TEAM BUILDING AND FUNDRAISING TOOLKIT - Join the Movement. Give to Grady. Saturday, May 7, 2022 - Velocity Atlanta

TEAM
BUILDING AND
FUNDRAISING
TOOLKIT
Join the Movement. Give to Grady.
Saturday, May 7, 2022

RIDE, RUN, OR WALK
  AND RAISE FUNDS FOR

Atlanta can’t live without Grady,
and Grady can’t thrive without you.
By participating in VeloCity 2022, you help ensure Grady Health
System can offer compassionate, quality health care to everyone in
metro Atlanta, creating a stronger and healthier community for us
all. Grady is critical not only for its provision of health care, but also
its research that leads to new discoveries, its training of the next
generation of medical providers, and its role in the continued
economic strength of our region and state.

Join us at Bouckaert Farm in Chattahoochee Hills on Saturday, May 7
to ride, run, or walk and raise funds in support of a critical Atlanta
institution. If you prefer, participate virtually and support Grady by
riding, running, or walking in your own time and place.

Why Form a Team?
• By working together, teams raise more money and raise more
  awareness for Grady.

• You’ll motivate each other through training, coordinated activities, and
 friendly competition.

• As a team, you can fundraise together and earn great incentives and
 recognition through the inaugural Correll Challenge (see page 6).

• It’s a chance to get active with friends, family, and co-workers,
 promoting wellness for all.

• It’s a fun way for companies or community groups to showcase their
 civic pride and promote visibility.

Register and Create a Team Page
• Visit www.velocityatlanta.com and Register to Ride or Run or Walk.
• Choose how you want to participate: Ride for Grady, Run/Walk for
  Grady, or Fundraise for Grady.
• Select “Form a Team”.
• Create a team name and set your Team’s Fundraising Goal.
• Choose the Participation Type you want to join (Note: All team
  members can select their own type).
• Confirm your individual Fundraising Goal.

• If you or a team member have previously participated in VeloCity or
  have received an email from Grady Health Foundation, log in or click
  “Email me my login information” at the bottom of the page, and
  follow instructions. If you are new to VeloCity, select Join as a New
  Participant and complete the registration process from there.

Invite Others to Join
• At the top of the Participant Center Team Page, choose Email tab.
• Choose All Contacts from the menu on the left.
• Click Import Contacts and build your address book.
• Select the Contacts you want to recruit for your team.
• Click Email Selected.
• Personalize the message and click Preview & Send!

Build Your Team - Register Team Members
• Once you’ve created a team, anyone can join! Instruct new
 teammates to:

 1) Visit velocityatlanta.com and “Register to Ride, Run, or Walk”
 2) Choose how they want to participate by selecting a distance

• Next, have them select “Join a Team”.

• Make sure to give each team member your team’s name. They’ll
 enter it into the box and click “Search for a Team”.

• Teammates choose the Participation Type they want to join

• Teammates also confirm their individual Fundraising Goal.

Utilize Your Team Page
Your Team Page is where you will communicate with team members
via email, manage your team’s fundraising efforts, monitor team
progress, and thank supporters. Also, see tips below for personalizing
your team page, fueling team spirit and fundraising.

• Go to www.velocityatlanta.com and click “LOGIN” to access your
  Participant Center.

• Halfway down the page, you’ll see tabs for Me and My Team. Select
  “My Team”.

• Select “Message to Your Team” to include a word of encouragement
  or important reminders that your teammates will see when logging in
  to their Participant Center.

• Select “Team Progress” to keep an eye on your team’s goal and to
  raise the bar as you grow.

• Select “Team Badges” to see how your team can earn badges as it
  expands and continues to fundraise.

• Select “Team Donations” to see donations made to your whole team,
 excluding specific individual donations.

Personalize Your Team Page

• “URL Settings” allows you to customize your team page URL and use it
  when soliciting donations. (Note: You may need to scroll up after
  clicking this button to see the edit options.)

• “Edit Content” allows you to update your personal page and tell your
  team’s story…why you are supporting Grady. This information helps
  make people more likely to give!

• “Update Photo” allows you to include a photo of your team or share
  your company logo.

• Select “Team Roster” to see who’s on your team and designate co-
  captains from your team list.

