PARTNERSHIP OPPORTUNITIES - WITH THE MIZZOU ALUMNI ASSOCIATION - Show Me Mizzou
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PARTNERSHIP OPPORTUNITIES
WITH THE MIZZOU ALUMNI ASSOCIATION
Z-O-U! 1
PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N 2 M-I-Z!
WANT TO REACH
MIZZOU’S MOST
DEDICATED TIGERS?
WE CAN HELP.
Our alumni are movers and shakers; educated, driven
and exceptionally engaged. They’re spread across the
country, but with deep ties to Missouri and their alma
mater — and they’re happy to support businesses that
love Mizzou as much as they do.
As representatives for over 340,000 (284,000 grad-
uates) Tigers worldwide, we’re always on the lookout
for featured partners and sponsors who align with our
values and mission. So if you’re ready to speak directly to Mizzou’s best
and brightest, you’re in the right place!
Let’s chat about the ways we can help you share your message — and the
benefits of partnering with the Mizzou Alumni Association. You’ll be glad
you did.
M-I-Z!
TODD MCCUBBIN, M ED ‘95
EXECUTIVE DIRECTOR, MIZZOU ALUMNI ASSOCIATION
CONTENTS
Audience Location................................................... 4
Audience Breakdown.............................................. 6
MIZZOU magazine.................................................. 8
Custom Magazine Program.................................... 10
Mizzou.com.............................................................. 11
Mizzou Alumni Newsletters................................... 12
Social Media............................................................. 13
? Questions about advertising
or sponsorship opportunities?
Contact Scott Dahl, Director of Business Development
573-882-2374 | 800-372-6822 | F 573-882-5145
scottdahl@missouri.edu
Z-O-U! 3
PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
OUR AUDIENCE (NATIONAL)
Reach Tigers far and wide Our alumni and fans can be found in all 50 states, as well as countries around the
world. But no matter where they go, they still share deep, lifelong ties to the University.
Total graduates worldwide Total graduates nationwide
284,000 269,000
Where We Are in the United States
New Hampshire
Vermont 257/23
187/7
Washington Massachusetts
2,939/183 1,431/91 Maine
Connecticut 292/18
Montana 684/63 Rhode Island
417/22 North Dakota 168/8
Minnesota
155/14 2,406/214
Oregon
1,811/124
Wisconsin
Idaho 1,894/145 New York
530/38 South Dakota
3,012/228
349/35
Wyoming Michigan
255/20 1,786/158
Pennsylvania New Jersey
Iowa 1,850/145 1,242/106
Nebraska 2,465/252
Nevada New Hampshire Ohio Delaware
860/89
Vermont 257/23 1,508/150 Indiana
187/7 2,295/246 179/15
Massachusetts Illinois 1,968/ DC
Utah 1,431/91 Maine 15,918/1,534 209 West Maryland
591/30 Connecticut Colorado 292/18
684/63 Rhode Island Virginia 1,944/195
California 5,989/557
168/8 Virginia
North Dakota Minnesota Kansas 183/14 3,494/373 District of
155/14 10,504/913
2,406/214 Missouri Kentucky
10,359/1,257 Columbia
147,492/15,204
1,275/143
670/73
Wisconsin
South Dakota 1,894/145 New York North Carolina
3,012/228
349/35 Tennessee 3,071/312
Michigan
1,786/158 2,699/284
Arizona Pennsylvania
Oklahoma
New Jersey
Iowa
3,270/392 1,850/145 1,242/106 1,733/221 Arkansas South Carolina
Nebraska 2,465/252 New Mexico 1,243/161
1,508/150 Ohio Delaware 2,066/231
Indiana 2,295/246 904/81 179/15
Illinois 1,968/
15,918/1,534 209
DC
Maryland Mississippi Georgia Alaska, 277/15
West
ado
Virginia 1,944/195 553/46 3,048/339 Hawaii, 351/32
557 Virginia
Kansas
Missouri 183/14 3,494/373 District of Alabama Guam, 10/0
10,359/1,257 Kentucky
147,492/15,204 1,275/143
Columbia
1,012/113 Puerto Rico, 51/3
670/73
Texas Virgin Islands, 16/0
North Carolina
Tennessee 3,071/312
11,440/1,361 Armed Forces Americas, 5/2
Oklahoma
2,699/284 Louisiana Armed Forces Europe
1,733/221 Arkansas South Carolina 763/81 & Canada, 125/11
co 1,243/161
2,066/231 Armed Forces Pacific 52/3
Mississippi Georgia Alaska, 277/15
3,048/339 Hawaii, 351/32
553/46
Guam, 10/0
Florida
Alabama
1,012/113 Puerto Rico, 51/3 7,211/
Texas Virgin Islands, 16/0 818
11,440/1,361
Louisiana
Armed Forces Americas, 5/2
Armed Forces Europe Total Alumni/
763/81 & Canada, 125/11
Armed Forces Pacific 52/3 Mizzou Alumni Association Members
Florida
Where we are 7,211/
818
Total MAA Member Households 25,000
in the United States Figures based on actual circulation data taken from USPS mailing statements.
