Media Guide 2023 supermarketperimeter.com - Supermarket Perimeter
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Media Guide 2023 supermarketperimeter.com
Circulation by
job function
Circulation by
job function
supermarketperimeter.com
Focused on the fresh perimeter
Supermarket Perimeter is the indispensable source for the news and
JUNE 2 02 2
analysis that retail executives and buyers require to increase their
47% President / Owner / understanding of trends and market dynamics impacting consumer
Food as purchasing habits and behaviors within the fresh perimeter area.
Chairman / VP’s / Directors
medicine JUNE 2022
47% President / Owner /
21% Store Manager
SOSLAND PUBLISHING
BAKERY
Shoppers look to the
Chairman / VP’s / Directors
Each month, Supermarket Perimeter, the industry’s ONLY
DECORATING
perimeter for health TRENDS
publication
21% Store exclusively focused on the fresh perimeter area of the
FL ATBREADS
9% Buyer BEEF Manager
supermarketperimeter.com
High-tech
upgrades retail
9% Category Merchandising / grocery industry, delivers the insight and information bakery,
Marketing Manager
years
9% Buyer foods, produce, dairy, meat/poultry and seafood
deli/prepared
SOSLAND PUBLISHING
executives andMerchandising
9% Category decision makers
/ need to meet new challenges and
Marketing Manager
8% Assistant Manager / capitalize
SP_0622.indb 1
on the opportunities in today’s dynamic market.
5/25/2022 10:56:30 AM
Department Manager
6% Production / Operations / 8% Assistant Manager /
R&D Department Manager
6% Production / Operations /
R&D Circulation by
job function
Circulation by
business class
Circulation by
business class
47% President / Owner /
Chairman / VP’s / Directors
75% Grocery / 21% Store Manager
Supermarket / Club
75% Grocery / 9% Buyer
13% Commissary / Central
Kitchen / Bakery Supermarket / Club 9% Category Merchandising /
13% Commissary / Central Marketing Manager
10% Distributor / Broker Kitchen / Bakery
8% Assistant Manager /
2% Other 10% Distributor / Broker Department Manager
6% Production / Operations /
2% Other
SOURCE: SOSLAND R&D
PUBLISHING® CIRCULATION
SOURCE: SOSLAND
PUBLISHING® CIRCULATION
Circulation by
business class
Over 4,000,000 opportunities to
connect with customers in 2023
Supermarket Perimeter delivers essential content researched and
written by experienced editors who bring unique insight and
perspective to today’s dynamic marketplace.
Our multichannel approach offers over 300,000 opportunities
each month to engage industry decision-makers, build affinity
Editorial staff
for your brand, and deliver your key marketing messages via the
punch of our industry-leading platform.
11,816
Average Monthly
Print Circulation1 John Unrein
EDITOR
28,965 junrein@sosland.com
Average Monthly
Digital Circulation2
26,098
Average Monthly
Web Sessions3
339,505
Average Monthly Opportunities
272,626
Average Monthly
Andy Nelson
MANAGING EDITOR
anelson@sosland.com
to Connect with Customers4 Newsletter Circulation1
Source:
1. Sosland Publishing Circulation
2. Sosland Publishing Circulation. Average monthly digital circulation = Total Qualified
Circulation + Non-qualified Circulation.
3. Google Data Studio, January 2022 - June 2022
4. Publisher’s own data. May include duplication of viewers across / within channels. Figure
includes pass-along readership for print circulation.
.com Hayley Hyer
DIGITAL MEDIA
ASSOCIATE EDITOR
Supermarketperimeter.com provides the latest trends, consumer hhyer@sosland.com
insights and supplier news for our digital audience. Take advantage of
online opportunities and engage your customers on a daily basis.
34,917 11,054 14,459
average monthly average monthly organic search
pageviews1 mobile pageviews1 result sessions2
1. Google Data Studio: January 2022 - June 2022
2. Google Data Studio: January 2022 - May 2022
supermarketperimeter.com
supermarketperimeter.com
Editorial Calendar 2023
Content is King — See what’s in store for 2023
Supermarket Perimeter
From consumer trends to expert insights on
merchandising to the latest new product releases and
supermarketperimeter.com
more, each issue of Supermarket Perimeter is filled with
editorial content that retail executives can use to improve
the performance of their fresh perimeter departments.
Each issue includes articles on individual perimeter
A PR I L 2022
Branded departments — bakery, deli / prepared foods / dairy /
APRIL 2022 baked
DEI
goods cheese, meat / poultry, produce and seafood — along with
feature articles and food safety best practices.
BACON
AVOCADOS
SOSLAND PUBLISHING
EASTERN
supermarketperimeter.com
INFLUENCES GET THE MOST UP-TO-DATE
EDITORIAL CALENDAR INFORMATION:
supermarketperimeter.com/media-guide
SP_0422.indb 1 3/24/2022 12:05:48 PM
Features
Departments
supermarketperimeter.com
supermarketperimeter.com
Commissary Insider
Each issue of Supermarket Perimeter includes
dedicated sections of the magazine focused on
commissaries, central production facilities and
manufacturers that produce products for perimeter
departments within grocery. These sections of the
publication dig into R&D, operations efficiencies,
packaging, technology, equipment and food safety.
