BRAND MEDIA KIT 2019 - Pacific
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
BRAND MEDIA KIT
2019
HOME BEAUTIFUL BRAND MEDIA KIT 2019
HOME BEAUTIFUL BRAND MEDIA KIT 2019
Home Beautiful is the most
established Home improvement
brand in Australia, connecting
homes and hearts for over 90 years.
2.3
WE RE ACH M ORE THAN
MI L L I O N
touchpoints across our print,
digital and social platforms
every month
HOME BEAUTIFUL BRAND MEDIA KIT 2019
BRAND REACH
1.6
487,000 2.3 MILLION
READERSHIP
MILLION 506,000
TOTAL SOCIAL TOTAL AUDIENCE READERSHIP
TOUCHPOINTS TOUCHPOINTS
173,596 479,991 52,515
MONTHLY UNIQUE MONTHLY PAGE EDM SUBSCRIBERS
AUDIENCE IMPRESSIONS
Source: emma CMV Dec '18; Nielsen DCR Feb’19; Nielsen Market
HOME BEAUTIFUL BRAND MEDIA KIT 2019 Intelligence Feb’19; Social mediaNielsen
stats updated as Intelligence
at Feb’19
Source: emma CMV Oct '18; Nielsen DCR Dec'18; Market Dec'18; Social media stats updated as at Dec'18
Home is where the heart is. So many Australians feel this way
about their home – it's their escape from the world, a place where they
can relax, rejuvenate, and connect with friends and family. At Home
Beautiful, we provide inspiration and expert advice to empower our
audience of both homeowners and renters with the confidence to create
their own 'home beautiful' - a place that reflects their style personality, and
works for their life.
Our 90+ years of experience, is the result of continual innovation. Every
extension of Home Beautiful delivers on our editorial promise of quality,
innovation and up-to-the-minute content that is leading the trend curve –
from our on trend one-shots and specials, expanding digital and social
platforms full of expert homes and lifestyle content, to our unique multi-
platform content series House to Home Beautiful and Cooks Co-Op
created to inspire and engage our audience in fresh and innovative ways.
You'll even find us on TV, thanks to a longstanding relationship with Ch 7's
top rating show, House Rules, starring Home Beautiful’s own general
manager Wendy Moore.
Sarah Burman
EDITOR HOME BEAUTIFUL MAGAZINE
HOME BEAUTIFUL BRAND MEDIA KIT 2019 HOME BEAUTIFUL BRAND MEDIA KIT 2019
DELIVERING ENGAGEMENT ACROSS ALL BRAND PLATFORMS
SOCIAL BRAND
1.6M + FANS EXTENSIONS
SOLUS EDM Home Beautiful shares
TALENT
52K + SUBS Home Beautiful fresh and innovative
content drives insight led content
action across all across all platforms
platforms CONTENT tailored to the specific
INNOVATION
ONLINE + CREATION
user experience.
133K + UA’S
FTA
PRINT TELEVISION
483K+
With a heritage of over 90 years, Home Beautiful is the most established and trusted premium brand within the homes category
HOME BEAUTIFUL BRAND MEDIA KIT 2019
CONNECT WITH AN AUDIENCE WHO ARE MORE
AFFLUENT AND EMOTIONALLY INVESTED IN THEIR HOME
They come to Home Beautiful for INSPIRATION and ADVICE to create a home they love.
RENOVATORS STYLE MAKERS ENTERTAINERS
Renovators are either Everyone is a stylist. Whether Home Beautiful’s audience
investors who need to update they own or rent, they take is incredibly home proud
a property for rental appeal/ pride in their homes. and loves nothing more
sale or home owners with They see their home as a constant than sharing their home
no plans to move. work in progress and an outlet for with family and friends.
They seek inspiration from design their creative expression. They Whether its over beautiful
experts and platforms they can know what they love and search to fresh dishes made with
trust. Only 1/3 of renovators are create it. Their focus is on projects love, or summer time drinks
passionate about DIY - they are to improve the look of their home on the deck, home is
more likely to be DIFMs (do it for with furniture, lighting and colour about entertaining and
me) and call in the professionals through to bespoke homewares turning every meal into
to tackle the work. and on-trend unique pieces that an occasion.
reflect their style personality.
HOME BEAUTIFUL BRAND MEDIA KIT 2019 *Source: Emma CMV (Nov 2017-Oct 2018
CONNECT WITH AN AFFLUENT AUDIENCE
WHO LOVE TO LIVE A BEAUTIFUL LIFE AT
HOME AND BEYOND
43% 76% 56% 77% 80% 71% 47%
Are valuable Own or are paying Spend more for Staying fit and Regular family Love to travel to Want a car with
AB consumers off their homes quality products healthy is a priority meals at home new places bells & whistles
& services are important
79% 65% 43% 50% 63% 86% 62%
Are likely to renovate
Are female Exercise regularly Intend to travel in Care about
in the next 12 months Are saving & investing Use the best quality
to keep fit the next 12 months appearance of car
for their future ingredients when
40% 58% 50% 63%
cooking
57% 50%
Are tertiary
educated
Prefer simple
modern furniture Seek advice on Avoid foods that 50% Would consider Want proven
designs luxury goods are unhealthy Are foodies taking a cruise reputation
HOME BEAUTIFUL BRAND MEDIA KIT 2019 *Source: Emma CMV (Nov 2017-Oct 2018)
CONTENT PILLARS
KITCHEN &
HOME BATHROOMS RENOVATING DECORATING
The stories and sensational Style updates, designer Lay-outs, top tips, Home Beautiful curates
style behind the most looks and inspirational budget breakdowns and and style the latest finds,
gorgeous real-life homes, profiles of the home’s every detail: from whole- buys and looks for today
filled with personality – hardest working rooms. house renovations to and predicts the top
and all the details. mini-makeovers. trends for tomorrow.
