2021 MEDIA KIT - Hoffman Media
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2021 MEDIA KIT
OV E R V I E W
Classic Sewing celebrates Print
and helps activate the Total Distribution 10,000
spirit, individuality, and Frequency 4x
creativity in crafting
one-of-a-kind garments. Digital
We are the authority on Monthly Page Views 108,241
sewing trends, heirloom E-Newsletter Subscribers 67,073
techniques, and designs,
featuring projects to
delight the most Social
discriminating sewist Followers 28,796
alongside creations
from top designers.
This magazine has
something fabulous
for all experience levels! INSTAGRAM FACEBOOK
Followers 2,326 Followers 11,082
Impressions 73,632 Impressions 240,551
Engagements 4,596 Engagements 24,558
Engagement Rate 6.2% Engagement Rate 10.2%
Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Jan. 2020 to Nov. 2020 data.
AU D I E N C E
Ages 18-27 4% 87%
FEMALE
Ages 25-34 10% 13% MALE
Ages 65+ 38%
Ages 35-44 8%
Ages 45-54 11%
Ages 55-64 29%
Sources—Print: Publisher’s 2020 Statement of Ownership; Digital and Social: Google Analytics, based on Nov. 2020 data.
2 0 2 1 E D I TO R I A L C A L E N DA R
C
lassic Sewing magazine was born out of a passion
for stitching, both by hand and by machine, and
educating readers on the proficiencies needed
to master the art of sewing. It is the industry’s leading
publication on the many joys and delights of garment
construction, machine and hand embroidery, and other
needle arts. Classic Sewing magazine is the standard of
excellence in sewing. It delights the reader with the endless
techniques and design possibilities. With its quarterly
frequency, it gives the subscriber time to make projects
from the magazine between issues.
Classic Sewing follows the seasons in project themes, and the editorial content is
focused on that as well. Regardless of the sewing skill level of the readers, there are
projects in each issue for everyone. The content is designed to provide education
and instruction to the readers. Through the pages of this magazine, with detailed
instructions, you can advance your skills at your own pace. It also introduces new
fabrics, equipment, and notions in every issue.
The magazine comes poly-bagged with a full-size sewing pattern envelope containing
paper patterns for several garments in the issue. Plus, there are countless downloads
featuring patterns, machine embroidery designs, added technique instruction, and
anything that is needed to complete the projects featured.
The magazine is filled with designs from the top designers in the sewing industry.
Beginning with the Spring Issue, Easter sewing is introduced, followed by the Summer
Issue, where casual, fun sewing projects are featured. The back-to-school Fall Issue
kicks off the season for cooler months. The sewing year culminates with the Holiday
Spring 2021 Christmas Issue, featuring a plethora of holiday fashions, gift ideas, and enjoyable sewing ideas
for your home. During the year, the subscriber receives more than $500-worth of
Materials Due 1/5 | On Sale 2/23 Materials Due 8/24 | On Sale 10/26
patterns, embroidery designs, smocking plates, and appliqué patterns.
Summer Spring 2022 The year 2021 promises to be even more inspirational. Machine sales are increasing, as
Materials Due 2/17 | On Sale 4/27 Materials Due 12/20 | On Sale 2/22 new people are entering the sewing world. Classic Sewing will continue to be the leader
in the industry going forward, providing projects for these new sewists as well as the
Autumn very advanced sewists.
Materials Due 5/19 | On Sale 7/27
Editor, Classic Sewing
PRINT MARKETING
Classic Sewing was crafted to allow readers to slow down, unplug,
and escape without distraction. Turning the pages is an experience
readers can feel in the weight and texture of the paper in their
hands, see in the compelling images and clean design, and bring to
life in their next sewing project.
Success is due to a loyal, trusting readership confident the
publication will deliver every time. Combined with a commitment
to a 30/70 ad-to-edit ratio, it creates a targeted, expected
environment for advertising.
Advertising Rates Digital Editions
Cover 2, Page 1 $9,000 All advertisements run on digital
Spread $8,000 editions at no additional charge.
Full Page $4,000 Option to include a hyperlink
1/2 Page $3,000 to direct readers to advertiser
1/3 Page $2,000 website.
1/4 Page $1,600
Cover 4 $5,000 Business Reply Card,
Polybag, and Inserts
Ad Specs Pricing available upon request;
Trim Size 8.0" x 10.875" all business reply cards must
Full Page 8.25" x 11.125" accompany a minimum of a
(bleed only) full-page advertisement.
1/2 Page (H) 6.875" x 4.625"
1/3 Page (SQ) 4.5" x 4.625"
1/3 Page (V) 2.1875" x 9.375"
1/4 Page 3.375" x 4.625"
Frequency pricing and custom-program proposals available upon request. All rates are net.
From: Classic Sewing Magazine classicsewing@mailer.hoffmanmedia.com
Subject: The Perfect Easter Ensemble
Date: February 11, 2020 at 3:07 PM
!
From: Classic Sewing Magazine classicsewing@mailer.hoffmanmedia.com
Subject: Smocked Sharks Bring Big Smiles
Date: April 21, 2020 at 9:15 AM
! !
