LASER CLINICS AUSTRALIA - FRANCHISE PROSPECTUS Join Australia's leading franchise in the booming aesthetics industry
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LASER CLINICS AUSTRALIA FRANCHISE PROSPECTUS Join Australia’s leading franchise in the booming aesthetics industry
STRATEGY STATEMENT WHY JOIN LASER CLINICS AUSTRALIA “ BOOMING AESTHETICS INDUSTRY More than ever, Australians are investing in looking and BOOMING Discretionary spend on cosmetic treatments continues feeling their best. At Laser Clinics Australia, our vision is to AESTHETICS to rise with the sales of injectables alone predicted INDUSTRY provide affordable, effective and safe non-invasive cosmetic to reach $1 billion in Australia by the end of 2015. treatments to all Australians. Since 2008, Laser Clinics Australia has grown to be the largest provider of laser hair removal, cosmetic injectables and skin treatments in the country. AWARD-WINNING GROWTH We were acknowledged by BRW as the fastest growing franchise AWARD in Australia in 2013. Not only have we undertaken extensive Laser Clinics Australia is well positioned to continue its strong WINNING network expansion, we’ve continued to see year-on-year organic growth and success. We are committed to being the industry GROWTH growth. In 2014, our clinics performed more than 870,000 leader across our service offerings and to investing in our people, treatments and welcomed over 100,000 new clients. systems, products and technologies. We are currently seeking new motivated franchise partners to drive our growth across Australia and share in our success. Laser Clinics Australia is your REFINED BUSINESS MODEL REFINED partner of choice if you are looking for a solid investment in a high BUSINESS Our partnership model further aligns us with our franchisees growth industry with an award winning company. “ I am excited about the opportunities to come and I look forward MODEL and substantially reduces start-up costs. Allowance is also made for an attractive remuneration of $100,000 from day one. to welcoming you to the Laser Clinics Australia family. MARKET LEADING ICONIC BRAND MARKET As the clear market leader in laser hair removal, skin Yours faithfully, LEADING treatments and cosmetic injectables, we have an ICONIC BRAND unrivalled reputation for competitive pricing, innovation, customer service and impeccable clinical standards. Tim Sinclair ONGOING SUPPORT AND TRAINING General Manager ONGOING A comprehensive training program, ongoing operational SUPPORT support and a full suite of cloud-based business management Laser Clinics Australia AND TRAINING tools assist with the growth and success of your clinic. 870, 000 AUSTRALIA’S MOST EXPERIENCED PROVIDER OF LASER HAIR REMOVAL, COSMETIC TREATMENTS INJECTABLES AND SKIN TREATMENTS. IN 2014
PRODUCTS & SERVICES GEOGRAPHICAL LOCATIONS * *As of May 2015 IN 2014, WE WELCOMED OVER 100,000 NEW CLIENTS ACROSS 45 CLINICS. QLD TOTAL VIC 06 Clinics 47 02 Clinics OUR UNIQUE SUITE OF LASER, COSMETIC Clinics INJECTABLES AND CLINICAL SKIN PRODUCTS AND SERVICES ARE THE LATEST IN COSMETIC TREATMENT TECHNOLOGY. LASER HAIR REMOVAL We equip each of our clinics with cutting edge technology and industry leading hair removal devices to provide our clients with safe and effective results that cater to every skin type. Our scale allows us to provide highly competitive promotions, packages and price-beat offerings that deliver value for money and build strong client loyalty. 06 COSMETIC INJECTIONS As Australia’s largest provider of cosmetic injections, our expertise is 33 03 unparalleled. The ongoing shift in perception of injectables, coupled with the rise of the female economy, has meant that Botox®, other 03 anti-wrinkle injections and dermal fillers have become mainstream 02 household names. Our established presence in retail shopping centres provides convenience, ease and comfort for all of our clients. The high standard of service provided by our own cosmetic injectors resonates strongly with our clients. SKIN TREATMENTS We offer our clients a portfolio of different skin treatments to treat a wide variety of common skin concerns such as acne, scarring and age spots. These fast, effective treatments NSW SA ACT produce strong results for our clients and ensure repeat business. Skinstitut, our in-clinic skin product range, provides 33 Clinics 03 Clinics 03 Clinics franchisees with attractive margins and is a complementary revenue stream. HIGH GROWTH AREA EXISTING CLINICS
