COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
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BEIJING DESIGN WEEK 2018
COPENHAGEN GUEST CITY PRESENTS
BEIJING DESIGN WEEK 2018 LIVING IS GIVING COPENHAGEN GUEST CITY 1
JOIN BEIJING DESIGN WEEK
Confederation of Danish Industry, the Royal Danish Embassy in Beijing The event will naturally generate significant media interest across
and the City of Copenhagen invite your company to join the exhibition China as well as abroad. The Exhibition will be promoted via Beijing
“Living is Giving” - a part of Beijing Design Week - from Design Week’s official social media platforms including WeChat and
25 September to 5 October 2018. Weibo (more than 10,000,000 viewers). Moreover, to secure an even
broader outreach, local PR agency have been hired to undertake
CONCEPT online marketing.
The exhibition will be an exceptional opportunity for Danish companies
to showcase their products, concepts and solutions to the Chinese WHO SHOULD JOIN?
market, including public decision-makers, businesses, investors and The exhibition is relevant for companies providing products or
Chinese consumers. Beijing Design Week will attract around 5 million solutions within:
visitors of which 300,000 are expected to visit the 751 art district area.
- Lifestyle
- Transport and urban spaces
- Healthcare
- Food
- Housing and construction
- Play and learning
- Tourism
2
PRACTICAL INFORMATION
PRICE HOTEL AND TRAVEL INFORMATION
You can join the exhibition by signing up for one of the following two After the registration deadline, the organizers will send out a travel
packages: proposal and suggest an exhibitor hotel. You are also welcome to
organize your own travel and accommodation.
Standard package: DKK 50,000
– Participation in the 10-day Living is Giving exhibition with a 10 REGISTRATION DEADLINE: 16 APRIL 2018
square meter exhibition space inside the gas tank.
– Design and basic construction of the space. CLICK HERE TO REGISTER
– Company logo in the exhibition brochures.
Registration conditions are in accordance with Confederation of Danish Industry’s terms of
– Company logo on digital exhibition marketing materials and on-site
participation in Export Promotion Events (read when clicking link).
banners.
– Participation of company representatives at the Grand Guest City
CONTACT
Opening Ceremony.
Confederation of Danish Industry Royal Danish Embassy
Partner package: DKK 200,000 Thea Hammerskov Nan Yang
– Tailor made partner package for your company. teha@di.dk nanyan@um.dk
– Participation in the 10-day Living is Giving exhibition with a 40 +45 3377 3637 +86 (10) 8532 9978
square meter exhibition area inside (or outside) the gas tank.
– Design and basic set up for the exhibition area. City of Copenhagen Royal Danish Embassy
– Opportunities for each partner company to use other public areas Tine Eriksen Green Casper Freddie
inside or outside the tank for event and promotion. tie@ofk.kk.dk casfre@um.dk
– Company logo appearing as exhibition partner on digital marketing +45 2779 2133 +86 185 0168 0474
materials, on-site banners and brochures.
– Participation of company representatives at the Grand Guest City
Opening Ceremony.
3
CONCEPT
LIVING IS GIVING
Have a taste of Copenhagen. Try it out. Make it your own. We haven’t got a manual. We are here to share, learn and co-create
ideas for sustainable lifestyles and liveable cities where what we give
As guest city to Beijing Design Week, we want to exchange ideas and is more than what we take. We hope to learn a lot from our great
share the best of our city and our country with you. The lifestyle, the sister city Beijing and we have designed everything we do to leave a
culture, the sustainable urban developments. mark.
But, more than anything we want to share a mindset. We want to Our exhibition will live on as urban furniture in different parts of
celebrate living as giving. Giving kids every opportunity to thrive. Beijing. In our Danish Downtown you can experience the latest from
Giving community space to unfold. Giving nature a place at the heart Danish lifestyle brands, take home unique special editions and Dan-
of the city. Giving new life to what has once been used. Giving tradition ish design essentials or try out Danish cuisine. We’ll create a mini
a new meaning. Giving attention to what is local and nowhere else the library, a playground and an outdoor living room for the Qinglong
same. Giving a green city to generations to follow. Hutong. Or you can participate in workshops, masterclasses, talks,
Giving yourself a break. cultural performances and education labs where you’ll get tools and
ideas to make your life and your city just a little bit better.
Meet us in Copenhagen in Beijing.
Join us in celebrating living as giving.
5
DANISH DOWNTOWN
The main exhibition becomes
a physical manifestation of
Copenhagen and bares abstract
references to the classical
medieval structure. Surrounded
by water and forrest.
Here a central walkstreet, a
main square, a small castle and
a few pocket parks define it
shape and layout.
6
EXHIBITORS
7 2 3 1
Exhibitors become “shop owners”
in different neighbourhoods and
with a proximity to one or two of
the “Copenhageners” who reside
in the city.
There are eight Copenhageners,
all of who embody one of the
eight curator statements:
1. Give kids the opportunity
to thrive.
2. Give community a space
to unfold.
3. Give new life to what
has once been used.
4. Give nature a place at
the heart of the city.
5. Give tradition a new
meaning.
6. Give attention to what
is local.
7. Give a green city to
generations to follow.
8. Give yourself a break.
5 8 6 4
7
EXHIBITOR
8VISUAL IDENTITY
DIVERSITY
SHADES OF RED
10LOGOTYPE
11LOGOTYPE
POSITIVE AND NEGATIVE VERSION
12EXAMPLES OF IMPLEMENTATION
Copenhagen guest city presents
DEN SORTE
SKOLE FREE CONCERT
Power Square 751-D Park
October 28, 20:00
13EXHIBITION: GAS TANK, D-PARK
14EVENTS
OPENING DAY
Elements
VIP Ceremony
VIP Reception
Public Concert
16VENUES
Danish
Cultural
Centre 751
Gas tank
797
Road
751
Skybridge
Design
Store
Power
Square
Qinglong
Hutong
17EVENT PROGRAM (TENTATIVE)
Day/Venues 22/9 23/9 24/9 25/9 26/9 27/9 28/9 29/9 30/9 1/10 2/10 3/10 4/10 5/10
Opening ceremony Copenhagen
751 Design Festival
of Beijing Design Guest City
opening day
Week 2018 opening day
VIP opening
Public Program Public Program Public Program Public Program Public Program Public Program Public Program Public Program Public Program
Gas Tank ceremony and Company program Company program Company program
Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day
reception
Talks and
Symposium:
Opening of Workshops: Green Talks and Talks and presentations: The
Danish Syntax for urban Sustainable Urban Theme Day on
exhibition Tech lessons from presentations: Music for, with and presentations: Music for, with and Thinking Hand, Symposium: IPR in
Cultural interventions in Development LGBT issues with
'Copenhagen- Copenhagen in Copenhagen as by children Copenhagen as by children Craftsmanship design and fashion
Centre Copenhagen and Conference film screening
Beijing Parallax' Qinglong Hutong film hub tourist destination with a human
Beijing
approach
797 Road
Initiation of
Collaborative
Skybridge
Artwork with
invited artists
Power Square opening concert
Sustainable Urban Sustainable Urban Design talks in Design talks in Design talks in
Design Store Development Development collaboration with collaboration with collaboration with
Conference Conference 751 Design Festival 751 Design Festival 751 Design Festival
Qinglong Hutong
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