Media information 2021: Total TV - Television advertising: MTV3, Sub, AVA, C More pay tv channels, regional advertising Video advertising ...
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Media information 2021: Total TV
Television advertising: MTV3, Sub, AVA, C More pay tv channels,
regional advertising
Video advertising, instream and outstream :mtv.fi, mtvuutiset.fi
1Total TV: Television advertising
Targeted RBS buying
Define the correct target group for your brand and the number of contacts you want to reach in
different dayparts, and we'll take care of rest. With targeted RBS buying, you will always receive a
contact guarantee, whereby you only pay for the guaranteed contacts you want.
In targeted RBS buying, commercials float during the campaign period, which means the final number
of showings, placements and specific days cannot be predetermined for the campaign.
In channel MTV3's prime time there are certain programs seasonally reserved for program-specific
buying method only.
Price
In targeted buying, national daypart-specific CPT and CPP prices are determined for each target
group. The prices in the targeted RBS buying price list are gross prices for 30 seconds with seasonal
index 100.
For seasonal indexes, see p. 26Contact guarantee In targeted RBS buying you pay only for the contacts you buy, and we guarantee that they are reached. MTV Oy is responsible for the final placement of the spots so that the number of purchased contacts in the selected target groups is reached. Media products of targeted RBS buying Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee. Combinations of different buying methods Fixed program-specific buying, fixed target group buying and targeted RBS buying For the same campaign, customer may buy program-specific showings either with fixed program- specific buying or fixed target group buying, as well as floating advertising time in targeted RBS buying. This allows combining program environment with cost efficiency. A guarantee, in accordance with the terms of sale, will be granted for the campaign in available target groups of targeted RBS buying.
MTV3
targeted RBS buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 407 42,15 62,97 593 886
25–54 2 072 23,65 34,07 490 706
women 25–54 1 011 45,90 65,08 464 658
men 25–54 1 061 47,03 69,75 499 740
25–64 2 797 15,55 21,77 435 609
35–64 2 094 16,76 24,07 351 504
women 35–64 1 037 32,21 44,84 334 465
men 35–64 1 057 35,29 51,66 373 546
45–64 1 390 28,35 33,38 394 464
18+ 4 452 8,33 11,12 371 495
Main purchasersSub
targeted RBS buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
15–44 2 015 23,82 45,21 480 911
25–44 1 407 25,94 50,53 365 711
25–54 2 072 16,75 32,14 347 666
women 25–54 1 011 39,07 68,45 395 692
men 25–54 1 061 29,50 59,10 313 627
25–64 2 797 11,94 23,24 334 650
35–64 2 094 14,61 28,51 306 597
women 35–64 1 037 34,72 64,22 360 666
men 35–64 1 057 24,22 49,67 256 525
18+ 4 452 8,27 17,39 368 774
Main purchasersAVA
targeted RBS buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 407 27,93 42,86 393 603
25–54 2 072 16,07 24,81 333 514
women 25–54 1 011 25,82 37,09 261 375
25–64 2 797 9,87 16,80 276 470
35–64 2 094 11,75 18,72 246 392
women 35–64 1 037 20,83 29,32 216 304
18+ 4 452 5,48 11,34 244 505
Main purchasersTotal TV: Television advertising
Fixed target group buying
Fixed target group buying is a program-specific product based on each channel’s target group pricing.
The desired programs, the number of them and showing dates are agreed beforehand.
The difference of this buying method compared to program-specific buying is that the selection of
programs is more limited.
Price
In fixed target group buying, each target group has national daypart-specific CPT and CPP prices. The
prices in the fixed target group buying price list are gross prices for 30 seconds with seasonal index
100. The pricing is based on targeted RBS buying gross prices +5 %.
For seasonal indexes, see p 26Contact guarantee Customer is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale. Media products Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee.
MTV3
fixed target group buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 407 44,28 66,12 623 930
25–54 2 072 24,86 35,78 515 741
women 25–54 1 011 48,17 68,34 487 691
men 25–54 1 061 49,39 73,23 524 777
25–64 2 797 16,34 22,86 457 639
35–64 2 094 17,62 25,27 369 529
women 35–64 1 037 33,85 47,08 351 488
men 35–64 1 057 37,09 54,24 392 573
45–64 1 390 29,78 35,05 414 487
18+ 4 452 8,76 11,67 390 520
Main purchasersSub
fixed target group buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
15–44 2 015 25,01 47,47 504 957
25–44 1 407 27,22 53,06 383 747
25–54 2 072 17,57 33,75 364 699
women 25–54 1 011 41,05 71,87 415 727
men 25–54 1 061 31,01 62,05 329 658
25–64 2 797 12,55 24,40 351 683
35–64 2 094 15,33 29,94 321 627
women 35–64 1 037 36,45 67,43 378 699
men 35–64 1 057 25,45 52,15 269 551
18+ 4 452 8,67 18,25 386 813
Main purchasersAVA
fixed target group buying prices 2021
TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
TARGET GROUP
SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
25–44 1 407 29,35 45,00 413 633
25–54 2 072 16,89 26,05 350 540
women 25–54 1 011 27,10 38,95 274 394
25–64 2 797 10,37 17,64 290 494
35–64 2 094 12,32 19,66 258 412
women 35–64 1 037 21,89 30,78 227 319
18+ 4 452 5,75 11,91 256 530
Main purchasersTotal TV: Television advertising
Program-specific buying
In program-specific buying, suitable programs are selected to support brand advertisement. In this
buying method, the programs, the number of showings and showing dates are agreed beforehand.
