THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM

Page created by Douglas Wright
 
CONTINUE READING
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
in the showroom

                  The industry resource
                   for businesses renting
in the field               to contractors
2015 Media Kit
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
Pro Contractor Rentals is:
The Industry Resource for Businesses
Renting to Contractors
Pro Contractor Rentals, and its website, www.procontractorrentals.com,
serve a niche audience of independent rental centers and dealer/distributors
that provide a wide variety of rental equipment and tools to professional
contractors.
Pro Contractor Rentals features tightly focused editorial that addresses
the day-to-day needs of the independent rental center and dealer/distributor
whose primary focus is renting to professional contractors.
With our targeted, niche readership and succinct editorial, our audience
is engaged each and every issue. This helps ensure that your marketing
message will be seen and acted upon.
If you are looking to reach more than 13,500 rental centers and dealers/dis-
tributors whose primary business is renting equipment and tools to
contractors, let Pro Contractor Rentals join your sales team.
We provide you with a vehicle with no wasted circulation, ensuring you that
every recipient of Pro Contractor Rentals is a potential customer.

MARKETING OPTIONS
Pro Contractor Rentals offers a variety of value-added marketing options
to add impact to your primary marketing programs: bound and ride-along
inserts, false covers and belly bands, advertorials, sponsored podcasts,
webinars, custom marketing eblasts, copy writing, graphic design, electronic
surveys, direct mail – to name just a few.

Contact us today
Contact us today to find out how we can develop an integrated marketing
program that will maximize your marketing dollars. We can develop a
program including both print and on-line components that will assist you in
your 2015 sales goals.
For sales and marketing needs, please call
Bob Stange at 866-214-3223, ext. 23 or
email at bstange@directbusinessmedia.com
For questions on product submissions and editorial features,
please call Mike Martin at 866-214-3223, ext. 30 or
email at mmartin@directbusinessmedia.com
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
2015 Editorial Calendar

FOCUSED EDITORIAL
Timely, relevant cover stories – Our features profile how the
principals of rental centers, dealerships and distributorships
deal with critical issues facing the rental market today.

Pro Contractor Rentals looks at how to:
• Find sales in a soft market         • Expand into new markets
• Make sure you have the right        • Find and keep employees
  product mix and offerings           • And much more

Each issue of Pro Contractor Rentals will have three features to
reach deeper into the rental industry. We will examine:

Rental centers – How they grow their business and increase
margins.

Customer Connect – Contractors explain how renting benefits                          BROADER PRODUCT MIX
their operation.
                                                                                     Rental centers and dealer/distributors are always on the lookout
Independent reps – Examples of how independent and                                   for new products to enhance their day-to-day rental sales.
manufacturer reps bring sales expertise and product knowledge                        That’s why you’ll see the latest products posted on our website
to the marketplace.                                                                  and noted in our weekly e-newsletter.

                                              FEATURE STORIES
                            RENTAL               CUSTOMER             INDEPENDENT             Industry                  BONUS
 ISSUE                     CENTERS               CONNECT                  REPS                outlook                DISTRIBUTION
                      Find out what they do   How renting benefits   Bringing sales       Manufacturer and         Show coverage
                      to grow business and    contractors            expertise and        customer perspectives
 Content Overview
                      increase margins                               product knowledge    on the rental industry
                                                                     to the market
                                                                                                                    World of Concrete
 Jan/Feb 2015                                                                             Trenchers
                                                                                                                        Feb. 3-6
   Ad Close 12/08               4                     4                      4            Compaction
                                                                                                                      ARA SHOW
   Materials 12/16                                                                        Concrete Equipment
                                                                                                                       Feb. 22-25
 Mar/Apr 2015                                                                             Aerial Work Platforms
  Ad Close 2/11                 4                     4                      4            Telehandlers
  Materials 2/20                                                                          Forklifts

 May/Jun 2015
                                                                                          Generators
  Ad Close 4/13                 4                     4                      4            Engines
  Materials 4/17

 Jul/Aug 2015
                                                                                          Chippers
   Ad Close 6/15                4                     4                      4            Light Towers
   Materials 6/23

 Sep/Oct 2015
                                                                                          Compressors                    STAFDA
   Ad Close 8/12                4                     4                      4            Air Tools                     Nov. 8-10
   Materials 8/19

 Nov/Dec 2015
                                                                                          Business Software
  Ad Close 10/14                4                     4                      4            Surface Preparation
  Materials 10/21
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
meet the pros

