THE UK'S LEADING MEDIA PLATFORM FOR HIGH GROWTH AND SCALE-UP BUSINESSES - WWW.BUSINESSLEADER.CO.UK
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THE UK’S LEADING MEDIA PLATFORM FOR HIGH
GROWTH AND SCALE-UP BUSINESSES
MEDIA KIT 2021
WWW.BUSINESSLEADER.CO.UK
INSPIRING INSIGHT THROUGH
BUSINESS SUCCESS
BUSINESS LEADER CUSTOMERS
IDEAS | PEOPLE | TRUST
HR
SETsquared
SCALE-UP
Programme
we are all about you
CONTRIBUTORS
CHARLIE MULLINS OBE GERALD RATNER
CEO, Pimlico Plumbers Businessman
ALPESH PATEL OBE
Entrepreneur
IRENE GRAHAM OBE ANTHONY ROSE SAM SMITH
Founder, ScaleUp Institute Founder & CEO, SeedLegals Founder, finnCap Group
BRAND REACH
SUBSCRIBE
Circulation Monthly Users Newsletter Subscribers
84,000 350,000 110,430
Requested Readers
Social Media Reach Live Stream Event Views Event Registrations
57,650 1,650,000 17,340
THE UK’S FOREMOST B2B MEDIA COMPANY
Business Leader will connect you with the
entrepreneurs and business leaders that are the 34% 27%
energy and heartbeat of the UK economy. CEO/MD
SENIOR MANAGEMENT
CHAIRPERSON/OWNER
Our vision is simple: to provide you with clear
32% 7%
return on investment and connect you with
entrepreneurs and investors via a print magazine,
virtual and live events network, and digital
opportunities. DIRECTOR OTHER
Who are the Business Leader readers?
For the print magazine, our requested readers
are entrepreneurs and company directors that £1M - £10M 49%
run businesses with a turnover between £1m and
£10M - £50M 30%
£500m.
This media kit will now give you an in-depth £50M - £100M 11%
overview of our audience. £100M+ 10%
READER PERSONA
THE CEO
Age: 49
Lives: South East of the UK
Company Turnover: £57m
Number of Employees: 195
Sector: Recruitment
Voted at Last General Election: Conservative
Last Funding Round: £2m loan from alternative finance provider
Drives: BMW 5 Series (work) and Range Rover Overfinch (home)
Family: Children go to private school
Interests: Rugby, socialising & on the board of regional charity
Dress: Traditional suit and tie
THE TECH ENTREPRENEUR
Age: 35
Lives: Bristol
Company Turnover: £5m
Number of Employees: 35
Sector: Tech – AR/ VR business
Voted at Last General Election: Labour
Last Funding Round: Equity investment for £500k
Drives: Cycles to work but owns a Volkswagen Golf GTI
Family: Children go to comprehensive school
Interests: Running, cycling and school governor
Dress: Smart casual
THE BUSINESS OWNER
Age: 41
Lives: Manchester
Company Turnover: £9m
Number of Employees: 50
Sector: Manufacturing
Voted at Last General Election: Didn’t Vote
Last Funding Round: £2m ABL finance package
Drives: Mercedes S Class (work) and classic Jaguar XS (home)
Family: Children go to comprehensive school
Interests: Holidays, eating out and luxury items
Dress: Suit no tie
DEMOGRAPHIC OVERVIEW
PROPERTY AND PERSONAL WEALTH
42%
of our readers own more
64%
of our readers own a
59%
of our readers have
11%
of our readers are
than two properties property over £1m private healthcare active in politics
62%
of our readers drive
73%
of our readers intend to
81%
of our readers are
64%
of our readers have
a ‘luxury’ car buy a new car in the next considering moving to EV invested more than £100k
two years in a business
BUSINESS RESPONSIBILITIES
75%
of our readers make
81%
of our readers are involved
69%
of our readers are
73%
of our readers are
decisions around funding with recruitment drivers of sustainability involved with software
and IT
93%
of our readers make ultimate
87%
of our readers make ultimate
56%
of our readers are
decisions on commercial decisions on legal and account responsible for HR policies
property and leasing procurement and procedures
WHO IS THE BUSINESS LEADER AUDIENCE?
