Become A Sponsor SPONSORSHIP OPPORTUNITIES AUGUST 24-26, 2021 | AMER - Awsstatic
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Become A Sponsor
SPONSORSHIP OPPORTUNITIES
AUGUST 24-26, 2021 | AMER
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Table of Contents
1 Event Overview
2 Attendee Demographics
3 Sponsor Package
4 FAQ’s
5 Sign Up
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Event Overview
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
AWS Summits Online are virtual events that bring the cloud
computing community together to connect, collaborate, and
learn about AWS. Held in key regions around the world, they
attract technologists from all industries and skill levels who
want to discover how AWS can help them innovate quickly and
deliver flexible, reliable solutions at scale.
The AWS Summit Online Americas Fall event will include 2.5
days of content. 19,000+ customers will be joining us online to
seek solutions, content, and hands-on learning opportunities
from AWS and our Partners.
Don’t miss this opportunity to take part in one of the leading
cloud computing online events in AMER this year.
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Event Overview
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
AWS Summit Online Americas
August 24-26, 2021
19,000 unique attendees are expected across this 2.5 day event. Lead generation will
take place across all days.
August 24 – Innovation Day
Innovation Day will be a half day pre-event program for Leaders looking for ideas on how to use technology to capture new
business opportunities, accelerate growth and 'Rethink Possible'.
August 25 – Summit Day
The August Summit will feature a half day of structured content with content available on demand for the remainder of the
day. Partner booths, Partner Giveaways, Partner Demos and Sessions will be available for the duration of the day.
August 26 – Partner Solutions Day
Full day dedicated to connecting AWS customers with sponsoring AWS Partners. Summit attendees will be prompted via
email to return to the platform for Partner Solutions Day. The Partner Solution Zone, Demo Theater, Partner Giveaways
and Partner Sessions will be highlighted.
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Event Overview
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
19,000 5 24 6%
Expected Global Summit Audience from
Unique Sponsorship Sponsorship Public Sector
Attendees Packages Packages
65% 18% 16% 1%
English- Spanish- Portuguese- French-
Speaking Speaking Speaking Speaking
Attendees Attendees Attendees Attendees
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Event Overview
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
Brand awareness Content engagement Lead generation and
and recognition and thought leadership networking opportunities
Sponsor page 30 Minute Sponsors will receive leads from attendees
Video-on-Demand (VOD) Sessions who both opt-in and actively engage with
sponsored content during the virtual event.
Welcome Video AWS will only share contact information
10 Minute Demo Videos Highlighted from those attendees who complete the
in the Demo Theater two-step consent process.
Marketing Collateral & Demo Videos
to educate attendees on your Based on historical data, we anticipate that
business a sponsor of the Fall AWS Summit Online
Americas will generate 50-150 leads*
Logo Inclusion on Event Website The following attendee information will be
shared with sponsors: name, email address,
postal code, country, region, phone
number, title and company.
* Lead range is based on historical averages and is not a guarantee. Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Range should be used for planning purposes only.
OVERVIEW
Attendee Demographics
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
Software developer | IT Manager | IT Director | IT Supervisor
IT Administrators (Not Desktop/Support) Software Development System Architect
CHALLENGES CHALLENGES CHALLENGES
› Legacy systems › Unexpected changes in project requirements › Outdated technology
› Resistance to change › Unplanned work › Financial constraints
› Co-worker performance › Fixing other’s messes › Internal resistance to change
› Lack of tech proficiency › Office politics › Buy-in from Sr. Mgmt
› Managing stress level › Interdepartmental communication
PRIORITIES
› Responsible for evaluating TCO and PRIORITIES PRIORITIES
performance of new technology solutions
› Dev’s responsibilities are programming, and › IT Leader’s responsibility is to be “completely
› Their job requirement is to manage and they love creative problem solving knowledgeable” about developments in tech
conduct
› They are more focused on technical evaluation › Their job requirements are to provide IT
day-to-day IT operations
than TCO solutions to his firm
HOW TO CONNECT THEM HOW TO CONNECT THEM
HOW TO CONNECT THEM
› Interact in the Partner Solutions Zone
› Interact in the Partner Solutions Zone › Interact in the Partner Solutions Zone
› Schedule a private meeting post-event
› Schedule a private meeting post-event › Schedule a private meeting post-event
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
OVERVIEW
Attendee Demographics
DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
Top Company Top Levels of Company
Job Role Size Industries AWS Usage Type
26% IT PROFESSIONAL 36% 1–100 EMPLOYEES 18% SOFTWARE & INTERNET 33% RUN MULTIPLE 42% ENTERPRISE
WORKLOADS ON AWS
25% DEVELOPER/ENGINEER 22% 10,000+ EMPLOYEES 18% COMPUTER & ELECTRONICS
21% SMALL-MEDIUM BUSINESS
23% EVALUATING/
11% SOLUTION ARCHITECT 20% 1,000–10,000 EMPLOYEES 14% FINANCIAL SERVICES EXPERIMENTING
WITH AWS 09% STARTUP
10% IT EXECUTIVE 15% 100–1,000 EMPLOYEES 08% PROFESSIONAL SERVICES