Total MAA Member Households 25,000 Rev. 5/2021
Figures based on actual circulation data taken from USPS mailing statements.
Rev. 5/2021
4 M-I-Z!
OUR AUDIENCE (REGIONAL)
147,491
Where We Are in Missouri
Total graduates statewide
55,996
St. Louis area (St. Louis City;
39,217
Central Missouri area
29,900
Kansas City area (Jackson,
St. Louis County; St. Charles and (Audrain, Boone, Callaway, Cole, Clay and Platte counties in Missouri;
Jefferson counties in Missouri; Madison Cooper, Howard, Moniteau, Monroe Johnson, Wyandotte, Douglas and
and St. Clair counties in Illinois) and Randolph counties) Leavenworth counties in Kansas)
Atchison Worth Putnam Scotland
36/4 Mercer Schuyler Clark
103/14 Nodaway 73/6 71/8 109/9
Harrison 66/11 59/7
299/35 75/13
Gentry Sullivan Adair
129/25 Knox
Holt Grundy 97/12 416/66 103/10 Lewis Total Alumni/
68/15 Andrew 155/18 153/17
Daviess Mizzou Alumni Association Members
189/22 DeKalb 122/15
132/21 Living-
Linn
307/45
Macon Shelby Marion
Where W
1,090/
ston
Caldwell 412/69
411/53 258/37 691/92 in Miss
144 Clinton 130/18
Buchanan 322/50 Chariton Ran- Monroe 128/20
Carroll 269/33 dolph 320/40 Ralls
1,071/104 Statewide total . . .
Platte Clay Pike Madison County, Ill.
Ray 250/36 778/75 368/41
2,990/ 4,789/
368 541 236/24 Audrain 974/104 St. Louis area . . . .
Howard 843/138 St. Clair County, Ill. (St. Louis City; St. Louis Coun
LaFayette Saline Lincoln
Jackson 525/74 463/46 Boone Mont- and Jefferson counties in Mis
8,207/1,144 13,230/ 555/69 gomery 1,208/105
Johnson County, Kan. 29,625/ and St. Clair counties in Illino
1,523 3,388 Callaway 317/24
Cooper St. Charles 5,257/335
224/13 Johnson 866/87 1,718/179 Warren
Pettis 469/ 10,941/ St. Louis City
Wyandotte County, Kan. Cass 501/39 635/74 30 859 Kansas City area . .
1,557/185 Moniteau Cole Gas- 35,421/3,060 (Jackson, Clay and Platte cou
325/24 443/67
4,161/ Osage conade Franklin St. Louis County Johnson, Wyandotte, Dougla
Douglas County, Kan. Henry Morgan 445 395/36 398/ 2,271/243 counties in in Kansas)
226/33 Benton 223/25 37 Jefferson
135/14 Bates 195/27 Miller 2,314/
176/30 349/31 Maries 164
Leavenworth County, Kan.
117/5 Central Missouri ar
St. Clair Camden Crawford Washington Ste. (Audrain, Boone, Callaway, Co
83/9 Hickory 995/147 Phelps 173/16 88/8 608 Genevieve Howard, Moniteau, Monroe a
Vernon 44/7 Pulaski 845/52 245/25 counties.)
