ICEF VIRTUAL BERLIN 2nd - 4th Nov 2020

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ICEF VIRTUAL BERLIN 2nd - 4th Nov 2020
ICEF VIRTUAL BERLIN
                             2nd - 4th Nov 2020
                                 Event Report

           ICEF VIRTUAL BERLIN WAS A RESOUNDING
         SUCCESS, MAKING IT THE LARGEST AND MOST
       DIVERSE VIRTUAL NETWORKING EVENT EVER HELD
        FOR THE INTERNATIONAL EDUCATION INDUSTRY.

      1,552                       16,662                            99%
       attendees                     meetings                     satisfied/
                                                               highly satisfied

ICEF Virtual Berlin cemented ICEF’s           As ICEF’s fifth virtual event this year, ICEF
reputation as the leading provider of         Virtual Berlin went further by integrating
networking events for the international       immersive new experiences, including
education industry anywhere in the world.     digital reconstructions of the landmarks of
Successfully hosting over 1,550               our physical Berlin venue. Participants
professionals during 3 days and with          were able to virtually visit parts of the
participants in 123 countries, ICEF Virtual   InterContinental Hotel and network in a
Berlin facilitated over 16,500 meetings,      virtual rendition of the iconic Marlene
demonstrating that ICEF networking            Bar. Bringing some of the magic of our
events are crucial even in times of crisis.   in-person events into the digital world,
Now more than ever, student recruitment       these innovations were warmly received,
professionals from right across the globe     with 80% of our delegates rating their
are drawn to our events to come together      experience at ICEF Berlin as exceptional
and discuss critical solutions for the        and 90% indicating that they would attend
future of our industry.                       another virtual ICEF event.

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ICEF VIRTUAL BERLIN 2nd - 4th Nov 2020
EDUCATION PROVIDERS

A total of 367 representatives from 329                                                   This year, we were delighted to welcome a
education institutions in 35 countries and                                                broad range of educational institutions,
6 continents joined us online, giving this                                                with strong representation from language
event truly global reach. The main five                                                   schools in particular.
educator countries were the United

                                                                                         
Kingdom, the USA, Canada, Germany and
Spain. Of these institutions, 13% were
first-timers to an ICEF Berlin, showing                                                         Many thanks for such an amazing
both the value that existing partners find in                                             event – extremely positive with lots of
attending our events, and indicating the                                                  exciting, new connections made. It’s been
appetite amongst new institutions to take                                                 highly worthwhile, especially to see new
advantage of ICEF’s peerless networking                                                   interest and new markets emerging
conferences.                                                                              following global events and shifts in
                                                                                          thinking. We’re looking forward now to
In common with other ICEF events, ICEF                                                    seeing how these connections develop

                                                                                                                                                              
Virtual Berlin welcomed a high proportion                                                 over the coming months as we start to
of senior decision makers, with over 50%                                                  follow up and grow the relationships.
in senior management roles. This is
testament to the high intent demonstrated                                                                    Jayne Jones, Deputy Principal -
by our educational institutions to finding                                                    International, Long Bay College, New Zealand
new student recruitment agent partners at
this difficult time.

                                                         EDUCATOR SEGMENT ATTENDANCE
                  100

                  90

                  80

                  70
 ATTENDANCE (%)

                  60

                  50
                                                                                                                         ADDITIONAL PROGRAMMES

                  40
                                                                                                                                                 CULTURAL EXCHANGE /
                        LANGUAGE COURSES

                  30
                                                                         UNDERGRADUATE

                                                                                                                                                 WORK & TRAVEL
                                                                                                    -GRAD MASTER
                                           SECONDARY &
                                           HIGH SCHOOL

                                                            VOCATIONAL

                  20
                                                                                                    GRAD/POST

                                                                                                                         & SERVICES
                                                                                         POSTGRAD

                  10
                                                                                         GRAD/

                   0

                                                                         EDUCATOR SEGMENT

                                                                                                                                                                       2
STUDENT RECRUITMENT AGENTS

Amongst stiff competition to attend, we                                                     geographical coverage around the world.
welcomed 1,021 representatives from                                                         The top 5 agent countries represented
877 carefully selected, ICEF-screened                                                       were: Russia, Brazil, Spain, Italy and Turkey.

                                                                                            
agencies to ICEF Virtual Berlin, indicating a
strong interest by agents to develop and
maintain contact with their education                                                              The organisation of the event was

                                                                                                                                                                                    
partners at this time.                                                                      just faultless - a perfect virtual event.
                                                                                            Well done and thanks to ALL ICEF staff.
With agents representing 114 countries
across 6 continents, ICEF Virtual Berlin                                                                                   Ali Amel, Director,
achieved an unmatched breadth of                                                                       GTA (Global Training Associates), Iran

                                                              AGENT SEGMENT ATTENDANCE

                       100

                       80
      ATTENDANCE (%)

                       60

                                                                                                                                      ADDITIONAL PROGRAMMES

                                                                                                                                                              CULTURAL EXCHANGE /
                             LANGUAGE COURSES

                       40
                                                                            UNDERGRADUATE

                                                                                                                      GRAD/POSTGRAD

                                                                                                                                                              WORK & TRAVEL
                                                                                                       -GRAD MASTER
                                                SECONDARY &
                                                HIGH SCHOOL

                                                               VOCATIONAL

                                                                                                                      DOCTORATE
                                                                                                       GRAD/POST

                                                                                                                                      & SERVICES
                                                                                            POSTGRAD

                       20
                                                                                            GRAD/

                        0

                                                                                 AGENT SEGMENT

SERVICE PROVIDERS

This event saw 87 representatives from                                                      United Kingdom, Canada, USA, Australia,
70 providers of services to the                                                             and Germany.
international education industry join us
online. These service providers                                                             This strong attendance again shows the
represented 35 countries in 6 continents,                                                   interest of service providers to actively
and 27% were first-timers to an ICEF                                                        engage with leading professionals from
Berlin. The top 5 countries for service                                                     across the international education
provider organisations present were:                                                        community.

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SEMINAR PROGRAMME & NETWORKING LOUNGES

Alongside our core meeting schedule,          a webinar were happy, or very happy, with
ICEF Virtual Berlin delivered a seminar       their experience.
programme of 60 live and on-demand
sessions. These sessions included advice      Continuing our mission to connect the
from around the international education       international education community, ICEF
industry on the Covid-19 pandemic and         Virtual Berlin saw the return of our
looked to provide guidance on how to          acclaimed virtual networking lounges to
respond. As well as this, ICEF Virtual        allow attendees to meet in an informal
Berlin also explored longer-term themes       setting and preserve the serendipitous
for change, investigating the opportunities   encounters so enjoyed at our in-person
for forward looking international             events. This time we provided a dedicated
education professionals. In addition to       focus on different geographies and
this strategic overview, the event provided   educational sectors for each lounge to
a broad breadth market updates and            help delegates get the most out of their
presentations from selected providers         participation. Over 70% of event
around the world. As testament to the         attendees dropped into one of our
quality and insightfulness of the topics      networking lounges during the event with
covered, 86% of delegates who attended        93% valuing their experience there.

                                 ICEF BERLIN 2021:
                   31st OCTOBER - 2nd NOVEMBER 2021

         For more information and to book your place, please
               visit icef.com/events/icef-berlin-2021
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