The Press 2021 Rate Card - Metro - Suburban - Explore - Check us out at www.presspublications.com
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The Press 2021 Rate Card
Metro – Suburban – Explore
Serving Your Eastern Maumee Bay Communities since 1972
Check us out at www.presspublications.com
Are you reaching your
market with your
advertising message?
Discover the reach The Press Newspapers can
deliver for you. Our readers enjoy a higher income,
are educated and turn to The Press Newspapers for
their buying decisions.
The Press Newspapers provides readers with
award winning, in depth and investigative news
coverage. The staff has won 200 awards from the
Ohio Newspaper Association, the Cleveland Press
Club, Ohio Society of Professional Journalists and
others.
ness
& Well
What’s Missing?
Health
Your message! Let our readers know what products
and services you have to offer. Target your potential
customers by advertising in the Press Newspapers.
INSIDE:
1.
ON?
LWAYS ON
71.4% of Press readers
ON | A TI
T TR ANSITI FLU PREVEN SE |
EA LT HY DIE NGUAGE | MENOPAU P
H ND LA IN CARE AT CTS OF SLEE
| SECO | SK EFFE
frequently purchase products or services from
2020
ads seen in The Press.
Explore
TO February
APERS
ENT
PPLEM
IAL SU WSP
A SPEC
ESS NE
THE PR
Maum
ee Ba
y & Nor
thwes
t Ohio
2. 59% of Press readers
are ages 25-54, the age group making the
most purchases.
3. 57% of Press readers
keep their newspaper three days or more.
4. 70% of Press readers
Hit th
e
Best greens....
¿ ...
Fall ad shing......... .Page 4
have a combined household income of
..P
Family ventures.... age 5
Fun... ..P
......... age 6
www. Fall Issue
.Page
pres 2020 8
$50,000 or more. 46% of Press readers have
spub
Volum lications
e 32, .c
A free No. 2 om
publ
icatio
n of
The
a household income of $75,000 or more.
Press
New
spap
ers
PR E S S
(2019 CVC Readership Study)
The
Since 1972
Metro • Suburban • Explore
Publica ons serving Lucas, O awa, Sandusky and Wood Coun es
Box 169, 1550 Woodville Rd. Millbury, OH 43447
Ph 419-836-2221 • Fax 419-836-1319
presspublications.com
2
Circulation
Reaching 23
Communities
in Lucas,
Wood, Ottawa
& Sandusky
Counties
Metro Edition 11,105 Suburban Edition 14,323
Community Zip Code Total Community Zip Code Total
East Toledo 43605 300 Clay Center 43408 100
Oregon 43616 7750 Curtice 43412 600
Jerusalem Twp. 43616 1025 Elmore 43416 1055
Curtice 43612 30 Genoa 43430 1975
Northwood 43619 1780 Gibsonburg 43431 1225
Mail & Office 220 Graytown 43432 415
Lake Twp. 43447 1100
Lindsey 43442 25
25,428 Newspapers Luckey 43443 365
delivered weekly! Martin 43445 255
Reach 41,956 Readers! Millbury
Oak Harbor
43447
43449
605
1515
Pemberville 43450 1035
Rocky Ridge 43458 25
Stony Ridge 43463 200
Walbridge 43465 2365
Williston 43468 150
Woodville 43469 1115
*Circulation numbers change periodically. Mail & Office 198
Call your sales rep for the latest CVC audit.
3
2021 Special Promotions
Honor Roll of Business: Jan. 4 Caregivers Guide: June 21 & Oct. 18
Let your customers know how old Caregivers are faced with sensitive
your company is in the Honor Roll of and stressful situations. We will
Business pages. address these situations in this special
section.
PrimeTimes: Jan. 18, Mar. 22,
Apr. 19, July 19, Sept. 20, Nov. 22 Top of the Class: June 14
PrimeTimes addresses the important Help us congratulate the top graduates
issues of aging. from area schools with a sponsor ad.