Fuel Your Team's Success
• Find 2-3 people on your team who are passionate about Grady and
  ask them to be Team Captains.

• Team Captains recruit participants and encourage fundraising.

• Set an aggressive team fundraising goal and work together to
  achieve it.

• Utilize your company’s internal channels to recruit team members.
  Invite anyone from co-workers and vendors to family members and
  friends to join your team.

• Take advantage of our Fundraising Resources page at
  velocityatlanta.com to download logos, collateral, and social media
  content, allowing you to better engage team members and raise
  money.

• Find creative ways to keep your team connected, build team spirit,
  and increase fundraising motivation:

   - Schedule team training opportunities.
   - Send a weekly email, acknowledging team members raising the
      most money.
   - Acknowledge the person who recruits the most team members.
   - Schedule a “Lunch and Learn” with a Grady leader or fitness
     professional. Contact laura.hardy@velocityatlanta.com for more
     information.

Ask Your Company to Support Your Team By:
• Promoting participation in VeloCity via employee newsletters

• Underwriting the cost of registration fees

• Making a donation to kick-start fundraising

• Sponsoring the cost of a special team jersey

• Matching employees’ personal donations to Grady/VeloCity

FUNDRAISING TIPS
Personalize Your Fundraising Page
Customize your VeloCity Fundraising Page; share your “why” — let
friends and family know why Grady’s mission is important to you:

  - You care about Atlanta and Grady is vital to keeping Atlanta
    healthy and strong
  - You support cancer, stroke, cardiac, burn, or trauma care
  - You want to advance life-changing, life-saving medical research
  - You care about the health of those who are homeless, food
    insecure, impoverished
  - You believe in health-care equity — access to quality and
    compassionate care for all
  - Health and wellness are important to you
  - Training the next generation of medical professionals is critical
  - You support Grady’s dedicated staff and their mission to care for
    everyone in Atlanta

Ask as many people as possible to support you
and do so in very personal ways.
Think about who might donate to your effort — the possibilities are
many: friends & family, current or former colleagues, former
classmates, neighbors, and volunteer, religious, and social media
networks.

Post on Facebook
The Participant Center allows you to easily create fundraising
messages for friends and family on Facebook.

Share Your Experience
Post on your social media platforms and encourage everyone to get
involved!
   - Include our website URL: www.velocityatlanta.com
   - Tag Us: @VeloCityAtlanta
   - Use Our Hashtags: #VeloCityAtlanta and #JoinTheMovement

INCENTIVES
Individual Incentives
Grady wants to reward you for your support! Everyone who raises $50
will receive the VeloCity 2022 t-shirt. Those raising $250 or more will
receive our official jersey or running shirt. As you raise more and more
money, hitting milestones like $500, $1,000, $2,500, $5,000, and
$10,000, you will receive reward points to spend however you like in
our VeloCity Virtual Store. VeloCity-branded merchandise available
with your points will include items like a hoodie, trucker hat,
backpacks, and more.

Team Incentive: The Correll Challenge
 In honor of the late Pete Correll, a dedicated and enthusiastic
champion of Grady Health System, we are pleased to
launch the inaugural VeloCity Correll Challenge. Winners in the
following three categories will be recognized through the Correll
Challenge:

                    Team Raising the Most Money
                       Top Individual Fundraiser
                     Largest Team of Participants

Winners in these categories will receive recognition on the day of the
event as well as post-event.

Why Participate in The Correll Challenge?
• Teams raising $15,000 or more will be given a private VIP team tent
  at Bouckaert Farm with food, beverages, and other conveniences
• Invitations to a Kick-Off Event, spring 2022
• Branded VeloCity merchandise, identifying you as a Correll
  Challenge Participant
• Invitations to cycling and running training programs
• Individualized team fundraising support—Grady Lunch and Learns,
  Team Captain Updates, Fundraising Materials/Tips, and more
• Being a part of larger community supporting one of Atlanta’s most
  critical institutions

MILESTONE BADGES
Show off your hard work and achievements on behalf of Grady. As your
fundraising efforts progress, you’ll earn the following badges to
display in your Participant Center for friends and family to see.

 www.velocityatlanta.com                    support@velocityatlanta.com