Provider Provider Provider - 2022 Media Kit - AHCA/NCAL
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Provider
Provider
THE OFFICIAL PUBLICATION OF AHCA/NCAL
The Voice of the Long Term Care Industry
ABOUT US
Provider 2022 Media Kit
www.providermagazine.com
Provider magazine and its platforms are powered by
the nation’s largest trade association dedicated to
long term care, American Health Care Association/
National Center for Assisted Living.
With a readership of more than 50,000 owners,
operators, clinicians, administrators, and others
working in long term care settings across the
country, Provider maintains the highest readership
of any other publication in the profession.
If it affects our readers, we’re out there
investigating, researching, and providing the
practical advice and insight they need to deal with
today’s issues and formulate tomorrow’s strategies
for success.
For advertising inquires contact sales@ahca.org
Our readership base reaches owners and operators
inside facilities from across the nation.
SUBSCRIBERS: Qualified print subscribers FACILITY TYPE:
Every print edition has Subscribers own and operate in all types of long term care settings.
50,000+ subscribers.
Nursing Facilities Sub-acute Facilities
With many readers sharing
interesting articles and Assisted Living Communities Hospitals w/ LTC unit
issues to colleagues,
Provider has a well regarded CCRCs Multi Facility Corporate Offices
reach and reputation within
the industry.
LOCATION: Percent of subscribers by geographic area JOB TITLES: Percent of subscribers by job title
Provider’s content reaches a national audience. Provider’s content is for all job functions working in long term care.
North East: 15% Owner and Administrator: 43%
Mid Atlantic: 13%
Executive Director, Business Manager,
CFO, COO, Corporate Director: 10%
South: 23%
Midwest: 29% DON, ADON, Nursing Supervisor,
Medical Director, Pharmacist: 28%
Mountain: 8%
Administrative Personnel, Other LTC
Pacific: 12% Professional: 19%
For advertising inquiries contact sales@ahca.org
Our content helps drive the profession with every print edition
in conjunction with AHCA/NCAL conferences.
ISSUE: EDITORIAL CONTENT THEMES: BONUS DISTRIBUTION:
April/May Quality Spring Multifacility CEO Conference
- infection prevention April 26-28
- excellence in rehabilitation
- staff development Quality Summit
Medical Director Focus May 16-18
Interview Lounge Available
Caregiving Feature
June/July Workforce Congressional Briefing
- education June 6-7
- recruitment Interview Lounge Available
- retention
Human Resources Focus
Caregiving Feature
September/October Economic Health 74th Convention & Expo
- industry outlook October 9-12
- emerging trends Interview Lounge Available
- financial forecasting/ NIC
Convention Promotion
Quality Awards Feature
November/December Population Health Fall Multifacility CEO Conference
- industry successes November 15-17
- new start-ups
- regulations Population Health Management Summit
Legal Advisor Focus December TBA
Interview Lounge Available
Caregiving Feature
For advertising inquiries contact sales@ahca.org
Magazine Advertising Rates
GENERAL ADVERTISING RATE SPECIAL BRANDING:
Rates are determined by the total space used within the calendar year. Display a creative high-impact message on the cover of the
magazine to grab the reader’s attention right away. Various sizes are
THE FOLLOWING ADVERTISING NET RATES ARE EFFECTIVE FOR ALL available for magazine cover branding including cover tip and belly
ADVERTISERS JANUARY 1, 2022 band options.
1x 2x 3x 4x
Spread $9,004 $8,615 $8,195 $7,807 MAGAZINE ADVERTISING DUE DATES:
Full-Page $5,970 $5,738 $5,486 $5,203
2/3 Page $5,056 $4,877 $4,667 $4,436 Closing/ Reservation Deadline Artwork Deadline
1/2 Page $4,846 $4,670 $4,478 $4,272 April/May 3/14 3/17
1/3 Page $4,163 $4,016 $3,870 $3,701 June/July 5/9 5/12
1/4 Page $3,712 $3,596 $3,470 $3,323 September/October 8/8 8/11
November/December 10/6 10/13
COVER RATES
Cover charges are in addition to space. Cover positions require a
4-page minimum contract and a 90-day notice of cancellation. SEND ADVERTISING MATERIALS TO:
Jen Humphrey, jhumphrey@ahca.org
Inside Front Cover $785 If new material is not received by the closing date, the latest ad of
Inside Back Cover $595 similar size and color will be used.
Back Cover $965
SPECIAL POSITION RATES ALL CANCELLATIONS DIRECTED TO:
The publisher reserves the right to select ad locations unless the Provider Magazine | Attn: Sales
advertiser pays a 10% premium on space. Positions on pages 1 and 2 sales@ahca.org
require an 4-page minimum contract. Cancellations will not be accepted after the space reservation
deadlines as listed. Cancellations not made in writing or within the
CLASSIFIED ADVERTISING cancellation period will be charged to the advertiser at the full rate.
Classifieds are $350 per column inch with a minimum of two inch. Any revised ad copy received after the art deadline will be charged
an extra $200.00. New art cannot be accepted after blueline.
