PRODUCT DISPLAY AND VIDEO OFFERING - LADBIBLE GROUP AUSTRALIA 2019 - Product and Display offering
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
LADBIBLE GROUP AUSTRALIA - 2019 PRODUCT DISPLAY AND VIDEO OFFERING
PRODUCT INVENTORY: NEWS STYLE VIDEO ORIGINAL VIDEO TRAILER DROP EDITORIALISED TRAILER TEASER ARTICLE LIVE VIDEO EDITORIAL 2.0
PRODUCT INVENTORY: FACEBOOK INSTAGRAM
NEWS STYLE VIDEO
W H AT I S I T ? A DVA N TAG E S
A short video (typical 1m-1m30) that • Higher watch time compared to
showcases a product, idea, event or regular videos
concept.
The video consists of clips edited • Higher engagement
together for maximum impact and to
retain viewer interest through the video. • Our best branded content has
The video can always be watched come in NSV form
without sound, with the main points of
interest being described using text. • Cheap to produce if we have
existing assets
EXAMPLES / LINKS METRICS
Facebook Instagram
BLOOD DRIVE RNLI
- Reach
- Reach
- Link clicks
- Impressions
- Reactions
- Video Views
- Comments - Likes
- Shares - Shares
- Video Views
- % watched
WIPEOUT
PRODUCT INVENTORY: FACEBOOK INSTAGRAM
ORIGINAL VIDEO / IMAGE
W H AT I S I T ? A DVA N TAG E S
A short to mid length video (typical • Showcase talent or unique
1m-5m) that showcases talent, an idea, stories
event or concept.
original footage is shot and production • Higher engagement
can work to all budgets.
The video can always be watched • Caters to all budgets
without sound, with the main points of
interest being described using text.
EXAMPLES / LINKS METRICS
ASICS SMIRNOFF Facebook Instagram
- Reach - Reach
- Link clicks - Impressions
- Reactions - Video Views
- Comments - Likes
- Shares - Shares
- Video Views
- % watched
PRODUCT INVENTORY: FACEBOOK INSTAGRAM
TRAILER DROP
W H AT I S I T ? A DVA N TAG E S
A trailer for a TV show, movie, game • Easy to turn around and upload
or event.
• No design time needed, cheap
Cost effective with a short turnover. overheads
• Can get huge performance if the
film is exciting and new
EXAMPLES / LINKS METRICS
Facebook Instagram
BABY DRIVER DARK TOWER
- Reach
- Reach
- Impressions
- Link clicks
- Video Views
- Reactions
- Comments - Likes
- Shares - Shares
- Video Views
- % watched
WOLFENSTEIN
PRODUCT INVENTORY: FACEBOOK INSTAGRAM
EDITORIALISED TRAILER
W H AT I S I T ? A DVA N TAG E S
An an editorialised teaser, trailer or clip • Reveals entertainment footage
for an entertainment product; as an editorial news-style video,
has a LADbible Group originality in its offering our audience a detailed
storytelling mechanic, news-style format and exciting look at a brand-new
e.g. movie, game,TV film, TV series or video game.
• A natural narrative fit between
entertainment product x brand &
audience interest - in the
specific movie, film genre, cast
etc. we’re promoting;
EXAMPLES / LINKS METRICS
Elton John: Facebook Instagram
Black Panther
Rocketman - Reach
- Reach
- Impressions
- Link clicks
- Video Views
- Reactions
- Likes
- Comments - Shares
- Shares
- Video Views
- % watched
Takeshi’s Castle
PRODUCT INVENTORY: FACEBOOK
TEASER ARTICLE
W H AT I S I T ? A DVA N TAG E S
A Facebook unit that drives through to an • Require the user to commit to
article onsite. reading the article, so brand
awareness is higher
Techniques such as emojis, split images,
teasing copy are used to make sure click
throughs are as high as possible.
EXAMPLES / LINKS METRICS
GAME OF CONOR Facebook
THRONES MCGREGOR
- Reach
- Link clicks
- Reactions
- Comments
- Shares
BRAUN
PRODUCT INVENTORY: FACEBOOK
LIVE VIDEO
W H AT I S I T ? A DVA N TAG E S
Facebook is accelerating quickly into the • Unique format that allows users
world of live streaming, making it to really engage with the content
possible for publishers to broadcast
videos of almost anything to a huge • Very strong for events such as
audience. live music
EXAMPLES / LINKS METRICS
TRAINSPOTTING CRAIG DAVID Facebook
- Reach
- Link clicks
- Reactions
- Comments
- Shares
- Video Views
NINTENDO - % watched
PRODUCT INVENTORY: FACEBOOK ONSITE
EDITORIAL 2.0
W H AT I S I T ? A DVA N TAG E S
Long-form articles that are are designed • Higher dwell time compared to
to be more interactive and in-depth than regular articles
your standard article.
