2018 AMI TRAINING HUB HANDBOOK - Australian Marketing Institute
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2018 AMI TRAINING HUB HANDBOOK Providing cutting edge marketing theory and practice to fuel progress in the careers of Marketers
CEO
message
One in two adults in the working population have something to do with marketing in
their roles i.e. acquiring customers; retaining customers or improving the customer
experience. That is over 6 million people! While many roles are under threat of
automation, creative professions such as Marketing is not yet one of them. Marketing is
experiencing strong double-digit jobs growth and will most likely continue to do so.
At AMI we believe that collaboration, accountability, learning and professional standards
are important to the growth of the dynamic marketing profession. I’m delighted to
present our 2018 Professional Development Program as our continuing effort to
provide cutting edge marketing theory to fuel progress in the careers of Marketers.
Lee Tonitto
CEO
2 2018 AMI Training Hub Handbook
Table of
contents
About Grow brand you Back to Basics
AMI Workshops 04 Develop your personal brand 06 Fundamental marketing training 10
Targeted
Simulations
Learn. Practice. Play 12 Tools of the Trade
14
Learn fundamentals and digital skills Industry focused training 16
Marketing Skills
Assessment 17 Customised
Corporate workshops 18
2018 AMI Training Hub Handbook 3
About AMI workshops
AMI offers a range of fundamental, industry-targeted and customised workshops to help
marketers develop their skills and enhance their careers.
AMI is investing in helping marketers “Grow Brand You”. Our
AMI manufactured workshops are instrumental in a better
understanding of the marketing sector.
Do you want to learn more about marketing or seek to improve
your marketing skills in specific areas? AMI training offers a
large range of short and longer term training courses with the
flexibility of being online or in-class. This ensures you have the
most relevant and up-to-date information at your fingertips.
Learn more about the areas of training we provide: Grow
Brand You, Back to Basics, Business Simulations, Tools of the
Trade and Industry Focused Training.
Upon completion of all AMI Manufactured workshops, you will
receive a certificate of completion emailed to you.
4 2018 AMI Training Hub Handbook
To read more
about our offering
and register
online visit
bit.do/AMItraining
2018 AMI Training Hub Handbook 5
Grow brand you
Develop your personal brand
Personal professional development is our focus.
We know that marketers are constantly learning new
skills. This means keeping up with
new trends and technology.
Have you considered what personal skill you could use
to get to the next stage in your career?
6 2018 AMI Training Hub Handbook
LinkedIn Media
Workshop Interview Skills
Run by a LinkedIn industry professional, this workshop Prepare your team for the media as they learn how to
will help you understand how to utilise the platform’s conduct themselves and represent your organisation
hidden capabilities to grow your organisation’s brand. during an interview with the media or a presentation to
your board. Maximum capacity of 8 participants for this
class.
In-class (Syd, Bris, Melb) Non-Member $400 4 CPM PMP In-class (Bris) Non-Member $750 4 CPM PMP
Online Member $280 hours Member $525 CPM $450 hours
Lucy Bingle. Lucy Bingle is a LinkedIn Marketing Peter Buckley. Peter Buckley uses his now 35 years of
Expert, she provides expert LinkedIn consulting services presentation, broadcast and communication experience
and LinkedIn marketing training globally. Lucy has over in all facets of what he does as Keynote Speaker; MC;
20 years marketing experience. She is passionate about Presentation Skills Specialist; Talent Development
helping companies and individuals build brand awareness Mentor; Voice Artist and On-Camera Presenter.
on LinkedIn.
2018 AMI Training Hub Handbook 7
Marketing Flying
Leadership Training Solo
How creative leadership skills and thinking can make a Are you thinking about starting your own solo business and
difference. Learn what qualities and skills are expected at the contracting your marketing services? It can be a challenging
CMO level and what steps you can take to get there. time in a difficult market out there, which is why it’s more
important than ever to master the fundamentals so you can
create your contractor brand and make an impact, right from
the very start.
In-class (Syd) Non-Member $750 4 CPM PMP In-class Non-Member $550 4 CPM PMP
Member $525 CPM $450 hours Online Member $385 CPM $330 hours
Paul Whybrow has over 30 years experience as Christopher Melotti is a Marketing, Social Media
an award winner in the media and entertainment and Copywriting Aficionado. He owns his own
industry including promotions, online video, Copywriting and Marketing consulting business,
broadcast, interactive television and production. Melotti Media. He also runs TheCopywritingBlog.
At Vårda Creative Leadership, his focus is on com.au, is a published author, and won NSW Chief
consulting, teaching, coaching and changing Marketing Officer (CMO) of the Year award in 2017.
business.
