2021 MEDIA KIT - PUBLISHED BY
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G O ! PAG E S 85% DEMOGRAPHICS CONSUMER PURCHASES WOMEN Get to know your local customer. By knowing your buyer, you can target them accurately with your advertisement. Here at GO! Pages we ensure that you reach your target audience by designing your ad with this buyer in mind. When you know your GO! Pages user, you get an outstanding return on your investment. GENERAL INFO Women control more than 60% of ALL personal wealth in North America. Women account for 85% of ALL consumer purchases from dining to home improvement. Moms represent a $2.4 Trillion Market 94% of women betweeen the ages of 15-35 spend over an hour per day shopping online. 85% of women say that if they like a brand, they will remain loyal to it. WHO IS THE REDEMPTION GROWTH G O ! PAG E S U S E R ? DIRECT MAIL 69% MAGAZINE 51% SEX.................................................................... FEMALE Instant Redeemable 48% STATUS...........................................................MARRIED Direct Mail Co-op 45% CHILDREN................................................................ YES Electronic Checkout 39% Free-Standing Insert 36% HOUSEHOLD INCOME ���������������������������������� $80K+ Digital Promotions 31% AGE.......................................................... 25-54 YEARS Shelf Pad 30% Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, In-Ad 27% Girl Power Marketing, Catalyst, Forbes, Inmar GO! PAGES • MEDIA KIT • WWW.GOPAGESMAGAZINE.COM
G O ! PAG E S CLIENT DEADLINES ISSUE DATE DEADLINE HOLIDAYS COVER IN THE ISSUE February January 13 Valentine’s Day, Mardi Gras, The Big Football Game Jan 27 - Mar 10 March President’s Day, St. Patrick’s Day, Spring Break, Easter Mar 10 - Apr 21 February 24 April April 7 Memorial Day, Mother’s Day, Cinco de Mayo, Prom Apr 21 - Jun 2 June Jun 2 - Jul 7 May 19 Armed Forces Day, Father’s Day, Graduation, July 4th July Jul 7 - Aug 18 June 23 Summer When you study “Direct Mail” you learn that there are 9 “sweet spots” in the direct mail calendar. August Aug 18 - Sept 29 August 4 Labor Day, Back to School, Homecoming The “sweet spots” are determined on what mail studies show to be the best time to deliver your September advertising message. September 15 Breast Cancer Awareness, Halloween, Texas State Fair Sep 29 - Nov 3 For example, you want your message to be seen before a holiday such as Christmas, but then in November October 20 Thanksgiving, Christmas Prep January your direct mail is wasted for consumer’s Nov 3 - Dec 15 who are receiving bills. They are not receptive during that period of time to anything that arrives December December 1 Holiday Season, New Years Dec 15- End of Jan in the nail , mostly because they are expecting bills. Studies also show that direct mail has less effect when it arrives on the first of a month with CHANGE DEADLINE: All ad changes must be submitted by the change deadline. Anything submitted after this date will high bill traffic. be subject to a late change fee. Shelf life of a magazine is 5-7 weeks. So SUBMISSION: All changes should be sent gopages@murray-media.com. Please include the name of your business in the publications that are monthly give you 4 runs subject line. a year too many. On the other hand, quarterly magazines are too infrequent to make an impact. SIGN UP FOR ALERTS: Sign up to receive our Texting Deadline Reminders. Simply text the word “GO” to 766-26. GO! PAGES • MEDIA KIT • WWW.GOPAGESMAGAZINE.COM
G O ! PAG E S COV E R AG E 9 issues a year in each of the 3 zones. FLOWER MOUND/ DENTON/ FRISCO/ HIGHLAND VILLAGE LAKE CITIES MCKINNEY/PROSPER 45,000 copies mailed to: 45,000 copies mailed to: 45,000 copies mailed to: Flower Mound, Highland Village, Lantana, Denton, Cornith, Lake Dallas, Hickory Creek, Frisco, Prosper, McKinney, & 380 Corridor Argyle, Bartonville, Copper Canyon, Shady Shores, Argyle, & Robson Ranch Double Oak, & Lewisville GO! PAGES • MEDIA KIT • WWW.GOPAGESMAGAZINE.COM
DARREN LINKEMAN Owner, Texas Traditions Outdoors THOMAS LITTLE “We track our leads, and every year, these Attorney, Little Family Law Firm publications produces RESULTS!” “Our decision to advertise in these publications was the BEST marketing decision we have made!” TERRIE BLYTHE Marketing Coordinator, Habern Orthodontics Katrina Keith “As far as marketing; Murray Media Group delivers Marketing Coordinator, Molly Maid RESULTS like no other!” “I have been advertising in GO! Pages for over 5 years now and my business receives several new clients from every issue. Not only do we get new clients but the quality of the business we get from GO! Pages is much higher than other forms of advertising we have done." ALYSSA O’STEEN Marketing Director, DFW Oral Surgeons “Simply the BEST advertising we do.” PJ KRATOHVIL Owner, Complete Solutions “We have been advertising with Murray Media Group since 2010 and have grown from one small ad in one magazine to large ads in several - JESSE LEYVA because they work!” Owner, Outlaw Fit Camp “In 2015 my company rapidly expanded with Murray Media Group advertising products. I love getting the great ads monthly” GO! PAGES PUBLISHED BY
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