A suitable program environment supporting brand message improves the efficiency of an
advertisement. The advertiser reaches contacts of high quality.
Every season there may be certain programs on channel MTV3’s prime time that are available only in
program-specific buying method.
Price
The programs have fixed 30-second gross prices (with seasonal index 100) valid from the time of
booking.
For seasonal indexes, see p. 26Contact guarantee Advertiser is granted a contact guarantee for their campaigns in the commercial break audience for available target groups of targeted RBS buying. Specific granting criteria for contact guarantee can be found on Terms of Sale. Media products Break connection Break connection means placing two different commercials from the same customer in the same commercial break. The order of showings can be defined freely. Break connection is granted without additional cost. The commercials get a shared contact guarantee. Specific placement In program-specific buying, a specific placement of the commercial can be determined for 6 % extra fee. The specific placement is either the first or the last ad placement of a selected national commercial break. Specific break In program-specific buying, a specific break for the commercial can be determined for 3 % extra fee. The specific break is on a selected national commercial break. Break definitions: o E = start break o S1 = first center break o S2 = second center break etc.
Total TV: Television advertising Regional advertising on channel MTV3 MTV3's 17 viewing regions in Finland offer advertisers numerous options. For example, a chain store may choose a combination of national and regional campaign: a brand campaign covering the whole country, and a local dealer-campaigning connected to it. Adding the power of locality in campaigning speeds up the sales to a new level. If the market is smaller than the whole country, it’s convenient to familiarize customers with your place of sales in that specific region only. In regional advertising, the maximum spot length for an advertisement is 20 seconds. The total maximum duration for regional break connection spots is also 20 seconds. Per one campaign, there can only be one break connection spot in the region connected to a national break connection spot.
Methods of buying In regional TV campaigns, program-specific buying, fixed target group buying and targeted RBS buying follow the same principles as in national campaigning. Seasonal indexes, break connection and contact guarantees are the same in local campaigns as they are in national campaigning. Specific placement or specific break options are not available in regional advertising. Price Each region has its pricing factor, which is used to determine the price for local advertising. In program-specific buying, the pricing factor is used to multiply the currently valid gross price of a national 30-second program-specific ad. In targeted RBS buying and fixed target group buying, the gross CPP price of a national 30-second ad for a specific target-group is multiplied by the pricing factor.
Regional population and price factors REGION ABBREVIATION SHARE PRICING FACTOR Uusimaa UM 31,4 % 48 Pirkanmaa PM 11,5 % 17 Varsinais-Suomi VS 8,7 % 13 Päijät-Häme PH 4,0 % 7,2 Kymenlaakso KL 3,2 % 7 Keski-Suomi KS 5,1 % 8,5 Oulu OU 5,4 % 10,2 Kainuu KA 1,4 % 4 Pohjois-Savo PS 4,9 % 8 Pohjois-Karjala PK 3,0 % 6,5 Pohjanmaa PO 6,2 % 9,5 Keski-Pohjanmaa KP 3,4 % 6 Etelä-Savo ES 2,2 % 5,5 Etelä-Karjala EK 2,2 % 5,5 Satakunta SA 3,9 % 6,5 Meri-Lappi ML 1,1 % 4 Lappi LA 2,4 % 5 Target group sizes, source: Statistics Finland, population 31.12.2019
