Prvca - 2022 Sponsorship Opportunities

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Prvca - 2022 Sponsorship Opportunities
prvca
                                     PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION

 September 12-18, 2022 • GIANT Center, Hershey, PA
                               sm

2022
Sponsorship
Opportunities
Prvca - 2022 Sponsorship Opportunities
prvca
PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION

                                                              2022 Sponsorship
                                                              Opportunities

                                                     Increase Your Brand Recognition
                                                     & Support the RV Industry
                                       Our packages allow you to maximize the value of your sponsorship support
                                       across all PRVCA print, digital and event opportunities. We look forward to
                                       partnering with you to help engage your potential customers.

     Who We Are
      PRVCA is a statewide trade association focusing on education and promotion of the RV and camping
      industry. The RV industry accounts for $726.5 million in direct economic output for Pennsylvania.

      Our services include:

      • Free or reducted cost business training to help our members offer high quality service
        through educated managers, supervisors and skilled technicians.

      • We provide advocacy and monitor legislative activity for the RV and camping industry.

      • We showcase the industry at Hershey America’s Largest RV Show® — a one-stop
        shopping experience with RVs, campgrounds, services, accessories and more!
        Seminars to educate consumers on buying RVs, maintaining an RV and the RV
        lifestyle. More than 62,000 people attended the 2021 show and many purchased
        RVs, booked RV destinations and campgrounds, and bought RV and camping
        products. Other attendees left the show armed with the knowledge to help them
        select an RV or related product in the future. Interest in RVing and camping is high.

      • We provide resources to assist consumers in finding their local dealers and
        campgrounds. Our EXPLORE Pennsylvania magazine (48,000+ print circulation) also lists
        our dealers and campground members and promotes the industry. In addition, our social
        media accounts and newsletters have reached many more members and consumers.

      SAVE MONEY & MAXIMIZE YOUR EXPOSURE WITH A SPONSORSHIP PACKAGE.

      For questions about PRVCA sponsorship and advertising opportunities, contact
      Elizabeth Peroni, communications director, at 717.303.0295 or 717.982.1248 (cell).
Prvca - 2022 Sponsorship Opportunities
2022 SPONSORSHIP PACKAGES
PRVCA membership or participation in America’s Largest RV Show® is required to sponsor. Dealer/Mfrs. must be in the show
to sponsor.

PLATINUM
(Cost: $8,000) ($8,430+ value)
                                        Only
                                       2 LEFT                     GOLD
                                                                  (Cost: $5,000) ($5,380+ value)
Two-page ad spread in the show program ($2,500 value)               Full page ad in the show program ($1,500 value)
Logo listed on show entrance sign ($1,000 value)                    Logo listed on show entrance sign ($800 value)
Show Video Board Ad, select 3-days ($330 value)                     Show Video Board Ad, select 3-days ($330 value)
3-day Show Ad - Circular Ribbon under video board ($500 value)      Show Website Ad ($1,000 value)
Show Website Ad ($1,000 value)                                      Interactive banner ad on the Show mobile app ($300 value)
Interactive banner ad on the Show mobile app ($300 value)           Company logo listed as a sponsor at the annual meeting
Recognition post on Show social media (added benefit for 2022)        recording (presented live and recording link on website)
Facebook live post during the show - RV or product tour             Full page Ad in 2023 EXPLORE Pa. magazine
Sponsor mention in Show press releases and on social media           ($1,450 value)
Company logo on the annual meeting recording                        Sponsor mention in Show press releases
2-Full page Ads in 2023 EXPLORE Pennsylvania magazine ($2,800)        and on social media
Scavenger hunt QR code placement (added benefit for 2022)

SILVER
(Cost: $2,500) ($2,695 value)
Half page ad in the show program ($850 value)
Logo listed on show entrance sign ($600 value)
Show Video Board Ad, select 2-days ($220 value)
Logo listed as a sponsor at the annual meeting
Half page Ad in 2023 EXPLORE Pennsylvania magazine ($1,025 value)
Sponsor mention in Show press releases and on social media