PROPERTY
OUTDOOR LIVING ENTERTAINING SMART HOME TRAVEL & FINANCE
The secrets to creating Home Beautiful turns every We reveal the latest The best international Expert ideas and insider
an outdoor room as meal into occasion with tech-ideas and smart style ideas, shopping advice to making the
stunning as your home. delicious and fresh menus solutions to make life at precincts and trends to most of your biggest
Plus gorgeous gardens and beautiful table settings. home easier. bring home. asset – the home.
and expert articles.
Print specifications 2019 Print deadlines
Booking Material Insert
INSERTIONS BLEED TYPE TRIM Cover Date On-Sale Date
Deadline Deadline Deadline
FULL PAGE 305 x 225 265 x185 295 x 215 JAN 10 Dec 29-Oct 5-Nov 16-Nov
FEB 7 Jan 26-Nov 3-Dec 14- Dec
1/2 PAGE HORIZONTAL 157 x 225 117 x 185 147 x 215
MAR 4-Feb 11-Dec 17-Dec 18-Jan
1/2 PAGE VERTICAL 305 x 117 265 x 77 295 x 107
APR 11-Mar 4-Feb 11-Feb 22-Feb
1/3 PAGE HORIZONTAL 108 x 225 78 x 185 98 x 215
MAY 8-Apr 4-Mar 11-Mar 22-Mar
1/3 PAGE VERTICAL 305 x 82 265 x 52 295 x 72
JUN 6-May 1-Apr 8-Apr 19-Apr
DOUBLE PAGE SPREAD MATERIAL
JUL 10-Jun 6-May 13-May 24-May
Any material that is to appear in Home Beautiful as a double-page spread needs to be
supplied as two single-page files. At the end of the file name either _p1 (for left-hand page) or AUG 8-Jul 3-Jun 10-Jun 21-Jun
_p2 (for right hand page) should appear.
The print specifications for each single page is the same as a Full Page Ad. However if there is SEP 5-Aug 1-Jul 8-Jul 19-Jul
any content that runs across the gutte of the page, then each page must include Double
Imaging. Please contact us for further details.
OCT 2-Sep 29-Jul 5-Aug 16-Aug
FILES
Pacific Magazines will only accept digital ads via AdSend (formerly known as Quickcut) or
Digital Ads. Digital files will not be accepted on disk or via email. For more information regarding NOV 7-Oct 2-Sep 9-Sep 20-Sep
digital delivery services contact AdSend on (03) 8689 9000 www.adstream.com.au or Digital
Ads on (02) 9818 1965 www.digitalads.com.au/send It is important to include the booking
numbers for each ad when sending digital files to Pacific Magazines. These numbers will DEC 11-Nov 7-Oct 14-Oct 25-Oct
become part of the file name and will assist Pacific Magazines in tracking your ad.
For our Technical Specifications click here
PROOFS Please note, cancellation deadline is 10 weeks prior to on-sale date.
Pacific Magazines will only take responsibility for colour reproduction if a digital proof is
supplied. Proofs will be held for three months for repeat materiial instructions. Further proofing
information is available on the Pacific Magazines website. While production processes and
material may vary, the onus is firmly on the agency or trade house to supply material within
specifications.
HOME BEAUTIFUL BRAND MEDIA KIT 2019Print rates Insert rates
3x / 6x / 12x / 18x / 24x / NUMBER NATIONAL SUBSCRIBERS BOUND INSERTS
FULL COLOUR CASUAL
5% 7.5% 10% 15% 20% OF PAGES $/’000 $/’000 $/’000
DOUBLE PAGE
18,858 17,914 17,440 16,958 16,034 15,088 2 PAGES 100 200 125
SPREAD
FULL PAGE 9,429 8,957 8,720 8,479 8,017 7,544 4 PAGES 110 220 137
1/2 PAGE 5,655 5,370 5,230 5,090 4,805 4,525 6 PAGES 126 252 157
1/3 PAGE 4,243 4,031 3,924 3,816 3,608 3,395 8 PAGES 136 272 170
INSIDE FRONT
24,515 23,288 22,672 22,045 22,844 19,614 12 PAGES 158 316 197
COVER SPREAD
OUTSIDE BACK
12.258 11,644 11,336 11,023 10,422 9,807 16 PAGES 168 336 210
COVER
INSIDE BACK 24 PAGES 205 410 256
11.315 10,745 10,464 10,175 9,620 9,053
COVER
RIGHT, 1ST HALF 10,843 10,301 10,028 9,751 9,620 9,053 32 PAGES+ POA POA POA
Rates and deadlines: All rates shown are exclusive of GST. Upon invoicing, GST will be added. Cancellation deadline is 4 weeks prior to booking deadline.
Special inserts: Specifications and rates on application. Loadings: Special placement is offered with minimum 10% loading. Sponsored features and native cost is upon application.
HOME BEAUTIFUL BRAND MEDIA KIT 2019You can also read