8 2018 AMI Training Hub Handbook
Boardroom
Pathways
“AMI provides access
AMI has formed partnerships to cover all angles in creating a
pathway for marketers to gain board positons. If one of your
to the latest insights in
career aspirations is to bring marketing expertise and advice to marketing developments
the Board, then we highly recommend you set yourself up for including the update of skills
success and explore our pathway to the boardroom programs
further. and knowledge in areas
that I may have had little
exposure in the past (new
frontiers for me in social
marketing etc.)”
AMI CPM Member
Online Non-Member $3,850 4 CPM PMP
Member $1,590 hours
This training is delivered in partnership
with Director Institute - next generation
directors who provide current and
aspiring board directors with resources,
peer to peer education and access to an exclusive business network,
and a wide range of board opportunities available nowhere else in
the market. 2018 AMI Training Hub Handbook 9
2018 AMI Training Hub Handbook
Marketing
for Non-Marketers
For organisations which do not have someone dedicated to
marketing or for those who want a better understanding of
marketing. It can also be for those who want to move into
marketing profession from an affiliated sector such as events,
design, media or sales.
Back to
Basics
Fundamental marketing training
Not your normal 101 class. New to the In-class (QLD) Non-Member $550 4 CPM PMP
Online Member $385 CPM $330 hours
marketing profession, want to move
sideways from a different department Sandra O’Neil. Sandra provides specialist marketing
into a more Marketing focused role? Do training, sharing 25 years of experience in business and
marketing incorporating media, advertising, business
you work in a small organisaiton where development, sales, management, consulting, and
you wear many hats and want your training.
Marketing hat to fit a little better?
10
10 2018AMI
2018 AMITraining
TrainingHub
Hub Handbook
HandbookMarketing for Facebook Business
NFPs and SMEs Manager Training
As a small business or not for profit, this workshop demon- Four weekly interactive webinars which are essential training
strates how to market to the best of your ability on a shoe- for users of Facebook for Business. This training will walk you
string budget. What opportunities are open to you that the big through why Business Manager is essential, process for set-
corporations can not access. up, using All The features, and becoming a Business Manager
Master.
In-class (Syd) Non-Member $550 4 CPM PMP Online $328 4 CPM PMP
Online Member $385 CPM $330 hours hours
Sandra O’Neil. Sandra provides specialist marketing Beth Powell. Beth is an experienced facilitator and
training, sharing 25 years of experience in business and educator with a capability to align theory with practical
marketing incorporating media, advertising, business useable outcomes. Beth has held executive roles in
development, sales, management, consulting, and communications and marketing in the commercial, not
training. for profit, and government sectors.
2018 AMI Training Hub Handbook 11Business
Simulations
Learn. Practice. Play
Simulations are a great way to experience the
real-world effect of marketing and business,
where the decisions made by participants result in
organisational forecasts over many years. These are
12 2018 AMI Training Hub Handbook
competitive online, real-world business challenges.Digital Brand
MediaPro Pro
DIGITAL MediaPRO exposes you to the use of digital media, BrandPro gives participants the chance to prove their marketing
communicating with ‘digital natives’, and transforming media expertise by being in charge of marketing two brands in the
planning and execution. Get two of your colleagues and BrandPRO world. Your job is to develop the marketing mix for
immerse yourselves in the world of digital media. Compete two mobile phone brands over 5 years where you will analyse
against your colleagues, industry peers and marketers from financial & marketing position, decide strategic direction and
around the globe! maximize Share Price Index.
Price per Price per
team team
Online Non-Member $930 10 CPM PMP Online Non-Member $930 10 CPM PMP
Challenge Member $650 CPM $558 hours Challenge Member $650 CPM $558 hours
In collaboration with SP Jain School of Management. SP Jain is a world-class business school with
campuses in Dubai, Mumbai, Singapore and Sydney. At SP Jain School of Global management
disruptive innovation in education is the core focus for us to be recognised across the world as
Game changers. We succeed by reimagining business education to create global business leaders
ready for the workplace of the future.
2018 AMI Training Hub Handbook 13Tools of
the Trade
Learn basic marketing skills
Marketing skills are the bones of the job. AMI offer
you access to workshops online and face to face
which will help you learn new marketing skills or
brush up on old ones.
14 2018 AMI Training Hub HandbookCopywriting Brand
IQ
Workshop Pro
Training
Copywriting and content marketing are essential parts of A details
Add varietyhereof topics across multiple levels of
marketing in today’s world. It is more important than ever to experience is available on the IQ platform. With the
have the skills to create or work with contracted copywriters to
choice of full certificates, online modular courses
produce valuable and engaging content for different mediums
that cuts through the noise and engages your audience and single training sessions, AMI training is flexible
effectively. and customised for you!
