THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2014 MEDIA KIT IN THE SHOWROOM
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in the showroom
The industry resource
for businesses renting
in the field to contractors
2014 Media Kit
Pro Contractor Rentals is: The Industry Resource for Businesses Renting to Contractors Pro Contractor Rentals, and its website, www.procontractorrentals.com, serves a niche audience of independent rental centers and dealer/distributors that have a wide variety of rental equipment and tools used by professional contractors. Pro Contractor Rentals features tightly focused editorial that addresses the day-to-day needs of the independent rental center and dealer/distributor whose primary focus is renting to professional contractors. With our targeted, niched readership and succinct editorial, our readers are engaged each and every issue. An engaged reader ensures you that your marketing message will be seen and acted upon, assuring you of ROI. If you are looking to reach rental centers and dealers/distributors whose primary business is renting equipment and tools to contractors, let Pro Contractor Rentals join your sales team. We can provide you a vehicle with no wasted circulation, ensuring you that every recipient of Pro Contractor Rentals is a potential customer. MARKETING OPTIONS Pro Contractor Rentals offers a variety of value-added marketing options to add impact to your primary marketing programs: bound and ride-along inserts, false covers and belly bands, advertorials, sponsored podcasts, webinars, custom marketing eblasts, copy writing, graphic design, electronic surveys, direct mail – to name just a few. Contact us today Contact us today to find out how we can develop an integrated marketing program that will maximize your marketing dollars. We can develop a program including both print and on-line components that will assist you in your 2014 sales goals. For sales and marketing needs, please call Bob Stange at 866-214-3223, ext. 23 or email at bstange@directbusinessmedia.com For questions on product submissions and editorial features, please call Mike Martin at 866-214-3223, ext. 30 or email at mmartin@directbusinessmedia.com
2014 Editorial Calendar
FOCUSED EDITORIAL
Timely, relevant cover stories – Our features profile how the
principals of rental centers, dealerships and distributorships
deal with critical issues facing the rental market today.
Pro Contractor Rentals looks at how to:
• Find sales in a soft market • Expand into new markets
• Make sure you have the right • Find and keep employees
product mix and offerings • And much more
Each issue of Pro Contractor Rentals will have three features to
reach deeper into the rental industry. We will examine:
Rental centers – How they grow their business and increase
margins.
Customer Connect – Contractors explain how renting benefits BROADER PRODUCT MIX
their operation.
Rental centers and dealer/distributors are always on the lookout
Independent reps – Examples of how independent and for new products to enhance their day-to-day rental sales.
manufacturer reps bring sales expertise and product knowledge That’s why you’ll see the latest products in every issue of
to the marketplace. Pro Contractor Rentals.
FEATURE STORIES
RENTAL CUSTOMER INDEPENDENT Industry BONUS BUSINESS
ISSUE CENTERS CONNECT REPS outlook NEW PRODUCTS ASSOCIATIONS DISTRIBUTION MANAGEMENT
Find out How renting Bringing sales Manufacturer New products National and Show coverage Strategies to make
what they benefits expertise and customer in the industry state industry your operation
do to grow contractors and product perspectives viewpoints more productive
Content Overview
business knowledge to on the rental and efficient
and increase the market industry
margins
Jan/Feb 2014 ARA Show
Ad Close 12/09 Featured Products ARA SHOW
Materials 12/13
4 4 4 4 4 Feb. 9-12 4
Mar/Apr 2014 Lawn Renovation
Ad Close 2/12 Compact Equipment
Materials 2/17
4 4 4 4 4 4
Engines
May/Jun 2014 Material Handling
Ad Close 4/16 Generators
Materials 4/21
4 4 4 4 4 4
Portable Elec. Tools
Jul/Aug 2014 Pressure Washers
Ad Close 6/16 Concrete Equipment
Materials 6/20
4 4 4 4 4 4
Hand Tools
Sep/Oct 2014 Debris Hdlg. Equip. GIE + EXPO
Ad Close 8/13 Attachments Oct. 22-24
Materials 8/15 4 4 4 4 Trailers & Access. 4 STAFDA 4
Nov. 9-11
Nov/Dec 2014 New Products 2014
Ad Close 10/15 Business Software
Materials 10/17
4 4 4 4 4 4
meet the pros
Ad Sizes
Bob Stange, Partner Mike Martin
Full Page 2/3 Page 1/2 Page Island
Sales Representative Publisher/Editor
Trim: 8.375" x 10.875" 4.5625" x 10" 4.5625” x 7.375”
866-214-3223 ext. 23 866-214-3223 ext. 30 Bleed: 8.625" x 11.125"
bstange@directbusinessmedia.com mmartin@directbusinessmedia.com
1/2 Page Horz. 1/2 Page Vert 1/3 Page Sq.
