SPONSORSHIP OPPORTUNITIES - 2022 New Year. New Opportunities - EQUESTRIAN IN THE PARK
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SPONSORSHIP
OPPORTUNITIES
2022
New Year. New Opportunities.
SPONSORSHIP OPPORTUNITIES 2022 New Year. New Opportunities.
SPONSORSHIP
OPPORTUNITIES
Equestrian in the Park is Australia’s elite equestrian
Grand Prix event, where high stakes meet high
society. This is the only Olympic sport where men
and women compete equally. It is also a unique
event which breaks down the age barrier with
junior competitors competing against senior riders.
Embrace this unique opportunity to have
your business marketed to our audience in the lead
up to, on the day of the event, and after the event
with tiered sponsorship packages available to meet
every budget.
Equestrian in the Park gives your company access
to the largest exposure of any Equestrian event in
Western Australia. With over 3,500 spectators on
the day, an impressive social media presence, and
2022
international riders with strong followings,
your company will have excellent exposure locally,
nationally and internationally.
SPONSORSHIP OPPORTUNITIES
EQUESTRIAN IN THE PARK’S GROWING POPULARITY
• EITP’s attendance and database is growing rapidly year on year.
• This growth is reflected by the current social media following of over 9500. It has become a
sponsorship platform for a number of high performance and premium brands such as McInerney
Ford, Crown, Channel 7, Solid Gold Diamonds, G H Mumm, Spices Group, Gage Roads, RAM and
The West Australian.
WHY INVEST IN EQUESTRIAN IN THE PARK?
• Equestrian in the Park combines the adrenaline of horse racing together with skill and agility.
• It is one of the fastest growing spectator sports in the world.
• Associated with prestige, success and excellence, it is a sport that is ideally placed to provide a
marketing platform for a sponsor to integrate its brand into an environment that is often difficult
to access.
• Equestrian in the Park is unrivalled in the Australian market, delivering this exclusive event, with
one of the highest prize pools of any equestrian event in the southern hemisphere.
WHAT EQUESTRIAN IN THE PARK CAN GIVE YOUR BRAND
• An opportunity to reach the AB demographic (An AB Audience exhibit an above average income,
higher spends on travel and auto purchases and luxury items) in a niche environment.
• Association with a sport that is fast becoming the sport of choice for young up and coming riders.
• An opportunity to establish your niche within the sport, and its social fabric, at its early stage of
growth within the country.
• An inexpensive investment vehicle compared to other mediums.
• An ideal branding, sampling and distribution platform.
TELEVISION COVERAGE
The 2021 Event provided our sponsors with incredible market reach with 2 versions of the
Equestrian in the Park Show being televised on Channel 7 nationally and locally. The Shows were also
available for viewing after the event on 7 Plus
SPONSORSHIP
PLEASE LOOK THROUGH THE SPONSORSHIP OPTIONS AVAILABLE, WE HAVE CATERED FOR ALL
LEVELS OF SPONSORSHIP AND WE WELCOME ANY QUESTIONS OR ENQUIRIES. EVENT NAMING
RIGHTS AND NAMING TO THE ENTERTAINMENT LOUNGES ARE AVAILABLE BY NEGOTIATION.
PLATINUM SPONSORSHIP
$10,000+GST cash or $15,000 product
• Your company’s logo featured prominently on the event shirts worn by all competitors and arena
crew during the event ($2,000 value).
• Note: The shirts are recognised as a symbol of achievement within the equestrian community.
• Naming rights and theming of a prominent jump in the main arena ($8,000 value).
• Arena Signage x3 - your company logo will be displayed on the main arena ($1,500 value).
• Receive two EITP Shirts ($400 value).
• A half page advertisement in the official program ($500 value).
• Trade Village site ($500 value).
• 4 Tickets into the EITP Platinum Lounge ($1,300 value).
• 4 Tickets – Celebrity Course Walk ($1,000 value).
• Branding Package ($3,500 value) high volume social media.
• *Special Offer – book and pay for this sponsorship package in full by 15 September 2022 and
receive an additional complimentary VIP Lounge ticket worth $325.
PLATINUM
DIAMOND SPONSORSHIP
$5,000 +GST cash or $8,500 product DIAMOND
• Naming rights and theming of a prominent jump in the main arena ($4,000 value).
• Arena Signage x2 - your company logo will be displayed on the main arena ($1,000 value).
• Receive two EITP shirts ($400 value).
• A half page advertisement in the official program ($500 value).
• Trade Village site ($400 value).
• 3 Tickets into the EITP Platinum Lounge ($975 value).
• 3 Tickets – Celebrity Course Walk ($750 value).
• Branding Package ($3,500 value) high volume social media.
• *Special Offer – book and pay for this sponsorship package in full by 15 September 2022
and receive an additional complimentary VIP Lounge ticket worth $325.
SAPPHIRE SPONSORSHIP
$3,000 +GST cash or $5,000 product
• Naming rights and theming of a Jump in the main arena ($3,000 value).
• Arena Signage x1 - your company logo will be displayed on the main arena ($500 value).
• A 1/4page advertisement in the official program ($250 value).
• Trade Village Site ($50 value).
• Two Tickets into the EITP Platinum Lounge ($650 value).
• Two Tickets – Celebrity Course Walk ($400 value).
• Branding Package ($1,000 value) Low volume social media.
SAPPHIRE
• *Special Offer – book and pay for this sponsorship package in full by 15
EMERALD SPONSORSHIP
$1,250 +GST cash or $2,250 product
• Arena Signage x2 - your company logo will be displayed on the main arena ($1,000 value).