• Higher engagement
Editorial 2.0’s utilise parallax scrolls and
can contain video units, GIFs and static • More premium product
designed imagery.
A premium article product, with the
majority of traffic being driven through
Facebook.
EXAMPLES / LINKS METRICS
HOME OFFICE DRUG DEALERS Facebook Onsite
- Reach - Sessions
- Link clicks - Unique users
- Reactions - Dwell time
- Comments
- Shares
WOLFENSTEIN
PRODUCT INVENTORY: INSTAGRAM
INSTAGRAM STORY
W H AT I S I T ? A DVA N TAG E S
Stories can make use of multiple photos • Highly editable, with loads of
and videos, they appear together in a options on layout and format
slideshow format that can be viewed by
the users following you on Instagram. • Cheap to produce, can be shot
on a phone
Ideal for covering events, or giving a
different perspective on a campaign
compared to other platforms. Great for
time relevant content.
EXAMPLES / LINKS METRICS
U OK M8 PUB QUIZ Instagram
- Reach
- Impressions
ACOUSTIC ROOMDISPLAY & VIDEO INVENTORY: STANDARD / PREMIUM IAB FORMATS STANDARD FORMATS VIDEO FORMATS CREATIVE FORMATS SOCIAL FORMATS
DISPLAY & VIDEO INVENTORY:
STANDARD/PREMIUM IAB FORMATS
DESKTOP
BILLBOARD LEADERBOARD SKIN
Viewability Benchmark - 60% Viewability Benchmark - 60%
CTR Benchmark - 0.60%
CTR Benchmark - 0.1% CTR Benchmark - 0.1%
Programmatic Buy Type - Direct Only
Programmatic Buy Type - PMP / PG / Direct Programmatic Buy Type - PMP / PG / DirectDISPLAY & VIDEO INVENTORY:
STANDARD/PREMIUM IAB FORMATS
DESKTOP
DMPU / SKYSCRAPER MPU / MREC MASTER AND COMPANION
Viewability Benchmark - 70% Viewability Benchmark - 70% Viewability Benchmark - 70%
CTR Benchmark - 0.15% CTR Benchmark - 0.15% CTR Benchmark - 0.1%
Programmatic Buy Type - PMP / PG / Direct Programmatic Buy Type - PMP / PG / Direct Programmatic Buy Type - Direct onlyDISPLAY & VIDEO INVENTORY:
STANDARD FORMATS
DESKTOP
NATIVE
Viewability Benchmark - 90%
CTR Benchmark - 0.1%
Direct OnlyDISPLAY & VIDEO INVENTORY:
STANDARD FORMATS
MOBILE
MPU / MOBILE MREC STICKY
Viewability Benchmark - 80% Viewability Benchmark - 90%
CTR Benchmark - 0.15% CTR Benchmark - 0.1%
Programmatic Buy Type - PMP / PG / Direct Programmatic Buy Type - PMP / PG / DirectDISPLAY & VIDEO INVENTORY:
VIDEO FORMATS
MOBILE / DESKTOP
OUTSTREAM PRE-ROLL
Viewability Benchmark - 70% Viewability Benchmark - 85%
VTR Benchmark - 30% VTR Benchmark - 80%
Programmatic Buy Type - PMP / PG / Direct Programmatic Buy Type - PMP / PG / DirectDISPLAY & VIDEO INVENTORY:
CREATIVE FORMATS
MOBILE
INTERSCROLLER SWING CAROUSEL
Viewability Benchmark - 80% Viewability Benchmark - 70% Viewability Benchmark - 70%
CTR Benchmark - 0.5% CTR Benchmark - 0.15% CTR Benchmark - 0.25%
PG / Direct Direct ONLY Direct ONLYDISPLAY & VIDEO INVENTORY:
SOCIAL FORMATS
MOBILE
FACEBOOK TWITTER INSTAGRAM
Viewability Benchmark -70% Viewability Benchmark -70% Viewability Benchmark -70%
CTR Benchmark - 0.25% CTR Benchmark - 0.25% CTR Benchmark - 0.25%
Direct Only Direct Only Direct OnlyYou can also read