These special pages will display a
Get To Know Local: Feb. 15 photo, GPA, college choice and more.
This section gives businesses in our
four county area the opportunity to Football Preview: Aug. 23
tell their story about what makes their Each team will have a page with photo
business special. and coaches’ comments. There will
also be a schedule page for all of our
Vitality: Feb. 22, May 24, Aug. 23, local high schools.
Dec. 6
Our reporters will write about the latest Eastern Maumee Bay Chamber
in health care and wellness. Directory & Community Guide: Nov. 8
(Deadline Sept. 27)
Anniversary: Mar. 29 - Apr. 26 This directory is filled with business
As The Press turns 49 we celebrate and community service information,
with 6 weeks of huge savings!! Get a making it easy for area residents to
full page ad for $500 and ½ pages for find local businesses.
only $300!
Christmas Package: Starts Nov. 8
Home & Auto: Apr. 12 & Sept. 13 Bring customers “stampeding” to
From home to garden to car repairs, your store this year with The Press
our readers are ready for spring & fall Christmas Gift-A-Way.
projects. Let them know how you can
be of service. Holiday Gift Guide: Nov. 22
Just in time for the busiest shopping
Biggest Week in American Birding: day of the year.
Apr. 12 (Deadline Mar. 1)
More than 90,000 visitors come to The Basketball Preview: Nov. 29
Marshes of Lake Erie to see the spring Our sportswriters will preview the
migration. You can reach them with upcoming season for our local high
this Official Biggest Week Guide. schools. There will also be a schedule
page for all of our local high schools.
Explore: Apr. 19, May 17, June 28,
Aug. 30
The only visitor guide to Maumee Bay
and Western Lake Erie. Distributed All dates are subject to change.
throughout the state at locations Call your sales representative
tourists frequent. Magazine style for up-to-date information.
format. 419-836-2221
4
2021 Special Promotions (cont.)
Specialty Pages
Super Bowl 1/25
Tax Time 1/11-3/1
Valentine’s Day 2/1 & 2/8
St. Patrick’s Day 3/8 & 3/15
Here’s My Card 3/8, 6/7, 9/13, 12/6
Summer Child Care 4/19-5/10
Biggest Week in American Birding 5/3
Mothers’ Day 5/3
Home, Yard & Garden 5/10
Genoa Homecoming 5/24
Fathers’ Day 6/7
Gibsonburg Homecoming 6/15
Woodville 4th of July 6/28
Ottawa County Fair 7/5 & 7/12
Faces Behind the Places 7/12
Back To School 7/19-8/9
Pemberville Free Fair 8/9
Sandusky County Fair 8/16
Luckey Fall Fest 9/20
Oak Harbor Apple Fest 10/4
Trick-or-Treat 10/18
Holiday Greetings 12/20
Monthly Special Features
1st Week of Every Month 3rd Week of Every Month
Entertainment Family
Dining Guide Wedding
Woodville Town Page Oregon Town Page
Oak Harbor Town Page
2nd Week of Every Month Last Week of Every Month
Health Education
Genoa Town Page Elmore Town Page
Agriculture (April-November)
Call us to find out how you can qualify
for special contract rates.
5
Advertising Rates
Suburban or Metro Edition Combo Edition
Open $19.65 per column inch Open $32.00 per column inch
4 weeks $15.93 4 weeks $27.50
13 weeks $14.61 13 weeks $26.24
26 weeks $12.92 26 weeks $24.72
52 weeks $11.97 52 weeks $22.43
2500 Column inches $11.21 2500 Column inches $20.90
3500 Column inches $10.45 3500 Column inches $19.38
National Agency Rate $23.61 National Agency Rate $35.73
Color: $2.25 per column inch,
$75 minimum
Insert Rates
20,000 to full run $40/1000 Inserts must be bundled in turns or
14 to 19,999 $47/1000 slip sheets of 100. These rates apply
8 to 13,999 $52/1000 to all 1, 4, 8 and 12 page newsprint
3 to 7,999 $60/1000 circulars. All circulars not to exceed
Under 2,999 $71/1000 8½ x 11.