The audience for each sector have been broken down into three regional figure, South West, South East and Midlands & North
MANUFACTURING TECHNOLOGY PROPERTY CONSTRUCTION
6,520 12,767 7,484 6,576
SW: 1,900 SW: 1,500 SW: 1,194 SW: 1,638
SE: 3,320 SE: 9,017 SE: 4,895 SE: 4,538
M&N: 1,300 M&N: 2,250 M&N: 1,395 M&N: 1,400
LEGAL LEISURE & TOURISM FINANCIAL SERVICES EDUCATION
6,711 2,872 11,023 4,977
SW: 1,508 SW: 852 SW: 2,867 SW: 1,409
SE: 3,308 SE: 1,325 SE: 5,700 SE: 2,509
M&N: 1,895 M&N: 695 M&N: 2,456 M&N: 1,059
RETAIL FOOD & DRINK LOW CARBON CREATIVE
4,428 4,596 2,255 2,465
SW: 1,554 SW: 1,596 SW: 954 SW: 402
SE: 2,150 SE: 2,100 SE: 850 SE: 1,212
M&N: 724 M&N: 900 M&N: 451 M&N: 851
TRANSPORT & LOGISTICS EVENTS & CONFERENCES HEALTHCARE TOTAL
3,403 2,047 1,482 84,000
SW: 991 SW: 202 SW: 643 SW: 22,604
SE: 1,480 SE: 1,100 SE: 496 SE: 44,000
M&N: 932 M&N: 745 M&N: 343 M&N: 17,396
BUSINESS LEADER ONLINE The Business Leader website posts breaking news stories each day from around the UK, and also boasts regionally focused hubs, where you can read news relevant to that area. The website also features regular interviews with leading business figures – as well as reports and surveys giving you a more in-depth look at topical business issues. POWERFUL MULTIMEDIA CONTENT You can view and listen to the latest interviews and analysis on our video and podcast section of the website. With thousands of views each day; it’s also a powerful medium for brands looking to connect with a targeted audience online. ONLINE VIEWING DEVICES 54% 39% 7%
E-NEWSLETTERS AND SURVEYS
E-NEWSLETTERS
Sent three times a week to our requested
e-Newsletter subscribers, the content is a
mix of breaking news, thought leadership and
inspirational interviews. You can benefit from a
variety of advertising options.
SUBSCRIBERS 110,430
AVERAGE OPEN RATE 25%
AVERAGE CLICK THROUGH 2%
SURVEYS
You can use the Business Leader audience to create
your own survey. The process is straightforward
and managed completely by us.
The Process
• Agree the 8-10 questions
• Send out the survey via email to agreed data set
• Three emails sent
• Collate the responses
• Publish the data in a feature online and in print
• Option to create white paper
PREVIOUS CUSTOMERS FOR THIS SERVICE INCLUDE:BUSINESS LEADER INSIGHT SERIES
You can now sponsor a live stream interview with
leading business figures from around the world,
51,000
through the Business Leader Insight series.
Average social media impressions
Business Leader interview a major business figure
and the engagement is always extraordinary.
10,000 300
Average views Average registrations
PREVIOUS CUSTOMERS FOR THIS SERVICE INCLUDE:
KNIGHTSTONE
CAPITALROUNDTABLE DEBATE
You can select up to six potential customers or
industry leaders to attend a roundtable debate
on a subject of your choice. The debate would be
organised and chaired by Business Leader and
broadcast live on Twitter, LinkedIn, Facebook
and Business Leader website.
How would these work?