Kunnat
Municipalitiesnäkyvyysalueittain
by viewing regions
Akaa Pirkanmaa Hämeenkoski Päijät-Häme Kannus Keski-Pohjanmaa Kristiinan kaupunk i Pohjanmaa
Kristiinankaupunki
Alajärvi Pohjanmaa Hämeenkyrö Pirkanmaa Karijoki Pohjanmaa Kruunupyy Keski-Pohjanmaa
Alavieska Keski-Pohjanmaa Hämeenlinna Pirkanmaa Karkkila Uusimaa Kuhmo Kainuu
Alavus Pohjanmaa Ii Oulu Karstula Keski-Suomi Kuhmoinen Päijät-Häme
Asikkala Päijät-Häme Iisalmi Pohjois-Savo Karvia Pohjanmaa Kuopio Pohjois-Savo
Askola Uusimaa Iitti Kymenlaakso Kaskinen Pohjanmaa Kuortane Pohjanmaa
Aura Varsinais-Suomi Ikaalinen Pirkanmaa Kauhajoki Pohjanmaa Kurikka Pohjanmaa
Enonkoski Etelä-Savo Ilmajoki Pohjanmaa Kauhava Pohjanmaa Kustavi Varsinais-Suomi
Enontekiö Lappi Ilomantsi Pohjois-Karjala Kauniainen Uusimaa Kuusamo Lappi
Espoo Uusimaa Imatra Etelä-Karjala Kaustinen Keski-Pohjanmaa Kyyjärvi Keski-Suomi
Eura Satakunta Inari Lappi Keitele Pohjois-Savo Kärkölä Päijät-Häme
Eurajoki Satakunta Inkoo Uusimaa Kemi Meri-Lappi Kärsämäki Keski-Pohjanmaa
Evijärvi Keski-Pohjanmaa Isojoki Pohjanmaa Kemijärvi Lappi Köyliö Satakunta
Forssa Pirkanmaa Isokyrö Pohjanmaa Keminmaa Meri-Lappi Lahti Päijät-Häme
Haapajärvi Keski-Pohjanmaa Janakkala Päijät-Häme Kemiönsaari Varsinais-Suomi Laihia Pohjanmaa
Haapavesi Keski-Pohjanmaa Joensuu Pohjois-Karjala Kempele Oulu Laitila Satakunta
Hailuoto Oulu Jokioinen Pirkanmaa Kerava Uusimaa Lapinjärvi Uusimaa
Halsua Keski-Pohjanmaa Joroinen Pohjois-Savo Keuruu Keski-Suomi Lapinlahti Pohjois-Savo
Hamina Kymenlaakso Joutsa Keski-Suomi Kihniö Pirkanmaa Lappajärvi Pohjanmaa
Hankasalmi Keski-Suomi Juuka Pohjois-Karjala Kinnula Keski-Suomi Lappeenranta Etelä-Karjala
Hanko Uusimaa Juupajoki Pirkanmaa Kirkkonummi Uusimaa Lapua Pohjanmaa
Harjavalta Satakunta Juva Etelä-Savo Kitee Etelä-Savo Laukaa Keski-Suomi
Hartola Päijät-Häme Jyväskylä Keski-Suomi Kittilä Lappi Lemi Etelä-Karjala
Hattula Pirkanmaa Jämijärvi Pirkanmaa Kiuruvesi Pohjois-Savo Lempäälä Pirkanmaa
Hausjärvi Päijät-Häme Jämsä Keski-Suomi Kivijärvi Keski-Suomi Leppävirta Pohjois-Savo
Heinola Päijät-Häme Järvenpää Uusimaa Kokemäki Satakunta Lestijärvi Keski-Pohjanmaa
Heinävesi Etelä-Savo Kaarina Varsinais-Suomi Kokkola Keski-Pohjanmaa Lieksa Pohjois-Karjala
Helsinki Uusimaa Kaavi Pohjois-Savo Kolari Lappi Lieto Varsinais-Suomi
Hirvensalmi Etelä-Savo Kajaani Kainuu Konnevesi Keski-Suomi Liminka Oulu
Hollola Päijät-Häme Kalajoki Keski-Pohjanmaa Kontiolahti Pohjois-Karjala Liperi Pohjois-Karjala
Huittinen Satakunta Kangasala Pirkanmaa Korsnäs Pohjanmaa Lohja Uusimaa
Humppila Pirkanmaa Kangasniemi Etelä-Savo KoskiTl Varsinais-Suomi Loimaa Varsinais-Suomi
Hyrynsalmi Kainuu Kankaanpää Satakunta Kotka Kymenlaakso Loppi Uusimaa
Hyvinkää Uusimaa Kannonkoski Keski-Suomi Kouvola Kymenlaakso Loviisa UusimaaLuhanka Keski-Suomi Parkano Pirkanmaa Riihimäki Uusimaa Tervola Meri-Lappi Lumijoki Oulu Pedersöre Keski-Pohjanmaa Ristijärvi Kainuu Teuva Pohjanmaa Luoto Keski-Pohjanmaa Pelkosenniemi Lappi Rovaniemi Lappi Tohmajärvi Pohjois-Karjala Luumäki Kymenlaakso Pello Lappi Ruokolahti Etelä-Karjala Toholampi Keski-Pohjanmaa Maalahti Pohjanmaa Perho Keski-Pohjanmaa Ruovesi Pirkanmaa Toivakka Keski-Suomi Marttila Varsinais-Suomi Pertunmaa Etelä-Savo Rusko Varsinais-Suomi