STUDENTS AND YOUTHS EDUCATING, ENTERTAINING - SPH Media Solutions
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STUDENT PUBLICATIONS
EDUCATING, ENTERTAINING
AND ENGAGING
STUDENTS
AND YOUTHS
LITTLE RED DOT
A weekly newspaper for primary school pupils. Every Tuesday, pupils can look forward to a colourful pack of
stories from Singapore and around the world, covering the spectrum of current affairs, science, history, national
education and more. Teachers can use the handy teaching and learning activities for English and CCE.
BIGWORLD
Snippets and news photos about current affairs around
the world open doors for pupils to learn about happenings
overseas – from terrorism to conservation.
COVER
BIGTHING
News stories that capture young people and their teachers
in action, showcasing their passions, interests or spirit.
BIGONENGLISH
Weekly must-have English lesson activities, adapted from
news articles. Pitched at foundational, middle and high-
progressing learners, activities include everything from
situational writing to cloze passages.
BIGSTORY
A moment in time, told in a variety of text types, and
interpreted for young readers.
IN
A weekly publication for secondary school students with teaching and learning resources for English and Social Studies.
Every Monday, students can stay updated about current affairs through local and world news. They can find out more about
their peers through stories covering youth causes, career aspirations and youth culture.
LEARN
Lesson activities, teaching English language, developing
critical and creative thinking skills and character and
citizenry in students.
COVER
LIFE
Trends, reviews and happenings in young people’s areas of
interests, such as art, music and science.
FEATURE NEWS
The main story in each issue, looking at trends or hot Singapore and World news and their significance, helping
issues of the day. readers understand the news’ context and significance.
zbCOMMA (every alternate Wednesday)
An educational and entertaining biweekly publication tailored for 13 to 17-year-olds.
逗号(双周刊) (每隔一周的星期三)
专为13至17岁年轻人设计的双周刊，教育性与娱乐性兼具。
TRENDING
Covers the latest fashion, lifestyle,
entertainment, gaming trends
for teens.
潮流
紧跟青少年潮流步伐的专题报道，
内容包括流行服饰、饮食、影视、动漫、
游戏等。
FEATURE
Societal issues that concerns youths
presented using multimedia through
infographics, pictures, comics & videos.
强打
利用多元的呈现方式：文字、图表、漫画、
视频等，报道与青少年相关的社会问题，
培养学生批判性思维。
ARENA
Highlights of major sporting events
and showcase of up and rising youth
athletes.
体坛
报道精彩的体育新闻，内容包括国内外
体育赛事、校际体育赛事、年轻运动员
特写等。
THUMBS UP (every alternate Monday)
A tabloid-sized, bi-weekly publication that motivates Primary 3 to 6 students to improve their general knowledge and
express their views in Chinese, with well-designed graphics, serialised comics and stories.
大拇指(双周刊) (每隔一周的星期一)
一份小型报章形式的双周刊，它以小三至小六学生为目标读者群，通过精心设计的图像、系列漫画和故事，
帮助他们增加知识，提高华文水平。
• Develop and express views
confidently in Chinese
Sections like“大头条”and“新闻消化室”
highlights the talk around town and
thought provoking questions are included
to challenge their understanding of issues.
• Engaging and Fun
Well designed graphics helps students
digest news and issues better. Serialized
comics and stories to make learning
Chinese fun.
• 针对华文发表对新闻发表的看法
“大头条”和“新闻消化室”不仅让学生了解
热点新闻，前者还让小学生有发表看法的
机会，让他们磨 练口语；
“新闻消化室”
则以创意和有深度的问题，引导学生思考
新闻事件对他们的生活影响，提升他们的
思维能力。
• 学习轻松有趣
通过轻松好玩的插图，帮助学生掌握新闻
时事。每期连载的漫画，吸引学生爱上华文。
Thumbs Up Junior (every alternate Tuesday)
A bi-weekly student publication that provides Primary 1 and 2 students with interesting news and lively stories to
read and learn.
小拇指(双周刊) (每隔一周的星期二)
一份学生双周刊， 通过有趣的新闻和生动的故事，培养小一和小二学生学习和运用华文的兴趣。
• Thematic topics for fun and
effective learning
Presents general knowledge
content from nature, science,
humanities, etc., presented
using pictures and infographics
for easy understanding".
• Engaging and Fun
Stories and activities designed
to fit the theme makes learning
fun.
• 每期主题式学习
以图片、信息图表(infographic)
的方式介绍自然、科学、人文等
知识或新闻专题，浅显易懂，
贴近生活，丰富课外知识。
• 读报教育提高新闻素养
运用新闻图片，教师设计新闻
解析活动，新加坡华文教研中心
特级教师审阅，让学生掌握基本
读报技能。
ZBSchools.sg (bundled together with every print subscription)
A news portal that enriches the Chinese learning experience of both primary and secondary school students through
updated news tailored to the individual's reading abilities.