18% DO NOT USE AWS TODAY 28% OTHER
06% ADVISOR/CONSULTANT 07% EDUCATION
11% RUN DEV/TEST
05% ENTREPRENEUR 06% GOVERNMENT WORKLOADS ON AWS
05% SALES & MARKETING 05% HEALTHCARE 06% RUN SINGLE WORKLOAD
ON AWS
04% SYSTEM ADMINISTRATOR 24% OTHER
04% STUDENT
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
Sponsorship Package Overviews
PACKAGES MPOS FAQ SIGN UP
GLOBAL & AMERICAS PACKAGES ARE SOLD OUT
GLOBAL AMERICAS
Virtual Sponsor Booth • •
Welcome Video or Image in Virtual Booth • •
Opportunity to include additional demo videos and marketing assets to
virtual booth • •
Opportunity to include external links/CTAs in your booth • •
AWS Competency Promotion in virtual booth* • •
Opportunity to feature one swag item or giveaway • •
30-Minute Session •
10-Minute Demo video in the Demo Theater •
*Must be an AWS Competency Partner Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
Sponsorship Package Overviews
PACKAGES MPOS FAQ SIGN UP
GLOBAL & AMERICAS PACKAGES ARE SOLD OUT
GLOBAL AMERICAS
Logo and URL on Event Website • •
Logo inclusion in AWS Keynote • •
Access to Press List prior to Event • •
Announcement/Push Notification 1
Logo inclusion in at least (1) pre or post event email (determined by AWS) •
Access to registered attendee company name list before event •
Contact information from attendees that opt-in to share their contact
information with Sponsor • •
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
AWS Global Summit Sponsorship
PACKAGES MPOS FAQ SIGN UP
Global packages require a $350,000 spend on AWS Summits worldwide
SOLD OUT
› Virtual booth › Logo placement on event website Sponsor lists
› Opportunity to upload a custom welcome video or image to virtual booth › Logo inclusion in one pre or post event email
› Upload up to (9) pieces of media and marketing materials › Logo inclusion in AWS keynote
on virtual booth › One push notification message (links to Sponsor booth)
› Opportunity to upload (6) videos › Access to press list prior to the Summit
› Opportunity to include (3) call to action links › AWS Competency promotion in virtual booth
› Social Media Playbook with templates (aligned with AWS creative for the event)
› Opportunity to feature (1) swag item or giveaway
› Two 30-minute pre-recorded video-on-demand (VOD) sessions › Contact information from attendees that opt-in to share their contact information with
Sponsor
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
Americas Sponsorship—$10,000
PACKAGES MPOS FAQ SIGN UP
SOLD OUT
› Virtual booth › Logo placement on event website Sponsor lists
› Opportunity to upload a custom welcome video or image to virtual booth › Access to press list prior to the Summit
› Upload up to (6) pieces of media and marketing materials › Logo inclusion in AWS keynote
on virtual booth
› AWS Competency promotion in virtual booth
› Opportunity to upload (4) videos
› Opportunity to feature (1) swag item or giveaway
› Opportunity to include (2) call to action links
› Opportunity to feature (1) 10-minute demo video in the Demo Theater › Contact information from attendees that opt-in to share their contact information with Sponsor
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
FAQ
PACKAGES MPOS FAQ SIGN UP
AWS sponsorships are reserved for APN Partners and select Enterprise Customers. The Fall Online
Americas Summit sponsorships are reserved for alumni from the Spring Americas and Public
Sector Online sponsorships as well as Advanced and above APN Partners. Not an APN Partner?
Learn more here: https://aws.amazon.com/partners/
When you’re ready to secure your sponsorship, complete the contract request form and a
sponsorship agreement will be sent to you within 2-3 business days. Still have questions?
Join a sponsorship discovery call to learn more.
Discounts are not available for 2021 AWS Summits Americas sponsorships. AWS sponsorship
packages are priced at fair market value with sponsorship package pricing reflecting the value of
included benefits.
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS PACKAGES MPOS FAQ SIGN UP
Sign Up
Steps to Become an AWS Summit Sponsor
The Fall Online Americas Summit To request a sponsorship, Review the Global Sponsorship Once the contract is signed by
sponsorships are reserved for alumni complete the contract request form Terms & Conditions both parties, we will generate
from the Spring Americas and Public an invoice
Sector Online sponsorships as well as Contracts are delivered in the order We do not alter or customize
Advanced and above APN Partners. of request. A contract will be sent Terms & Conditions except for Unless requested sooner, invoices
to your signatory via a DocuSign partners that have an MSA with AWS are sent 90 days prior to each
envelope within 2–3 business days event and are due in Net 30
or your request
Payment can be made via
If your company policy prohibits check or wire
signing via a DocuSign envelope
originated by another company,
note this in your contract request
and we will send a PDF that you
can route for signature
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.OVERVIEW DEMOGRAPHICS
Sign Up
PACKAGES MPOS FAQ SIGN UP
Countdown to the Event
June 15 Week of June 28 July 26
AWS Summit Online Sponsor Planning Calls Content Review Period
Americas Fall Summit Begin Closes
Discovery Webinar
August 24-26
Summit Dates
June 14 June 25 Week of June 28
Beginning of Contract Sponsor Portal Launch Content Review Period
Submission Period Begins
Amazon Confidential | © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Thank you!
We look forward to working with you.
awssummit-sponsorship-americas@amazon.com
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