                                                                          Ad Sizes

Bob Stange, Partner                 Mike Martin
                                                                              Full Page                  2/3 Page             1/2 Page Island
Sales Representative                Publisher/Editor
                                                                          Trim: 8.375" x 10.875"        4.5625" x 10"          4.5625” x 7.375”
866-214-3223 ext. 23                866-214-3223 ext. 30                 Bleed: 8.625" x 11.125"
bstange@directbusinessmedia.com     mmartin@directbusinessmedia.com

                                                                            1/2 Page Horz.          1/2 Page Vert               1/3 Page Sq.
                                                                              7” x 4.875”            3.375” x 10”              4.5625” x 4.875”
Chris McClimon, Partner             Patricia Wolf
Sales Representative                Sales Representative
866-214-3223 ext. 21                847.657.9322                                                                             Two Page Spread
cmcclimon@directbusinessmedia.com   pwolf@directbusinessmedia.com                                                            Trim: 16.75” x 10.875”
                                                                                                                             Bleed: 17" x 11.125"

                                                                                                                             1/6 Page Horiz.
                                                                                                                             4" x 3"

                                                                            1/3 Page Vert.            1/4 Page
                                                                             2.1875” x 10”          3.375” x 4.875”

Linda Scott-McCabe, Partner
Chief Financial Officer
866-214-3223 ext. 25                                                     Ad Rates
lmccabe@directbusinessmedia.com
                                                                         Frequency                 1X                   3X                 6X

                                                                         Spread                $5,600              $5,400               $4,950

                                                                         Full page             $3,100              $2,990               $2,750

                                                                         2/3 page              $2,695              $2,595               $2,395

                                                                         1/2 page              $1,995              $1,925               $1,770

                                                                         1/3 page              $1,690              $1,625               $1,495

Deb Pierce                          Amy Klawitter                        1/4 page              $1,265              $1,220               $1,125
Production Manager                  Creative Director
866-214-3223 ext. 20                866-214-3223 ext. 27
dpierce@directbusinessmedia.com     aklawitter@directbusinessmedia.com
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
Mechanical Requirements

A. SWOP STANDARDS APPLY                                                     E. Design Recommendations
   (Specifications for Web Offset Publications)                              1. Spread copy should be laid out to avoid reading matter or any
                                                                                 important part of an illustration running into the gutter. Please do
B. PREFERRED MATERIALS                                                           not break type on gutter.
1. E
    lectronic file complete with layout, fonts
                                                                             2. In preparing copy, restrict thin lines and small lettering to one
   and supporting graphics files in a hi-res pdf format.
                                                                                 color. Reproduce all reverse lettering with a minimum of colors.
2. H
    ard copy proofs must accompany digital ads.                                 Avoid small letters with fine serifs when using reverse lettering.
   Direct Business Media, LLC
   401 S 4th St. W, Fort Atkinson, WI 53538-2106

C. PDF FILES                                                                 Electronic Ad Files
PDF files are encouraged and should be created with the                      Adobe Acrobat PDF (high-resolution), InDesignCS5.5*, Adobe
following specifications.                                                    Illustrator CS5*, Adobe Photoshop CS5*
                                                                             *or earlier versions
1. All fonts should be embedded.

2. N
    o RGB or lab images should be used; make sure all images
   are 300 dpi CMYK.                                                         Media Storage | Transport
3. Density of tones 300% or less. Densities higher have potential of         Send your high-resolution PDF in one of the following ways:
   blistering on press causing additional charges for down-time.
                                                                             • Upload your file to the Web-based FTP (www.hightail.com)
4. A rich black color should be used to avoid a washed-out                     using the following address:
   appearance whenever large lettering, graphics, boxes or                     https://hightail.com/u/DirectBusinessMedia
   backgrounds are to print as black (small lettering should remain
                                                                             • E-mail dpierce@directbusinessmedia.com
   100% black to avoid registration issues on press). A rich black
   should also be used if the color overlaps any other graphic               • CD-ROM, DVD-RAM/ROM
   element to avoid ghosting of the overlap. Use values of                   • Other pre-approved media
   40C/40M/30Y/100K to create a rich black.

