Best of Queensland Experiences Program back for 2021
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View past editions of Eye on Q
19 November 2020
Best of Queensland Experiences
Program back for 2021
TEQ is pleased to announce the Best of Queensland Experiences Program will be
restarting in 2021. Developed to assist operators in delivering exceptional guest
experiences, all businesses assessed in the program receive a detailed report with
valuable consumer insights that can be used to drive improved business performance.
Operators identified as Best of Queensland Experiences are prioritised across TEQ’s
marketing activity, including Queensland.com.
To be assessed in the 2021 program, make sure you have a live and up-to-date listing
on the Australian Tourism Data Warehouse (ATDW) before 1 December 2020. TEQ, in
partnership with Queensland's Regional Tourism Organisations, is currently offering
ATDW membership with no annual fee, providing a saving of $150 per year. This offer
is available to all Queensland tourism operators.
TEQ understands many businesses have been impacted by COVID-19 and this will be
taken into account with further program updates to be distributed in the coming weeks.
UPDATE ATDW NOW
COVID-19 latest Easing of restrictions Tourism and events businesses can now increase capacity following the easing of restrictions effective 4:00pm Tuesday 17 November. All businesses (including tours) can now accommodate one person per two square metres, rather than the previous one per four square metres. Event venues can also operate at increased capacity - indoor seated, ticketed venues, and open-air stadiums can operate at 100 per cent capacity; outdoor events for up to 1,500 people can operate under a checklist without submitting for Queensland Health approval. Outdoor dancing is now also allowed (for example, at an outdoor music festival). The Movement and Gathering Direction and Restrictions on Business, Activities and Undertakings Direction have both been updated to reflect the changes. COVID-19 hotspots Adelaide - including 20 Local Government Areas - is now a declared hotspot. People who arrived in Queensland from any of these areas from Monday 9 November 2020 onwards must immediately be tested and self-isolate until 14 days from when they were last in the hotspot. For travellers who were in South Australia before 11:59 AEST 8 November there is a class exemption that exempts them from quarantining. People who arrive after 11:59pm AEST Monday 16 November 2020 will not be allowed entry into Queensland (unless they are an exempt person; or a Queensland resident, in which case they need to enter mandatory hotel quarantine at their own expense). See the details and links to the official information here.
TEQ marketing update
Following the changes to COVID-19 hotspots, TEQ's marketing in South Australia is
temporarily paused. The Good To Go campaign is still live across a range of channels in
Queensland, the Australian Capital Territory, regional New South Wales, Western
Australia, Northern Territory and Tasmania. TEQ has also recently updated its Good
To Go TVC with a focus on driving summer bookings. Watch it here.
MORE INFORMATION
Schoolies help
The Queensland Government has
prepared a range of resources to assist
accommodation providers in preparing
for, and navigating their way through, the
upcoming school leaver holiday period.
Useful information, tips and updates
from government agencies and
community organisations are available,
as well as key safety information and
advice on ways you can help to keep
young people and the local community
safe.
ACCESS HELP
International updates
Global Markets and South Korea market
Aviation Update update
In this week’s Global Markets and In this week’s International Market
Aviation Update, a number of TEQ’s Showcase, TEQ’s Korea team outlines
international teams have focused activity what experiences South Korean travellers
on leveraging Qantas' centenary will be looking for once international
celebrations, along with the news that travel resumes and how that could benefit
Australia has been recognised in Lonely Queensland, plus how their buying
Planet's Best in Travel awards. behaviour is shifting more to
online/digital and what the team is doing
In order to provide tourism and event
to ensure we remain front of mind in that
businesses with an understanding of
space.
evolving international market conditions,
international consumer sentiment, the This week's South Korea update is part of
status of the global aviation industry and a series of comprehensive updates from
Queensland (and competitor) marketing TEQ's international offices on their
activities in international markets, TEQ marketing activities, showcasing recent
produces a regular, detailed, market-by work and providing insights in to TEQ's
market, Global Markets and Aviation strategy in each particular international
Update. market.
SEE LATEST UPDATE READ MORE
TEQ's international
marketing activities
The recent Bledisloe Cup match in
Brisbane was an opportunity to engage
with NZ travel trade, media and
consumers, reminding them that
Queensland's tourism industry is looking
forward to welcoming Kiwi travellers
back when it is safe to do so. As part of
that opportunity, a new side to Brisbane
was showcased to NZ consumers with a
new video asset created and promoted on
Queensland’s NZ Facebook channel,
reaching more than 80,000 people.
Italian travel show Kilimangiaro
broadcast their third piece on North
Queensland earlier this month, reaching
an audience of 2.74 million viewers.
