Prvca - 2022 Sponsorship Opportunities
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prvca PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION September 12-18, 2022 • GIANT Center, Hershey, PA sm 2022 Sponsorship Opportunities
prvca PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION 2022 Sponsorship Opportunities Increase Your Brand Recognition & Support the RV Industry Our packages allow you to maximize the value of your sponsorship support across all PRVCA print, digital and event opportunities. We look forward to partnering with you to help engage your potential customers. Who We Are PRVCA is a statewide trade association focusing on education and promotion of the RV and camping industry. The RV industry accounts for $726.5 million in direct economic output for Pennsylvania. Our services include: • Free or reducted cost business training to help our members offer high quality service through educated managers, supervisors and skilled technicians. • We provide advocacy and monitor legislative activity for the RV and camping industry. • We showcase the industry at Hershey America’s Largest RV Show® — a one-stop shopping experience with RVs, campgrounds, services, accessories and more! Seminars to educate consumers on buying RVs, maintaining an RV and the RV lifestyle. More than 62,000 people attended the 2021 show and many purchased RVs, booked RV destinations and campgrounds, and bought RV and camping products. Other attendees left the show armed with the knowledge to help them select an RV or related product in the future. Interest in RVing and camping is high. • We provide resources to assist consumers in finding their local dealers and campgrounds. Our EXPLORE Pennsylvania magazine (48,000+ print circulation) also lists our dealers and campground members and promotes the industry. In addition, our social media accounts and newsletters have reached many more members and consumers. SAVE MONEY & MAXIMIZE YOUR EXPOSURE WITH A SPONSORSHIP PACKAGE. For questions about PRVCA sponsorship and advertising opportunities, contact Elizabeth Peroni, communications director, at 717.303.0295 or 717.982.1248 (cell).
2022 SPONSORSHIP PACKAGES PRVCA membership or participation in America’s Largest RV Show® is required to sponsor. Dealer/Mfrs. must be in the show to sponsor. PLATINUM (Cost: $8,000) ($8,430+ value) Only 2 LEFT GOLD (Cost: $5,000) ($5,380+ value) Two-page ad spread in the show program ($2,500 value) Full page ad in the show program ($1,500 value) Logo listed on show entrance sign ($1,000 value) Logo listed on show entrance sign ($800 value) Show Video Board Ad, select 3-days ($330 value) Show Video Board Ad, select 3-days ($330 value) 3-day Show Ad - Circular Ribbon under video board ($500 value) Show Website Ad ($1,000 value) Show Website Ad ($1,000 value) Interactive banner ad on the Show mobile app ($300 value) Interactive banner ad on the Show mobile app ($300 value) Company logo listed as a sponsor at the annual meeting Recognition post on Show social media (added benefit for 2022) recording (presented live and recording link on website) Facebook live post during the show - RV or product tour Full page Ad in 2023 EXPLORE Pa. magazine Sponsor mention in Show press releases and on social media ($1,450 value) Company logo on the annual meeting recording Sponsor mention in Show press releases 2-Full page Ads in 2023 EXPLORE Pennsylvania magazine ($2,800) and on social media Scavenger hunt QR code placement (added benefit for 2022) SILVER (Cost: $2,500) ($2,695 value) Half page ad in the show program ($850 value) Logo listed on show entrance sign ($600 value) Show Video Board Ad, select 2-days ($220 value) Logo listed as a sponsor at the annual meeting Half page Ad in 2023 EXPLORE Pennsylvania magazine ($1,025 value) Sponsor mention in Show press releases and on social media BRONZE (Cost: $1,500) ($1,670 value) Quarter page ad in the show program ($670 value) Logo listed on show entrance sign ($600 value) Logo listed as a sponsor at the annual meeting Quarter page Ad in 2023 EXPLORE Pennsylvania magazine ($700 value) Sponsor mention in Show press releases and on social media RV GIVEAWAY (Sponsor provides the value) SOLD Donate a new RV to be displayed at the show (Drawing at the end of the show) Promotion on the Show website Giveaway Ad with your logo in the Show Program TV commercial promoting show include giveaway Show signage and video board PRODUCT GIVEAWAY (Sponsor provides the value - Min. $1,500) Upgrade any sponsorship to include NEW our Sponsor Module on the Mobile OPPORTUNITY Donate product package to be displayed at the show FOR 2022! App for $100 Promotion on the Show website Mobile App Sponsorship listing separately $300 Giveaway Ad with your logo in the Show Program members or $500 non members (640 x 240 px) - Show signage and video board Large or Thumbnail logo (120 x150 px)
