THE INDUSTRY RESOURCE FOR BUSINESSES RENTING TO CONTRACTORS - 2015 MEDIA KIT IN THE SHOWROOM
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in the showroom The industry resource for businesses renting in the field to contractors 2015 Media Kit
Pro Contractor Rentals is: The Industry Resource for Businesses Renting to Contractors Pro Contractor Rentals, and its website, www.procontractorrentals.com, serve a niche audience of independent rental centers and dealer/distributors that provide a wide variety of rental equipment and tools to professional contractors. Pro Contractor Rentals features tightly focused editorial that addresses the day-to-day needs of the independent rental center and dealer/distributor whose primary focus is renting to professional contractors. With our targeted, niche readership and succinct editorial, our audience is engaged each and every issue. This helps ensure that your marketing message will be seen and acted upon. If you are looking to reach more than 13,500 rental centers and dealers/dis- tributors whose primary business is renting equipment and tools to contractors, let Pro Contractor Rentals join your sales team. We provide you with a vehicle with no wasted circulation, ensuring you that every recipient of Pro Contractor Rentals is a potential customer. MARKETING OPTIONS Pro Contractor Rentals offers a variety of value-added marketing options to add impact to your primary marketing programs: bound and ride-along inserts, false covers and belly bands, advertorials, sponsored podcasts, webinars, custom marketing eblasts, copy writing, graphic design, electronic surveys, direct mail – to name just a few. Contact us today Contact us today to find out how we can develop an integrated marketing program that will maximize your marketing dollars. We can develop a program including both print and on-line components that will assist you in your 2015 sales goals. For sales and marketing needs, please call Bob Stange at 866-214-3223, ext. 23 or email at bstange@directbusinessmedia.com For questions on product submissions and editorial features, please call Mike Martin at 866-214-3223, ext. 30 or email at mmartin@directbusinessmedia.com
2015 Editorial Calendar FOCUSED EDITORIAL Timely, relevant cover stories – Our features profile how the principals of rental centers, dealerships and distributorships deal with critical issues facing the rental market today. Pro Contractor Rentals looks at how to: • Find sales in a soft market • Expand into new markets • Make sure you have the right • Find and keep employees product mix and offerings • And much more Each issue of Pro Contractor Rentals will have three features to reach deeper into the rental industry. We will examine: Rental centers – How they grow their business and increase margins. Customer Connect – Contractors explain how renting benefits BROADER PRODUCT MIX their operation. Rental centers and dealer/distributors are always on the lookout Independent reps – Examples of how independent and for new products to enhance their day-to-day rental sales. manufacturer reps bring sales expertise and product knowledge That’s why you’ll see the latest products posted on our website to the marketplace. and noted in our weekly e-newsletter. FEATURE STORIES RENTAL CUSTOMER INDEPENDENT Industry BONUS ISSUE CENTERS CONNECT REPS outlook DISTRIBUTION Find out what they do How renting benefits Bringing sales Manufacturer and Show coverage to grow business and contractors expertise and customer perspectives Content Overview increase margins product knowledge on the rental industry to the market World of Concrete Jan/Feb 2015 Trenchers Feb. 3-6 Ad Close 12/08 4 4 4 Compaction ARA SHOW Materials 12/16 Concrete Equipment Feb. 22-25 Mar/Apr 2015 Aerial Work Platforms Ad Close 2/11 4 4 4 Telehandlers Materials 2/20 Forklifts May/Jun 2015 Generators Ad Close 4/13 4 4 4 Engines Materials 4/17 Jul/Aug 2015 Chippers Ad Close 6/15 4 4 4 Light Towers Materials 6/23 Sep/Oct 2015 Compressors STAFDA Ad Close 8/12 4 4 4 Air Tools Nov. 8-10 Materials 8/19 Nov/Dec 2015 Business Software Ad Close 10/14 4 4 4 Surface Preparation Materials 10/21