CLASSIFIED SPECIFICATIONS
Two-column format column width: 3 3/8”
For advertising inquiries contact sales@ahca.org
Magazine Advertising Specifications
MECHANICAL REQUIREMENTS:
Publication Trim Size: 8 1/8” x 10 7/8”
Note: Allow exactly 0.125 (1/8”) of bleed beyond your trim
size. All ad copy, including logos, addresses, etc., must be Full Page
0.188 (3/16”) within trim boundaries. 1/2 Page
(Island)
Space Unit Width x Height
Spread (non-bleed) 16 1/4” x 10 7/8”
Spread (bleed) 16 3/8” x 11”
Full Page (non-bleed) 7” x 10”
Full Page (bleed) 8 3/8” x 11 1/8”
2/3 Page 4 1/2” x 9 1/2”
1/3
2/3 Page
Page
1/2 Page (horizontal) 7” x 4 3/4”
1/2 Page
1/2 Page (island) 4 1/2” x 7 1/4” (Horizontal)
1/2 Page (vertical) 3 3/8” x 9 1/2”
1/3 Page (square) 4 1/2” x 4 3/4”
1/3 Page (vertical) 2 1/8” x 9 1/2”
1/4 Page 3 3/8” x 4 3/4”
1/2
Page
(Vertical)
1/3 Page 1/4
(Square) Page
For advertising inquiries contact sales@ahca.org
Magazine Advertising Digital Advertising Opportunities
Specifications
MAGAZINE OFFSET PRINTING TAKE-OVER WEB BANNERS:
SPECIFICATIONS Increase brand presence with the readers of providermagazine.com. Readers come to the site
Provider will accept advertising materials for for industry news directly from the leading source, AHCA/NCAL experts.
reproduction as follows:
Create a complete web banner campaign that encourages online readers to learn more about
Electronic Files: Provider is produced 100%
computer-to-plate according to SWOP standards.
your offerings. Take-over web banners are designed in one theme as companion pieces.
All ads must be submitted in a PDF format using
the Adobe Acrobat Distiller job options settings In addition to web banners, reach more AHCA/NCAL members through weekly e-newsletters
required for proper output. a value-add opportunity, for frequent print advertisers only.
Please contact Shevona Johnson, Production
Manager, 202-898-6303 or
sjohnson@providermagazine.com, for our ADVERTORIAL ARTICLES:
Adobe Distiller job settings.
An opportunity to explain in detail the benefits of your offerings, share an innovation, or
Four-color ads must be CMYK only. Black-and- present company research by writing your own content that will be published in the magazine
white ads must be grayscale only. Please be and promoted as an online special feature.
sure your PDF does not contain ICC, RGB, LAB,
or Spot-based colors. For optimal resolution,
please ensure that embedded 4-color graphics
are at least 600 dpi. All fonts must be embedded MARKETPLACE LISTINGS:
and crop marks included. In addition, a high- Introduce your newest industry innovations to
resolution digital proof must be provided with nursing home and assisted living professionals
your ad. through an online sponsored content marketing
Provider cannot guarantee an exact color match.
channel.
Provider is not responsible for color shifts due to
differences between the file and the proof. The marketplace section is featured on the home
page of providermagazine.com and delivers
Tone Reproduction: Continuous-tone color vendor partner solutions to long term care
files must be separated to CMYK using GCR or professionals. This section allows advertisers
UCR methods with a maximum density of 280
percent for all links.
to curate the content and images that are
published, your brand your story.
Rotation of Colors: Web-fed rotation is cyan,
magenta, yellow, and black four-color process. The marketplace e-newsletter, The Link,
promotes the recent marketplace listings to a
Binding: Saddle stitched. Some issues may be subscriber base of 54,000.
perfect bound.
For advertising inquiries contact sales@ahca.org
Take-Over Web Banner Rates and Specifications
BANNER SPECIFICATIONS:
To maintain continuity throughout the site, banner ads will be
formatted as companion ads. Please design all ads with the Pencil
same branding design to ensure that your message receives the
maximum visibility.
Drop-down
All sizes below must be provided by each advertiser.
Location Zone Width X Height
Pencil 1564px X 30px
Top Zone
Drop-down 1564px X 340px
Top Zone 1564px X 106px
Right Zone
Right Zone 418px X 687px
Bottom Zone 1564px X 72px
Phone Banner 705px X 123px
Phone Right Zone 705px X 240px
Bottom Zone
Format GIF, JPEG, PNG, Flash
* File size not to exceed 500KB.
Phone Right Zone
COST PER MONTH Phone Banner
Print advertisers $2,500
Non-print advertisers $5,000
For advertising inquiries contact sales@ahca.org
Marketplace Rates and Specifications
Marketplace listings appear on providermagazine.com and in The Link, marketplace e-newsletter, 2022 Run Dates:
The Link sent to 54,000 subscribers. January: 1/6 1/20 February: 2/3 2/17 March: 3/3 3/17 3/31
April: 4/14 4/28 May: 5/12 5/26 June: 6/9 6/23
Marketplace Listings
July: 4/14 4/28 August: 8/4 8/18 September: 9/15 9/29
October: 10/13 10/27 November: 11/10 11/22 December: 12/8 12/20
Content Areas Specifications
Title Maximum 10 words
Abstract Maximum 25 words
Expanded Description 250 - 500 words and may include
additional images and external links
Tile Image 740px X 740px
Image Format JPG or PNG
COST PER LISTING
$3,500
For advertising inquiries contact sales@ahca.org
Provider
Provider
THE OFFICIAL PUBLICATION OF AHCA/NCAL
Provider
www.providermagazine.com
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