prvca PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION September 12-18, 2022 GIANT Center, Hershey, PA sm ADDITIONAL SPONSORSHIPS Previous year’s sponsor has first right of refusal for limited sponsorships. SHOW EXPERIENCE NEW NEW OPPORTUNITY FOR 2022! SCAVENGER HUNT OPPORTUNITY FOR 2022! (Sponsor provides the value) ($5,000) Sponsor pays for a special experience at the show. Sponsor the prizes for the scavenger i.e., S’mores Night, giveaway day, etc. hunt. Small prize for the first 100 participants. PRVCA assists with contacts All platinum sponsors and prize Promotion on the Show website sponsor will receive a QR code to attach Promotion with your logo in the Show Program to a particular product in their display. Emails and social media posts advertising the experience Scavenger hunt available in the mobile app. Show signage and video board Scavenger hunt participants who complete the hunt will be entered into a prize drawing. BAGS (One mfr./dealer & one booth sponsor per day) Sponsor acknowledgement on show signage and in the program book (Sponsor provides the value) MFR/Dealer Sponsor provides eco-friendly (reusable bags) bags for attendees SOLD DIGITAL ADVERTISING PRVCA Presents “Hershey America’s Largest RV Show” logo with 2023 dates required on both sides of the bag All artwork must be approved by PRVCA GOLF CART TAXI ($2,500) One sponsor only Golf carts provide transportation around the show and into the parking lots. Your logo on the cart signage, including front static cling with booth # Your logo on the sponsorship materials CONCOURSE RIBBON LOOP TICKET TENTS ($825 per day) Video ribbon loops around the Giant Center concourse ($1,650 - If renting the tent; max: 3 sponsors) in a continuous circle. (17664 x 40 px) Bring your own 10’ x 10’ tents with your logo or rent tents with a vinyl decal of your company logo Tents located at the North and West gate entrances and the Saturday gate entrance VIDEO BOARD ($110 per day) Ad posted on large overhead area board with multiple smaller SEMINAR SPONSORSHIPS screens strategically placed around the arena. (1920 x 1080 px) ($275 industry; $500 Public) Sponsor seminars on industry days or public days Your logo or artwork will be featured on all signage CIRCULAR RIBBON for the seminars. Your logo featured on the program listing; on the website UNDER VIDEO BOARD & mobile app. ($165 per day) Ad ribbon runs in a continuous loop around the large overhead video board. (2912 x 96 px)
More than 62,000 consumers attended the 2021 America’s Largest RV Show® in Hershey. Pennsylvania Recreation Vehicle and Camping Association Show and Directory Guidelines • RV Dealers can advertise their Pennsylvania and • Ad may not mention “Don’t buy until...”, “Wait out-of-state locations, if applicable, in their ads. before you buy...”, or any other copy that suggests waiting until after Hershey America’s • All PRVCA regions are permitted to advertise, but Largest RV Show®. CAN NOT mention their regional shows in the ad. • Verbiage referencing your location during • All ads will be reviewed and objectional copy will the show, if you are a Dealer or Manufacturer, be changed at the request of PRVCA. should read your Block Number. • Advertisers may promote special events, but not • Verbiage referencing your location the the same dates as Hershey America’s Largest during the show, if you are a RV Show®. product or service supplier, should read your Booth Number. Print Advertising Requirements Images Image Resolution is 300 dpi. Lower Color resolutions will result in poor quality. All full color ads must be in CMYK Artwork enlarged over 100% may result format. Any RGB and/or Pantone in an effective resolution of less than colors will be converted. We cannot 300 dpi. All image files should be in guarantee color accuracy for converted high-resolution PDF format. Artwork images. All black and white ads must be taken from the Internet is not typically in grayscale or bit-mapped formats. Any acceptable since its resolution is 72-96 color found in black and white ads will dpi and is unsuitable for print. All files be converted. must be built at 300 dpi or higher. Fonts All fonts must be outlined or embedded within your high-resolution PDF. Advertising is also available separate from the sponsorships. Questions? Please contact: Elizabeth Peroni at elizabeth@prvca.org or 717.303.0295 or 717.982.1248 (cell) Deadline: August 1, 2022