meet the pros Ad Sizes Bob Stange, Partner Mike Martin Full Page 2/3 Page 1/2 Page Island Sales Representative Publisher/Editor Trim: 8.375" x 10.875" 4.5625" x 10" 4.5625” x 7.375” 866-214-3223 ext. 23 866-214-3223 ext. 30 Bleed: 8.625" x 11.125" bstange@directbusinessmedia.com mmartin@directbusinessmedia.com 1/2 Page Horz. 1/2 Page Vert 1/3 Page Sq. 7” x 4.875” 3.375” x 10” 4.5625” x 4.875” Chris McClimon, Partner Patricia Wolf Sales Representative Sales Representative 866-214-3223 ext. 21 847.657.9322 Two Page Spread cmcclimon@directbusinessmedia.com pwolf@directbusinessmedia.com Trim: 16.75” x 10.875” Bleed: 17" x 11.125" 1/6 Page Horiz. 4" x 3" 1/3 Page Vert. 1/4 Page 2.1875” x 10” 3.375” x 4.875” Linda Scott-McCabe, Partner Chief Financial Officer 866-214-3223 ext. 25 Ad Rates lmccabe@directbusinessmedia.com Frequency 1X 3X 6X Spread $5,600 $5,400 $4,950 Full page $3,100 $2,990 $2,750 2/3 page $2,695 $2,595 $2,395 1/2 page $1,995 $1,925 $1,770 1/3 page $1,690 $1,625 $1,495 Deb Pierce Amy Klawitter 1/4 page $1,265 $1,220 $1,125 Production Manager Creative Director 866-214-3223 ext. 20 866-214-3223 ext. 27 dpierce@directbusinessmedia.com aklawitter@directbusinessmedia.com
Mechanical Requirements A. SWOP STANDARDS APPLY E. Design Recommendations (Specifications for Web Offset Publications) 1. Spread copy should be laid out to avoid reading matter or any important part of an illustration running into the gutter. Please do B. PREFERRED MATERIALS not break type on gutter. 1. E lectronic file complete with layout, fonts 2. In preparing copy, restrict thin lines and small lettering to one and supporting graphics files in a hi-res pdf format. color. Reproduce all reverse lettering with a minimum of colors. 2. H ard copy proofs must accompany digital ads. Avoid small letters with fine serifs when using reverse lettering. Direct Business Media, LLC 401 S 4th St. W, Fort Atkinson, WI 53538-2106 C. PDF FILES Electronic Ad Files PDF files are encouraged and should be created with the Adobe Acrobat PDF (high-resolution), InDesignCS5.5*, Adobe following specifications. Illustrator CS5*, Adobe Photoshop CS5* *or earlier versions 1. All fonts should be embedded. 2. N o RGB or lab images should be used; make sure all images are 300 dpi CMYK. Media Storage | Transport 3. Density of tones 300% or less. Densities higher have potential of Send your high-resolution PDF in one of the following ways: blistering on press causing additional charges for down-time. • Upload your file to the Web-based FTP (www.hightail.com) 4. A rich black color should be used to avoid a washed-out using the following address: appearance whenever large lettering, graphics, boxes or https://hightail.com/u/DirectBusinessMedia backgrounds are to print as black (small lettering should remain • E-mail dpierce@directbusinessmedia.com 100% black to avoid registration issues on press). A rich black should also be used if the color overlaps any other graphic • CD-ROM, DVD-RAM/ROM element to avoid ghosting of the overlap. Use values of • Other pre-approved media 40C/40M/30Y/100K to create a rich black. 5. Zip compression with down sampling set no less than 300 dpi. Production Contact 6. Color management set to “none”. Materials 7. T he “press” preset in the standard Acrobat will usually Deb Pierce create an acceptable PDF for both Macintosh or PC. 866-214-3223 ext. 20 | dpierce@directbusinessmedia.com 8. After creating a PDF, view the file with “Overprint Preview” FAX: 920-397-7558 to verify actual output. When e-mailing photos, graphics or page layout files, please send D. NATIVE FILES them as source (not text) files. Any files containing graphics should 1. M acintosh and Windows-based files are usable. High resolution be saved as a stuffed, self-extracting file that is bin-hex encoded. files placed by the customer must have all color corrections/ alterations done prior to releasing the electronic file to Direct Business Media, LLC. Terms Payment: Net 30 days. Agencies and advertisers are jointly and 2. All images need to be saved in CMYK mode. EPS or TIFF files severally liable. Discount of 15% applies for agency work if paid are preferred. Do not compress images using JPEG or LZW. within 30 days. The publisher reserves the right to reject any 3. Provide all supports related to the electronic file (i.e., entire font advertising deemed inappropriate for the publication’s standards. families, hi-res images and logos). Any third party extension (i.e., Pasteboard) must accompany electronic files. We cannot accept native Corel, Microsoft Publisher or PowerPoint files. These programs are not compatible with high-resolution output equipment. If you create files using one of these programs, please recreate in a program listed above, convert the file to a print-ready PDF.
