You need a hug - Page Content
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you need a hug – Page Content
Problems & Solutions 2
Marketing & Website 3
Marketing & Product 4
Competition & Development 5
Supplier & Distributor 6
Creative Teams 7
Creative Teams 8
Financials 9
Contact 10
Contact:
Cecile Blackman
Content Creator and Owner
cecile@blackman.com.au
+ 61 408 326 123
PO Box 452 Toorak
AUSTRALIA 3142
You Need A Hug 2017™you need a hug – Problems & Solutions
Target Needs; Hugging is such a simple, heartfelt and everyday part of our lives… a
time to share an unexpected moment of celebration, love, sadness or
just a friendly connection.
Currently, with Covid-19 lurking in every corner of the globe, we all
feel the need to connect in a more personal and tangible way. Sadly,
there are times when we simply cannot be there In person.
Target Solution: YOU NEED A HUG is the ultimate solution for anyone, especially cushion
lovers, who want to share the happiness and joy of hugging!
Sending a gorgeous YOU NEED A HUG cushion says someone is thinking
about you… and wishing they were there to hug you.
Added Benefit: Oxytocin (the hormone released when we hug) is known as the ‘love’
hormone. The best news is… it doesn’t require a human hug!
Oxytocin lowers anxiety and stress. It also increases positive emotions
and a sense of belonging. What’s not to love? (Research completed)
Problem Solved: Whether missing a loved one on a special occasion, losing an adored
pet, buying a home, landing a promotion, dealing with an illness, being
sacked, having a baby, getting married… or getting divorced.
Or, simply being on the other side of the country… or the world!
Despite Covid, life still goes on.
A beautifully wrapped and boxed YOU NEED A HUG cushion will arrive
with a personal card and a message from the sender.
YOU NEED A HUG is the perfect gift for anyone wanting to send the
happiness of an unexpected hug.
Tagline: Hugs delivered!
You Need A Hug 2017™ 2you need a hug – Market & Website
Market – Locations: YOU NEED A HUG is not just a global and much endeared expression.
It’s a personal, tactile and powerful connection that will resonate with
any age or gender.
The YOU NEED A HUG market exists in every corner of Australia, the world
and the USA in particular.
Market – Demographic: The target market is from late tweens to sixties. A professionally created
and user-friendly E-Commerce Website will introduce them to YOU NEED
A HUG and supported by a well executed Social Media marketing plan.
YOU NEED A HUG also delivers an inspiring quality product to family,
friends and colleagues, creating a sense of happiness, joy or aspiration.
E-Commerce Website: The YOU NEED A HUG website will be a combination of personal warmth
and style… driven by the joy of sending or receiving a specially chosen
cushion with it’s own personalised card.
YOU NEED A HUG is a stand-alone gift site. It isn’t a home/lifestyle concept
and the website won’t feature any bedding, living room or homeware
products normally associated with cushions.
Customer Journey: The customer journey from Product View to Personal Card to Shopping
Cart will be streamlined and easy for customers to conclude.
Website Promotions: Short-run promotions for celebration events such as Mother’s Day,
Father’s Day, Valentine’s Day and Christmas etc will play a major role in
general recognition and focus on the YOU NEED A HUG website during
each year.
Logo & Branding: Target Market Definition, Branding and Logo Design will also be included
with Website Design. The above logo is temporary.
You Need A Hug 2017™ 3you need a hug – Marketing & Product
Photography & Slide Show: Vibrant staged photographs and a slide show from selected human
models will enhance the tactile and beautiful fabrics of the products
creating a visual aura of lushness and luxurious contentment.
All photographs and the slide show will be available for Website, Social
Media and General Public Relations.
Social Media: Professional Design and Content will be undertaken for Instagram,
Pinterest, Facebook, Twitter, TikTok and You Tube etc.
Influencer Marketing: Social media marketing collaborations will include link influencers,
brand Influencers and bloggers in all major territories.
Public Relations: Experienced Public Relations associates will introduce YOU NEED A HUG to
all electronic media including radio, television and podcasts. Plus, all
print media including newspapers, weekend magazines covering
health, style, social and gift criteria.
Products: Cushions will be manufactured by off-shore associates specialising in
Fine Grade Wool, Knitted Cotton, Sand Blasted Denim, Pure Washed
Linen, Velvet, Corduroy etc
Collections: Limited collections of cushions will be co-ordinated by fabric, colour
and price to allow for market preferences.
Ranges: Collections will be identified by Range Names associated with feelings
inspired by being hugged.
Empower, Sublime, Tranquil, Serene, Cherish, Restore, Inspire,
Synergy, Treasured etc
Future: Throws, House Robes, Lounge Wear, Children’s, Baby and Pet cushion
designs.
You Need A Hug 2017™ 4you need a hug – Competition & Development
Future Customers: The trends for staying at home and seeking more comfort are still on
an upward trend mostly due to Covid restrictions now and in the future.
YOU NEED A HUG will require 2,000 customers @ $129 to cover a three-
Month Intensive Development budget of $100,000 to kick-start the
launch of of the product.
This will take four months and covers all overheads during that period.
A conservative 600 customers per month makes yearly estimates of
7,200 customers a very achievable number.
Competition: Aside from deliveries of flowers, wine, hampers and fruit baskets, there
are few competitors to YOU NEED A HUG. Trade Mark Searches have
confirmed this.
The closest competitor is Davie Group, in Adelaide. Its founder, David
Fogarty, manufactured and distributed Calming Blankets and then, late
last year created the Oodie, the wearable blanket.