191/31 363/ St. Perry
Cedar Dallas Laclede Francois 213/23
107/17 Polk 21 Dent Iron
80/7 298/30 161/15 72/6
Barton 280/24 Madison
111/15 Dade 77/7 Cape
68/7 Reynolds Girardeau
Greene Webster Wright Texas 46/5
Jasper 156/15 Bollinger 1,252/
Law- 3,578/422 364/46 105/20 Shannon 54/5 154
919/143 Wayne
rence 37/4 84/10 Scott
191/18 Christian 418/47
Newton Douglas Carter
190/13 839/62 52/7 42/3 Stoddard Mississ-
Howell 240/36
Barry Stone 375/59 Oregon Butler ippi
Taney Ozark
McDonald 218/30 202/ 57/9 63/9
Ripley 356/39 104/
37/5 23 372/31 62/5 12
New Madrid
81/13
Figures based on actual circulation data taken from USPS mailing statements. Pemiscot
85/5
164/36
Dunklin
Z-O-U! 5
PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
OUR AUDIENCE
49 51
The following PRIZM (Potential
Rating Index for Zip Markets)
life stage groups are the top three
that most frequently reflect living
Mizzou graduates. There are 11
total groups, which are broken into
%
%
Male
86 sub-segments based on shared
socioeconomic, demographic, and
behavioral characteristics and may Female
be utilized to help identify target
audiences.
23%
Affluent Empty Nests – Upscale
couples whose children have left
the home; Hold executive and
professional positions; Disposable
cash to finance active lifestyles rich
in travel, cultural events, exercise
equipment, and business media;
Active in politics and communities
19%
Accumulated Wealth –
Professionals who may or may not
have children still living at home;
Disposable cash and sophisticated
tastes; Prime audience for print
media, expensive cars, and frequent
vacations – often to theme parks and
European destinations
16%
Conservative Classics – Upper-
middle class; Empty nesters living
in older, suburban homes; Enjoy
gardening, reading, entertaining
neighbors, excursions to local
museums, theaters, or casual-
dining restaurants
6 M-I-Z!
Income Breakdown Age Breakdown
PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
MIZZOU MAGAZINE
MIZZOU magazine is the premier alumni
news publication of the Mizzou Alumni
Association. It’s been that way for more than
100 years. The magazine has been recognized
repeatably for quality, engaging content and
design, most recently from the Council for
Advancement and Support of Education and
the Society of Publication Designers. Now is a
great time to advertise in MIZZOU magazine.
Ad Rates
MIZZOU magazine (per issue)
FULL COLOR Dimensions
Size 1x or 2x 3x Full Page
Bleed, 85⁄8" x 111⁄8"
Full Page $2,760 $2,400
2/3 Page $2,185 $1,900
1/2 Page $1,840 $1,600 Two-thirds Two-thirds
3 column 5 column
1/3 Page $1,265 $1,100 43⁄8" x 9" 73⁄8" x 6"
COVERS
Back Cover $3,910 $3,400 One-half One-half
3 column 5 column
Inside Front Cover $3,565 $3,100 43⁄8" x 7" 73⁄8" x 41⁄2"
Inside Back Cover $3,335 $2,900
Inserts, Blow-ins, Belly bands, Ink Jetting, Polybagging
One-third One-third
Prices quoted upon request 2 column 3 column
27⁄8" x 9" 43⁄8" x 6"
Schedule
Issue date Space reservation Materials due Published date One-third One-third
4 column 5 column
Fall 2022 June 24 July 19 Aug. 26
57⁄8" x 41⁄2" 73⁄8" x 31⁄2"
Winter 2023 Oct. 26 Nov. 9 Dec. 17
Spring 2023 Feb. 24 March 6 April 17
8 M-I-Z!
MIZZOU MIZZOU M ZZOU
T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N
mizzou.com | Spring 2021 mizzou.com | Winter 2020 mizzou.com | Winter 2021
Agricult
of
College ure,
Natura
l ACCIDENT
Food & ces ON THE
GLACIER
Resour
IAL
Celebrating the
SPECIO Mizzou: Our
EDIT N
Time to Lead
campaign.
Beth Peterson fell in love Page 46
Page 65 with glaciers. Then she
fell into one. Page 16
Pictures
Perfect
From young Canadian cowpokes to
the last of Africa’s white rhinos, a
long-running J-School photography
contest shows us the world. Page 14
Are Women Equal?
Who Was I
Looking back half a century to
Martha Wright Griffiths and the
equal rights amendment. 30
Medical Mission
in College?
A physician paves the way to med
school for people of color. 24
Paul McCartney is Dead?