Tornio Meri-Lappi Masku Varsinais-Suomi Petäjävesi Keski-Suomi Rääkkylä Etelä-Savo Turku Varsinais-Suomi Merijärvi Keski-Pohjanmaa Pieksämäki Pohjois-Savo Saarijärvi Keski-Suomi Tuusniemi Pohjois-Savo Merikarvia Satakunta Pielavesi Pohjois-Savo Salla Lappi Tuusula Uusimaa Miehikkälä Kymenlaakso Pietarsaari Keski-Pohjanmaa Salo Varsinais-Suomi Tyrnävä Oulu Mikkeli Etelä-Savo Pihtipudas Keski-Suomi Sastamala Pirkanmaa Ulvila Satakunta Muhos Oulu Pirkkala Pirkanmaa Sauvo Varsinais-Suomi Urjala Pirkanmaa Multia Keski-Suomi Polvijärvi Pohjois-Karjala Savitaipale Etelä-Karjala Utajärvi Oulu Muonio Lappi Pomarkku Satakunta Savonlinna Etelä-Savo Utsjoki Lappi Mustasaari Pohjanmaa Pori Satakunta Savukoski Lappi Uurainen Keski-Suomi Muurame Keski-Suomi Pornainen Uusimaa Seinäjoki Pohjanmaa Uusikaarlepyy Pohjanmaa Mynämäki Varsinais-Suomi Porvoo Uusimaa Sievi Keski-Pohjanmaa Uusikaupunki Varsinais-Suomi Myrskylä Uusimaa Posio Lappi Siikainen Satakunta Vaala Kainuu Mäntsälä Uusimaa Pudasjärvi Kainuu Siikajoki Oulu Vaasa Pohjanmaa Mänttä Pirkanmaa Pukkila Uusimaa Siikalatva Keski-Pohjanmaa Valkeakoski Pirkanmaa Mäntyharju Etelä-Savo Punkalaidun Pirkanmaa Siilinjärvi Pohjois-Savo Valtimo Pohjois-Karjala Naantali Varsinais-Suomi Puolanka Kainuu Simo Meri-Lappi Vantaa Uusimaa Nakkila Satakunta Puumala Etelä-Savo Sipoo Uusimaa Varkaus Pohjois-Savo Nivala Keski-Pohjanmaa Pyhtää Kymenlaakso Siuntio Uusimaa Vehmaa Varsinais-Suomi Nokia Pirkanmaa Pyhäjoki Keski-Pohjanmaa Sodankylä Lappi Vesanto Pohjois-Savo Nousiainen Varsinais-Suomi Pyhäjärvi Keski-Suomi Soini Pohjanmaa Vesilahti Pirkanmaa Nurmes Pohjois-Karjala Pyhäntä Keski-Pohjanmaa Somero Varsinais-Suomi Veteli Keski-Pohjanmaa Nurmijärvi Uusimaa Pyhäranta Satakunta Sonkajärvi Pohjois-Savo Vieremä Pohjois-Savo Närpiö Pohjanmaa Pälkäne Pirkanmaa Sotkamo Kainuu Vihti Uusimaa Orimattila Päijät-Häme Pöytyä Varsinais-Suomi Sulkava Etelä-Savo Viitasaari Keski-Suomi Oripää Varsinais-Suomi Raahe Oulu Suomussalmi Kainuu Vimpeli Pohjanmaa Orivesi Pirkanmaa Raasepori Uusimaa Suonenjoki Pohjois-Savo Virolahti Kymenlaakso Oulainen Keski-Pohjanmaa Raisio Varsinais-Suomi Sysmä Päijät-Häme Virrat Pirkanmaa Oulu Oulu Rantasalmi Etelä-Savo Säkylä Satakunta Vöyri-Maksamaa Pohjanmaa Outokumpu Pohjois-Karjala Ranua Lappi Taipalsaari Etelä-Karjala Ylitornio Meri-Lappi Padasjoki Päijät-Häme Rauma Satakunta Taivalkoski Kainuu Ylivieska Keski-Pohjanmaa Paimio Varsinais-Suomi Rautalampi Pohjois-Savo Taivassalo Varsinais-Suomi Ylöjärvi Pirkanmaa Paltamo Kainuu Rautavaara Pohjois-Savo Tammela Pirkanmaa Ypäjä Pirkanmaa Parainen Varsinai-Suomi Rautjärvi Etelä-Karjala Tampere Pirkanmaa Ähtäri Pohjanmaa Parikkala Etelä-Savo Reisjärvi Keski-Pohjanmaa Tervo Pohjois-Savo Äänekoski Keski-Suomi
Total TV: Television advertising
C More pay TV channels
Commercial break advertising is available on MTV Oy’s pay TV channels: C More Max, C More Sport 1
and C More Juniori. Advertising breaks are always placed between programs, so the shows will not be
interrupted.
In addition to commercial break advertising, we also implement customer-specifically tailored special
cooperation packages.
C More Max and C More Sport 1
Advertising time is sold by targeted RBS buying method in target groups Men 25-54, Men 35-64, 25-64
and 18+. The CPP prices for the two channels are the same. The channels are sold together, and MTV Oy
has the right to change TRP orders of a campaign between these two channels.
