DIGITAL Technical Specifications
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DIGITAL Technical Specifications
AVAILABLE AD FORMATS: • BANNERS • RECTANGLES • INTERSCROLLERS • SPONSORSHIP BANNERS • SKINS • HOME PAGE TAKE OVERS • PREROLLS • INREADS
TECHNICAL SPECIFICATIONS: GENERAL GUIDELINES
Please note this document is being updated on a regular basis to share the latest ad specifications
All creatives must meet the below General Guidelines in addition to other individual specifications presented within this document.
DEADLINE
• All creatives must be delivered to Eurosport Digital Traffic Team minimum 5 working days before launch date for all international campaigns.
This allows for best quality testing and campaign implementation.
VALIDATION
• Testing your creatives and 3rd party tags is mandatory
• All creatives must follow the general rules set by the guidelines (available here)
• Please check all VAST tags on the VAST Validator (click here)
• Please check all MRAID creatives on the Validator (click here)
LANGUAGES AD TYPES DESIGN CLICKS / TRACKING
All creatives must be Creative must be provided in one of the A border line is required on all • The click through URL is mandatory
translated or subtitled in following ad types: sides of the creative if its colour
the website or app • HTML5 + backup .jpg or .gif tone does not contrast well with • Any tracking on the click through URL must
language version :
• MRAID the page background. be checked by the client first
FR, UK & COM, DE, IT, ES,
RU, TR, PL • .jpg / .gif / .png
• redirect 3rd party tag
CREATIVE DELIVERY CHECKLIST
PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS
OVERALL:
Backup picture + click through URL
Delivery 5 working days before launch date
compliant (check it here)
HTTPS compliant
HTML5 CHECKLIST:
HTML5 with our script variables
Backup picture + click through URL
MOBILE & TABLET APPS:
MRAID compliant (test it here)
BANNERS = web = apps
Desktop Mobile Tablet
SIZE: 970X90 SIZE: 320X50 SIZE: 728X90
BANNERS / SPECS
REDIRECT 3RD PARTY TAGS
DIMENSIONS GIF / JPEG GIF / JPG / PNG + LINK: No closing button
AND HTML5 FILE
DESKTOP 970X90 80 KB + link Initial content: 90 KB REDIRECT 3rd PARTY TAGS:
+ Polite loading and Video : 1 MB • Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable
MOBILE 320X50 40 KB + link Initial content: 40 KB
+ Polite loading and Video : 0.5 MB
HTML5 FILES:
TABLET 728X90 50 KB + link Initial content: 50 KB • https://support.google.com/admanager/answer/7046799?hl=en
+ Polite loading and Video : 0.5 MB
• Codec: MP4 - H.264 (progressive or adaptive streaming) • Max. sound level: -6 dBfs
Video & Rich Media •
•
Max. duration 30 sec.
Sound off : click is mandatory to start the sound
•
•
Frames per second ratio: 25
Max Bitrate : 500 KBps
For animations + in-banner videos • Normal sound level: -18 dBfs • Max Size : see table above
CREATIVE DELIVERY CHECKLIST
PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS
OVERALL:
Backup picture + click through URL
Delivery 5 working days before launch date
compliant (test it here)
HTTPS compliant
HTML5 CHECKLIST:
HTML5 with our script variables
Backup picture + click through URL
MOBILE & TABLET APPS:
MRAID compliant (test it here)
RECTANGLES = web = apps
Desktop Mobile Tablet
SIZE: 300X250 (rectangle)
300X600 (mega rectangle)
SIZE: 300X250 SIZE: 300X250RECTANGLES / SPECS
REDIRECT 3RD PARTY TAGS
DIMENSIONS GIF / JPEG GIF / JPG / PNG + LINK: No closing button
AND HTML5 FILE
DESKTOP 60 KB / 90KB Initial content: 60 KB / 90KB REDIRECT 3rd PARTY TAGS:
300X250 / 300X600 + link + Polite loading and Video : 1 MB • Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable
MOBILE 60 KB Initial content: 60 KB
300X250 + link + Polite loading and Video : 0.5 MB
HTML5 FILES:
TABLET 60 KB Initial content: 60 KB • https://support.google.com/admanager/answer/7046799?hl=en
300X250 + link + Polite loading and Video : 0.5 MB
• Codec: MP4 - H.264 (progressive or adaptive streaming) • Max. sound level: -6 dBfs
Video & Rich Media •
•
Max. duration 30 sec.
Sound off : click is mandatory to start the sound
•
•
Frames per second ratio: 25
Max Bitrate : 500 KBps
For animations + in-banner videos • Normal sound level: -18 dBfs • Max Size : see table aboveVIDEO RECTANGLES = web = apps
Desktop Mobile Tablet
SIZE: 300X250 (rectangle)
BACKGROUND :
Width :600px
Height : 500px
Format : jpeg - 100 ko max VIDEO :
Safe zone: 580x320 Format : .Mp4 - 1.5mo max SIZE: 300X250
Branding: one logo available Video Length : 30sec max.