prvca September 12-18, 2022 GIANTsm Center, Hershey, PA PENNSYLVANIA RECREATION VEHICLE AND CAMPING ASSOCIATION 2022 Sponsorship Reservation Deadline: August 1, 2022 Contact Name _____________________________________________________________________________________ Phone ( ) ____________________________________________ Email ___________________________________ Billing Contact Information Name ____________________________________________________________________________________________ Address __________________________________________________________________________________________ City _________________________________________________________ State ___________________ Zip ________ Phone ( ) __________________________________________ Email _____________________________________ Name on Card __________________________________________ Card # ____________________________________ Card Type: qVisa qMasterCard qDiscover (AMEX is not accepted) Exp. _________ Security code _________ Total ___________ Note: PRVCA can only accept $5,000 a year in credit card payments. q Please send an invoice Once you have surpassed the $5,000 limit, all payments must be made via check. Mail to: PRVCA, 4000 Trindle Road, Camp Hill, PA 17011 Sponsorship: q I will sponsor America’s Largest RV Show® at the following level: qPLATINUM LEVEL ($8,000) Only qGOLD LEVEL ($5,000) Two-page ad spread in the show program ($2,500 value) Full page ad in the show program ($1,500 value) Logo listed on show entrance sign ($1,000 value) 2 LEFT Logo listed on show entrance sign ($800 value) Show Video Board Ad, select 3-days ($330 value) Show Video Board Ad, select 3-days ($330 value) 3-day Show Ad - Circular Ribbon under video board ($500 value) Show Website Ad ($1,000 value) Show Website Ad ($1,000 value) Interactive banner ad on the Show mobile app ($300 value) Interactive banner ad on the Show mobile app ($300 value) Company logo listed as a sponsor at the annual meeting Company logo on the annual meeting recording recording (presented live and recording link on website) 2-Full page Ads in 2023 EXPLORE Pennsylvania magazine ($2,800) Full page Ad in 2023 EXPLORE Pa. magazine ($1,450 value) Sponsor mention in Show press releases and on social media Sponsor mention in Show press releases and on social media Facebook Live promo Scavenger Hunt barcode placement qSILVER LEVEL ($2,500) qBRONZE LEVEL ($1,500) Half page ad in the show program ($850 value) Quarter page ad in the show program ($670 value) Logo listed on show entrance sign ($600 value) Logo listed on show entrance sign ($300 value) Show Video Board Ad, select 2-days ($220 value) Logo listed as a sponsor at the annual meeting Logo listed as a sponsor at the annual meeting (presented live and recording link on website) (presented live and recording link on website) 1/4 page ad in 2023 EXPLORE Pa. magazine ($700 value) Half page Ad in 2023 EXPLORE Pennsylvania magazine ($1,025 value) Sponsor mention in Show press releases and on social media Sponsor mention in Show press releases and on social media qMobile App Upgrade ($100) qRV Giveaway Sponsor qScavenger Hunt Prizes ($5,000) qSeminar Sponsor Donate a new RV to be displayed at the show Sponsor the prizes for the scavenger qIndustry Day 9/12 ($250) (Drawing at the end of the show) hunt. qIndustry Day 9/13 ($250) SOLD Promotion on the Show website MFR/Dealer qPublic Day 9/14 ($500) qPublic Day 9/15 ($500) Giveaway Ad with your logo in the Show Program TV commercial promoting show include giveaway qBag Sponsor SOLD qPublic Day 9/16 ($500) qPublic Day 9/17 ($500) Show signage and video board Sponsor provides eco-friendly (reusable) qPublic Day 9/18 ($500) bags for attendees PRVCA Presents “Hershey America’s Largest RV Show” qConcourse ribbon loop ($825 per day) qProduct Giveaway Sponsor logo with 2023 dates required on both sides of the bag Video ribbon loops around the Giant Center con Donate product package to be displayed at the show All artwork must be approved by PRVCA course in a continuous circle. (17664 x 40 Promotion on the Show website Giveaway Ad with your logo in the Show Program qTicket Tents qVideo Board ($110 per day) Show signage and video board Ad posted on large overhead area board with Bring your own 10’ x 10’ tents with your logo or rent tents with a vinyl decal of your company logo multiple smaller screens strategically placed qShow Experience Tents located at the North and West gate entrances and the Saturday gate entrance around the arena. (1920 x 1080 px) Sponsor pays for a special experience at the show. Ie. S’mores Night, giveaway day qCircular Ribbon Please contact Elizabeth Peroni to discuss. qGolf Cart Taxi ($2,500 - 1 sponsor) Under Video Board($165 per day) elizabeth@prvca.org Golf carts provide transportation around the show Ad ribbon runs in a continuous loop around and into the parking lots. the large overhead video board. (2912 x 96 px)
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