7” x 4.875” 3.375” x 10” 4.5625” x 4.875”
Chris McClimon, Partner Patricia Wolf
Sales Representative Sales Representative
866-214-3223 ext. 21 847.657.9322 Two Page Spread
cmcclimon@directbusinessmedia.com pwolf@directbusinessmedia.com Trim: 16.75” x 10.875”
Bleed: 17" x 11.125"
1/6 Page Horiz.
4" x 3"
1/3 Page Vert. 1/4 Page
2.1875” x 10” 3.375” x 4.875”
Linda Scott-McCabe, Partner
Chief Financial Officer
866-214-3223 ext. 25 Ad Rates
lmccabe@directbusinessmedia.com
Frequency 1X 3X 6X
Spread $5,638 $5,468 $5,305
Full page $3,132 $3,038 $2,947
2/3 page $2,662 $2,582 $2,504
1/2 page $2,262 $2,194 $2,128
1/3 page $1,922 $1,865 $1,809
Deb Pierce Amy Klawitter 1/4 page $1,710 $1,658 $1,609
Production Manager Creative Director
866-214-3223 ext. 20 866-214-3223 ext. 27
dpierce@directbusinessmedia.com aklawitter@directbusinessmedia.com
Mechanical Requirements
A. SWOP STANDARDS APPLY E. Design Recommendations
(Specifications for Web Offset Publications) 1. Spread copy should be laid out to avoid reading matter or any
important part of an illustration running into the gutter. Please do
B. PREFERRED MATERIALS not break type on gutter.
1. E
lectronic file complete with layout, fonts
2. In preparing copy, restrict thin lines and small lettering to one
and supporting graphics files in a hi-res pdf format.
color. Reproduce all reverse lettering with a minimum of colors.
2. H
ard copy proofs must accompany digital ads. Avoid small letters with fine serifs when using reverse lettering.
Direct Business Media, LLC
401 S 4th St. W, Fort Atkinson, WI 53538-2106
C. PDF FILES Electronic Ad Files
PDF files are encouraged and should be created with the Adobe Acrobat PDF (high-resolution), InDesignCS5.5*, Adobe
following specifications. Illustrator CS5*, Adobe Photoshop CS5*
*or earlier versions
1. All fonts should be embedded.
2. N
o RGB or lab images should be used; make sure all images
are 300 dpi CMYK. Media Storage | Transport
3. Density of tones 300% or less. Densities higher have potential of Send your high-resolution PDF in one of the following ways:
blistering on press causing additional charges for down-time.
• Upload your file to the Web-based FTP (www.hightail.com)
4. A rich black color should be used to avoid a washed-out using the following address:
appearance whenever large lettering, graphics, boxes or https://dropbox.hightail.com/DirectBusinessMedia
backgrounds are to print as black (small lettering should remain
• E-mail dpierce@directbusinessmedia.com
100% black to avoid registration issues on press). A rich black
should also be used if the color overlaps any other graphic • CD-ROM, DVD-RAM/ROM
element to avoid ghosting of the overlap. Use values of • Other pre-approved media
40C/40M/30Y/100K to create a rich black.
5. Zip compression with down sampling set no less than 300 dpi.
Production Contact
6. Color management set to “none”.
Materials
7. T
he “press” preset in the standard Acrobat will usually
Deb Pierce
create an acceptable PDF for both Macintosh or PC.
866-214-3223 ext. 20 | dpierce@directbusinessmedia.com
8. After creating a PDF, view the file with “Overprint Preview”
FAX: 920-397-7558
to verify actual output.