Advertising time for F1 broadcasts (qualifications and GP) is sold by program-specific buying method
only. C More Sport 1 commercial breaks are sold only to certain sports, and at specific time of the year.
Minimum contact amount required to receive a contact guarantee is 5 TRP. Campaigns receive a total
contact guarantee, so program-specific buying and targeted buying can be combined in the same
campaign.
The performance of channels varies greatly on a weekly basis, so during low performance periods MTV
Oy has the right to limit the size of orders.C More Max and C More Sport 1 targeted RBS buying prices 2021
TARGET GROUP SIZE CPT PRICE PRIME AND CPP PRICE PRIME AND
TARGET GROUP
(000) OFF PRIME € OFF PRIME €
men 25–54 1 061 36,10 383
men 35–64 1 057 25,26 267
18+ 4 452 8,22 366
25–64 2 797 17,55 491
C More Juniori
Advertising time is sold by targeted RBS buying method in target group children 4-9 years. Minimum
contact amount required to receive a contact guarantee is 5 TRP.
.
TARGET GROUP SIZE CPT PRICE PRIME AND CPP PRICE PRIME AND
TARGET GROUP
(000) OFF PRIME € OFF PRIME €
4–9 361 34,07 123
Products and services that cannot be advertised on C More Juniori
o Products and services that do not promote health and wellbeing of children, e.g. fast food,
sweets, carbonated beverages, ice cream
o War/violence-related toys, games, video games, movies, DVD’s (other than those rated (S)
= suitable for all audiences)
For seasonal indexes, see p. 26Total TV: Special sales
RBS program sponsorship
Floating program sponsorship billboard visibility in connection with several different programs on
chosen channels and during a specified time.
A cost-effective marketing solution for brand communication. An excellent solution when you want to
increase the awareness of the brand, have continuous visibility for your product, maintain and grow top-
of-mind, or gain high reach in your target group.
Price
In RBS program sponsorship, national daypart-specific CPT and CPP prices are determined for each target
group. The prices in the RBS program sponsorship price list are gross prices for 30 seconds with seasonal
index 100. Pricing is based on targeted RBS buying gross prices -20 %. The seasonal indexes are the same
as for TV advertising. The price is determined by the length factor chart for TV ads (5 sec factor 0,3 and
10 sec factor 0,5).RBS program sponsorship prices 2021
TARGET TARGET GROUP CPT PRICE CPT PRICE CPP PRICE CPP PRICE
CHANNEL
GROUP SIZE (000) OFF PRIME € PRIME € OFF PRIME € PRIME €
MTV3 25–54 2 072 18,92 27,27 392 565
35–64 2 094 13,42 19,25 281 403
18+ 4 452 6,67 8,89 297 396
Main
2 720 7,61 13,31 207 362
purchasers
Sub 25–54 2 072 13,42 25,72 278 533
35–64 2 094 11,70 22,83 245 478
18+ 4 452 6,60 13,90 294 619
Main
2 720 10,51 22,72 286 618
purchasers
AVA 25–54 2 072 12,84 19,84 266 411
35–64 2 094 9,41 15,00 197 314
18+ 4 452 4,38 9,07 195 404
Main
2 720 5,74 13,38 156 364
Target group sizes, source: purchasers
Statistics Finland, population
31.12.2019Programs MTV determines the programs included in RBS program sponsorship inventory. Genres are foreign and domestic drama, movies, comedy, reality and lifestyle. News, current affairs programs and children's programs cannot be sponsored. Billboards will not be placed in programs not included in the targeted RBS buying category, sports programs, Advertiser Funded Programs (AFP), or programs categorized as “phenomenon program” by MTV. MTV determines the number of sponsors in the programs of RBS program sponsorship inventory. Contact guarantee Advertiser is granted a contact guarantee for their campaigns in the commercial break audience for available target groups. Specific granting criteria for contact guarantee can be found on Terms of Sale.
Media elements and placement templates Placement of the media elements close to the actual program content enables high reach for sponsorship billboards. Media elements: • starting billboard, 5 or 10 sec, placement at the beginning of a program • break bumper #1, 5 sec, placement going to commercial break • break bumper #2, 5 sec, placement returning from commercial break • ending billboard, 5 or 10 sec, placement at the end of a program after closing credits Placement templates are defined by MTV: • starting billboard + break bumper #1 + break bumper #2 + ending billboard • starting billboard + ending billboard The customer selects the placement template to be used in a campaign and decides the above- mentioned duration for each billboard. A distinct ratio between 10 sec and 5 sec billboards cannot be defined, billboards are run in the same proportion.
