RETAIL TRACK RECORD - Dubai
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RETAIL TRACK RECORD
MEYDAN ONE MALL,
DUBAI
STRATEGIC RETAIL CONSULTANCY AND LEASING SERVICES
OBJECTIVE
CBRE were instructed by the landlord to provide strategic retail advice, including a
detailed design critique, merchandise mix, market assessment and to deliver a
technical assessment of the concept from a leasing perspective.
SOLUTION
Meydan One, set to become the future home to more than 83,000 residents, is a
39,514,315 ft2 leisure, residential, and hospitality destination within the heart of
Dubai.
CBRE has worked with the client to optimise the mall by providing design critiques
and market insight to assist them with generating additional revenue within the
scheme. Starting with the market assessment and analysing both international and
market trends, CBRE have provided detailed analysis on retailer behaviour, technical
requirements and leasing appetite. A full financial feasibility model has been
provided to the client.
Since the initial strategic study, CBRE has since provided 2 years of pre-leasing
support in reaching out to international retailers to present the mall to them for
consideration. CBRE has an extensive list of retailers that are considering the mall,
Client: MEYDAN especially given the 100% ownership model offered by the asset.
Year: 2018 / ONGOING
Location: DUBAI RETAIL DESIGN CRITIQUE, MERCHANDISE MIX REVIEW, MARKET ASSESSMENT,
Project size: 3,500,000 SQFT GLA RETAIL STRATEGY, RETAIL LEASING
SAUDI ENTERTAINMENT
VENTURES, KSA
STRATEGIC RETAIL CONSULTANCY SERVICES
OBJECTIVE
CBRE were instructed by the landlord to provide strategic retail advice, including a
detailed review of the assigned GLA to 14 plots, along with the review of the retail
and food and beverage offerings to create a destination on each given plot.
SOLUTION
CBRE has worked with the client to review the positioning of each plot and
evaluating the catchment and the competition in the catchment area. Having this
information then reviewed the breakdown of the categories to create a sustainable
mix and the best support to the entertainment concepts. CBRE’S retail team worked
closely with the strategy advisory team to collect the detailed best information
regarding the surrounding elements of each project to develop the appropriate
category mix and positioning of each plot.
MARKET RESEARCH, BENCHMARKING, REVIEW OF THE GLA, BREAKDOWN OF
RETAIL AND F&B CATEGORIES, RECOMMENDATION ON THE POSITIONING
AND CATEGORY MIX
Client: SAUDI ENTERTAINMENT VENTURES
Year: 2020 / ONGOING
Location: KSA, Multiple
Project size: 14 PLOTS
Client: AL FARWANIYA
Year: 2019 / ONGOING
REEM MALL, ABU DHABI
Location: ABU DHABI STRATEGIC RETAIL CONSULTANCY AND LEASING SERVICES
Project size: 2,000,000 SQFT GLA
OBJECTIVE
CBRE were instructed by the landlord to provide strategic retail advice, including a
critique of the leasing strategy and ongoing leasing services, specializing in
introducing new brands to the asset, not yet operating in the region.
SOLUTION
CBRE are actively involved in the pre-leasing of the mall, which is due for delivery in
Q4 2021. The landlord appointed CBRE to leverage the global platform and to
utilize CBRE’s global offices and reach in being able to initiate conversations with
brands that are not yet operating in the region.
RETAIL STRATEGY, RETAIL LEASING
Client: AZIZI INVESTMENTS
Year: 2017
AZIZI RIVIERA, DUBAI
Location: DUBAI MARKET RESEARCH, RETAIL CONSULTANCY, LEASING STRATEGY
Project size: 250,000 SQFT GFA
OBJECTIVE
CBRE was approached by the client to assist in providing market research,
development consultancy inputs, and retail consultancy for a mixed use
waterfront development located in Meydan, Dubai.
SOLUTION
CBRE undertook a detailed assessment of Dubai’s retail market and of the
concerned submarket, supported by socio-economic analysis, and
benchmarking of competing schemes. This culminated in recommendations
on the appropriate retail positioning based on the local market demographics
and the wider destination appeal of the scheme.
We then delivered a critique of the individual building designs, providing
recommendations on unit sizes, suitable concepts, power requirements,
loading, common areas and parking. We also provided an overarching
merchandising and zoning mix strategy, to help de-risk the development.
MARKET RESEARCH, RETAIL CONSULTANCY, LEASING STRATEGY
THE EVIDENCE
INTERNATIONAL RETAILERS
ABU DHABI
& KUWAIT
PROJECTS
TIFFANY & CO. HAI DI LAO SUPERPARK
Client Tiffany & Co. Client Haidilao International Holding Client Superpark
Ltd
Nature of Regional portfolio management Nature of Lease acquisitions
Nature of Lease acquisitions
instruction instruction
instruction
Size 35,000 – 45,000 sq ft
Size Various Size 7,000 – 8,000 sq ft
Description CBRE has been instructed by Description CBRE is working with the
Description CBRE is exclusively appointed the retailer to manage their retailer to expand their
to manage Tiffany & Co’s regional entry and expansion. operation within the region,
regional real estate portfolio CBRE successfully secured their the first two locations are
supporting the brand with new first unit in The Dubai Mall and secured opening in 2021
lease acquisitions, lease is working with the brand for and 2022 respectively.
renewals and re-gears. future expansion locations.
THE EVIDENCE
INTERNATIONAL RETAILERS
ABU DHABI
& KUWAIT
PROJECTS
DYSON BARRY’S BOOTCAMP
Client Dyson Client Barry’s Bootcamp
Nature of Lease acquisitions Nature of Lease acquisitions &
instruction instruction renewals
Size 1,500 – 2,500 sq ft Size 6,500 – 8,000 sq ft
Description CBRE acted on behalf of the Description CBRE team members have
brand to secure their first secured their first two
location in the region within location in the region and
The Dubai Mall. We are now are working with them for
supporting the brand with their future expansions as well
Middle East expansion strategy. as renewals in the region.
.
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