When e-mailing photos, graphics or page layout files, please send
D. NATIVE FILES them as source (not text) files. Any files containing graphics should
1. M
acintosh and Windows-based files are usable. High resolution be saved as a stuffed, self-extracting file that is bin-hex encoded.
files placed by the customer must have all color corrections/
alterations done prior to releasing the electronic file to Direct
Business Media, LLC.
Terms
Payment: Net 30 days. Agencies and advertisers are jointly and
2. All images need to be saved in CMYK mode. EPS or TIFF files
severally liable. Discount of 15% applies for agency work if paid
are preferred. Do not compress images using JPEG or LZW.
within 30 days. The publisher reserves the right to reject any
3. Provide all supports related to the electronic file (i.e., entire font advertising deemed inappropriate for the publication’s standards.
families, hi-res images and logos). Any third party extension (i.e.,
Pasteboard) must accompany electronic files. We cannot accept
native Corel, Microsoft Publisher or PowerPoint files. These
programs are not compatible with high-resolution output
equipment. If you create files using one of these programs,
please recreate in a program listed above, convert the file to
a print-ready PDF.
electronic advertising options
Pro Contractor Rentals magazine offers electronic Ad Sizes
advertising opportunities to help you get an even better Standard Button Ad: 225 x 225 pixels
return on your advertising and marketing investment. Top Banner Ad: 600 x 100 pixels
ProContractorRentals.com our weekly e-mail Content Banner Ad: 500 x 100 pixels
newsletter, PCR Weekly, and our new Video e-Newsletter
highlighting advertiser-provided videos, should be key
components of your media strategy. We also provide Specifications
custom e-mail opportunities for advertisers. File type: animated or static .JPG or .GIF
Resolution: 72 dpi
Online advertising helps you: File size: Maximum size allowed 800 KB (the smaller
• Increase traffic to your own website the file size, the faster the ad will load)
• Enforce and promote your brand
Link: Please provide the URL where visitors will be
• Complement your print advertising campaign
redirected after they click on your ad
• Amplify your market penetration
If providing a flash ad, the file type must be SWF. The file
• Blanket the industry with coverage
size, resolution, link and ad size all apply as above. You
Traffic at www.ProContractorRentals.com grows each must also embed a clickTAG link within the SWF file, and
month, as executive decision-makers in the rental industry provide us with the URL for the link.
come back often for breaking industry news, analysis, articles SWF ads will not work in e-mail messages, because
on management, sales, motivational tips, important industry some e-mail browsers do not support flash ads.
links and more.
Mediaplex tags are accepted.
Subscribers to PCR Weekly rely on us to keep them up to
date on what’s happening in their industry, with news about Production Contact
company earnings, acquisitions, executive appointments and Materials
other important events. Newsletter button ads appear in the Deb Pierce
body of the newsletter itself. Click-thru ads appear on the 866-214-3223 ext.20 | dpierce@directbusinessmedia.com
pages of the stories included in the newsletter. FAX: 920-397-7558
Electronic Ad rates
Website Size Cost
Top banner ad 600 px by 100 px $715/month
Content banner ad 500 px by 100 px $510/month
Button ad 225 px by 225 px $310/month
PCR Weekly e-mail newsletter
Top banner ad 600 px by 100 px $615/issue
Content banner ad 500 px by 100 px $510/issue
e-Newsletter button 225 px by 225 px $410/issue
Click-thru button 225 px by 225 px $310/issue
Third party/custom e-blasts TBD/time
f a m i ly of p u b l i c a t i ons i nc l u d e s About Direct Business Media, LLC Direct Business Media, LLC is a specialty niche media services provider covering the industrial and construction markets. In addition to Pro Contractor Rentals, DBM publishes Industrial Supply and Contractor Supply magazines, the Specialty Tool and Fasteners Distributors Association (STAFDA) member Directory and the Industrial Supply Association (ISA) Annual Membership Directory. We also publish IDC Industrial Review on behalf of IDC-USA. DBM is staffed and managed by its owners. We are dedicated to providing our customers with the highest levels of service, professionalism and integrity in the industry.
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