Instructions for content of sponsorship billboards The guidelines of sponsorship billboards are different from the ones concerning commercial break advertising. The billboards must comply with given instructions. The main points are: Advertising or promotional expressions cannot be used in the billboards, such as product descriptions or listings of product features. Neither sales statements, references to brand’s quality or effectiveness, slogans, suggestions to buy or any other activations, prices etc. are allowed. The product or service itself can be shown. Partner’s connection to the program must be made clear. Every billboard must contain an expression of this in text or speech, e.g.: “sponsored by [brand]”, “in cooperation with [brand]”, “brought to you by [brand]”. The billboard cannot be a TV commercial used for commercial break advertising. In case any material edited or cut from a TV commercial is used in the billboard, the TV commercial in question cannot be run on a commercial break campaign during the RBS program sponsorship period. Web addresses are allowed, phone numbers are not. By sending the content of the billboard to MTV for approval prior to its delivery through Spotgate, you can ensure that the content is legitimate. Approval is done by submitting the plan, script, raw version, or completed billboard to rbstrafiikki@mtv.fi.
Sales periods 2021 PERIOD (DATE) PERIOD (WEEK) OPEN FOR SALE Daypart by DAYPART MON–SUN
MTV’s TV channels
(incl. RBS program 4.1.–28.2.2021 1–8 23.11.2020
channels Prime 18:00 – 23:59
sponsorsihip) MTV3, Sub, AVA
1.3.–2.5.2021 9–17 25.1.2021 Off prime 00:00 – 17:59
(advisory)
3.5.–4.7.2021 18–26 29.3.2021
5.7.–29.8.2021 27–34 24.5.2021
30.8.–31.10.2021 35–43 26.7.2021 Daypart pay TV DAYPART MON–SUN
1.11.–31.12.2021 44–52 27.9.2021 C More Max,
Prime 00:00 – 23:59
C More Sport 1,
C More Juniori
Seasonal indexes PERIOD (DATE) PERIOD (WEEK) INDEX
MTV’s TV
channels 4. –31.1.2021 1–4 70
The index of a 1.2.–4.4.2021 5–13 100
commercial is
5.–25.4.2021 14–16 105
determined by the
26.4.–30.5.2021 17–21 115
program’s broadcasting
day. 31.5.–27.6.2021 22–25 118
28.6.–18.7.2021 26 – 28 95
19.7.–8.8.2021 29 -31 90
9.8.–5.9.2021 32–35 110
6.9.–3.10.2021 36–39 113
4.–31.10.2021 40–43 107
1.11.–26.12.2021 44–51 100
27.12.–2.1.2022 52 70TV commercials’ spot length factors
SECONDS FACTOR SECONDS FACTOR
5 0,3 65 2,2
10 0,5 70 2,3
A national break price of 30 seconds is defined
for programs and contacts of targeted RBS 15 0,7 75 2,5
buying. 20 0,8 80 2,7
25 0,9 85 2,8
Prices for other durations are calculated by
using spot length factors in the following chart. 30 1 90 3
35 1,2 95 3,2
The price for a commercial is defined through 5-
40 1,3 100 3,3
second gradation. If the duration of an ad differs
from the ones in the factor chart, the price will 45 1,5 105 3,5
be determined by the next, longer duration. For 50 1,7 110 3,7
example, the cost for a 16-second spot will be
55 1,8 115 3,8
calculated according to a 20-second spot length
factor. 60 2 120 4Total TV: Video advertising MTV’s instream
video products
PERIOD (DATE)
PERIOD
(WEEK)
INDEX
instream video products The index of a
commercial is
determined by
4.–31.1.2021
1.2.–27.6.2021
1–4
5–25
80
100
the program’s 28.6.–8.8.2021 26–31 90
Video is an overwhelming tool for storytelling and attracting attention. broadcasting day.
Video advertising in mtv AVOD and MTVuutiset.fi services offer 9.8.–26.12.2021 32–51 100
advertising inventory for different campaigning purposes in a safe 27.12.2021–2.1.2022 52 80
environment (brand safety) and always interrelated with high quality
content. MTV offers all-round advertising products for both instream
and outstream video environments.
Instream video products
With MTV Video Premium you can MTV Uutiset Short is a suitable option According to its name, the strength of MTV
target your message to a specific for direct activating and wide reach. Video Reach is wide reach in all the videos
demography or target group, among Video ad inventory comprises of of MTV and its Video network partners.
other things. We guarantee a 100 % ad MTVuutiset.fi high quality news video MTV Video Reach products also have a
completion, and you can control the content, created by top journalists 24 guarantee of 100 % ad completion.
campaign frequency on a user basis. Ad hours a day.
inventory is mainly long form content of
mtv AVOD service, where all users are
identified through login.Instream video data and targeting possibilities Mtv VOD service is Finland’s most popular commercial streaming service with users identified by login. Targeting in mtv VOD service is based on information given by user, confirmed by Digital and Population Data Services Agency in Finland, and enriched with Bisnode data. By identifying mtv VOD service users, MTV can offer advertisers higher quality data and thus more precise targeting options in premium video ad environment. With quality targeting, the users see more relevant ads.