Both retail online from $109 to $299 and the turnover for David Group is
on track to net $200 million this year.
The products are different from YOU NEED A HUG and the timing was
perfect due to winter and the digital marketing has been spectacular.
The underlying philosophy for YOU NEED A HUG is similar except for the
tactile comfort and connection to personally share with anyone at any
time of the year… globally or domestically.
Development: We need the ability to fast-track YOU NEED A HUG efficiently. A team of
creative collaborative professionals working on a 3-Month Intensive
Development Programme is the key.
You Need A Hug 2017™ 5you need a hug – Supplier & Distributor
Supplier & Distributer: Eadie Lifestyle is the perfect supplier and distributor for YOU NEED A HUG
and cushion Collections will be specifically chosen from the stunning
Eadie Lifestyle range. Founder and owner, Trudie Cox has been a
heartfelt supporter of the concept from the very beginning.
https://www.eadielifestyle.com.au/collections/cushions
Production Partners: Visit the link below for more information on their design, manufacturing
and product quality partners, who are continuing to deliver outstanding
product despite the pandemic.
https://www.eadielifestyle.com.au/pages/who-is-eadie
Logistics & Warehouse: The YOU NEED A HUG website will be integrated with Eadie Lifestyle
Logistics and Warehouse software.
Each order will be purchased as wholesale from stock, beautifully
packaged with a personal card digitally created from the sender and
then dispatched.
This eliminates the initial massive expense of anticipating and paying
for stock in advance and operating a separate warehouse facility.
Drop-shipping: These ‘drop-shipping’ costs are a welcome bonus to the project during
the initial stage, giving us the ability to keep overheads to a minimum.
Future Stand-Alone Brand: Once a market 'need' is established and, with the consent of involved
parties, a dedicated YOU NEED A HUG range will be created.
This will mean landing a cushion at cost in Australia… the ultimate goal!
Entity: Eadie Lifestyle is strongly retail and personal relationship-based with an
online presence mostly developed during the Covid era.
YOU NEED A HUG will operate purely as an e-commerce entity.
You Need A Hug 2017™ 6you need a hug – Creative Teams
Eadie Lifestyle – Supplier & Distributor
Website: https://www.eadielifestyle.com.au/collections/cushions
Quote/Vision: Previous Page
Contact: Trudie Cox
Linkedin: Trudie Cox - Founder/CEO - Eadie Lifestyle | LinkedIn
https://au.linkedin.com › trudie-cox-ab20b542
Stamping Ground – Public Relations & Media
Website: Attached as PDF
Quote/Vision: Attached as PDF in separate file
Contact: Michelle Stamper
Linked In: Michelle Stamper - Public Relations, Marketing and Events ...
https://au.linkedin.com › michelle-stamper
Insil – Social Media Marketing
Website: https://www.insil.com.au/
Quote/Vision: Attached in separate file
Contact: Tate Zanner
Linkedin: Tate Z. - Founder & Head of Growth - Insil | LinkedIn
https://au.linkedin.com › tate-z-821a0116a
You Need A Hug 2017™ 7you need a hug – Creative Teams
Hype Inc – Branding & Logo Design
Website: https://hypeinc.com.au/
Quote/Vision: Attached as PDF in separate file
Contact: Chris Constantine
Linkedin: Chris Constantine - Creative Director - Hype Inc | LinkedIn
https://au.linkedin.com › chris-constantine-design
Hype Inc – Website Construction & Content
Website: https://hypeinc.com.au/
Quote/Vision: Attached as PDF in separate file
Contact: Chris Constantine
Linkedin: Chris Constantine - Creative Director - Hype Inc | LinkedIn
https://au.linkedin.com › chris-constantine-design
Wow Pictures – Photography, Slideshow & Talent
Website: https://wowpictures.com.au/
Quote/Vision: Attached as PDF in separate file
Contact: Geoff Rozario
Linkedin: Geoff Rozario - Geoff Rozario - WOW Pictures | LinkedIn
https://au.linkedin.com › geoff-rozario-1039b513
You Need A Hug 2017™ 8you need a hug – Financials
Skills to Acquire: Essentially, I am a Content Creator and, on a limited budget, I have
created all the groundwork in bringing the YOU NEED A HUG concept
to the point of Development Investment.
This includes the trademarks and domain names, general administration
and sourcing of our dynamic and professional creative teams.
I look forward to managing the Launch of YOU NEED A HUG and
accumulating more financial skills in the process.
Development Budget: The Excel File (on request) will outline the budget required for a Three-
Month Intensive Development Proposal covering all aspects of the
project.
Future Revenue & Profit: An Investment ROI Excel File (on request) will outline the cash flow,
monthly overheads and profitability outcomes.
The sales of 600 cushions per month is conservative. The Development
and Launch process will be the key to improving and quantifying this.
Business Plan: We look forward to developing a professional Business Plan based on
this unique YOU NEED A HUG concept and its potential as it develops
into a dedicated brand.
This decision will be made by all financial partners who share a similar
viability of YOU NEED A HUG in reaching the next level of achievement
and moving into the USA market.
Trademarks: Trademarks in Australia and USA have been registered for a number of
related YOU NEED A HUG products with no recorded objections.
Hugs delivered!
You Need A Hug 2017™ 9you need a hug – Contact
Contact:
Cecile Blackman
Content Creator and Owner
cecile@blackman.com.au
+ 61 408 326 123
PO Box 452 Toorak
AUSTRALIA 3142
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