SIZE: 300X250INTERSCROLLERS = web = apps
Mobile
Via a creative agency Built internally
(additional costs on a CPM basis)
DISPLAY DISPLAY
- Any file - JPG, PNG, 320x480, HD (if possible)
- 60 KB maximum + Link
VIDEO VIDEO
- Any file - .mp4
- 30 seconds maximum - 1MB maximum + link
- Size 320x480 (full screen: example)
- 30 seconds maximum
Other formats are available such as Canvas,
- MRAID 3 compliant
Gallery, Shoppable or Store Finder.
Size: 320x480 pixels
Takes place within the 300x250 ad slot on:
- HP
- Home of sections Please contact quentin_rabier@discovery.com for any
- Articles question regarding interscrollers.CREATIVE DELIVERY CHECKLIST
PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS
OVERALL:
Backup picture + click through URL
Delivery 5 working days before launch date
compliant (test it here)
HTTPS compliant
HTML5 CHECKLIST:
HTML5 with our script variables
Backup picture + click through URL
MOBILE & TABLET APPS:
MRAID compliant (test it here)SPONSORSHIP BANNERS = web = apps
Desktop Mobile Tablet
Size: 320x50 Size: 728x90
Size: 970x250SPONSORSHIP BANNERS / SPECS
REDIRECT 3RD PARTY TAGS
DIMENSIONS GIF / JPEG GIF / JPG / PNG + LINK: No closing button
/ HTML5 FILE
DESKTOP 970X250 100 KB + LINK INITIAL CONTENT: 100 KB REDIRECT 3rd PARTY TAGS:
+ POLITE LOADING AND VIDEO : 1 MB • Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable
MOBILE 320X50 30 KB + LINK INITIAL CONTENT: 40 KB
+ POLITE LOADING AND VIDEO : 0.5 MB
HTML5 FILES:
TABLET 728X90 80 KB + LINK INITIAL CONTENT: 90 KB • https://support.google.com/admanager/answer/7046799?hl=en
+ POLITE LOADING AND VIDEO : 0.5 MB
• Codec: MP4 - H.264 (progressive or adaptive streaming) • Max. sound level: -6 dBfs
Video & Rich Media •
•
Max. duration 30 sec.
Sound off : click is mandatory to start the sound
•
•
Frames per second ratio: 25
Max Bitrate : 500 KBps
For animations + in-banner videos • Normal sound level: -18 dBfs • Max Size : see table aboveVIDEO BILLBOARDS = web
Desktop
Size: 970x250
BACKGROUND :
Width :970px
Height : 250px
Format : Jpeg - 80 Ko Max
Safe Zone: 444x250 (Center)
VIDEO :
Format : .mp4 - 1.5Mo Max
Video length : 30sec max.CREATIVE DELIVERY CHECKLIST
PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS
OVERALL:
Backup picture + click through URL
Delivery 5 working days before launch date
compliant (test it here)
HTTPS compliant
HTML5 CHECKLIST:
HTML5 with our script variables
Backup picture + click through URL
MOBILE & TABLET APPS:
MRAID compliant (test it here)SKINS = web
Sides : 320 pixels (max width) - 150 pixels
Desktop (min width)
The H Bar
» 700 pixel up to 1300 pixels
» 250 height
Built externally
Videos can be included
(additional costs)
» File formats accepted: Mov, Mpeg or MP4
» Up to 10 secs. non user initiated
Please send any file you have
» Additional 30 secs. user initiated this can
be split over several videos
Please contact quentin_rabier@discovery.com for any
question regarding skins.PREMIUM HOMEPAGE TAKEOVERS = web = apps
Mobile and Tablet**
Desktop
1 DAY PREMIUM HPTO (100%SOV) 1 DAY PREMIUM HPTO (100%SOV)
Skin Permanent banner*
(top of the page)
+ Permanent billboards Permanent interscroller
(top of the page and within the feed up to 8 )
(1st position, mobile only)
Permanent rectangles
(Within the feed from the 2nd position for mobile)
*excluding fr web mobile, tablet & app
** No rectangle on HP Tablet, only bannersPREMIUM HOMEPAGE TAKEOVERS / SPECS
REDIRECT 3RD PARTY TAGS
DIMENSIONS GIF / JPEG GIF / JPG / PNG + LINK: No closing button
/ HTML5 FILE
Initial content Polite loading and Video
Desktop REDIRECT 3rd PARTY TAGS:
970x250 100 KB 100 KB 1MB • Use %%CACHEBUSTER%% as a cache busting variable if necessary
+ SKIN Please refer to slide 19 / / • %%CLICK_URL_UNESC%% is our ad server click tracking variable
Mobile
320x50 30 KB 40 KB 0.5MB HTML5 FILES:
+ interscroller please refer to slide 13 / / • https://support.google.com/admanager/answer/7046799?hl=en
+ 300x250 + 50 KB + links + 50 KB 1MB
Tablet
728x90 80 KB + links 90 KB 0.5MB
• Codec: MP4 - H.264 (progressive or adaptive streaming) • Max. sound level: -6 dBfs
Video & Rich Media •
•
Max. duration 30 sec.