MTV VIDEO PREMIUM 6 SEC 10 SEC 15 SEC 20 SEC 25 SEC 30 SEC 35 SEC 40 SEC
INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM €/CPM
MTV Video Premium
MTV Video Premium ads are shown in ROS, tg
long and short form video content on women / men, 16,8 28 39,2 44,8 50,4 56 67,2 72,8
mtv VOD service. The users are logged age 15–24
in and identified. The campaigns are
Target group buying
granted a guarantee of 100 % age / age+gender, zip code
completion rate. 20,2 33,6 47 53,8 60,5 67,2 80,6 87,4
(MTV3 viewing regions)
CPM +20 %
As an exception from most online MTV zip code targeting
services, frequency control is based on (other than MTV3 viewing 21 35 49 56 63 70 84 91
individual users, not browsers/devices. regions) CPM +25 %
Interactive advertising forms and Pause
Ad can be used targeted in this MTV–Bisnode data,
20,2 33,6 47 53,8 60,5 67,2 80,6 87,4
CPM +20 %
product.
MTV–Bisnode data BtoB,
21,9 36,4 50,9 58,2 65,5 72,8 87,3 94,6
CPM +30 %
CPM (100 % completion rate), frequency Demographic targeting: men, women, 60–120 second ad spots on
control: 3 per week/user in continuous +18, 15–24, 15–34, 25–44, 25–54, commercial breaks (midroll)
campaign runs longer than 7lisätään
days. In näihin W25–54,
taulukon alla 45+
M25–54, oleviin listauksiin
campaign runs of 7 days andsamanlaiset
less as well as harmaat taustalaatikot kuin onInteractive
s. 33 ads (desktop):
when using zip code targeting, frequency Regional targeting based on zip codes CPM +20 %
MTV Video Premium covers all mtv applications and
control is 5 per week/user.
browser versions.
Program-specific buying: mtv VOD Time and device targeting
service long form content without additional costMTV Uutiset Short
Ads are shown before content (prerolls) on MTVuutiset.fi and MTV Uutiset application short-form video
content.
Ad played 100 % to its completion counts as an impression, and frequency control is based on
browsers/devices (3/week). Maximum length of video ad is 20 seconds.
PREROLL PREROLL PREROLL PREROLL
MTV UUTISET SHORT INSTREAM 6 SEC 10 SEC 15 SEC 20 SEC
€/CPM €/CPM €/CPM €/CPM
ROS 9 15 21 24
Target group buying
10,8 18 25,2 28,8
CPM +20 %
GEO (IP) targeting (ROS)
9,9 16,5 23,1 26,4
CPM +10 %
MTV Uutiset Short covers MTVuutiset.fi and
MTVuutiset applications.MTV Video Reach
Ads are shown interrelated with long and short-form content of MTV’s own services (mtv VOD service
and MTVuutiset.fi), and in MTV Video network partners’* (see following page) video content.
Impressions are counted according to 100 % completion rate, and frequency control is based on
browsers/devices/users. Maximum length of ad is 30 seconds.
MTV VIDEO REACH 5-10 SEC 15 SEC 20 SEC 25 SEC 30 SEC
INSTREAM €/CPM €/CPM €/CPM €/CPM €/CPM
ROS 25 35 40 45 50
GEO (IP) targeting (ROS) 27,5 38,5 44 49,5 55
Frequency control: 3 per week Frequency control Content targeting Regional targeting:
per browser/device/user in in channel MTV3’s CPM +10 %: Drama & IP location
continuous campaign runs viewing regions: Entertainment, according to
longer than 7 days. minimum 5 per week Lifestyle, Reality TV, channel MTV3’s
In campaign runs of 7 days and per browser/ Sports, News & viewing regions
less, frequency control is 5 per device/user Documentaries
browser/device/user
MTV Video Reach covers all browser versions
of MTV’s online services and video network as
well as applications.*MTV Video network Ad placement on video services
MTV Video network includes sites mainly from
In short video content, mainly one ad will be
Finnish media companies. Sites included may
shown before the video clip. Long form content
vary during the year. In additon, preroll
advertising of Finnish Elite League ”SM-Liiga” of (TV shows) available in mtv VOD service has
ice hockey (clip content) is included. more ad placements, both before the content,
and on ad breaks inside the content (midroll). In
sponsored content, a sponsor identifier is also
possible.MTV Video Premium Pause ad
MTV Video Premium Pause ad is a static ad covering MTV VIDEO PREMIUM €/CPM
the whole screen. It appears when user pauses the PAUSE AD INSTREAM
video with pause button. As a part of MTV Video ROS 30 MTV Video Premium Pause ad covers
Premium, also MTV Video Premium Pause ad can be all browser versions and mtv
targeted to a desired target group (demography or Target group buying, 36
applications, including SmartTV
CPM +20 %
region), or use retargeting for users who viewed the devices.
ad.
Frequency control and targeting options are the
same as in MTV Video Premium.