Explore Maumee Bay & NW Ohio Visitors’ Guide
The only visitors’ guide to Maumee Bay and Western Lake Erie. Distributed
throughout the state and NW Ohio at over 100 locations tourists frequent.
Magazine style format.
Deadline Pub Date Ad sizes 1x 2x 3x 4x
Statewide 4/5/21 4/19/21 1/8th page $195 $165 $145 $125
Spring 5/3/21 5/17/21 1/4th page $295 $245 $225 $180
Summer 6/14/21 6/28/21 1/2 page $425 $340 $325 $260
Fall 8/16/21 8/30/21 Full page $705 $600 $505 $420
Business Classified
$18.00 for 15 words, 20¢ each extra word
$2.00 extra for each item listed: (Bold, Centered)
P.O. Box $5.00 charge • 10pt. Headers $5.00
Classified ads appear in Metro & Suburban Press
Deadline 1pm Thursdays. Display classified ads deadline noon Thursdays.
6Online Opportunities
www.presspublications.com
Features
• Ability to change ad weekly
• Searchable site to view archived stories
• Readers can place classified ads
• Businesses use site to retrieve tear sheets
2020 Press Website Stats
Page Visitors Unique
18,205 11,570 87,902
Source: Google Analytics (per month average Jan.-Sept.)
Website Ad72Sizes
resolution
Ad Pixels Web Price
Flag Banner 350px x 200px $115
Top Banner 640px x 80px $115
Mid Banner 640px x 80px $85
Box Ad 800px x 600px $85
Half Box 800px x 400px $55
Ads run in one in four rotation. Prices are monthly.
Print & Deliver
Other printing options available. Call for details.
The Press Newspapers provide multiple printing options for you: postcards,
inserts, newsletters and more. We can design, print and deliver your message.
Deliver the right message to the right recipients using the right messenger.
Postcards We can design, print and mail your postcard. Various sizes
and quantities are available. Please call your advertising representative for a
personalized quote.
8½ x 11 Your advertising message is printed in full color on high quality 60 lb.
glossy paper and delivered to the areas you choose in the Metro and Suburban
Press delivery areas. Design your own ad or let our graphic designers create it
at no additional cost.
7General Information &
Mechanical Specs
Published: Every Monday. Metro & Suburban Editions.
Deadlines: Display ads: Every Wed at 5:00pm.
Inserts: Every Wed. at noon.
Classified line ads: Every Thurs. 1:00pm.
Publication Requirements: Tabloid Format: 10.375” wide x 16” deep.
Column size: 1.5625 wide. Page size: 6 columns.
Color Charge: $2.25 per column inch. $75 minimum. Based on availability.
Guaranteed Placement: 25% additional cost, when available.
Terms: Payment is due upon receipt of statement. Delay of payment beyond
current month’s billing period will result in loss of contract rate.
Ad Format: Full color ads: To ensure your ad separates properly, all images
must be CMYK.pdf. Provided Artwork: artwork, black and white, color photos
and logos should be a minimum of 300 dpi at the finished size. Camera-ready
ads should be sent in the .pdf format to ads@presspublications.com.
Display Ad Sizes Classified Ad Sizes
1½ column 2.375” 1 column 1.5625”
3 columns 5” 2 columns 3.3125”
4½ columns 7.5625” 3 columns 5”
6 columns 10.375” 4 columns 6.8125”
5 columns 8.5”
6 columns 10.375”
Please call for further information. 419-836-2221
Did You Know...
• Press writers, graphic artists and photographers have won more than
200 awards from professional organizations such as the Ohio Newspaper
Association, the Cleveland Press Club, Ohio Society of Professional Journalists
and the Independent Free Papers of America. Many of these awards have
??
been for investigative reporting, in-depth reporting, use of public records and
column writing.
?
• We offer free ad and web ad design.
• We are eligible by Ohio Law to take legal notices.You can also read
