Kymogorman.com.au Kym O'Gorman Marketing Solutions

kymogorman.com.au   Kym O’Gorman Marketing Solutions   0417 751 892

OPTIMISING YOUR INSTAGRAM PROFILE
Is your Instagram profile working hard for your business and your marketing strategy? As well as
the photos that show up in the News Feed, and the Stories or Videos, your Instagram profile is
important to achieving your marketing goals.

If potential followers stumble across your Instagram account as they scroll through their feeds, or
if you come up in Search results, they are likely to visit your profile to decide whether or not they
want to follow you.

Optimising your profile is important to capture that traffic and turn them into followers, and
customers.

Please see the checklist below to help you bring your profile to its best.

PROFILE PICTURE
  Is your profile picture consistent with your other social media profiles (so it’s recognisable to
  people who are following you on other platforms)?

  Is it easy to recognise in the news feed?

  Is it clear and easy to identify? Not too cluttered?

kymogorman.com.au                 Kym O’Gorman Marketing Solutions                        0417 751 892

USERNAME
  Is your username consistent with your other social
  media profiles?

  Is it as close to your name or business name as you can
  get it?

ACCOUNT NAME
  Does your account name include keywords (to help
  people find you when they search for your business or
  product)?

  How would your ideal customer search for you? Are
  relevant keywords included in this name?

kymogorman.com.au              Kym O’Gorman Marketing Solutions   0417 751 892

BIO
There are 150 characters in an Instagram bio.

   Does your bio describe what you do?

   Does it capture people’s attention?

   Does it show your personality?

   Does it tell them how you can help them?

   Do you use emojis for interest?

Tip: Use the Notes feature on your phone to format your
bio, then copy and paste it into the Profile section of your
Instagram account. This will help you keep formatting.

LINK IN BIO
This is the only clickable link in Instagram for many
accounts.

   Does your link take visitors to a relevant page?

   Is the landing page they’re taken to mobile responsive?

   Have you considered using a tool like link.tree to offer
   more than one link to your followers.

Tip: Linktr.ee provides a landing page where you can link to
different pages / website depending on the call to action. I
recommend keeping it to a select few links (so you don’t
confuse your customers).

kymogorman.com.au                 Kym O’Gorman Marketing Solutions   0417 751 892

IS YOUR ACCOUNT A BUSINESS
PROFILE?
Business profiles provide more functionality, including
valuable Insights. They also give you the opportunity to
advertise via Facebook Advertising, and enable
shoppable Instagram.

On a Business Profile you have Calls-To-Action included
right on your profile page enabling followers to get in
touch with you.

To switch to a Business Account, go to Menu > Settings >
Switch to Business Profile.

TOP 9 PHOTOS
When people visit your profile, they will see the first few
rows of photos.

   Are they really representing your brand?

   Do they communicate the message you want to get across?

   Does your feed look clean, uncluttered and appealing?

Tip: Clean up your feed and remove any photos that aren’t representing your brand well.

kymogorman.com.au                 Kym O’Gorman Marketing Solutions                   0417 751 892

Would you like more help?
If you would like help maximising your Instagram marketing opportunities (or other marketing
tactics) please don’t hesitate to get in touch.

Social Media Audit - $165 per profile
Want an expert eye run over your social media and a report with recommendations to optimise
your profiles?

Special Offer: I would like to offer attendees at the What’s On 4 Kids Conference a special
for $115 for each profile, or $165 for two profiles?

Private Social Media Training
If you would like private Instagram training, I offer two hour training blocks.

During this training we would look at optimising your account and posts to your Instagram feed;
creating engaging Stories, and would also introduce you to Instagram Live and IGTV. I would share
with you the tools I use to create Instagram content, and processes to create and schedule to
schedule so that it doesn’t take up every day.
        ➤   Cost: $350 ex GST for two hours

Half-day Social Media Planning Workshop
The half-day marketing planning workshop is done with you (rather than for you) and enables us to
get together and map out a marketing plan for your business. By doing it together, you can provide
valuable input about your resources and the feasibility of suggested activities.

While we’re together for just half a day, the entire process includes preparation, research and a follow
up plan, and follows these steps:
• Pre-workshop questionnaire provided to client and social media audit
• 3-4 hour workshop brainstorming ideas for your business
    • Identify ways to optimise social media profiles
    • Brainstorm content ideas
    • Create templates / content rhythm
• Detailed report delivered within 10 days of workshop
        Cost: $1850 ex GST

kymogorman.com.au                   Kym O’Gorman Marketing Solutions                       0417 751 892

Marketing Coaching Packages
My marketing coaching packages help you stay accountable and get expert advice on a regular basis
as you carry out your marketing. Whether it’s for you or a team member, I can guide your marketing
activities and provide input and advice (as well as accountability) to keep you on track.
• In-person meetings to discuss next priorities, opportunities and tactics (either weekly, fortnightly or
  monthly)
• Agenda sent 2-3 days prior
• Follow-up notes and action plan
• Phone / email access for questions as you carry out the plans
• Review of your marketing activities before they are actioned, for feedback / optimisation
• Review of reporting / analysis for each month to identify concerns / opportunities.
       ➤ Cost: Monthly catch ups - $1,000 ex gst / 3 months (or $3,750 ex GST for 12

            month package)
        ➤   Cost: Fortnightly catch ups - $1,850 ex gst / 3 months (or $7,000 ex GST for 12
            month package)
        ➤   Cost: Weekly catch ups - $3,500 ex gst / 3 months. (or $13,000 ex GST for 12
            month package)

Each of the services above can be offered in person in Brisbane, or via Zoom.

kymogorman.com.au                  Kym O’Gorman Marketing Solutions                          0417 751 892