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Start in
Hamburg &
the environs
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In BILD POLITIK, Germany’s most-quoted political editorial staff offers all those interested in politics clear answers to the most
important questions of the week. Always on Fridays. Always short and sweet. Always on point.
Today, news is available around the clock. The real-time flood of information often generates more questions than it answers: In the
digital age, the reader is of course well-informed, but nevertheless unsettled and often enough even annoyed. Therefore, shrewdness
and clarity are honoured; epic scope and complexity have become worn-out. In print media, as well.
BILD POLITIK answers this with a completely new magazine structure. Our world cannot (can no longer) be structured according to
politics, the economy, inside, outside. But, it can be segmented by emotions, because political events move us like never before. We
therefore divide our magazine into the categories of anger, curiosity and joy.
Our starting point for each article is the moment at which people think: “That can’t possibly be true!”, “Aha, interesting!”,
or even, “How nice!”. If a political topic triggers such a feeling, there are always open questions.
Thus, BILD POLITIK simply asks questions and answers them clearly and transparently,
either with a down-to-earth report, a well-founded analysis, or an edgy opinion piece.
With BILD POLITIK, the reader always knows what’s happening.
With BILD POLITIK, what you see is what you get.
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SELMA STERN (32), NIKOLAUS BLOME (54),
BILD POLITIK object and editorial manager Acting editor-in-chief for BILD and managing
editor
“The times are politically-charged like never
before; there is a need for clarity and “We take facts AND feelings seriously.
categorisation. With BILD POLITIK, we want Because we don’t deceive ourselves: feelings
to create a product that satisfies this need by create facts, even in politics, which has
listening closely to readers.” emotionalised and polarised many people in
Germany like never before.
BILD POLITIK comes at just the right time.”
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BILD POLITIK is designed for all those who are interested in politics and who are (again and again) moved by political happenings.
For all who consume news primarily in digital format.
For all who have little time, but who nevertheless want to follow the biggest debates.
For all who are frustrated by the flow of information which bombards us daily.
For all smart minds who feel like they can no longer understand politics.
For all who, at the end of the week, seek the answers to all crucial questions, in condensed and compact fashion.
… in Germany, that’s 5.11 million people
• who are mostly between 30 and 60 years old.
• who, in comparison to the population, have an exceptionally high formal level of education.
• who have an exceptionally high net household income.
Source: b4p 2018 II 5
Start: 8 February 2019
Publication date: Fridays. Weekly.
Magazine format: Compact magazine format. 48 + 4 pages.
Copy price: € 2.50
Print run: 20,000 copies
Area: Hamburg and environs
Sales: 2,000 BILD sales outlets and rail station bookstores
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Preferential placements Price Standard formats Price
1 edition
Opening spread 2nd cover page and page 3 420 x 280 mm € 8,900 1/1 210 x 280 mm € 4,400
Cover page 4th cover page 210 x 280 mm € 5,600 1/2 tall 103 x 280 mm € 2,300
Opener 2th cover page next to content 210 x 280 mm € 5,300 1/2 across 210 x 138 mm € 2,300
Against editorial 1/1 left next to editorial (p.4) 210 x 280 mm € 5,100 1/3 tall 70 x 280 mm € 1,550
• Ad deadline: 5 workdays before publication
• Copy deadline: 3 workdays before publication
Prices – discount-generating and eligible for discounts as well as subject to
commission. Plus VAT
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Magazine format: Digital proof:
210 mm wide, 280 mm high, saddle-stitched For colour-binding printing, a colour-adjusted
magazine and objectively proper digital proof in FOGRA-
media wedge CMYK V3.0 is necessary (ISO
Paper: 12647-2:2004).
Cover 115g/m2 BD shiny. Gallery Art Position proof in scale 1:1
Content 54g/m2 LWC improved shine
Font size:
Printing procedure: Positive, 1 colour: at least 6 pt
Web offset printing (heat-set) Negative and multi-colour: at least 8 pt, bold
Digital printing procedure: Line thickness:
Non-separated image data with 300 dpi, Positive, 1-colour: at least 0.2 mm
PDF/X-1a, PDF/X-3, PDF/X-4 Negative and multi-colour: at least 0.3 mm
Digital data transmission: Pass tolerance:
bild-anzeigen.politik@axelspringer.de 0.3 mm
https://transfer.axelspringer.de
Bleed:
Colour preparation: For ads with a bleed on all pages 5 mm
Cover: PSO Coated v3 (Fogra 51L)
Content: PSO LWCimproved (Fogra 45L) Bleed safety:
Design elements which may not be cut: there
Deep black: should be a distance of at least 5 mm to the
100% black + 40% cyan format limit of the magazine
For technical questions:
Matthias Hartmann
Phone: 030/2591 76968,
Email: matthias.hartmann@axelspringer.de
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BILD Northern region Southern region
Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG
Edda Feldkamp Stephanie Huth Knut G. Müller
Phone: +49 (0) 30 2591 76843 Phone: +49 (0) 40 347 28157 Phone: +49 (0) 89 743 2596 487
Email: edda.feldkamp@mediaimpact.de Email: stephanie.huth@mediaimpact.de Email: knut.mueller@mediaimpact.de
National trade Central region Western region
Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG
Media Impact GmbH & Co. KG
Birgit Santoro Jens Spengler
Ingo Kölbl
Phone: +49 (0) 30 2591 71232 Phone: +49 (0) 69 962385 20
Phone: +49 (0) 211 159 268 14
Email: birgit.santoro@mediaimpact.de Email: jens.spengler@mediaimpact.de
Mail: ingo.koelbl@mediaimpact.de
Head of Healthcare Eastern region Christoph Schulze
Media Impact GmbH & Co. KG Media Impact GmbH & Co. KG Phone: +49 (0) 211 159 268 16
Elmar Tentesch Felix Kemna Email: christoph.schulze@mediaimpact.de
Phone: +49 (0) 89 743 2596 615 Phone: +49 (0) 30 2591 72574
Email: elmar.tentesch@mediaimpact.de Email: felix.kemna@mediaimpact.de
General Manager Sales BILD Division & South-western region
International Sales Media Impact GmbH & Co. KG
Media Impact GmbH & Co. KG Martin Baumgardt
Benedikt Faerber Phone: +49 (0) 711 3199 156
Phone: +49 (0) 30 2591 72569 Email: martin.baumgardt@mediaimpact.de
Email: benedikt.faerber@mediaimpact.de
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