand on the right purchase and to give you
media, PPC and remarketing advertising campaigns personalised advice.”
the assault course which is a fab
• Show launch release distributed to both National and local press
idea. Lots going on.”
• Third party/venue newsletters, social, website, app and competitions
• Pre-event collaborations with parenting Influencer’s, Blogger’s and
Celebrities
“You ensured all visitors were
• Bespoke ticket offer and complimentary tickets for competitions and covid negative which made us
giveaways “We bought all the essentials we needed today
at a discounted price. It was also so beneficial feel a lot more relaxed and able
to enjoy the show despite it
Bespoke marketing packages can be tailored upon your request. to have the experts there to really talk us
being busy.”
through each of the products and how they
work which made it really easy for us to decide
on which brands we wanted to purchase!”
“Very informative, great to see all the products
in one place and give them a test go. Nice
easy venue to get to. Had a great time.”
“A good experience,
particularly for first-time
mums to be able to get ideas
and advice as well as be able “A good way to find what you
to buy products... very helpful!” need (and didn’t know you
needed) at good prices with
everything under one roof.
sponsors and partners*
*Olympia 2021
exhibitor testimonials
“We are the UK’s leading parenting
review site, and we’re nothing without “I’ve chosen The Baby Show as the
all the feedback we get from parents first place to launch my interactive
as well as our reviewers so, just the flashcards for birth. For me, this has
place to be is The Baby Show.” really opened up to new people that
maybe I wouldn’t have reached online.”
Susie Boone,
Editorial Director at MadeForMums, Emma Armstrong,
Headline Media Partner The Naked Doula
LiveTalks
“As a proud Headline Sponsor for The
Baby Show for 2 years so far, each show
The Baby Show 2021 was a huge success
has given us the perfect opportunity to
for Bloss as one of our first in-person events.
engage with potential customers face
It was great to meet so many wonderful
to face, offering vital primary feedback.
parents and parents-to-be and share how
get in touch
Our full Lupilu range is showcased on
Bloss can help them on their journey. We
our stand for visitors to see, alongside
also loved the opportunity to connect and
providing a brand in hand experience
share experiences with other businesses in
through the Lidl Lupilu Baby Changing
the parenting sector. The talks on the main
Area and complimentary goody bags.”
stage were particularly informative and we
Helen Oberlin-Harris, Team Manager Our team would be delighted to hear from you. To discuss stand
were delighted to see so many of our Bloss
Marketing Strategy at Lidl GB options, sponsorship packages or marketing opportunities at the
experts sharing their knowledge!”
event, please contact:
Maddie Donnelly,
Marketing & Partnerships at Bloss Stand Options and Sponsorship Opportunities
The Baby Sales Team
“We love attending the Baby Shows
so we can put our Brand in front of +44 (0) 207 384 8143
parents and parents-to-be as we babyteam@clarionevents.com
love receiving their feedback and
being able to directly talk about Marketing Opportunities
our product USPs.”
The Baby Marketing Team
Caroline Taylor, Managing Director at marketing@thebabyshow.co.uk
MerryGoRoundUK
thebabyshow.co.uk
@thebabyshow
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