A humorist recalls student days
as a Beatle’s-era broadcaster at
KCCS in Pershing Hall. 32
An author ponders how old haunts
hold a mirror to a younger self. 30
BY W R I G H T T H OM P S ON, B J ’ 10
MIZZOU_S21_FOB.indd 1 16/4/21 9:34 AM
“I can’t believe how much I learned and enjoyed. The magazine is better than it’s ever been.” —ED TRAVIS, BS BA ’56
MIZZOU MAGAZINE SPRING 2020
MAN
THE
BEHIND
THE
BUILDING
Academic Hall burned in 1892. From its ruins rose a modern university anchored by the domed building named
for Richard H. Jesse, the man who re-envisioned MU for a new century. By Dawn Klingensmith, BA BJ ’97
NEWCOMB ART MUSEUM OF TULANE UNIVERSITY
NOTLEY HAWKINS
30 MIZZOUMAGAZINE SPRING 2020 31
“Just received my MIZZOU magazine today; enjoyed reading every page.” —WINNIE FRITZ, BSN ’68
FEATURE FEATURE
Eli’s Calling
MIZZOU FOOTBALL Now
New Tiger football coach Eli Drinkwitz and
his staff are cold calling hundreds of Missouri
high school coaches to make sure the state’s
best recruits fuel the program. They’ve made
a lot of friends already. MIZZOU MAGAZINE
: Mark Godich | : Zach Bland
WINTER 2020
Who Was I
MIZZOU MAGAZINE Fall 2020 | P. 39
in College?
By Wright Thompson, BJ ’01
Now at the peak of his
career, a globetrotting author
ponders the hold college
haunts have over him —
who is the younger self
Decline Declare he meets upon returning to
Booches and Shakespeare’s,
and why is he compelled to
revisit student days?
story by wright thompson, bj ’01
17
38 MIZZOUMAGAZINE 16 MIZZOUMAGAZINE WINTER 2020 17
Z-O-U! 9
PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
CUSTOM MAGAZINE PROGRAM
Partner with the Mizzou Alumni Association and
MIZZOU MIZ
T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N
MIZZOU magazine to reach your target audience with
ZOU mizzou.com | Spring 2021
C O L
The Mid
critical
L E G
E
dleton
convers
Center
ations.
O F
leads
80
A R T
S A N D
S C I
E N C
E S P E
C I A
high-quality, engaging content. Custom magazines
include up to 16 additional pages of compelling content
specific to your goals. Packaged together with the stan-
At Mizzou L
bounda , art knows no
S E C
T I O
ries. 82 N | Spring
2021
Meet thre
who are e doctoral stud
expand
knowle ing hum ents
dard magazine, a custom approach elevates engagement
dge. 86 an
with your key audiences using your stories and images.
Pictures
Perfect
From young Canadian cowpokes to
the last of Africa’s white rhinos, a
long-running J-School photography
contest shows us the world. Page 14
CLIENT TESTIMONIALS
Our Nursing School got a strong shot in the arm when
we partnered with our central communicators to
The P
Arts a ow r o+
nd Sceie f create a magazine that our one-person communication
nce
Discover
ing So
lutions
to Globa
l Chall shop could never have produced. What our alumni and
MIZZOU_A
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donors received was a beautifully seamless and holistic
73
MIZZOU_S21_FOB.indd 1 16/4/21 9:34 AM
> Spring 2021 — Arts and Science 16/4/21
9:47 AM
collection of campus and Nursing content. A custom
MIZZOU MIZ
T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N
magazine is the perfect way to tell our stories.
ZOU
— Ana Compain-Romero,
MU Sinclair School of Nursing Advancement Officer
mizzou.com | Fall 2020
Girl on Fire S C H
O O L
Oh, the hand-wringing O F H E A
when women first enrolled LT H
at Mizzou. 34 P R O
F E S
S I O N
S S P E
The School of Health Professions custom magazine
Coach Is on the Phone C I A L
A His
The Tigers’ new football S E C
T I O N
tory |
coach already has friends
of Lea
Fall 2020
all over Missouri. 38
At the Centers ding
would not have been possible without this
The Sc
New research centers
Health hool of
celebr Professions
specialize to topple big
problems. 24 ates 20
years.
76
School h
of
Healt ons
Lookin
Preparingg Forward
pandem for a post-
ic world
partnership with the Mizzou Alumni Association.
My small team has neither the time nor breadth of
70
Professi
IAL
Proble
SPECIO Jeff Carm Solvers
EDIT N
life is to r’s mission in
through treat people
moveme
nt. 72
skills required to produce a publication of this quality.
Page 65
The
Telltale
Art
Unravel the whodunit and
The magazine staff handled every step of the process:
project management, writing, editing, fact checking,
how of Mizzou’s many
great mystery writers. 16
art direction, photography, design, illustration and
printing. The investment more than paid for itself
in time savings, although we also benefitted from
MIZZOU_H
P_Section.
indd 65
efficiencies in printing and postage.