BRONZE
(Cost: $1,500) ($1,670 value)
Quarter page ad in the show program ($670 value)
Logo listed on show entrance sign ($600 value)
Logo listed as a sponsor at the annual meeting
Quarter page Ad in 2023 EXPLORE Pennsylvania magazine ($700 value)
Sponsor mention in Show press releases and on social media

RV GIVEAWAY
(Sponsor provides the value)
                                                   SOLD

 Donate a new RV to be displayed at the show
  (Drawing at the end of the show)
 Promotion on the Show website
 Giveaway Ad with your logo in the Show Program
TV commercial promoting show include giveaway
 Show signage and video board

PRODUCT GIVEAWAY
(Sponsor provides the value - Min. $1,500)
                                                                                Upgrade any sponsorship to include
                                                           NEW                  our Sponsor Module on the Mobile
                                                       OPPORTUNITY
 Donate product package to be displayed at the show     FOR 2022!              App for $100
 Promotion on the Show website                                                 Mobile App Sponsorship listing separately $300
 Giveaway Ad with your logo in the Show Program
                                                                                 members or $500 non members (640 x 240 px) -
 Show signage and video board
                                                                                 Large or Thumbnail logo (120 x150 px)
Prvca - 2022 Sponsorship Opportunities
prvca
    PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION
                                                                            September 12-18, 2022
                                                                            GIANT Center, Hershey, PA
                                                                                     sm

                                                              ADDITIONAL SPONSORSHIPS
                                                              Previous year’s sponsor has first right of refusal for limited sponsorships.

                                      SHOW EXPERIENCE
                                                                                          NEW                                                           NEW
                                                                                      OPPORTUNITY
                                                                                        FOR 2022!     SCAVENGER HUNT                                OPPORTUNITY
                                                                                                                                                      FOR 2022!
                                         (Sponsor provides the value)                                  ($5,000)
                                         Sponsor pays for a special experience at the show.              Sponsor the prizes for the scavenger
                                         i.e., S’mores Night, giveaway day, etc.                           hunt. Small prize for the first 100 participants.
                                         PRVCA assists with contacts                                     All platinum sponsors and prize
                                         Promotion on the Show website                                    sponsor will receive a QR code to attach
                                         Promotion with your logo in the Show Program                     to a particular product in their display.
                                         Emails and social media posts advertising the experience        Scavenger hunt available in the mobile app.
                                         Show signage and video board                                    Scavenger hunt participants who
                                                                                                           complete the hunt will be entered
                                                                                                           into a prize drawing.

BAGS (One mfr./dealer & one booth sponsor per day)                                                        Sponsor acknowledgement on show
                                                                                                           signage and in the program book
  (Sponsor provides the value)
                                                                        MFR/Dealer
  Sponsor provides eco-friendly (reusable bags) bags
  for attendees
                                                          SOLD                                 DIGITAL ADVERTISING
  PRVCA Presents “Hershey America’s Largest RV Show”
   logo with 2023 dates required on both sides of the bag
  All artwork must be approved by PRVCA

GOLF CART TAXI
($2,500) One sponsor only
Golf carts provide transportation around the show
and into the parking lots.
 Your logo on the cart signage,
 including front static cling with booth #
 Your logo on the sponsorship materials

                                                                                          CONCOURSE RIBBON LOOP
TICKET TENTS                                                                               ($825 per day)
                                                                                          Video ribbon loops around the Giant Center concourse
($1,650 - If renting the tent; max: 3 sponsors)                                            in a continuous circle. (17664 x 40 px)
Bring your own 10’ x 10’ tents with your logo
 or rent tents with a vinyl decal of your company logo
Tents located at the North and West gate entrances
 and the Saturday gate entrance
                                                                                          VIDEO BOARD
                                                                                          ($110 per day)
                                                                                          Ad posted on large overhead area board with multiple smaller

SEMINAR SPONSORSHIPS                                                                       screens strategically placed around the arena. (1920 x 1080 px)