electronic advertising options Pro Contractor Rentals magazine offers electronic Ad Sizes advertising opportunities to help you get an even better Standard Button Ad: 225 x 225 pixels return on your advertising and marketing investment. Top Banner Ad: 600 x 100 pixels ProContractorRentals.com our weekly e-mail Content Banner Ad: 500 x 100 pixels newsletter, PCR Weekly, and our new Video e-Newsletter highlighting advertiser-provided videos, should be key components of your media strategy. We also provide Specifications custom e-mail opportunities for advertisers. File type: animated or static .JPG or .GIF Resolution: 72 dpi Online advertising helps you: File size: Maximum size allowed 800 KB (the smaller • Increase traffic to your own website the file size, the faster the ad will load) • Enforce and promote your brand Link: Please provide the URL where visitors will be • Complement your print advertising campaign redirected after they click on your ad • Amplify your market penetration If providing a flash ad, the file type must be SWF. The file • Blanket the industry with coverage size, resolution, link and ad size all apply as above. You Traffic at www.ProContractorRentals.com grows each must also embed a clickTAG link within the SWF file, and month, as executive decision-makers in the rental industry provide us with the URL for the link. come back often for breaking industry news, analysis, articles SWF ads will not work in e-mail messages, because on management, sales, motivational tips, important industry some e-mail browsers do not support flash ads. links and more. Mediaplex tags are accepted. Subscribers to PCR Weekly rely on us to keep them up to date on what’s happening in their industry, with news about Production Contact company earnings, acquisitions, executive appointments and Materials other important events. Newsletter button ads appear in the Deb Pierce body of the newsletter itself. Click-thru ads appear on the 866-214-3223 ext.20 | dpierce@directbusinessmedia.com pages of the stories included in the newsletter. FAX: 920-397-7558 Electronic Ad rates Website Size Cost Top banner ad 600 px by 100 px $715/month Content banner ad 500 px by 100 px $510/month Button ad 225 px by 225 px $310/month PCR Weekly e-mail newsletter Top banner ad 600 px by 100 px $615/issue Content banner ad 500 px by 100 px $510/issue e-Newsletter button 225 px by 225 px $410/issue Click-thru button 225 px by 225 px $310/issue Third party/custom e-blasts TBD/time
f a m i ly of p u b l i c a t i ons i nc l u d e s About Direct Business Media, LLC Direct Business Media, LLC is a specialty niche media services provider covering the industrial and construction markets. In addition to Pro Contractor Rentals, DBM publishes Industrial Supply and Contractor Supply magazines, the Specialty Tool and Fasteners Distributors Association (STAFDA) member Directory and the Industrial Supply Association (ISA) Annual Membership Directory. We also publish IDC Industrial Review on behalf of IDC-USA. DBM is staffed and managed by its owners. We are dedicated to providing our customers with the highest levels of service, professionalism and integrity in the industry.
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