Inglot Cosmetics: How a small firm with vision successfully challenged established business rules - SPi Reports
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Inglot Cosmetics: How a small firm with vision successfully challenged established business rules Sector Publishing Intelligence Limited (SPi) has been marketing business and market research reports from selected publishers for over five years. SPi offers a personal service to our customers with dedicated research managers who will work with you to source the best report for your needs. Based in the UK, SPi is well positioned to coordinate our customers' orders sourced from over 30 global report publishers. We are pleased to present details of this report to assist your buying decision and administrative process. You will find easy-to-use How To Buy information on the last page of this document. We look forward to being of service to you. If you have bulk and/or recurring requirements, please get in touch - we can liaise with publishers to obtain sample pages and negotiate discounts on your behalf. Phone: +44 (0)1305 753769 or Email: office@sectorpublishing.com Order at: © Sector Publishing Intelligence 2 http://www.spi-reports.com/product/253771 Limited - 2019 or email us at office@sectorpublishing.com
Inglot Cosmetics: How a small firm with vision successfully challenged established business rules Introduction Inglot Cosmetics (Inglot), a Polish cosmetics company founded in 1983, has evolved from a company known for selling cheap, powdery eye shadow trios in Polish supermarkets to one of the most internationally recognizable Polish consumer brands. It has achieved this while financing its growth solely with revenues from current operations and relying on word-of-mouth marketing. Features and benefits * This case study identifies the size, growth, drivers and leading players in the global make-up market. * Looks at the future growth prospects of the global make-up market with forecasts. * Compares sales categories within the global make-up market. * Examines the opportunities presented by Halal cosmetics. Highlights The global make-up market is driven by increasing demand for advanced and sophisticated cosmetic products. While many Western cosmetics markets are reaching their saturation point, emerging and developing economies present lucrative revenue opportunities. Halal cosmetics are rising as one of the fastest growing consumer segments in the world. Inglot Cosmetics started as a chemical producer and within only a few years, taking advantage of the changing political situation in Poland, the company became a large cosmetics manufacturer with a presence at all major beauty gatherings and events around the globe. Within 20 years Inglot expanded rapidly and established its presence on six continents, in more than 57 countries. Its growth strategy relies solely on a franchise model. At present, Inglot is a record- setter among Polish firms selling abroad. Its breathable nail polish formula, called O2M, became a surprise hit with Muslim women. Your key questions answered * How is Inglot successfully challenging established business rules to fight for a place in a difficult market? * What are the threats and opportunities in global make-up market? * Who are the main competitors and the main selling categories within the global make-up market? * What are the main growth drivers of the global make-up market? Additional Details Publisher : Marketline Reference : ML00017-027 Number of Pages : 26 Report Format : PDF Publisher Order at: Information : © Sector Publishing Intelligence http://www.spi-reports.com/product/253771 3 Limited - 2019 or email us at office@sectorpublishing.com
MarketLine is a global publisher of company, industry and country information. Their clients operate across a wide variety of industries and job functions and range from multinational corporations right down to small businesses in both developed and developing economies. MarketLine users enjoy access to content that is trustworthy, up to date and reasonably priced and routinely turn to us as their first-stop resource for instantly accessible, reliable business information. Order at: © Sector Publishing Intelligence 4 http://www.spi-reports.com/product/253771 Limited - 2019 or email us at office@sectorpublishing.com
Table Of Contents for Inglot Cosmetics: How a small firm with vision successfully challenged established business rules ● OVERVIEW ● Catalyst ● Summary ● OPPORTUNITIES IN GLOBAL MAKE-UP MARKET ● Global make-up market expected to grow with CAGR of 4.8% ● Face make-up sales generate over one third of market revenues ● L'Oreal leads global make-up sales ● Cosmetics sales driven by increasing demand for multi-purpose products ● Demand for Halal make-up increasing at double digit rate ● Lack of certification challenging growth of Halal market ● INGLOT: SMALL FIRM WITH BIG VISION ● Inglot riding the wave of Polish business creation ● Fast response to increased competition brought by liberalization ● Own distribution network brings better sales margins ● Betting on quality allows savings on advertising ● A bit of patriotism that makes financial sense ● Fashion brand quality almost at a drugstore price ● Freedom system offers over 3 billion combinations of colors ● INGLOT BECOMES ONE OF THE MOST RECOGNIZABLE POLISH CONSUMER BRAND ● Exploiting the potential of American markets ● Make-up prices tripled in Middle East ● Pray without worry with breathable nail polish formula ● Banking on increasing consumer affluence in Asia-Pacific ● Expansion model hinged on franchising proves profitable ● Inglot breaks the pattern and becomes one of the most recognizable Polish consumer brands globally ● Inglot's revenue increased by 40% in 2011 ● Concerns about the future after Mr. Inglot's sudden death ● CONCLUSIONS ● Challenging established business rules to fight for a place in a difficult market ● Inglot proves small brand can succeed in a highly competitive industry ● Change of ownership may challenge Inglot's further growth ● APPENDIX ● Definitions ● Sources ● Further Reading ● Ask the analyst ● About MarketLine ● Disclaimer Order at: © Sector Publishing Intelligence http://www.spi-reports.com/product/253771 5 Limited - 2019 or email us at office@sectorpublishing.com
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