($275 industry; $500 Public)
Sponsor seminars on industry days or public days
Your logo or artwork will be featured on all signage
                                                                                          CIRCULAR RIBBON
 for the seminars.
Your logo featured on the program listing; on the website
                                                                                          UNDER VIDEO BOARD
 & mobile app.                                                                            ($165 per day)
                                                                                          Ad ribbon runs in a continuous loop around the large overhead
                                                                                           video board. (2912 x 96 px)
Prvca - 2022 Sponsorship Opportunities
More than 62,000 consumers attended the
2021 America’s Largest RV Show® in Hershey.
Pennsylvania Recreation Vehicle and Camping Association
Show and Directory Guidelines

• RV Dealers can advertise their Pennsylvania and         • Ad may not mention “Don’t buy until...”, “Wait
 out-of-state locations, if applicable, in their ads.       before you buy...”, or any other copy that
                                                            suggests waiting until after Hershey America’s
• All PRVCA regions are permitted to advertise, but         Largest RV Show®.
  CAN NOT mention their regional shows in the ad.
                                                          • Verbiage referencing your location during
• All ads will be reviewed and objectional copy will        the show, if you are a Dealer or Manufacturer,
  be changed at the request of PRVCA.                       should read your Block Number.

• Advertisers may promote special events, but not         • Verbiage referencing your location
  the the same dates as Hershey America’s Largest           during the show, if you are a
  RV Show®.                                                 product or service supplier,
                                                            should read your Booth
                                                            Number.

Print Advertising Requirements

Images
Image Resolution is 300 dpi. Lower           Color
resolutions will result in poor quality.     All full color ads must be in CMYK
Artwork enlarged over 100% may result        format. Any RGB and/or Pantone
in an effective resolution of less than      colors will be converted. We cannot
300 dpi. All image files should be in        guarantee color accuracy for converted
high-resolution PDF format. Artwork          images. All black and white ads must be
taken from the Internet is not typically     in grayscale or bit-mapped formats. Any
acceptable since its resolution is 72-96     color found in black and white ads will
dpi and is unsuitable for print. All files   be converted.
must be built at 300 dpi or higher.

Fonts
All fonts must be outlined or embedded
within your high-resolution PDF.

Advertising is also available separate
from the sponsorships.

Questions? Please contact: Elizabeth Peroni
at elizabeth@prvca.org
or 717.303.0295 or 717.982.1248 (cell)
Deadline: August 1, 2022
prvca                                                                                                                   September 12-18, 2022
                                                                                                                                     GIANTsm Center, Hershey, PA
              PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION

                                                                  2022 Sponsorship Reservation                                                 Deadline: August 1, 2022

 Contact Name _____________________________________________________________________________________

 Phone (                 ) ____________________________________________ Email ___________________________________

 Billing Contact Information

 Name ____________________________________________________________________________________________

 Address __________________________________________________________________________________________

 City _________________________________________________________ State ___________________ Zip ________

 Phone (                 ) __________________________________________ Email _____________________________________

 Name on Card __________________________________________ Card # ____________________________________

 Card Type: qVisa qMasterCard qDiscover (AMEX is not accepted) Exp. _________ Security code _________ Total ___________
                                                                                             Note: PRVCA can only accept $5,000 a year in credit card payments.
 q Please send an invoice                               Once you have surpassed the $5,000 limit, all payments must be made via check.
   Mail to: PRVCA, 4000 Trindle Road, Camp Hill, PA 17011