MTV Uutiset Pause ad MTV UUTISET €/CPM
MTV Uutiset Pause ad is a static ad covering the PAUSE AD INSTREAM
whole screen. It appears when user pauses the video MTV Uutiset Pause ad covers
ROS 25 MTVuutiset.fi browser versions and
with pause button..
MTVuutiset applications.
Frequency control and targeting options are the
same as in MTV Uutiset Short.Total TV: Video advertising
Outstream video products
MTV Uutiset Article video and MTV Uutiset Vertical video
MTV Uutiset Article video and Vertical video (outstream) provide a remarkable additional coverage
for campaigning, when you wish to expand the reach also outside video content. The inventory
consists of wide-ranging article content of MTVuutiset.fi with majority of it being browser-based
mobile and tablets. In addition to hard news, the site contains news-like content from many genres,
e.g. sports, entertainment, cars, digital topics and lifestyle.
The maximum duration of a video ad is 120 seconds, but we recommend using short versions for
maximum interest and impact (preferably 6-15 seconds). Since the video starts muted, we
recommend using subtitles. Impressions are counted from the start of the video ad, and frequency
control is based on browsers/devices (5/week).
Article video
Article video is a device-independent video ad format with a muted video starting automatically
when a user browses by the ad. User can unmute the sounds. Article video can easily be combined
with an instream campaign to provide extra coverage from those MTV’s online services’ sections and
articles that do not have video content and instream video advertising involved in it.
Vertical video
Vertical video is a vertical mobile video ad format which starts muted automatically. User can
unmute the sounds. Vertical video is a very impressive and eye-catching video ad format inside a
text-based news article. Most of the mobile consumption occurs when holding the phone vertically,
and this ad format utilizes the whole screen of a mobile device.eye-catching vertical video ad
Outstream video prices 2021 format, video starts automatically
when browsing by
good and cost-efficient option for a
video banner, the video starts MTV UUTISET MTV UUTISET
automatically when browsing by ARTICLE VIDEO VERTICAL VIDEO
FREQ. CONTROL 5/WEEK MOBILE
€/CPM** FREQ. CONTROL 5/WEEK Advertising solutions
€/CPM**
ASPECT RATIO 16:9 9:16 Interactive ad formats CPM +15 %
ROS 13 18 Fixed, time-based exposures of sections can be
may include gender targeting without tailored as required; ask your Account Manager
extra cost or max. 10 exclusionary tag for further information.
targetings
Outstream video campaigns run in
Target group buying CPM +20 % 15,6 24 MTVuutiset.fi and new MTV Uutiset
age, age+gender, interests, families applications. Article video works device-
with children, income level independently, Vertical video only on mobile
browsers.
Content targeting CPM +20 % 15,6 24
Front page, News and weather, Sports, MTVuutiset.fi device distribution:
Entertainment, Lifestyle, Cars, Digital 25 % desktop / 75 % mobile
topics
or tag targeting CPM +20 % Diverse targeting options are the same as in
display advertising.
e.g. football, economy, DIY, health
topics, social media hits, parenthood
GEO (IP) targeting CPM +10 % 14,3 22
**Impression is counted from video startVideo advertising targeting options
One campaign can only have one targeting option at a time
MTV VIDEO PREMIUM AND PAUSE AD
Demographic targeting men, women
15–24, 15–34, 18+, 25–44, 25–54, 45+
W25–54, M25–54
Bisnode targeting Families with children: families with children, families with children under
10 yrs., families with children 10-17 yrs.
Person’s income level: well-paid, average income, other
Person’s unearned income: significant unearned income, some unearned
income, no unearned income
Motoring: a car under management, no car under management
Company decision-makers: decision-maker in a company
Regional targeting Channel MTV3’s regional viewing areas based on zip code; city,
municipality and districts in largest cities
MTV VIDEO REACH
Content targeting Content categories: Drama, Lifestyle, Reality TV, Entertainment, Sports,
News and documentaries
Regional targeting Regional targeting based on IP location, channel MTV3 viewing regions
Ad formats Instream: preroll, midrollMTV UUTISET SHORT
GEO (IP) Channel MTV3 viewing regions (IP) MTV’s outstream video products
The index of a commercial is determined by
Ad formats Instream: preroll, Pause ad the program’s broadcasting day.
PERIOD
PERIOD (DATE) INDEX
(WEEK)
MTV UUTISET OUTSTREAM: ARTICLE VIDEO AND VERTICAL VIDEO 4.–31.1.2021 1–4 70
1.2.–27.6.2021 5–25 100
Content targeting Front page, News, Lifestyle, Sports, Entertainment, Cars,
28.6.–8.8.2021 26–31 80
Digital topics, Makuja (recipes)
9.8.–26.12.2021 32–51 100
Tag targeting e.g. football, economy, health topics, social media hits, 27.12.2021–2.1.2022 52 70
parenthood
Target groups gender, age, income level, families with children, interests
GEO (IP) Channel MTV3 viewing regions (IP)
Ad formats Outstream (landscape or vertical)You can also read
