The Hainan Expo interview: Tapestry Asia-Pacific President and Coach China CEO & President Yann Bozec

The Hainan Expo interview: Tapestry Asia-Pacific
President and Coach China CEO & President Yann
Bozec

CHINA. The second China International Consumer Products Expo (Hainan Expo) is less than four months
away and once again is on course to be a blockbuster success.

The event, hosted by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB) will
be held from 12 to 16 April in Haikou, Hainan’s capital city. The Moodie Davitt Report is working closely with
Hainan IEDB and our strategic partner in Hainan, Hainan Hinews Media Co, to provide dedicated coverage
leading up to and during the event.

Today we feature an exclusive interview with Tapestry Asia-Pacific President and Coach China CEO &
President Yann Bozec (pictured below). The company, which owns high-end fashion and accessory brands
Coach, Kate Spade and Stuart Weitzman, is returning as an exhibitor for the second successive year.

The Moodie Davitt Report: What prompted your decision to exhibit at the 2022 Hainan Expo?

Yann Bozec: In 2021, Tapestry brought its three brands – Coach, Kate Spade and Stuart Weitzman – to the first
Hainan Expo. At that time, Tapestry had already signed up to attend this year’s Hainan Expo. The success of the
first Hainan Expo, which is the largest consumer products exhibition in the Asia Pacific region, made it a
national exhibition where China takes the initiative to share development opportunities with the whole world.

The Hainan Expo brings significant opportunities for the global

market to showcase leading boutique brands and consumption to the world.

As a window for global brands to accelerate the development of Hainan and the Chinese market, the Hainan
Expo further promotes the aggregation of high-quality resources and serves as a boost for new development.

China is not only a vital market for Tapestry, but also a source of inspiration for our brands seeking
breakthroughs and innovations.

The Chinese market is a key driver of our global business, and the growing demand and diversity of Chinese

consumers has inspired innovative products and ideas for our brands.

This motivates us to seize every opportunity to join the development of the Chinese market and deepen our
communication with our consumers.

Tapestry brands Coach (top right), Kate Spade New York (above) and Stuart Weitzman (below) enter into the spirit of th
Year of the Tiger

What do you hope to achieve through exhibiting?

Last year, we debuted a number of new products from our three brands at the Hainan Expo. Driven by the ‘first
order business’ and ‘first store economy’ of the Expo, we have been able to turn exhibits into products and then
into hot items, constantly exploring the new needs of China consumers. This year we also expect to provide
consumers with more choices for a better life through our well-prepared exhibits.

We would like to take advantage of the open, diversified and comprehensive platform of the Hainan Expo to
make more friends and meet partners to jointly promote the development of China’s consumer products and
fashion industry.

What can Expo visitors expect to see from Tapestry at the event?

Tapestry has always been consumer-centric, constantly innovating in terms of design and improving service.

This year, three of Tapestry’s brands – Coach, Kate Spade and Stuart Weitzman – will bring their latest
collections to the Expo to showcase our brands’ innovative products, design inspirations and brand concepts in a
diversified and all-round way that meets Chinese consumers’ diverse needs.

Tapestry is preparing very early for this year’s Expo, and we will welcome visitors to our booth with a warm
smile and provide them with professional and thoughtful services.

The Hainan Expo returns to the magnificent Hainan International Convention and Exhibition Center

Sum up please the importance of the Hainan market for Tapestry.

In recent years, the Hainan market has been developing fast and possesses huge consumption potential. With a
series of policies such as ‘zero tariff’ for the Hainan Free Trade Port, the Hainan market has further opened up
and injected great momentum, stimulating the vitality and creativity of various market players.

The business environment has been further optimised, and Hainan’s offshore duty free stores generated sales of
more than RMB60 billion (US$9.5 billion) in 2021. These major achievements strengthen our confidence and
determination to develop in the Hainan market.

{Tapestry describes itself as a house of brands that unites the magic of Coach, Kate Spade New York, and
Stuart Weitzman. In this film, the group spells out its corporate values and sense of purpose, encapsulated in
the mantra, ‘Stretch What’s possible’.}

With China’s emerging mid-income population and the huge potential of the Hainan market, Tapestry’s brands
have opened several new stores in Hainan. We will deepen the development of Hainan Free Trade Port’s
offshore duty free sector and continue to progress in Hainan and promote consumption innovation and
improvement.

For example, Coach recently opened an exclusive pop-up store in association with China Duty Free Group at
the Atlantis Sanya Hotel to provide consumers with more duty free shopping surprises and experiences.

This also develops a new mode of cooperation in marketing between fashion brands, suppliers and high-end
hotels in Hainan and lays a solid foundation for further cooperation in the future.

The American luxury brand partnered recently with China Duty Free Group and Atlantis Sanya in a new form of industry
Trinity

https://www.moodiedavittreport.com/wp-content/uploads/2022/01/Coach_updated_06Jan22_02.mp4

[In a global exclusive, The Moodie Davitt Report teamed up with Hainan Hinews Media Co, our strategic
partner in Hainan, to provide dual B2B and consumer coverage of Coach’s recent tri-lateral collaboration
with China Duty Free Group (CDFG) and Atlantis Sanya. This on location film coverage and interview with
Yann Bozec was hosted by Lu Tianqin, Chief TV Host of Hinews.cn Media and Head of the Duty Free
Channel. It was shown across our media and on the highly popular New Hainan app and Nanhai website
(Nanguo Metropolitan Daily).]

Sum up then how you see the Expo in terms of Tapestry’s Hainan and China-wide ambitions.
                                                    Hainan IEDB contacts
In the future, we look forward to leveraging the spillover effect of the Hainan Expo to achieve greater expansion
by increasing our presence and investment in the Hainan
                                                     Ruslanmarket.
                                                             Tulenov, Global Media Officer & Senior Supervisor,
                                                     Hainan Provincial Bureau of International Economic
Based on strong brand recognition and outstanding product    design, Tapestry and its brands plans to focus on the
                                                     Development.
development of digital and omnichannel services to fully respond to Chinese consumers’ aspirations for better
lives.                                               Email: lusilan@investhainan.cn

                                                    Mobile: +86 15101198412

                                                    WeChat: Ruslan24

                                                    Website: www.investhainan.cn

                                                    .

Coming soon
The Moodie Davitt Report is delighted to announce the launch of ????????????? – The Moodie Davitt China Travel Reta
Report, a digital magazine dedicated to our industry’s hottest market.

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multipl
platforms.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent
years to become the world’s number one travel retailer, together with a host of other high-
quality features, analysis and interviews

Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a
selection of all recent stories from the offshore duty free sector in Hainan province.

Click here to view all back issues. Please email Kristyn@MoodieDavittReport.com to subscribe.

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