SPONSOR BIKE MONTH/BIKE TO WHEREVER DAY BAY AREA 2021! - Bike to Wherever ...
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SPONSOR BIKE MONTH/BIKE TO WHEREVER DAY
BAY AREA 2021!
During the pandemic, bicycling has seen a huge surge in popularity, not for commuting to work, but to ride for
errands, exercise, to see friends and family. To capitalize on that surge, the Bay Area’s Bike Month/Bike to
Wherever Days 2021 (BTWD) will take place in May, with Bike to Wherever Day scheduled on May 21. Be part
of this amazing event and reach the public wherever they are – in Alameda, Contra Costa, Marin, Napa, San
Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties.
Sponsoring BTWD is a wonderful way to contribute to a healthier, more active, and less polluted community.
And, it allows you to demonstrate your company’s commitment while receiving recognition of your values in
front of a large and diverse audience of across the Bay Area!
Every year, more people get encouraged to start using bicycles instead of cars, BTWD plays a big part in
getting them out on two wheels. But without support from companies like you, BTWD could never happen. So
join us in making bike riding a safer, more accessible way to travel by sponsoring BTWD 2021!
WHAT YOU GET FOR YOUR GENEROSITY
There are various levels of sponsorship, with packages that get your company’s logo seen by thousands of
Bay Area residents via our website, press releases, social media, and special edition bags.
.
Bike to Wherever Day/Days website – bayarebiketowork.com
Special edition canvas bag with sponsor logos and original artwork
Twitter feed Facebook page
Media Release
For Immediate Release Contact: Hallie Baron, SVBC415-793-7435
October 15, 2020 Marchella Aranda, MTC 415-778-5214
Bike to Wherever Day
Bike to Wherever Days
More than 3600 Riders Pedaled in September’s “Bike to Wherever Days”
SAN FRANCISCO – More than 3,600 people from across the Bay Area participated in “Bike to
Wherever Days,” which got bicyclists out across the nine-county region during September despite
COVID-19, and poor air quality in the region for much of the month.
When the COVID-19 pandemic struck, the organizers of Bike to Work Day 2020 (BTWD) rescheduled the
event from May 14 to September 24 in the hopes that employees would be returning to regular work routines.
Unfortunately, that did not happen, the event pivoted to create Bike to Wherever Days.
The focus of Bike to Wherever Days was the same as that of BTWD – to encourage cyclists across Bay Area
counties – Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma
– to get out and ride their bikes. This time, however, it wasn’t to work, but to wherever – through a park for fun,
to run errands, to visit friends and family while social distancing – and to work if their places of business were
open.
And riders across the Bay Area responded. Online participation, managed through a local Bay Area Love to
Ride platform website, was on par with pre-pandemic years, even as part of September saw poor air quality
resulting from a plethora of Bay Area wildfires.
Adjusted for population, Santa Clara County had the highest percentage of participation. Santa Clara was
followed by San Mateo, Marin, San Francisco and Alameda counties. The event had participants from every
Bay Area county biking for exercise, work, as well as physical and mental health.
“Even with the challenges, Bay Area residents got out and showed how important biking is,” said Scott
Hagerty, MTC Chair and Alameda County Supervisor. “It bodes well for biking as an everyday mode for people
to get to destinations, which helps reduce greenhouses gases, while improving physical and mental health.
And many of those who participated in this event took advantage of the growing Slow Streets movement.”
Cyclists participating in Bike to Wherever Days used the Love to Ride platform to track their miles, vie for
virtual prizes and enjoy friendly competition with other riders. Each week, a lucky name was drawn from the
participant pool for a variety of prizes. Those items were donated by Alaska Airlines (four pairs of plane
tickets), Timbuk2 (bike bags), Surly (Pugsley frameset), area bike shops (gear and gift certificates), a
professional-caliber bike fitter (gift certificates for fittings), a plastic surgery practice (gift certificate), Patagonia
and Ortileb/Marin County Bicycle Coalition (gear) and MTC (boxed sets of laminated Bay Trail maps).
During September, many counties partnered with local bike shops and libraries to distribute commemorative
canvas bags (a staple of BTWD for many years), In addition, local coalitions and congestion management
organizations stepped up their offerings to make September a robust bike-focused month, offering virtual
classes, trainings and more.
There was even a friendly competition among the organizers in the nine counties, taking in to account points
for distance ridden, number of people encouraged and number of days in the saddle. Marin County Bicycle
Coalition took first place, Sonoma County Bicycle Coalition came in second, and the Board of the Silicon Valley
Bicycle Coalition rode into third. The prize? Bragging rights for sure.
Bay Area Bike to Wherever Days and Bike to Work Day encourages local residents to try riding on two wheels
for the first time and celebrates those who regularly bike. It is presented by MTC (the transportation planning,
financing and coordinating agency for the nine-county San Francisco Bay Area), 511 (the region’s traveler
information system) and Alaska Airlines. Bike to Wherever Day/Days 2020 also receives regional support from
the Bay Area Air Quality Management District (BAAQMD), as well as from many sponsors at the local level.
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WHICH SPONSORSHIP LEVEL IS RIGHT FOR YOU?
PLATINUM SPONSOR: $35,000
• Your company logo on custom canvas bags (Qty: 23,000), Bike Month/Bike to Wherever Days website
bayareabiketowork.com, digital advertising and PSA video (if produced)
• Opportunity to include item in BTWD bags (subject to local coalition approval and deadlines)
• Your company acknowledged in media releases, Facebook posts (5,010 followers) and Twitter tweets
(2160+ followers)
GOLD SPONSOR: $20,000
• Your company logo on digital advertising and Bike Month/Bike to Wherever Days website
bayareabiketowork.com
• Opportunity to include item in BTWD bags (subject to local coalition approval and deadlines)
• Your company acknowledged in media releases, Facebook posts (35,010 followers) and Twitter tweets
(2160+ followers)
SILVER SPONSOR: $15,000
• Your company logo on Bike Month/Bike to Wherever Days website bayareabiketowork.com
• Your company acknowledged in media releases, Facebook posts (5,010 followers) and Twitter tweets
(2160+ followers)
BRONZE SPONSOR: $7,500
• Your company logo on and Bike Month/Bike to Wherever Days website bayareabiketowork.com
• Your company acknowledged in media releases, Facebook posts (5,010 followers) and Twitter tweets
(2160+ followers)
CREATE YOUR OWN SPONSORSHIP LEVEL
Have specific goals you want to meet for your sponsorship? We can work with you to tailor a sponsorship
package to fit your needs and reach those goals. If you’d like to create your own sponsorship level, please
contact Violeta Palatto at violeta@bikesiliconvalley.org and we will work together to create the sponsorship
package that’s right for you/your company. Thank you for supporting Bike to Work Day 2021!
Commitments and logos needed by 3/5/2021.
Summary of Sponsor Packages
Sponsor Benefit Platinum Gold Silver Bronze
Logo on canvas bag
PSA inclusion (if
produced)
Logo on digital
advertising
Item in BTWD bags
Website recognition
FB and Twitter
messages
Recognition in media
releases
BTWD thank you
package
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