  Sponsorship: q I will sponsor America’s Largest RV Show® at the following level:

 qPLATINUM LEVEL ($8,000)                                                 Only
                                                                                                   qGOLD LEVEL ($5,000)
 Two-page ad spread in the show program ($2,500 value)                                             Full page ad in the show program ($1,500 value)
 Logo listed on show entrance sign ($1,000 value)          2 LEFT
                                                                                                    Logo listed on show entrance sign ($800 value)
 Show Video Board Ad, select 3-days ($330 value)                                                   Show Video Board Ad, select 3-days ($330 value)
 3-day Show Ad - Circular Ribbon under video board ($500 value)                                    Show Website Ad ($1,000 value)
 Show Website Ad ($1,000 value)                                                                    Interactive banner ad on the Show mobile app ($300 value)
 Interactive banner ad on the Show mobile app ($300 value)                                         Company logo listed as a sponsor at the annual meeting
 Company logo on the annual meeting recording                                                       recording (presented live and recording link on website)
 2-Full page Ads in 2023 EXPLORE Pennsylvania magazine ($2,800)                                    Full page Ad in 2023 EXPLORE Pa. magazine ($1,450 value)
 Sponsor mention in Show press releases and on social media                                        Sponsor mention in Show press releases and on social media
 Facebook Live promo
 Scavenger Hunt barcode placement

  qSILVER LEVEL ($2,500)                                                                            qBRONZE LEVEL ($1,500)
  Half page ad in the show program ($850 value)                                                    Quarter page ad in the show program ($670 value)
  Logo listed on show entrance sign ($600 value)                                                   Logo listed on show entrance sign ($300 value)
  Show Video Board Ad, select 2-days ($220 value)                                                  Logo listed as a sponsor at the annual meeting
  Logo listed as a sponsor at the annual meeting                                                    (presented live and recording link on website)
   (presented live and recording link on website)                                                   1/4 page ad in 2023 EXPLORE Pa. magazine ($700 value)
  Half page Ad in 2023 EXPLORE Pennsylvania magazine ($1,025 value)                                Sponsor mention in Show press releases and on social media
  Sponsor mention in Show press releases and on social media
                                                                                                    qMobile App Upgrade ($100)

qRV Giveaway Sponsor                                                    qScavenger Hunt Prizes ($5,000)                             qSeminar Sponsor
  Donate a new RV to be displayed at the show                            Sponsor the prizes for the scavenger                       qIndustry Day 9/12 ($250)
   (Drawing at the end of the show)                                        hunt.                                                      qIndustry Day 9/13 ($250)
                                            SOLD
  Promotion on the Show website
                                                                                                               MFR/Dealer             qPublic Day 9/14 ($500) qPublic Day 9/15 ($500)
  Giveaway Ad with your logo in the Show Program
 TV commercial promoting show include giveaway                          qBag Sponsor                             SOLD                qPublic Day 9/16 ($500) qPublic Day 9/17 ($500)
  Show signage and video board                                           Sponsor provides eco-friendly (reusable)                   qPublic Day 9/18 ($500)
                                                                           bags for attendees
                                                                          PRVCA Presents “Hershey America’s Largest RV Show”       qConcourse ribbon loop ($825 per day)
qProduct Giveaway Sponsor                                                  logo with 2023 dates required on both sides of the bag   Video ribbon loops around the Giant Center con
  Donate product package to be displayed at the show                     All artwork must be approved by PRVCA                     course in a continuous circle. (17664 x 40
  Promotion on the Show website
  Giveaway Ad with your logo in the Show Program
                                                                        qTicket Tents                                               qVideo Board ($110 per day)
  Show signage and video board                                                                                                     Ad posted on large overhead area board with
                                                                          Bring your own 10’ x 10’ tents with your logo
                                                                           or rent tents with a vinyl decal of your company logo     multiple smaller screens strategically placed
qShow Experience                                                          Tents located at the North and West gate entrances
                                                                           and the Saturday gate entrance
                                                                                                                                     around the arena. (1920 x 1080 px)
  Sponsor pays for a special experience at the show.
     Ie. S’mores Night, giveaway day                                                                                                qCircular Ribbon
 Please contact Elizabeth Peroni to discuss.                            qGolf Cart Taxi ($2,500 - 1 sponsor)                         Under Video Board($165 per day)
 elizabeth@prvca.org                                                        Golf carts provide transportation around the show        Ad ribbon runs in a continuous loop around
                                                                            and into the parking lots.                                the large overhead video board. (2912 x 96 px)
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