GROWING LASER CLINICS AUSTRALIA PERFORMED OVER 870,000 ARCHER GROWTH CELEBRATED 40 TREATMENTS AND WELCOMED FINALIST BRW FAST 100 PARTNERSHIP CLINICS NATIONALLY 100,000 NEW CLIENTS FUTURE “Join our journey of success” growth LAUNCHED FRACTIONAL RF PERFORMED OVER 500,000 TREATMENTS THIRD PLACE AND WELCOMED 50,000 WINNER FOR BRW FAST 100 NEW CLIENTS FAST FRANCHISE 2013 2014 EXPANDED INTO NEW MARKETS NATIONALLY (SA / VIC / QLD) CLINIC AND BRAND FIRST ACT CLINIC REFRESH UPGRADED LASER FLEET 2012 2011 2010 ESTABLISHED FIRST CLINIC OPENED IN 2008 IN DRUMMOYNE, SYDNEY LAUNCHED 2008 2009 COSMETIC INJECTABLES
BOARD PROFILES THE BUSINESS ACUMEN AND EXPERIENCE OF OUR BOARD OF DIRECTORS, COMBINED WITH THEIR INDUSTRY PASSION, IS ONE OF OUR MOST VALUABLE ASSETS. BABAK MOINI ALISTAIR CHAMPION SCOTT GRECK DENIS HEIZMANN Co-Founder Co-Founder of LCA and Managing Partner, Investment Manager, of LCA Director of Franchising Archer Growth Archer Growth Babak began his career as an actuary, but Alistair began his career as a network Scott is a Managing Partner and Investment Denis is an Investment Manager with his natural ability to see new business engineer in the legal and IT industry, Committee member of Archer Growth, one of Archer Growth. Denis has seven years opportunities quickly led him to the before moving into sales and executive Australia’s leading private equity firms, and a of experience in private equity and growth potential in the aesthetic industry. roles in the aesthetics industry. Laser shareholder of Laser Clinics Australia. Scott has provided operational support to Since then, Babak has founded several Clinics Australia was born after Alistair has 15 years of private equity experience and several investee businesses. Prior to businesses in healthcare, skincare, and co-founder Babak saw the synergies has also served in management, operational joining Archer Growth, he was working aesthetics, financial services and retail between laser hair removal clinics and investment roles with AMP Henderson, in National Australia Bank’s corporate consultancy across Australia and New and the growing demand for cosmetic Publishing and Broadcasting Limited, Citibank finance division and in institutional Zealand. These include Laser Clinics injections. Alistair is on the Board of and TNT Express Worldwide. His experience relationship management across the Australia, Smile Dental Clinics, Skinstitut, several other entities in healthcare and across a range of industries, businesses and consumer and health care industries, LaserAid and several other businesses in aesthetics including Smile Dental geographies makes him a key asset to LCA’s which is advantageous to the LCA which he serves in an executive capacity. Clinics and LaserAid. extensive franchise network. franchise network.
HOW TO PARTNER WITH LASER OUR UNIQUE PARTNERSHIP MODEL CLINICS AUSTRALIA REDUCES START UP AND ONGOING LASER CLINICS AUSTRALIA IS LOOKING FOR OPERATIONAL COSTS. ACTIVE FRANCHISE PARTNERS TO SHARE THEIR SUCCESS WITHIN THE GROWING The unique partnership model greatly reduces start-up costs as they are shared between you AESTHETICS INDUSTRY. and Laser Clinics Australia. This equates to an initial investment of approximately $350k - $400k for each partner plus franchise fees. $ The active franchise partner tasked with the day to day operation of the clinic is rewarded with an attractive remuneration package of $100, 000 from day one. As a premium turn-key franchise, each new state-of-the-art clinic will come fully furnished, including IT set up, industry leading equipment and retail and professional stock. Laser Clinics Australia offers every franchisee investor a unique franchise WE PROVIDE A RANGE OF ONGOING SUPPORT AND business opportunity. Each location Laser Clinics Australia opens is a 50/50 TRAINING AS PART OF OUR FRANCHISE MODEL TO partnership between the franchise partner and Laser Clinics Australia. ENSURE WE ARE SET UP FOR ONGOING SUCCESS. We seek out the most motivated individuals who will be empowered to take THIS INCLUDES: on the day-to-day responsibilities of running a successful clinic. • A briefing on our overall business operations to ensure franchise partners are comfortable with how the clinic operates. • Ongoing training on our products and services. • Marketing initiatives at the national and local clinic level. • Human Resource support to ensure clinics build high performing teams. • The recruitment and training of cosmetic injectors. • Legal support and retail lease negotiation assistance. • Ongoing IT support and a full suite of cloud-based business management tools.