GET THE MOST UP-TO-DATE
EDITORIAL CALENDAR INFORMATION:
supermarketperimeter.com/media-guide
Features
ON THE
UPSWING
ISBs bounce back
supermarketperimeter.com
Print products
from COVID
AU GU S T 2022
AU G U S T 2022
HOLIDAY PIES
HOT SIDES
Print ad rates
SAUSAGE
SOSLAND PUBLISHING
SIZE 1X 6X 12X
Snacking
supermarketperimeter.com
SPREAD $11,300 $10,150 $9,200
SP_0822.indb 1 8/1/2022 9:18:03 AM FULL PAGE $6,250 $5,625 $4,990
2/3 $4,475 $4,050 $3,625
1/2 $3,625 $3,300 $3,000
supermarketperimeter.com
1/3 $2,900 $2,575 $2,250
1/4 $2,475 $2,250 $2,050
JULY 2022
PRODUCT SHOWCASE $625 $525 $420
Mental health
Retailers and suppliers join the
Website Classified Ads: $650 / month.
fight to help Americans recharge
SOSLAND PUBLISHING
JU LY 2022
SNACKING
SUMMER SEAFOOD
For Classified and Marketplace section ad rates and specs, contact
supermarketperimeter.com
GRAPES
years
SOSLAND PUBLISHING
Troy Ashby at tashby@sosland.com or (816) 589-1827.
SP_0722.indb 1 6/28/2022 11:19:08 AM
Advertorials
Tell your story and promote your unique capabilities with
supermarketperimeter.com
advertorials. Advertisers have the option of providing their own
content or having our editors and designers write and produce
od st
rives
Seafo up reco
rd the piece. As an added bonus, your advertorial in the Supermarket
MA R CH 2 02 2
Perimeter digital edition links directly to your website, driving
ep
to ke les pace
sa
engaged readers to your doorstep.
SOSLAND PUBLISHING
M A RCH 2022
FOR SPECS AND MORE
supermarketperimeter.com
ARTISAN BREADS
FRESH-CUT PRODUCE
INFORMATION, VISIT:
PIZZA
SP_0322.indb 1 2/28/2022 4:02:57 PM supermarketperimeter.com/media-guide
For more information, contact a sales representative at
spsales@sosland.com
supermarketperimeter.com
Controlling
food waste
OCTOBER 202 1
HOT
SOSLAND PUBLISHING
at home
The continuing O CTO BE R 2 02 1
pandemic is creating
supermarketperimeter.com
FL ATBREADS
opportunities for
premium meats SEASONAL
PROMOTIONS
PACKAGED PRODUCE
SP_1021.indb 1 9/24/2021 10:13:07 AM
supermarketperimeter.com
supermarketperimeter.com
Custom digital products
WEBINARS
Supermarket Perimeter webinars offer a powerful activation
opportunity for brands looking to share their compelling
content and expert insight with targeted audiences. Leveraging
Supermarket Perimeter’s reach to its exclusive subscriber database
drives significant viewership and ensures that your messaging is
heard by difference makers across the retail grocery industry.
TARGETED EMAIL MARKETING
Deliver your message directly to your best prospects. Targeted
emails are a great way to introduce new products, announce special
offers and drive qualified traffic and leads to your website.
E-ZINES
Spotlight your company’s technology or service by showcasing
how it addresses a current consumer trend in the marketplace
or how it delivers solutions to retail grocers’ challenges. Your
team or our editors share the details behind success stories from
your customers’ perspective, supplemented by input from your
company’s subject matter expert, creating a credible, multimedia
platform for informing your customers while enticing them with a
call to action.
AUTOMATED MARKETING CAMPAIGN
Automated marketing campaigns empower brands by amplifying
their marketing efforts across various channels and nurture their
target audiences based on their behavior, preferences or desirable
characteristics. With this simple, yet effective approach, marketers
can tailor their messaging across a number of touchpoints to
engage and convert the decision makers they want to reach.
WHITE PAPERS
Supermarketperimeter.com will host your white paper and promote
it to a targeted audience. White paper hosting includes reference
on the white paper listing page and a dedicated landing page.
AUDIENCE EXTENSION
FOR SPECS AND MORE
Reach supermarketperimeter.com website visitors as they visit
INFORMATION, VISIT:
supermarketperimeter.com/media-guide social media sites, navigate the web or use mobile apps. Audience
extension amplifies your message to our qualified readers resulting
For more information, contact a sales
representative at spsales@sosland.com in higher conversion and engagement rates. Put your message in
front of the right people, at the right place, at the right time.
Digital products - newsletters
HOW
NEWSLETTER
SPONSORSHIPS This daily newsletter spotlights the latest industry news and insights
DRIVE RESULTS along with technology updates, consumer data, and trends.
(Blockbuster - advertise here!)
