How to Transform the Entire Siebel UI in 6-9 Months - November 11, 2020 - Siebel Transformation 2021
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The final component that makes your Siebel the best non-SaaS CRM platform Configurability User Experience Industry specific data Transforming Open UI and model with powerful making Siebel great looking configuration options and easy to use application Integrations Business Agility Improved REST and new Reduced deployments risks Kafka streaming in addition and costs with the new to EIM, XML, SOAP Siebel Cloud Native Architecture
Business benefits of Siebel UX transformation 1 3 2 4 TYPICAL UX ISSUES IMMEDIATE IMPACT • Too many clicks to • Improved user-productivity complete key tasks • Increased system adoption • Overwhelming number • Less effort required for of fields SIEBEL UX onboarding • Long time to learn TRANSFORMATION LONGER-TERM IMPACT • More efficient business processes • Increased employee engagement • Improved end-customer experience
Sample Business Metric affected by UX improvements PROCESS EFFICIENCY CUSTOMERS SATISFACTION EMPLOYEES SATISFACTION • Opportunity Cycle Time • Voluntary Attrition SALES • Deal Win Rate • Sales Pipeline Volume • Employee Satisfaction • Net Promoter Score • Number of clients meetings • System Usability Scale BACKOFFICE • Case Handling Time • Voluntary Attrition • Number of complaints • Backlog Size • Employee Satisfaction • Net Promoter Score • SLA Metrics • System Usability Scale CALL CENTER • Average Talk Time • Voluntary Attrition • Number of complaints • After Call Work • Employee Satisfaction • Net Promoter Score • First Contact Resolution • System Usability Scale
Transform the entire Siebel UI with 3 people team in 6 to 9 months time Nexus Sprints Design Thinking based methodology adopted for Siebel CRM UI re-design projects Nexus Face Nexus Apps Low-code Siebel UI Pre-configured development tool set of Figma for Siebel team. Prototypes and Powered by the Nexus Face Nexus Bridge Applications
Bringing Nexus Toolkit to the Siebel CRM community Enabling Siebel Partnerships with customer teams Siebel integrators Training the methodology Co-implementation of Ongoing support and tools initial project phases
Advantages of the Nexus Face Fast development speed Nexus Face significantly shortens the development time thanks to declarative UI configuration capabilities and pre- build wiring with Siebel Open UI infrastructure. Rich array of modern UI components Nexus Face comes with embedded UI components libraries based on the Google Material Design. You can style them to match your corporate design guidelines. Easy development and maintenance Being a low-code tool, Nexus Face does not require advanced web development skills, making it easier for Siebel teams to build and support improved Siebel UI.
Nexus Face progress during the last 6 months Pilot projects with four customers Improved usability Help Center: documentation + training app Read REST Enablement https://bit.ly/NexusFaceRecording Revised pricing approach
Pre-build Nexus Apps further accelerate time to market Low Fidelity UI Patterns High Fidelity UI Designs Nexus Apps Demo
Three role-based apps | Inputs Salesperson Call-Center / Branch Backoffice • Works across multiple • Works within a • Works within a Siebel views customer-centric UI case-centric UI • Uses Siebel CRM from • Uses Siebel CRM most • Uses Siebel CRM most time to time of the day of the day • Performs numerous • Performs multiple tasks • Performs several simple tasks of medium complexity complex tasks • Few expert users • Several expert users • Many expert users • Searches across several • Searches across • Searches and filters data types customer records case records • Overview/dashboard • Overview/dashboard • Overview/dashboard screens are essential screens are rarely required screens are useful
Nexus Sprints: Design Thinking based methodology adopted for Siebel CRM UI re-design projects
Three phases of the Nexus Sprints 3 VALIDATION PHASE 1 UX RESEARCH PHASE To finalize To build an solution design evidence-based for developers understanding of to start their which UX problems work are present and need solving 2 UI DESIGN PHASE To come up with the UX solution for identified usability problems
Siebel UX Improvement Project Blueprint KICK-OFF + INSPIRE Analyse existing Siebel solution and prioritize use- DEVELOPMENT SPRINT UX DESIGN SPRINT cases for improvement Working in Agile Sprints, while building one client- Working in Agile Sprints, configure Siebel views, specific inspirational UI conduct in-depth UX compose UI with Nexus based on the sample data research for selected use- Face and create navigation cases, design new UI and between standard and validate it from usability Nexus Face UI and functional sides 2 weeks 2-3 2-3 week week cycle cycle
Siebel UX Tranformation Project Blueprint KICK-OFF + INSPIRE Analyse existing Siebel DETAILED DESIGN RESEARCH + solution and define high + DEVELOP HIGH LEVEL DESIGN level transformation plan Working in Agile Sprints, while building one client- Conduct in-depth UX design and user-test high- specific inspirational UI research for all use-cases, fidelity UI, configure based on the sample data design new UI for the Siebel views and build UI entire Siebel application with Nexus Face (low-fidelity) and refine the implementation plan 2 weeks 4-6 1-3 months months
KICK-OFF + INSPIRE Activities • Review Siebel Application + Business Processes • Identify key user-roles + use-cases • Create a plan for subsequent project stages with prioritized use-cases • Select one use-case for an inspirational demo • Interview 2-3 users • Create Nexus Face UI for a selected use- case based on the sample data
RESEARCH + HIGH LEVEL DESIGN activities • In depths research for all the use-cases: – observations & interviews – usability tests – user journey maps – PURE score baselining • Design new UI layout for entire Siebel solution (low-fidelity: all views, navigation, view's sections but without the fields yet) • Define and prioritize Epics for Agile development of the new UI
DETAILED DESIGN + DEVELOP activities in each Sprint • Select UI Epic for a new sprint • Design and validate new UI – high-fidelity UI design and prototyping – usability tests – validations against functional IMPLEMENTATION requirements SPRINT DEPLOY – solution overview document preparation • Implement changes to Siebel views and configuration PLANNING • Develop new UI in Nexus Face • Bind new UI to Siebel views
Your next steps Book a session to discuss your Siebel UI Re-design Evaluate results and decide on with Ideaport the next project phase 1 2 3 4 5 Visit Run free Streamline your Siebel bit.ly/Siebel-UX KICK-OFF + INSPIRE UX within 6-9 months mini-project and re-engage business users with Siebel CRM
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