Non-Member $930 Member $650 CPM $558 (Per team)
Topics available:
Analytics Marketing
Technology
Creative
Search
Content Marketing
Data Social Media
Digital Privacy
In-class Non-Member $550 4 CPM PMP
Marketing
Online Member $385 CPM $330 hours
Christopher Melotti is a Marketing, Social Media Mobile
and Copywriting Aficionado. He owns his own
Copywriting and Marketing consulting business,
Melotti Media. He also runs TheCopywritingBlog.
com.au, is a published author, and won NSW Chief To learn more about IQ training, visit
Marketing Officer (CMO) of the Year award in 2017. http://hub.ami.org.au/event/Home/training.html
2018 AMI Training Hub Handbook 15Targeted
Industry targeted training
All industries are unique and have different customer
needs and marketing approaches. Based on
requests from our community, in 2018 we will start
a series of workshops, targeted at different markets
16 2018 AMI Training Hub Handbook and industries.Drive Marketing
More Business Skills Assessment
Most car buyers search the internet before ever stepping foot
in a dealership. This training provides information and practical
skills on how to attract prospects and retain customers
using online marketing methods. Topics covered include SEO,
Search Marketing, Social Media Marketing and Advertising and
practical email marketing to increase customer lifetime value,
specifically for dealerships.
AMI FACTS is the intelligent and comprehensive development
program that arms marketers and businesses with the
industry skills of the future - today.
But it’s not just about training. It’s an end-to-end framework
specifically designed to help you determine required skills,
test current capabilities, gain recognition and ensure you and
your company not only keep on top of the latest marketing
trends, but are also setting them for the future.
For both corporates and agencies, business success depends
on building the skills and marketing intelligence of your
marketing teams to face the dynamic challenges of increasing
customer expectations.
In-class Varying 4 CPM PMP Our unique approach to skill enhancement will help increase
Online hours your company and team’s marketing skills, along with your
career and business success.
Beth Powell. Beth has over 10 years experience in
digital marketing and has been working as a trainer, To learn more about AMI FACTS visit
coach and consultant to dealerships for the past four
years. She has become the go-to person for digital http://hub.ami.org.au/event/Home/ami-facts.html,
marketing strategies to increase revenue. Beth has a
masters degree in digital communication and culture email training@ami.org.au or call on
and moved from working as a director of marketing for
corporations to full time entrepreneur. 02 8256 1656
2018 AMI Training Hub Handbook 17Customised
Marketing Workshops
Below are some questions to consider when you are looking at our customised workshops. These
will help us tailor the workshops to meet your training needs. For more information, please email
training@ami.org.au or call on 02 8256 1656.
The Business Need Who?
• What’s the purpose of your proposed workshop? • Who is the workshop that will be created
(Please briefly describe the organisational need targeted at?
or gap this workshop will address) • Who will benefit?
• What, if any, other interventions have you made • Any other thoughts / comments that will
to address this in the past? support the prioritisation, and selection of the
• Briefly describe any successes or failed proposed workshop to be developed.
attempts. Why have these succeeded (or not)?
Additional Requirements? May incur an additional
Workshop Outcomes cost.
• What will your staff doing, or doing differently • Is any catering required?
that will let you know a positive change has • Do you need us to source a venue?
occurred as a result of the workshop? • How many attendees will be within a workshop?
• Is this a change in skill/behaviour/attitude? • How many workshops will be held?
• How do you plan to ensure actions and learning’s • What state will this workshop/s be held?
from the workshop are successfully transferred • Do you have a training budget?
back to the workplace?
• How will you know this investment (of time) in
your people has worked?
18 2018 AMI Training Hub HandbookCustomised
Marketing Workshops
AMI can tailor any of these AMI
Manufactured
Workshop
Tailored
Workshop
Bespoke
Workshop
workshops to focus on the
challenges your organisation faces, 1 $450 -
NA NA
participant $750
and the goals you wish to achieve.
There are a couple of options of customisation
available to meet requirements of your budget. 10 $4,500 -
$3,300 $5,000
participants $7,500
TAILORED WORKSHOPS. Tailor one of our
highly successful pre-existing workshops to
your industry; like a custom-fit suit. These focus
15 $6,750 -
$4,550 $6,500
participants $11,250
on the challenges your industry face, and the
goals you wish to achieve. We offer full day
workshops at a minimum cost of $3,300. Every
additional participant over 10 will cost $250 per
20 $9,000 -
$5,800 $8,000
participants $15,000
person.
BESPOKE WORKSHOPS. Take your training
KPIs to the next level with cutting edge
workshops delivered to your office, with
topics chosen entirely for your organisation at
a minimum cost of $5,000. Every additional
participant will cost $300.
2018 AMI Training Hub Handbook 19contact us
now
AMI PROFESSIONAL DEVELOPMENT TEAM
Phone: 02 8256 1656
Email: training@ami.org.au
www.ami.org.au
Office: PO Box 322, St Leonards
NSW 2065You can also read