MIZZOU_F20_FOB.indd 1 14/8/20 11:15 AM
> Fall 2020 — School of Health Professions
FALL
2020
65
14/8/20
11:53
AM
— Angela Dahman, MU School of Health Professions
MIZZOU MIZ
T H E M A G A Z I N E O F T H E M I Z Z O U A L U M N I A S S O C I A T I O N
Director of Strategic Communication and Marketing
ZOU mizzou.com | Winter 2020
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Natural
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SPECIO
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F AGR
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FOOD
& NA
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MIZZOU Custom Magazine Pricing
EDIT N
ECT ION | Winter
2020
Page 65
Pricing for the custom magazine is based on a
10,000 copy minimum, or the equivalent in
additional advertising. This requirement is in place
to allow us to promote an equitable product for
both large and small clients that also gives us the
Who Was I flexibility we need to do a project of this magnitude.
in College? A Stor
While pricing for each project is slightly different,
An author ponders how old haunts
hold a mirror to a younger self. 30
BY W R I G H T T H OM P S ON, B J ’ 10
ied His
CAFN
tory
R celebr
dare tak ates 150 yea
the following estimate is an average cost breakdown:
ers an
d discovrs of dreamers
erers. ,
70
Editorial planning and writing........................... $8,000
WINTER
2020
65
> Winter 2020 — College of Agriculture, Food & Natural Resources Graphic design and layout.................................... $1,000
Custom magazines will feature a cover graphic calling attention to the special section. Magazine cost per copy (10,000 copy minimum).......$1.75
10 M - I - Z !MIZZOU.COM
MAA’s website serves as a hub for all 120+ association chapters, as well as headquarters for
major events like Homecoming. Your banner ad will be visible on all major landing pages.
1,033,306
page views Jan. 2020 – Dec. 2020
Ad Rates: Mizzou.com
$800 per month
Dimensions
Mizzou.com rotating ads
300 x 300 pixels
$700 per month for 6+ months contract
Z - O - U ! 11PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
MIZZOU ALUMNI NEWS
Segmented Electronic Newsletters
True Tiger Network the student chapter
E-NEWSLETTER (monthly)
of the Mizzou Alumni Association
Mizzou-YA (Young Alumni)
MAA members under 28 who have
graduated in the past three years,
Location Cost per issue 6x or 12x Local Alumni Chapter Newsletters
segmented by geographic area, and more
First placement $900 $800
Second or third placement $800 $700 Location Cost per issue 6x or 12x
Circulation: Approximately 150,000 alumni and First placement $400 $350
friends of the University of Missouri Second placement $300 $250
Submit ads by the end of the month to appear
in the following month’s issue
600 x 200 pixels, .jpg or .png format
ad space
ad space
ad space
12 M - I - Z !SOCIAL MEDIA
Our Tigers are active and engaged across our many social media channels. Leverage that excitement
with an MAA partnership, while selecting the audience that best matches your needs.
Facebook: 28,347 Instagram: 11,322 Twitter: 26,075
Social Media Promotional Options:
Organic Promotion
Our event and program sponsors and advertisers can receive
special recognition as a sponsor on the Mizzou Alumni
Association’s social media platforms through organic posts.
Targeted Social Media Ads
Our sponsors and partners can
showcase their connection with
MAA through social media
placements to reach a targeted
audience of Mizzou alumni and
friends. Sponsors will work
with our team of social media
specialists to craft and place a
paid social media ad through
To learn more about social media sponsorship options, contact:
MAA’s social media platforms. Scott Dahl
Director of Business Development
573-882-2374
scottdahl@missouri.edu
Z - O - U ! 13PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N
SPONSORSHIP OPPORTUNITIES
Becoming a presenting or supporting sponsor of Mizzou Alumni Association programs is a great way to
reach a targeted audience on a personal and active level. Mizzou graduates tend to support those businesses
who also support Mizzou. Each sponsorship is custom built based on what is the best fit for your business or
organization. The following events and activities are just a few examples of sponsorable programs:
STUDENTS, ALUMNI, AND FRIENDS
HOMECOMING
Homecoming Parade
Campus Decs Talent Show Blood Drive
14 M - I - Z !STUDENTS ALUMNI
True Tiger Network
Homecoming
Hall of Fame
Griffiths Leadership Society
MIZ Talks
Football Fridays
SENIORS
Touring Tigers
Z - O - U ! 15PA R T N E R S H I P O P P O R T U N I T I E S W I T H T H E M I Z Z O U A L U M N I A S S O C I AT I O N 16 M - I - Z !
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