• Agree the topic with Business Leader
• Agree the target audience
• Delivery of the virtual event
• Published in Business Leader magazine
and online
PREVIOUS CUSTOMERS
FOR THIS SERVICE
INCLUDE:ROUNDTABLE DEBATE CASE STUDY This example is taken from a mergers and acquisitions panel debate sponsored by law firm Harrison Clark Rickerbys. PRE-EVENT ENGAGEMENT 53,314 IMPRESSIONS Event sponsors receive six weeks of pre-event promotion that includes promo videos, emails and daily social media activity. EVENT ENGAGEMENT 324 REGISTRATIONS & DIRECT LEADS The event was broadcast live on the business leader website, LinkedIn, Twitter and Facebook. POST-EVENT ENGAGEMENT 8,421 TOTAL VIEWS & COUNTING Following the broadcast of the live event, sponsors receive one month’s promotional activity to encourage views of the event. The debate was also published on the Business Leader website and YouTube channel. Sponsors also benefit from the event being turned into a two page feature in our print magazine. TO VIEW THE EVENT - CLICK HERE
PRICING (PRINT) FULL & HALF PAGE ADVERTS/ADVERTORIALS Full Page advert £3,200 +VAT Full Page advertorial (produced by the client) £3,500 +VAT Full Page advertorial (put together by Business Leader) £3,600 +VAT Half Page advert £1,750 +VAT DOUBLE PAGE SPREADS Double Page Spread advert £5,000 +VAT Double Page Spread advertorial (produced by the client) £5,500 +VAT Double Page Spread advertorial (put together by Business Leader) £5,700 +VAT Half Page Column £2,500 +VAT Guaranteed positions such as early right hand page and cover position occur a 20% charge. SPONSORED BANNERS Two Pages (If booked separately and not part of event sponsorship) £1,995 +VAT Four Pages (If booked separately and not part of event sponsorship) £2,750 +VAT Six Pages (If booked separately and not part of event sponsorship) £3,750 +VAT EXCLUSIVE FEATURE SPONSORS In each edition of Business Leader Magazine, we have regular highly engaging features that available to partner with • CEO In Focus • Appointments • Deals • Top 32 List (Please speak to a member of the team for a break down of campaign) From £3,000 +VAT PRINT PRODUCTION SPECIFICATIONS Size Trim (Width x Height) Bleed (Width x Height) Text Area (Width x Height) Double Page Spread 410mm x 275mm 416mm x 281mm 370mm x 260mm Full Page 205mm x 275mm 211mm x 281mm 185mm x 260mm Half Page Horizontal 185mm x 121mm N/A N/A Half Page Portrait 92mm x 241mm N/A N/A Sponsored Banner 185mm x 18mm N/A N/A BLEED: 3mm bleed is required on full page and double page spread adverts. All other sizes do not require any bleed. Note: It is recommended to leave 12.5mm space either side of the gutter on a double page spread.
PRICING (DIGITAL) One Month WEBSITE Leaderboard £3,750 +VAT Eyeline Banner £2,750 +VAT Wide Skyscraper £3,250 +VAT Double Sided Wide Skyscraper £5,000 +VAT Full Screen Wrap £6,500 +VAT Medium Rectangle £2,250 +VAT Pop-Ups Price on Request EMAIL NEWSLETTER BANNER One Month £2,750 +VAT Three Month £6,250+VAT Six Month £9,000 +VAT SOLUS EMAILS (inclusive of use of data, email sent to us in HTML format and 48 hour and 7 day analytics) One Send £1,750 +VAT Three Sends £3,250+VAT Six Sends £5,500 +VAT Cost of design and amendments £1,250 +VAT DIGITAL PRODUCTION SPECIFICATIONS Size Leaderboard 728px x 90px Eyeline Banner 468px x 60px Wide Skyscraper 160px x 600px Double Sided Wide Skyscraper 2x 160px x 600px Full Screen Wrap 968px x 690px Medium Rectangle 300px x 250px Pop-Ups 720px x 320px Note: Please supply artwork in jpg or gif format (animated design) at 72dpi no greater than 1mb in size, along with a landing click-through URL.
PRICING (EVENTS)
LIVESTREAM PANEL DEBATE
One Event £8,995+VAT
Two Events £15,000 +VAT
LIVESTREAM INTERVIEW
One Event £4,000 +VAT
Three Events £8,000 +VAT
PRE-RECORDED INTERVIEW
One Event £3,000 +VAT
Three Events £6,750 +VAT
PRICING (SURVEYS)
Survey sent to full Business Leader database and inclusive of: ADDITIONAL OPTIONS - IF BOOKED AS A PACKAGE
• Three sends
Feature of the results published
• Use of data
in Business Leader magazine £1,000 +VAT
• Design of email
• Maximum eight questions
White paper produced of the
• Collation of results £2,750 +VAT
results
£5,250 +VAT
VIDEO CONTENT
90 second ‘talking head’ or piece to camera, video inclusive of:
• Production time • Editing and packaging
• Video produced remotely • Social media promotion
One Video £1,750 +VAT
Three Videos £2,650+VAT
Six Videos £4,600 +VAT
Twelve Videos £8,200 +VATCONTENT CAMPAIGN EXAMPLE 1: Two Articles One Inclusion in the e-Newsletter Social Support £1,500 +VAT EXAMPLE 2: Four Articles Two Inclusion in the e-Newsletter Social Support £2,000 +VAT ADDITIONAL OPTIONS: As a package deal you can add a full page advertorial in print £1,500 +VAT We can offer multi-platform campaigns at a discount rate. Please speak to a member of the team 020 3096 0020
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