Sponsorship Opportunities - Diwali Leicester - Leicester City ...
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L E I C E S T E R 2 0 1 8 Sponsorship Opportunities Diwali Leicester 2018
Sponsorship Opportunities Diwali Leicester 2018
The Diwali events, celebrations and Celebrations is something we’re really
festivities rightly take pride of place good at and very few celebrations are
as a key fixture in the city’s events better than Diwali in Leicester. It’s full of
calendar. During Diwali Leicester lively and varied events providing great
we see many communities come opportunities for sponsorship to businesses
together to show off the city and of all sizes so that you can promote your
what we stand for. brand or showcase new products to tens of
thousands of Leicestershire folk and visitors.
Sir Peter Soulsby Mike Kapur
Leicester City Mayor National Space Centre
Business Ambassador for Diwali Leicester 2018
Our City and Our People
Leicester is a place with big ideas and even bigger ambitions. It’s a dynamic
place with fascinating heritage and culture, where businesses thrive and grow.
We invest in our city and our people.
Leicester has
over 2,000 years of
It is the 8th biggest
recorded history. It has
city in England. Over
one of the best cultural
500,000 people work
offers in the country, with
in the city with a further
awards for its productions,
1.2 million living within
visitor attractions,
commuting distance.
events and sporting
achievements.
One of the most
Leicester is a ‘young’
diverse communities Around 20% of the
city with 55% of the
in the UK, our citizens population identifies as
population under
speak more than 100 Hindu, Sikh or Jain.
the age of 34.
languages.
We have 3 universities
With 50,000 students
renowned for research,
currently living in the city
teaching and elite sports
there are over 1 million
along with high performing
talented graduates within
engineering and
a 45 minute radius.
technology faculties.
Leicester is extremely
well-connected to other Leicester equalled
central England cities London in producing
and only one hour from the fastest growing
London by rail. East businesses in England
Midlands, Birmingham (UK Growth
and Luton airports are Dashboard).
all easily accessible.
PPL, IBM, Hastings
Key sectors include:
Direct and Amazon have
the creative industries;
all recently invested in
professional & financial
Leicester, with Santander
services; advanced
continuing to maintain
manufacturing and
their UK headquarters
space science.
in the city.
The Event
Diwali, the ‘Festival of Light’, is an ancient festival, celebrated in India and
across the world each autumn. Diwali marks the start of the Hindu new year and
spiritually signifies the victory of light over darkness, knowledge over ignorance,
good over evil and hope over despair.
Families have been celebrating Diwali in Leicester since the 1950s, with the local
community first coming together to organise a Diwali festival in 1983. Since
then, supported by the council, local businesses and community organisations,
Leicester’s celebrations have grown to be the largest outside of India.
This is a street party like no other! Over 35,000 people of all faiths representing
a wide cross-section of Leicester’s communities, students, national and
international visitors regularly attend. The fantastic Diwali lights switch-on brings
the Golden Mile alive with light and colour in an explosion of fireworks and over
6,000 lights, twinkling against the night sky.
The Diwali lights radiate out across the city in the form of a cultural event
programme – from theatre performances to craft activities, cultural talks and
exhibitions – there are events for people of all ages and cultures to learn about
and get involved with the celebratory spirit of the festival.
View highlights from our Diwali
2017 Celebrations on You Tube.
WHY SPONSOR FESTIVALS?
Events and festivals today are big business – worth an estimated
£42.3bn according to industry experts, Eventbrite.
This is a growing marketplace. Today’s consumers value experiences…
your competitors recognise this so don’t get left out.
Festivals offer the biggest opportunity to connect with your customers
on a mass scale, through social interaction and wide-ranging media
coverage.
Diwali Leicester offers a wonderful opportunity to engage with new
potential audiences who might want to try your products or get to
know your company through permanent locations or existing channels.
Let’s work together to create a tailored message that showcases
your brand and its message to the people that matter to you.
Who Comes to Diwali Leicester?
65% were city residents, 25% came for the wider Leicestershire area whilst
13% travelled from places such as Birmingham and beyond.
43% found out about the celebrations through our website, digital media and
press. 57% knew about the event through word-of-mouth.
38% of visitors attended for the first time.
A great mix of communities - 58% were Asian, 34% were White, with growing
numbers of Chinese and others (8%).
25% of attendees were under 25, with 69% aged 25-60.
