Smokefree Squad Using Stewards and Club Staff to Deliver Smoking Cessation Interventions

Smokefree Squad
Using Stewards and Club Staff to Deliver
   Smoking Cessation Interventions

            This pilot was supported by Pfizer Limited

What We Will Cover..

♥ Rationale for initiative

♥ Social Marketing campaign

♥ Training programme

♥ Outputs

♥ Club Experience & Benefits

♥ Future Programme Roll Out

Impact of Tobacco Smoking
Single, greatest cause of preventable illness & death - 1 in every 6 adult
deaths
Smoking kills half of all long-term users
Kills 80,000 people each year in England alone. More than:
     Road traffic accidents
     Alcohol
     Crack
     Cocaine
     Heroin
     Suicide
     Homicide
     Fires
     AIDS
  Combined

Adult Smoking Rates

♥ Nationally 20% of adults in the UK currently
  smoke (ONS 2012) :
   ♥ 21% men
   ♥ 19% women

♥ In the North West the smoking prevalence is
  higher at 22% (ONS 2012)

♥ Smoking accounts for half difference in life
  expectancy between social classes I & V
   (Wanless, 2004)

♥ 29% of routine & manual men smoke
  compared to 14% in managerial &
  professional occupations (ONS 2012)

Smokefree Squad Pilot
♥ Health Act 2006 – Covered stands went
  smokefree by 1st July 2007

♥ Smokefree Squad pilot:
   ♥ Stop smoking brief intervention training
   ♥ Public facing social marketing
     campaign

♥ Two NW sports stadia:
   ♥ Langtree Park - St Helens Rugby
     League Club (smokefree)
   ♥ Old Trafford – Lancashire County
     Cricket Club (smoking allowed out of
     sight of playing area)

Project Aims

  Increase awareness of the benefits
  of being smokefree & the availability
  of stop smoking services among
  stadia staff, fans and the local
  community

  Signpost smokers who want to quit
  to Local Stop Smoking Services

♥ De-normalise smoking among
  children & young people & empower
  them to stay smokefree

Social Marketing Campaign
Focus group with 18 staff from Saints and LCCC to develop programme resources:

   8,000 Z-cards with match fixtures
   8,000 Top Trumps cards
   Posters with QR code
   Stands with banners
   T-shirts & caps
   Web page
   Programme article
   Twitter Feed (inc Mascots)
   Launch press release

Brief Intervention Training

90 minute interactive session:
    Smokefree quiz
    Quit smoking support
    Today I Can 4-minute film
    A brief intervention inc role-play
    Trainees role
    Dealing with potential conflict
Training resources:
     Tobacco free toolkit
     A6 diary to record no. of people given advice & support over
     three-month period

4 sessions undertaken with 43 stewards & community coaches

Efficacy of Training
                                     Learning Outcome       Median Score/5*   (25,75 percentiles)
                                                                 Saints             LCCC
Was your objective for the training achieved?                   5 (4,5)             4 (4,5)
I have a greater understanding of smokefree and stop            5 (4,5)             4 (4,5)
smoking issues
My knowledge of smokefree issues and stop smoking advice        5 (4,5)             4 (4,5)
has increased
My ability to disseminate information regarding smokefree       5 (4,5)             4 (4,5)
issues and stop smoking to the public has increased
*Score ranged from 1 (not at all) to 5 (definitely)

Following the training, all of the participants intended to incorporate stop smoking
advice into their working practice sometimes (27.9%) or habitually (72.1%)

Efficacy of Training

“I thought the training session was very good and I learned more than
I thought we would. I can pass on to others all the information I have
learned.”

“Useful session and going to use it with family, friends and spectators
at the ground.”

“Excellent training, first class. Nothing to better the session.”

“It was about right, nothing too hard.”

Programme Outputs: Saints

Over 3 month period:
♥ 2,058 people given Stop Smoking advice:
   ♥ Stewards – 821
   ♥ Community Coaches – 1,237
♥ 77 referrals to Stop Smoking Services:
   ♥ Cheshire & Merseyside – 47
   ♥ Out of area- 30
♥ 47 C&M referrals:
   ♥ Didn’t set a quit date – 23
   ♥ Lost to follow up – 2
   ♥ Relapsed – 15
   ♥ Quit - 7
♥ Lifetime benefit of quits - £520,800 (DH, 2011)

Programme Roll Out

♥ Tranmere Rovers Football Club

♥ Eight-week programme, mid-February to
  March 2013

♥ 16 Stewards & community coaches trained

♥ Stop Smoking Service match day support

♥ Stop smoking drop in clinic at Prenton Park,
  5.30-7.30pm, every Thursday

Any Questions?

Jo.McCullagh@heartofmersey.org.uk

gordon.pennington@saintsrlfc.com