早报校园 (与每份印刷版报章一起供订阅)
一个以中小学生为对象的新闻网站，通过根据个人阅读能力量身定制的新闻报道，帮助学生提升华文学习体验。
Self-learning through ZBSchools.sg portal
• Secondary and primary school level under
one portal.
• Self-learning tools such as online dictionary,
text-to-speech and Hanyu Pinyin functions.
• Abundant resources to assist self-directed
learning.
延伸学习体验
• 同时以中小学生为对象的网站。
• 自习工具如网上字典、文字转成语言和汉语
拼音功能。
• 内容库存丰富，学生随时可进行自主学习。
Gen-G
Berita Harian’s student paper, Gen-G short for “Generasi Geliga”, is a must read for upper primary and secondary school
students. The 16-page tabloid sized newspaper comes with the Monday’s edition of Berita Harian. It features important and
interesting news in and beyond Singapore. Word games, fun activities and thought-provoking questions are included for
students to try on their own, with friends or teachers.
• GEMA SETEMPAT
A summary of the week’s top local and foreign news.
• GEMA BELIA
News on interesting activities and happenings in schools as
well as profiles of inspiring youths.
• GEMPAR
Highlights issues close to the community that can facilitate
lively classroom discussions.
• GAGAH SUKAN
Articles on the local and international sports scene as well
as profiles of athletes.
• GERBANG KARYA
Features students’ literary works as well as articles to
promote Malay language, culture and literature.
MAANAVAR MURASU
A weekly Monday supplement specially designed for
ILLAYAR MURASU
A weekly column targeted at students and youth.
primaryRESOURCE
ONE-STOP school students
CENTREto learn the creative way and get
in touch with
The abundant their Indian
resources roots.users with
will assist • Resonating with
self-directed learning. the youth
XXX XXXXXXXXXXXXXXXXXXXXXXX • Fun learning Addressing a wide
XXXXXXXXXXXXXXXXXXXX Interesting activities, range of teen issues.
games and nursery • A source of
rhymes crafted based inspiration
on themes suggested Motivating the young
by MOE. with inspiring human
• Connecting with interest stories.
Indian roots
Provides opportunities
for teachers/parents to
initiate discussion on
Indian culture, customs
and values.
• Nurturing literacy
An avenue for students
to cultivate their reading
habits as well as their
passion for writing.
AD RATES
IN AND LITTLE RED DOT GEN G
IN (MONDAY) GEN G (Monday)
LITTLE RED DOT (TUESDAY) BASE RATE $6.00 p.c.cm
BASE RATE $10.00 p.c.cm
COLOUR SURCHARGE
COLOUR SURCHARGE 1 spot colour ----------- $300.00
1 spot colour ----------- $300.00 2 spot colour ----------- $500.00
2 spot colour ----------- $500.00 Full colour ----------- $700.00
Full colour ----------- $700.00
PREMIUM PAGES
PREMIUM PAGES Front Page ------------- 15%
Front Page ------------- 15% Back Page ------------- 10%
Back Page ------------- 10% Centrespread ---------- 10%
Other specified pages --
- 10% Other specified pages --
- 20%
SERIES RATE SERIES RATE
13 insertions ----------- $9.50 p.c.cm 13 insertions ----------- $5.50 p.c.cm
26 insertions ----------- $9.00 p.c.cm 26 insertions ----------- $5.00 p.c.cm
52 insertions ----------- $8.50 p.c.cm 52 insertions ----------- $4.50 p.c.cm
Full Page of Little Red Dot & IN i s 33cm X 6col
zbCOMMA / Thumbs Up / Thumbs Up Junior
zbCOMMA/ Thumbs Up Thumbs Up Junior
FPFC* HPFC** FPFC* HPFC**
ROP $2,300 $1,400 $2,200 $1,300
Page 2 $2,645 - $2,530 -
Page 3 $2,990 - $2,640 -
Between “Assessment” Pages $2,530 $1,500 $2,420 $1,450
Inside Back Page $2,530 - $2,420 -
Back Page $3,450 - $2,750 -
Front Page (10cm x 21cm) $1,800 $1,700
Centrespread (2FPFC*/ 2HPFC**) $3,900 $2,400 $3,700 $2,300
*Full Page Full Colour ** Half Page Full Colour
MASTER CONTRACT PRIVILEGES FOR zbCOMMA / THUMBS UP / THUMBS UP JUNIOR
Expenditure Commitment ($) Discount (%)
10,000 5
20,000 10
30,000 15
NOTE:
1. If the amount published is below the contracted commitment within the specified period, then the next applicable tier on the series scale will apply.
A recovery based on the difference between the reduced rate and the applicable rate will be made.
2. Integrated Master Contracts with other platforms or titles are also available on a customised basis.
3. Master Contract commitment may be fulfilled by combining the advertising spend in zbCOMMA, Thumbs Up and/or Thumbs Up Junior.
$1,800 $1,700
Tap on the expertise of our sales team who specialises in customising solutions for your specific needs.
Email: displayads@sph.com.sg
February 2020
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