EMERALD
• 2 Tickets – Celebrity Course Walk ($500 value).
• Branding Package ($1,500 value) low volume social media
INDIVIDUAL JUMP SPONSOR
$2,750 +GST cash or $3,900 product
• Naming rights and theming of a Jump in the main arena .
• 2 Tickets into the EITP Platinum Lounge ($650 value).
Note: This includes video coverage and commentary of the course. Reference on the course
map and over commentary on the day.
WWW.EQUESTRIANINTHEPARK.COM.AU
FURTHER SPONSORSHIP OPTIONS
AREA SIGNAGE
BRANDING PACKAGE $500 +GST
$3,500 +GST high volume social media (Signage on Main Arena fence)
$1,500 +GST low volume social media
• Your Company’s Logo included in any print advertising including national publications. TRADE VILLAGE
• Your Company’s logo and product advertised on the big screen throughout the event. 4 x Individual Family Zone Tickets for Trade Village Sites
• Your Company’s logo included on the official website with a hyperlink to your website. As part of the Equestrian in the Park Trade Village your business will gain direct exposure to
the approx. 3,500 spectators on the day of the event. With the new Trade Village layout, all
• Social media posts about sponsorship and a post featuring your company’s products or spectators are directed through the trade village as they enter the event!
services, this campaign will run for the two months prior to the event.
• Promotion over the commentary of your product or company during the event. Trade Village Site $250 +GST
Vacant 3m x 3m space to set up your
• Opportunity to include company promotional material in rider’s packs. own trade village stall.
Standard Trade Village Marquee $475 +GST
SOCIAL MEDIA POSTS
• 3m x 3m Marquee.
Social media posts about sponsorship and posts featuring your company’s products or • Trestle table and 2 chairs.
services are available. This campaign will run for the two months prior to the event.
Large Trade Village Marquee $550+GST
• $500+GST per boosted 7 day post. • 6m x 3m Marquee.
• Trestle table and 4 chairs.
CROSS PROMOTIONAL CAMPAIGNS
Note: If you requore a powered site we will advise the cost as it will depend on the
EITP will make a limited number of tickets available to companies to utilise in cross number of users
promotional campaigns. Example: Every person who purchases good or services in the month
of October goes into the draw for two Platinum Lounge Tickets. We will provide these tickets
to you at a reduced cost.
Note 1: Signage Note 3: Program Advertisements
All signage must be provided by the sponsor with the If a sponsor wishes to provide an advertisement
• Platinum Lounge – Sell for $325.
specifications up to 2.4 m long x1m high. Signage in the program they must provide the copy for the
• Equestrian Lounge – Sell for $175. with differing dimensions may be possible providing a advertisement to the printer as requested.
suitable location can be identified. EITP can assist with Note 4: Changes to Sponsorship Packages
• Riders Lounge – Sell for $70. the production of signage if the sponsor requires at the We are unable to make changes to the sponsorship
sponsors cost. The sponsor must arrange for the signage to package. Please note any offer of product is subject to
• Family Zone – Sell for $50 for family, $20 individuals, $10 for 15 y/o and under. be delivered to The Event Mill (8 Belmont Avenue, agreement and acceptance by
Belmont) by the deadline of 5pm Wednesday, 9 November the EITP Committee as the overriding objective is to ensure
2022. The sponsor must collect their signage from the the Club
The reduced price will be by negotiation dependent upon your sponsorship level.
venue on the day or from The Event Mill (8 Belmont receives good value for any Product provided
Avenue, Belmont) within 14 days after the event.
ADVERTISING IN PROGRAM Note 4: Products provided will be used at the
Note 2: Bespoke Cross Country Fences
• Full Page Colour - $1,000+GST. committees discretion for prizes or fundraising.
A sponsor may have a cross country fence designed to their
• Half Page Colour - $500+GST. specific requirements by the cross country course designer
Please see our 2021 maps below, we will be
at their cost.
• Quarter Page Colour - $300+GST. making some changes to the layout in 2022.
Please use these maps as a guide.
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city stadium riv
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Circle
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S creen Horse
Mega
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E Judg E
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Comm Water Event
Jump Secretary
Volunteers
Float
Parking
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oun
Polo
mL
n t aren
Lou
tinu
ve
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Pla
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Inner
Circle
Grandstand
Marquee
VIP
Tents
2021 event map
Riders Lounge
Fa
m
ily
Zo
ne
Family Zone Tent Area
For more information visit: General &
Disabled
Toilets
www.equestrianinthepark.com.au E EVENT Food & Trade Village
*Please note general public parking is at Crown Perth ENTRANCE
General &
crown
Disabled
First Aid E Emergency Exit
Toilets
EQUESTRIAN 1. Horseland 9. Driftwood 16. RWWA
IN THE PARK 2. Anitone 10. Akkawis Kitchen 17. Ovarit Jumps
3. Beci Equi 11. Sweets On The Run 18. Rockingham Ram
4. HB Horsewear 12. The Tin Roof 19. Osborne Motors
food & trade
5. Pimp my Pony 13. Fire Truck Pizzeria
6. Shannan Whitby- Artist 14. Soft Serve White Cruiser
7. Brumby 15. Coffee Cabana
8. Sunny Dayz
village For more info visit www.equestrianinthepark.com.au
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19
ng
ati
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14
17
1
13
2
3
4 16 15
12
5
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7 8 9 10 11 Please enjoy your day
General &
Disabled
ToiletsTHANKS!
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