ICEF VIRTUAL BERLIN 2nd - 4th Nov 2020
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ICEF VIRTUAL BERLIN 2nd - 4th Nov 2020 Event Report ICEF VIRTUAL BERLIN WAS A RESOUNDING SUCCESS, MAKING IT THE LARGEST AND MOST DIVERSE VIRTUAL NETWORKING EVENT EVER HELD FOR THE INTERNATIONAL EDUCATION INDUSTRY. 1,552 16,662 99% attendees meetings satisfied/ highly satisfied ICEF Virtual Berlin cemented ICEF’s As ICEF’s fifth virtual event this year, ICEF reputation as the leading provider of Virtual Berlin went further by integrating networking events for the international immersive new experiences, including education industry anywhere in the world. digital reconstructions of the landmarks of Successfully hosting over 1,550 our physical Berlin venue. Participants professionals during 3 days and with were able to virtually visit parts of the participants in 123 countries, ICEF Virtual InterContinental Hotel and network in a Berlin facilitated over 16,500 meetings, virtual rendition of the iconic Marlene demonstrating that ICEF networking Bar. Bringing some of the magic of our events are crucial even in times of crisis. in-person events into the digital world, Now more than ever, student recruitment these innovations were warmly received, professionals from right across the globe with 80% of our delegates rating their are drawn to our events to come together experience at ICEF Berlin as exceptional and discuss critical solutions for the and 90% indicating that they would attend future of our industry. another virtual ICEF event. 1
EDUCATION PROVIDERS A total of 367 representatives from 329 This year, we were delighted to welcome a education institutions in 35 countries and broad range of educational institutions, 6 continents joined us online, giving this with strong representation from language event truly global reach. The main five schools in particular. educator countries were the United Kingdom, the USA, Canada, Germany and Spain. Of these institutions, 13% were first-timers to an ICEF Berlin, showing Many thanks for such an amazing both the value that existing partners find in event – extremely positive with lots of attending our events, and indicating the exciting, new connections made. It’s been appetite amongst new institutions to take highly worthwhile, especially to see new advantage of ICEF’s peerless networking interest and new markets emerging conferences. following global events and shifts in thinking. We’re looking forward now to In common with other ICEF events, ICEF seeing how these connections develop Virtual Berlin welcomed a high proportion over the coming months as we start to of senior decision makers, with over 50% follow up and grow the relationships. in senior management roles. This is testament to the high intent demonstrated Jayne Jones, Deputy Principal - by our educational institutions to finding International, Long Bay College, New Zealand new student recruitment agent partners at this difficult time. EDUCATOR SEGMENT ATTENDANCE 100 90 80 70 ATTENDANCE (%) 60 50 ADDITIONAL PROGRAMMES 40 CULTURAL EXCHANGE / LANGUAGE COURSES 30 UNDERGRADUATE WORK & TRAVEL -GRAD MASTER SECONDARY & HIGH SCHOOL VOCATIONAL 20 GRAD/POST & SERVICES POSTGRAD 10 GRAD/ 0 EDUCATOR SEGMENT 2
STUDENT RECRUITMENT AGENTS Amongst stiff competition to attend, we geographical coverage around the world. welcomed 1,021 representatives from The top 5 agent countries represented 877 carefully selected, ICEF-screened were: Russia, Brazil, Spain, Italy and Turkey. agencies to ICEF Virtual Berlin, indicating a strong interest by agents to develop and maintain contact with their education The organisation of the event was partners at this time. just faultless - a perfect virtual event. Well done and thanks to ALL ICEF staff. With agents representing 114 countries across 6 continents, ICEF Virtual Berlin Ali Amel, Director, achieved an unmatched breadth of GTA (Global Training Associates), Iran AGENT SEGMENT ATTENDANCE 100 80 ATTENDANCE (%) 60 ADDITIONAL PROGRAMMES CULTURAL EXCHANGE / LANGUAGE COURSES 40 UNDERGRADUATE GRAD/POSTGRAD WORK & TRAVEL -GRAD MASTER SECONDARY & HIGH SCHOOL VOCATIONAL DOCTORATE GRAD/POST & SERVICES POSTGRAD 20 GRAD/ 0 AGENT SEGMENT SERVICE PROVIDERS This event saw 87 representatives from United Kingdom, Canada, USA, Australia, 70 providers of services to the and Germany. international education industry join us online. These service providers This strong attendance again shows the represented 35 countries in 6 continents, interest of service providers to actively and 27% were first-timers to an ICEF engage with leading professionals from Berlin. The top 5 countries for service across the international education provider organisations present were: community. 3
SEMINAR PROGRAMME & NETWORKING LOUNGES Alongside our core meeting schedule, a webinar were happy, or very happy, with ICEF Virtual Berlin delivered a seminar their experience. programme of 60 live and on-demand sessions. These sessions included advice Continuing our mission to connect the from around the international education international education community, ICEF industry on the Covid-19 pandemic and Virtual Berlin saw the return of our looked to provide guidance on how to acclaimed virtual networking lounges to respond. As well as this, ICEF Virtual allow attendees to meet in an informal Berlin also explored longer-term themes setting and preserve the serendipitous for change, investigating the opportunities encounters so enjoyed at our in-person for forward looking international events. This time we provided a dedicated education professionals. In addition to focus on different geographies and this strategic overview, the event provided educational sectors for each lounge to a broad breadth market updates and help delegates get the most out of their presentations from selected providers participation. Over 70% of event around the world. As testament to the attendees dropped into one of our quality and insightfulness of the topics networking lounges during the event with covered, 86% of delegates who attended 93% valuing their experience there. ICEF BERLIN 2021: 31st OCTOBER - 2nd NOVEMBER 2021 For more information and to book your place, please visit icef.com/events/icef-berlin-2021 4
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