(Newsletter Topic)
Reaches food
industry decision
makers A weekly wrap-up of the top headlines and breaking news
impacting fresh perimeter departments. Exclusively sponsored.
(Medium
Rectangle -
advertise
here!)
(Sponsored Message -
advertise here!)
Builds brand Protein Insights Weekly provides retail meat department
awareness with built-in, decision makers a focused look into the week’s top headlines,
targeted audiences
trends and product updates for the meat and poultry category.
(Newsletter Topic)
Aligns your brand
with a trusted news
source
The NEW Produce Insights Weekly newsletter provides the most
View the Newsletter Ad Rates charts important news, trends and insights to keep you informed on
below to see what ad positions you the latest in the produce category.
can claim in our newsletters.
Newsletter ad rates
PROTEIN INSIGHTS PRODUCE
ADS DAILY WEEKLY
WEEKLY INSIGHTS WEEKLY
FREQUENCY M/W/F T - TH SUNDAYS TUESDAYS THURSDAYS
BLOCKBUSTER $2,375 $1,575 — $2,000 $2,000
MEDIUM
RECTANGLE 1
$2,375 $1,575 — $2,000 $2,000
SPONSORED
MESSAGE
$2,100 $1,425 — $1,750 $1,750
MEDIUM
RECTANGLE 2
$1,900 $1,250 — $1,325 $1,325
MED REC &
SPONSORED — — $3,675 — —
MESSAGE
*Ad rates are per month.
supermarketperimeter.com
supermarketperimeter.com
Digital products - website
Run of Site Advertising
The decision makers driving tomorrow’s smart
strategies and disruptive transformation make
Supermarket Perimeter and supermarketperimeter.com
their go-to sources for news.
Put your marketing message where it will not only
be seen, but where it will make a difference with the
people who make the decisions – more than 300,000
times a year: supermarketperimeter.com.
Website Ad Rates
ADS RATES / MONTH
LEADERBOARD $2,375
EXPANDABLE
$2,625
LEADERBOARD
FOR SPECS AND MORE INLINE MEDIUM
$2,625
INFORMATION, VISIT: RECTANGLE
supermarketperimeter.com/media-guide MEDIUM RECTANGLE 1 $2,375
For more information, contact a sales MEDIUM RECTANGLE 2 $1,775
representative at spsales@sosland.com
ANCHOR $3,150 / week
Digital products - slideshows
Slideshows
Slideshows are exclusively sponsored each week and
provide opportunities to spotlight innovative products,
creative merchandising ideas and industry trends.
EXCLUSIVE SPONSORSHIP - $1,575 / SLIDESHOW
SPONSORSHIP INCLUDES:
• Leaderboard and medium rectangle ad on slideshow
landing page
• Contribution of content
• Slideshow recognition on homepage
• Your tips and topic will be featured in the Supermarket
Perimeter Daily newsletterDigital products - digital editions
Digital edition
As the exclusive sponsor of the Supermarket Perimeter
supermarketperimeter.com digital edition, your wide skyscraper ad will appear
RETAIL MEAT
next to every page in the sponsored digital edition. In
SALES REACH
addition to this premium location, your blockbuster
JA NUA RY 2 02 2
NEW HEIGHTS
Convenience
to the fore
ad also will appear in the Supermarket Perimeter digital
edition email alert, which is sent to the subscriber
SOSLAND PUBLISHING
database. Digital edition email alerts are sent to nearly
J A NUA RY 2 02 2
WHOLE GRAINS
supermarketperimeter.com
CASE-READY MEATS
SALMON
29,000 recipients each month.
SP_Jan22_book.indb 1 1/6/2022 12:30:38 PM
DIGITAL EDITION SPONSORSHIP - $2,300 / MONTH
• Wide skyscraper on the digital edition
• Blockbuster on the digital alert email
SPONSORSHIP + VIDEO - $2,725 / MONTH
• Wide skyscraper and blockbuster
• Video on the digital edition intro page
Digital products - sponsored content
Sponsored content
Sponsored content provides an opportunity to
showcase industry knowledge and product updates
in a content marketing approach through sponsored
articles or sponsored videos.
SPONSORED ARTICLE - $2,100 / WEEK
SPONSORED VIDEO - $2,100 / WEEK
FOR SPECS AND MORE
INFORMATION, VISIT:
supermarketperimeter.com/media-guide
For more information, contact a sales
representative at spsales@sosland.com
supermarketperimeter.comyears
SOSLAND PUBLISHING
For advertising information, please contact:
TROY ASHBY GRETCHEN WAGNER
PUBLISHER NATIONAL
tashby@sosland.com ACCOUNT EXECUTIVE
(816) 589-1827 gwagner@sosland.com
(816) 392-8860
The most trusted resource for food industry professionals.
4801 Main St. Suite 650, Kansas City, MO 64112
Office: (816) 756-1000 • (800) 338-6201
sosland.com
Sosland Publishing performs a specialized range of design, digital and media services.
For more information, contact your sales representative.
See Terms & Conditions at sosland.com/terms-and-conditions-for-advertisers/
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