The Offer Diwali Leicester is now an established two week festival. In 2018 it will run from the 26 October to 11 November 2018, with Diwali Day on the 7 November. As part of the 15-day celebrations there are opportunities to support the programme’s major events, which are assisted and organised by Leicester City Council. Diwali Lights Switch-On Ceremony Sunday 28 October 2018 Over 35,000 people gather in anticipation to enjoy vibrant music and colourful dance performances. As our 6,000 famous lights are switched on to a fanfare of fireworks the city is joined in a celebration of the victory of light over darkness. Diwali Mela Bazaar, City Centre Saturday 3 November 2018 A flavour of Diwali, experience a feast of Indian shopping, delicious cuisines, arts & crafts and live stage entertainment from Leicester Belgrave Mela and Asian commercial radio station Sabras. Diwali Day Celebrations Wednesday 7 November 2018 Celebrations for Diwali Day continue on the Golden Mile and the Cossington Street Recreation Ground as over 40,000 people enjoy a cultural stage programme, street entertainers, food stalls, fashion, gifts and a spectacular fireworks display.
As a Diwali Leicester partner, there are many exciting ways to create a lasting impact on your customers and clients alike: • Put your brand in front of customers and consumers • Create fans, engage in a conversation and connect to your customers • Product placement opportunities, sales and sampling • Corporate hospitality • Location / event sponsorship, and site branding • Showcase your technology, products and/or tech • Enormous feel-good factor and goodwill • Be part of a social media buzz with great PR opportunities • Achieve something that your brand cannot achieve on its own ONE YEAR EXCLUSIVE SPONSORSHIP OF DIWALI LIGHTS SWITCH-ON AND DIWALI DAY £ 35,000 + VAT THREE YEARS’ EXCLUSIVE SPONSORSHIP OF DIWALI LIGHTS SWITCH-ON AND DIWALI DAY £ 90,000 + VAT
Your company could benefit from the following promotion and involvement:
• Logo on the front cover and internal advertisement in the printed Diwali Guide
(52 pages, 45,000 print run).
• Your logo on 15,000 A5 flyers and 150 posters, distributed throughout the
Leicester area.
• Your logo on festival posters at 14 JCDecaux poster sites around the city over 4 weeks.
• Your logo on banner at the Cossington Recreation Park 2 weeks prior to event.
• Banner on-site during event, branding and advert potential on big screen at the event.
• Presence and promotion on city website visitleicester.info.
• A PDF/online format Diwali Guide and promotion on Visit Leicester website.
• Verbal acknowledgement by city ambassadors including City Mayor, before, during
and after the event.
• Hospitality for your guests at a pre-event gathering and stage-side access.
• On-stage participation during the official Switch-On Ceremony for the Diwali Lights.
• Promotional opportunities during the key Diwali Leicester events
– on Belgrave Road during Diwali Lights Switch-On
– on Belgrave Road for Diwali Day
– in Cossington Street Recreation Ground during Diwali Day
– at the Diwali Mela Bazaar in Leicester City Centre
This list is not exhaustive and additional benefits can be developed, specifically tailored
to your requirements.
Digital Media
285,000 reach
133,000 web hits
66.1K impressions 2,270 profile visits
#diwalileicester trending in Leicester
Media Coverage
Winner: Asian Media Awards 2015 Best Live Event – Diwali Lights Switch-On
The celebrations are covered by local press, radio and the TV stations BBC East
Midlands Today and ITV Central, who frequently broadcast live from the event.
International TV and news organisations also attend. The sponsor can be assured
of local, national and international media coverage and exposure for your brand.
Media Quotes
A spectacle that’s Leicester boasts the
like Christmas, biggest celebrations
the Blackpool outside India.The
Illuminations and the Golden Mile, Melton
Oxford Street sales Road, is lit up with
rolled into one thousands of coloured
Telegraph lights and decorations
Asian Life/BBC
Leicester has the
third-largest Hindu @leicesterfest’s
population in England #DiwaliLeicester is one of
and the city’s Golden the biggest celebrations
Mile is one of the best of the ‘festival of lights’
places to discover outside of India and
Indian culture and food #GlobalBritain #Diwali
without leaving Britain UK Foreign Office
The Guardian
For further information, or if you would like to discuss your interest, please contact:
Maggie Shutt MBE
Festivals & Events Manager
Leicester City Council
City Hall, 115 Charles Street
Leicester LE1 1FZ
Telephone: 0116 454 3601
Maggie.Shutt@leicester.gov.ukOther Opportunities We can also consider tailored packages or joint-sponsor agreements. A variety of sponsorship opportunities are available for Leicester’s Festivals and Events throughout the year. These will be promoted at leicester.gov.uk/festivals and advertised on the Source Leicestershire portal at sourceleicestershire.co.uk
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