WHAT MAKES A GREAT FRANCHISE PARTNER? TESTIMONIALS It’s important that our partners share the values upheld by Laser Our franchise partners come from various business sectors Clinics Australia. Our customers are at the centre of everything with differing experience and expertise. Each franchise we do and we take great pride in delivering first class customer partner brings a fresh perspective to the business. service and safety. “ Rebecca Andrews – Franchisee, Caringbah and Miranda We did our research and found Laser Clinics Australia to be on the forefront of advanced beauty treatments and growing at an WE ARE LOOKING FOR PARTNERS WHO ARE: 1) Passionate and willing to learn and grow “ exciting rate within a booming industry. This coupled with building a great team and an ever-growing loyal customer following has allowed us to double our size over the course of the first 12-18 months. 2) Dedicated to the business full-time 3) Able to demonstrate leadership and can motivate staff “ Kylie & Julian Siebrand – Franchisee, Sunshine Plaza 4) Positive, outgoing and enthusiastic The Laser Clinics Australia partnership model has assisted 5) Ready to be a part of a team us greatly by providing ongoing support and training to develop the knowledge and skills we required to build and maintain a successful 6) Service oriented and motivated “ business. One of the most useful aspects of this partnership has been the regular in-store health checks that provide us with detailed business analysis, which we use to shape and grow the business. “ Silvio Del Vechio – Franchisee, Erina and Newcastle Having spent 25 years in the corporate sector, I’d always wanted to own my own business and I saw LCA as a tremendous opportunity. Laser Clinics Australia has given me control, flexibility “ and freedom. I am working harder now than I have ever before! But the success of the business is in my hands. It is my work that directly impacts the success of the clinic and this is exhilarating! “ Natalie Kington – Franchisee, Chermside and Garden City The brand confidence that Laser Clinics Australia instils in its consumers by delivering safe, affordable treatments with real results has given me the opportunity to catapult into rapid growth and “ establish multiple clinics over a relatively short time. No business matches Laser Clinics Australia for delivering consumers and business partners exactly what they promise!
SUMMARY OF PROCESS THERE ARE SIX STEPS TO BE BECOMING A FRANCHISE PARTNER WITH LASER CLINICS AUSTRALIA. 1 ONLINE ENQUIRY Complete the online enquiry form and one of our franchise team members will be in contact with you within 3 business days. PHONE INTERVIEW 2 We will book in a phone interview to discuss more about the Laser Clinics Australia business model and to understand more about you. FACE TO FACE THERE IS NO TIME LIKE THE 3 Upon the signing of our confidentiality agreement, we will have a more in-depth discussion regarding our partnership model including details on financials and application process. PRESENT. IF YOU HAVE EVER WANTED TO OWN YOUR OWN APPLICATION AND BUSINESS PLANNING BUSINESS, NOW IS THE TIME 4 Next you’ll need to complete a formal application, business plan and financial forecast. This will be reviewed and discussed in TO GET IN TOUCH. detail with you. LEGAL DOCUMENT REVIEW 5 Once your franchise application fee has been paid, you will then have time to review our franchise and legal agreements with your professional advisors. FINAL APPROVALS 6 The final step is to answer any last questions or queries you may have and for the Laser Clinics Australia board of directors to give their endorsement. CONGRATULATIONS On signing the documentation, we jointly work towards building the clinic, training and a grand opening.
Michelle Fazzolari Franchise Development Manager Email franchising@laserclinics.com.au Mobile 0412 601 978
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