In the UK, a month-long editorial
campaign with food and lifestyle
magazine 'Olive' has reached 348,000
people and driven more than one million
online impressions, sharing Queensland's
story through the lens of food. Another
partnership with home-subscription
company Beer52 reached 240,000
through a 12-page destination feature in
their in-house magazine, and a further
353,000 people though online and social
content.
Insights to aid decision-making
TEQ virtual briefing sessions TEQ will host three marketing and insights sessions over coming weeks to help business owners plan and cater for new traveller needs: Consumer and travel insights webinar with The Lab TEQ is pleased to welcome researchers and brand strategists 'The Lab' as part of our Special Invite Series to help businesses gain insights from their national sentiment tracking study on what we can do to ensure Queensland experiences are top of the list in a competitive domestic market and how we can deliver to the changed needs and preferences of the post-COVID-19 traveller. 10:00am, Thursday 26 November 2020. Register here. Mobility data insights webinar with DSpark Another guest as part of our Special Invite Series, DSpark will show how mobility data is enabling the tourism and events sectors, as well as local governments, to be more demand-responsive by understanding visitor travel patterns and behaviours to make better informed business decisions. 10:00am, Thursday 3 December 2020. Register here. Global market briefing
Join TEQ for an update on our global marketing approach, an update on the
Queensland brand and consumer segments and market updates from TEQ's Australia
and New Zealand teams.
11:00am, Friday 4 December 2020. Register here.
More opportunities
Funding support for Business Events
The Australian Government's $50 million Business Events Grants program provides
assistance to sectors, regions and communities disproportionately affected by the
economic impacts of COVID-19. An expression of interest is now open for event
organisers to apply to have their event included on the Schedule of Approved Business
Events. This will then enable eligible businesses to apply for a grant to attend your
business event.
QTIC free business coaching sessions
Available now online
The Queensland Tourism Industry Council is offering Stage Two of its Tourism
Industry Business Capability Development program including free one-on-one online
coaching tailored to individual businesses to provide ongoing support, resources, and
to respond to questions businesses may have from the webinars held in Stage One of
the program.
MORE OPPORTUNITIES
Quick snippets
Michael Healy MP, Member for Cairns, has been named Assistant Minister for Tourism
Industry Development. The news follows the appointment of Hon. Stirling Hinchliffe
MP, Member for Sandgate, as Minister for Tourism Industry Development and Innovation and Minister for Sport. Australia has been recognised in global travel authority Lonely Planet’s much-loved annual Best In Travel Awards, receiving the ‘Community Restoration’ award in recognition of its recovery efforts at both a local and national level to rebuild communities and preserve Australia’s unique wildlife following the 2019/20 summer bushfires. Townsville Enterprise has launched a new marketing campaign to shine the spotlight on a host of new tourism experiences and accommodation packages encouraging visitors to 'find their shine' in the region this summer. An encore screening of the special program The Sporting Bubble, airs nationally this Sunday at 3:50pm AEST on Channel Nine. The documentary features behind-the- scenes access to five of the nation’s major sporting organisations who chose Queensland as their haven to keep playing as COVID-19 created upheaval across the landscape of professional sport. The Sporting Bubble was produced for Nine, supported by Tourism and Events Queensland. It can also be viewed on-demand at 9Now.
QTIC Tourism Village Celebration
The Queensland Tourism Industry Council held a special end-of-year event in Brisbane
last Friday to celebrate the tourism industry.
The Tourism Village Celebration brought together industry members to celebrate the
Sunshine State and highlight the strength and solidarity of the industry in what has
been an incredibly difficult year.
Vale Sid Melksham
The Fraser Coast community is mourning
the death of Sid Melksham, a pioneer of
the Fraser Island tourism industry, who
passed away aged 84. From the humble
beginnings in 1959 when Sid bought an
eight-seater boat that was raised from the
depths of the Mary River to run his first
passenger service, to when he retired in
2002, Sid Melksham was a tourism
pioneer on K’gari-Fraser Island. Sid wenton to build Eurong Beach Resort situated
on the island’s eastern side, found Fraser
Island Ferries, at its peak operating five
barges in four locations providing daily
services, establish Fraser Venture Tours
with 40 tour coaches operating one and
two-day tours to Fraser Island, with
guests staying at Eurong Beach Resort,
and for a time he also ran two large
catamarans for whale watching in Hervey
Bay. Sid always had a dream which he
made a reality – making Fraser Island an
affordable and accessible place so
everyone could enjoy its beauty. We
extend our condolences to Sid's family.
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