Sound off : click is mandatory to start the sound
•
•
Frames per second ratio: 25
Max Bitrate : 500 KBps
For animations + in-banner videos • Normal sound level: -18 dBfs • Max Size : see table aboveHOMEPAGE TAKEOVERS = web = apps
Mobile and Tablet**
Desktop
1 DAY HPTO (100%SOV) 1 DAY HPTO (100%SOV)
Permanent billboards Permanent banners*
(top of the page and within the feed up to 8 ) (top of the page)
Permanent rectangles
(Within the feed up to 4 on mobile)
*excluding fr web mobile & app
** No rectangle on HP, Tablet only bannersHOMEPAGE TAKEOVERS / SPECS
REDIRECT 3RD PARTY TAGS
DIMENSIONS GIF / JPEG GIF / JPG / PNG + LINK: No closing button
/ HTML5 FILE
Initial content Polite loading and Video
Desktop REDIRECT 3rd PARTY TAGS:
970x250 100 KB 100 KB 1MB • Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable
Mobile
320x50 30 KB 40 KB 0.5MB
+ 300x250 + 50 KB + links + 50 KB 1MB HTML5 FILES:
• https://support.google.com/admanager/answer/7046799?hl=en
Tablet
728x90 80 KB + links 90 KB 0.5MB
• Codec: MP4 - H.264 (progressive or adaptive streaming) • Max. sound level: -6 dBfs
Video & Rich Media •
•
Max. duration 30 sec.
Sound off : click is mandatory to start the sound
•
•
Frames per second ratio: 25
Max Bitrate : 500 KBps
For animations + in-banner videos • Normal sound level: -18 dBfs • Max Size : see table aboveCREATIVE DELIVERY CHECKLIST
PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS
OVERALL:
Backup picture + click through URL
Delivery 5 working days before launch date
compliant (test it here)
HTTPS compliant
HTML5 CHECKLIST:
HTML5 with our script variables
Backup picture + click through URL
MOBILE & TABLET APPS:
MRAID compliant (test it here)VIDEOS = web = apps
Prerolls InreadsPREROLLS vs INREADS MEDIA FILE SPECIFICATION
Preroll: Video ad placement played before an editorial video stream
• Mandatory formats: MP4 (H.264) and WEBM
inRead: Video unit embedded into the body of editorial articles for • Audio codec: AAC
optimal user experience: • Max. duration 30 sec.
• video only plays when visible on user’s screen • Normal sound level: -18 dBfs,
• video pauses when user can’t see it onscreen • Max. sound level: -6 dBfs,
• video resumes when in view again • Frames per second ratio: 25
• audio starts on mouse rollover. • Video ratio (width/height): 16:9
• The click through link is mandatory (URL)
DIMENSIONS MAX BITRATE MAX SIZE
DESKTOP 1024x576 px 700 – 1500 KBps 3 MB
MOBILE 640x360 px 500 – 700 KBps 1.5 MB
TALET 640x360 px 500 – 700 KBps 1.5 MB
26VIDEOS Wrapper / VAST redirect tags specs Wrapper / VAST redirect tags Wrapper redirect tags must be at least VAST 2 compliant, as presented in the IAB specifications (available here) All creatives must meet the following specific guidelines: • the media file within the target VAST tag must be compliant with the “Media file specifications” listed on the previous page of this document • the script must not affect the proper functioning of the app, video player, website or other ads • ad duration must be 6-30 seconds maximum. VPAID Eurosport network is VPAID compliant : • javascript VPAID only • desktop only • a skip offset at 75% of the video is mandatory VPAID redirect tags must be delivered 5 working days before launch date including a MP4 backup file and a click-through URL
CREATIVE DELIVERY CHECKLIST PLEASE MAKE SURE TO MEET THE BELOW REQUIREMENTS Video + click through URL Delivery 5 working days before launch date VAST compliant (test it here) HTTPS compliant
CONTACT US QUENTIN RABIER Head of Digital Traffic quentin_rabier@discovery.com DYLAN BANCE Digital Ad Technical Manager dylan_bance@discovery.com
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