5. Zip compression with down sampling set no less than 300 dpi.
                                                                             Production Contact
6. Color management set to “none”.
                                                                             Materials
7. T
    he “press” preset in the standard Acrobat will usually
                                                                             Deb Pierce
   create an acceptable PDF for both Macintosh or PC.
                                                                             866-214-3223 ext. 20 | dpierce@directbusinessmedia.com
8. After creating a PDF, view the file with “Overprint Preview”
                                                                             FAX: 920-397-7558
   to verify actual output.
                                                                             When e-mailing photos, graphics or page layout files, please send
D. NATIVE FILES                                                              them as source (not text) files. Any files containing graphics should
1. M
    acintosh and Windows-based files are usable. High resolution            be saved as a stuffed, self-extracting file that is bin-hex encoded.
   files placed by the customer must have all color corrections/
   alterations done prior to releasing the electronic file to Direct
   Business Media, LLC.
                                                                             Terms
                                                                             Payment: Net 30 days. Agencies and advertisers are jointly and
2. All images need to be saved in CMYK mode. EPS or TIFF files
                                                                             severally liable. Discount of 15% applies for agency work if paid
    are preferred. Do not compress images using JPEG or LZW.
                                                                             within 30 days. The publisher reserves the right to reject any
3. Provide all supports related to the electronic file (i.e., entire font   advertising deemed inappropriate for the publication’s standards.
    families, hi-res images and logos). Any third party extension (i.e.,
    Pasteboard) must accompany electronic files. We cannot accept
    native Corel, Microsoft Publisher or PowerPoint files. These
    programs are not compatible with high-resolution output
    equipment. If you create files using one of these programs,
    please recreate in a program listed above, convert the file to
    a print-ready PDF.
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
electronic advertising options

Pro Contractor Rentals magazine offers electronic                Ad Sizes
advertising opportunities to help you get an even better         Standard Button Ad: 225 x 225 pixels
return on your advertising and marketing investment.             Top Banner Ad:      600 x 100 pixels
ProContractorRentals.com our weekly e-mail                       Content Banner Ad: 500 x 100 pixels
newsletter, PCR Weekly, and our new Video e-Newsletter
highlighting advertiser-provided videos, should be key
components of your media strategy. We also provide               Specifications
custom e-mail opportunities for advertisers.                     File type: animated or static .JPG or .GIF
                                                                 Resolution: 72 dpi
Online advertising helps you:                                    File size: Maximum size allowed 800 KB (the smaller
• Increase traffic to your own website                           the file size, the faster the ad will load)
• Enforce and promote your brand
                                                                 Link: Please provide the URL where visitors will be
• Complement your print advertising campaign
                                                                 redirected after they click on your ad
• Amplify your market penetration
                                                                 If providing a flash ad, the file type must be SWF. The file
• Blanket the industry with coverage
                                                                 size, resolution, link and ad size all apply as above. You
Traffic at www.ProContractorRentals.com grows each               must also embed a clickTAG link within the SWF file, and
month, as executive decision-makers in the rental industry       provide us with the URL for the link.
come back often for breaking industry news, analysis, articles   SWF ads will not work in e-mail messages, because
on management, sales, motivational tips, important industry      some e-mail browsers do not support flash ads.
links and more.
                                                                 Mediaplex tags are accepted.
Subscribers to PCR Weekly rely on us to keep them up to
date on what’s happening in their industry, with news about      Production Contact
company earnings, acquisitions, executive appointments and       Materials
other important events. Newsletter button ads appear in the      Deb Pierce
body of the newsletter itself. Click-thru ads appear on the      866-214-3223 ext.20 | dpierce@directbusinessmedia.com
pages of the stories included in the newsletter.                 FAX: 920-397-7558

                                                                 Electronic Ad rates
                                                                 Website                          Size                 Cost
                                                                 Top banner ad            600 px by 100 px         $715/month
                                                                 Content banner ad        500 px by 100 px         $510/month
                                                                 Button ad                225 px by 225 px         $310/month

                                                                 PCR Weekly e-mail newsletter
                                                                 Top banner ad            600 px by 100 px         $615/issue
                                                                 Content banner ad        500 px by 100 px         $510/issue
                                                                 e-Newsletter button 225 px by 225 px              $410/issue
                                                                 Click-thru button        225 px by 225 px         $310/issue

                                                                 Third party/custom e-blasts                       TBD/time
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
f a m i ly          of      p u b l i c a t i ons                i nc l u d e s

About Direct Business Media, LLC
Direct Business Media, LLC is a specialty niche media services provider covering the industrial and construction markets.
In addition to Pro Contractor Rentals, DBM publishes Industrial Supply and Contractor Supply magazines, the
Specialty Tool and Fasteners Distributors Association (STAFDA) member Directory and the Industrial Supply
Association (ISA) Annual Membership Directory. We also publish IDC Industrial Review on behalf of IDC-USA.
DBM is staffed and managed by its owners. We are dedicated to providing our customers with the highest levels of
service, professionalism and integrity in the industry.
THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
You can also read