Play Week 2019 - Sycamore Adventure
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Play Week 2019 Event Brief: Between the 5th August and the 9th of August 2019, Dudley Play Service, Children’s services and partners delivered the eleventh ever “Dudley Play Week”. The weeklong event takes place annually to celebrate National Play Day which is celebrated across the country on the first Wednesday in August. This year’s Play Day theme was #PlayBuildsChildren, celebrating play’s impact on childhood experiences and development. The weeklong event saw thousands of families playing and enjoying a varied menu of activities in Dudley parks, thanks to partnership working between statutory, voluntary and private sector organisations. Participants: Dudley Play Week was delivered in partnership with a wide range of statutory, voluntary and private sector organisations (56 in total), maximising sharing of resources and enhancing participant’s choice. There was a 30% increase in partner engagement this year. Those participating included; Dudley Play Service, Family Information Service, Public Health - parks, Dudley Road Safety Team, Public health Teams, Parks Development Team, Met recruitment, HSBC Dudley, Sainsbury’s Amblecote, Healthwatch, The Creation station, Discover Dudley, Dudley Canal Trust, Dudley Tourism, Saltwells Nature Reserve, Waste Care Dudley, Dudley Sports and Leisure Services, Black Country Partnership NHS Trust, NCS Challenge, Dudley Zoo, Black Country Living Museum, Pippa the ten ton bus, Early Help, Dudley Family Centres, Dudley Parenting Team, GTP leisure, Sedgley Kids Club, My Bow Box, Village Hotel, Wickets West midlands, Thomas Jones Funfairs, Event Higher, Black Country Radio, Promarco Media, Anytime Fitness, Beacon Centre for the Blind, PC Karate Academy, Academy Martial Arts, Rick Dubidat Blackbelt Academy, Fire Service, Department for Work & Pensions, Lullababy, Back to Basics Face Painting, Water Babies, The What centre, Stourbridge Green Watch, mum 2 mum market, Just Straight Talk, Puddleducks, Kangaroo Pouch Nursery, Glitterbugs, Mad Hattie, Trotalot, The Treasure Chest, The Sweetie Shop, Nandos and St John’s Ambulance.
2
Events Location: Dudley Play Week saw a play day event taking place in 5 of
Dudley’s Parks (one in each township of Dudley):
Date Location Township
th
Monday the 5 August 2019 Huntingtree Park Halesowen
th
Tuesday the 6 August 2019 Silver Jubilee Park Dudley North
th
Wednesday the 7 August 2019 Mary Stevens Park Stourbridge
th
Thursday the 8 August 2019 Priory Park Dudley
th
Friday the 9 August 2019 The Dell & Fens Pool Brierley Hill
Huntingtree Silver Jubilee
Halesowen Coseley
Mary Stevens Park
Stourbridge
The Dell Stadium
Priory Park Brierley Hill
Dudley Central
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Attendance: Our eleventh ever Play Week Event was extremely busy with over
3,500 children in attendance (5,750 people attending in total). The weather was good
most days, apart from Friday the 9th of August where torrential rain resulted in the
event being closed early. The table below outlines attendance at the five events &
indicates where families travelled from:
Park Children Adults Girls BME SEN No. Geographical attendance
People
Dudley North
Huntingtree park 758 467 380 219 30 1,225
Halesowen
Dudley
Silver Jubilee Park 588 361 282 47 23 949 Central
North Dudley 16%
28% Brierley Hill
Mary Stevens Park 1062 740 513 85 34 1,802
Stourbridge 13%
Halesowen
Priory Park 851 526 412 118 43 1,377 10%
22% 11%
Central Dudley Stourbridge
The Dell Stadium 251 146 127 18 12 397
Brierley Hill Out of
Total 3,510 2,240 1,714 487 142 5,750 Borough
Play Menu: Thanks to partnership working and sharing of resources a varied menu
of activities and experiences were available at this year’s play week events as
illustrated below. A variety of scheduled events took place each day to enhance the
free offer to families. This included a Talent show where children could showcase their
gifts in front of a captive audience:
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Feedback: Daily evaluations were completed by 213 participants in total with
outstanding feedback received. Participants found the events to be an exciting, cheap,
local, family day out, with friendly staff, a wide range of activities on offer for all ages,
accompanied by useful information for adults. Feedback supports continual
improvement of Dudley Play Week events.
What did you were the staff How is Play Week
think of the fun & helpful? Beneficial
event? 70 61 58 57 53 48
60
50
0 0 40 27
30
Yes 20
Great 10
Unsure 0
OK
No
Poor
213 213
This is community socialising! Great work – unique – keep it up!
Really good,
I won lots of
Too much to say!!! prizes and it
in one word = Fantastic was fun.
I’m coming
again tomorrow.
Great day. Cheap & kids love it!
Fantastic,
children all felt happy, Enjoyed by
excited and had great fun. everyone in
Thank you We come every year, our family.
Great events. Good family Fun.
It was the best,
I would definitely come Very beneficial for
back here for a great children of all ages!
Well done Dudley!
Family day 
5 Event Summary: Play Week 2019 was a huge success with nearly 6,000 people attending (our second busiest play week event). This year’s event saw the highest ever Play Week partnership engagement, with 56 statutory, voluntary and private organisations working together to maximise sharing of resources and enhancing participant’s choice of play activity. A wide and varied menu of play activities was available for children and there was a wealth of information available for adults in attendance. Outstanding feedback was provided. 100% of people questioned thought that the event was great and that the staff were fun and helpful. Participants said that Play Week 2019 was a well organised, unique, exciting, active, cheap, local, family day out, with lots of choice for all ages. Play Week 2020 will take place between Monday the 3rd and Friday the 7th of August 2020, so put the date in your diary now and come along and join in with the fun! Play Week 2019 Report Compiled by Keith Rogers Dudley Play Service
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