From: Classic Sewing Magazine classicsewing@mailer.hoffmanmedia.com
Subject: Happy Bunnies
Date: March 16, 2020 at 12:03 PM
D I G I TA L M A R K E T I N G
To: gnorris@hoffmanmedia.com To: gnorris@hoffmanmedia.com To: gnorris@hoffmanmedia.com
View this email in your browser View this email in your browser View this email in your browser
Dear Sewing Friends, Dear Sewing Friends, Dear Sewing Friends,
What could be cuter than two precious bunnies Every little boy loves his sea friends—especially This adorable dress by Kathy Drew with appliqué
on a jacket for Easter? The dress alone is a cute little sharks! Picture smocking is so much bunnies will be an Eastertime favorite. I love the
wonderful wardrobe piece—and when paired with fun, and this is a wonderful project with which to way Kathy used the same dress fabric for the
the jacket, which is piped in the same fabric, it is begin. There are very few color changes, so you bunnies!
the perfect ensemble. can enjoy stacking your stitches.
Digital placements, written by the
editors of Classic Sewing, allow
content to travel to meet readers
in the right place, through the right
Cora’s Dress and The Easter Jacket Smocked Sharks Happy Bunnies platform, at the right moment on
Crisp, cool spring weather calls for a cute jacket and dress ensemble, especially Ann Parker has created a wonderful smocking design for little boys—girls too, if they Scampering for the petite carrot, two little bunnies are ready for spring on this
their journey.
when there is a soft pastel bunny peeking around each side. Designed by Beth Dix like sharks. These whimsical, friendly sharks are sure to bring big smiles. The bold precious appliqué machine embroidery design from Kathy Drew! Pictured here on
of Primrose Lane, this sweet ensemble is a wonderful choice for your little girl’s green complements the lighter green seersucker and shows off the smocking. This the Sundress and Shorts Set pattern by Creations by Michié, these bunnies will add
Easter outfit. This project is featured in our new Spring 2020 issue of Classic Sewing project is a wonderful way to learn picture smocking, as there are very few color the perfect touch to your spring and Easter projects. This project is featured in our
magazine. changes and the motif is repetitive across the panel. The project is featured in the Spring 2020 issue of Classic Sewing magazine.
new Summer 2020 issue of Classic Sewing magazine.
Leverage our deep expertise in
engaging content creation, and get
to know our passionate audience
Sew Along With Us!
Mark your calendar for the Flower Power Sew-Along sponsored by Classic
Sewing magazine and HUSQVARNA® VIKING®! This five-week sew-along will
launch April 28, 2020. We’ll be making this cute Flower Power top with matching
[ BLOG POST VIA HOME PAGE ] through custom digital and social
pants or a skirt (or both). This project was designed by Alicia Welcher, assistant
editor of Classic Sewing. We will also be giving away a HUSQVARNA® VIKING®
EPIC™ 980Q sewing machine to one lucky winner. Valued at $9,999, this machine
features intuitive, leading-edge features created to help you get from “idea to done”
in less time than ever before.
New Leaf and Petal Monogram
Have you seen the new 2020 Classic Sewing Subscribers Monogram? Designed by
Sew a Wardrobe of Cute Doll Clothes
Sew along with Connie Palmer to create a wardrobe of cute-as-pie 18" doll
placements timed to complement
your internal marketing campaigns
Helen Catherine Reich and digitized by John Deer, this alphabet is a wonderful garments! This online club features exclusive downloadable patterns and full
addition to your machine embroidery collection. The designs include uppercase directions. Sign up today for instant access to all seven projects!
letters, coordinating numbers, and a decorative border design. Featuring floral
accents, the collection is ideal for monogramming special projects. This monogram
set is free to Classic Sewing magazine subscribers with an active subscription (log in
and drive web traffic.
to your account to access). It is also available to purchase separately.
From Bernina, a partner of Classic Sewing magazine.
From Children’s Corner Store, a partner of Classic Sewing magazine.
Triple Treat: Organizer Projects
Create an organizer pouch in a trio of sizes in this online course with Katie Bartz.
This pouch can be made with or without an embroidery machine—either way, it
offers a collection of valuable techniques you can transfer to other parts of your
ADVERTISING PLACEMENTS
sewing. You’ll perfect the creation of welt zipper projects and top zipper insertions
with Katie’s simple methods as you create this fully-lined project. Plus, these bags
are so cute and handy. You’ll love making them for yourself or to give as gifts!
The Stitches Are Perfect. The Price Is Right.
Many new and occasional sewists think they can’t afford a high-quality machine.
Original Sewing & Quilt Expo
Blog Post
Think again. Steeped in Swiss design and built under the watchful eye of BERNINA,
Join us for three days of classes and workshops, stage shows, how-to demos, bernette sewing, embroidery, and overlocker machines are the best-quality, feature-
incredible display galleries, fabulous shopping, and more! rich, dealer-supported machines for your buck. And that makes bernette just perfect
for all your ideas.
Cleveland, OH | July 30, 31 & August 1, 2020 *new dates*
• Advertiser logo
Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
Alex by Children’s Corner Patterns Raleigh, NC | August 20, 21 & 22, 2020
Lakeland, FL | August 27, 28 & 29, 2020 *new dates*
The Alex pattern by Children’s Corner is such a darling option for spring! Perfect for Cincinnati, OH | September 17, 18 & 19, 2020
boys or girls, the pattern includes options for making a fully-lined romper or jumper Fredericksburg, VA | October 1, 2 & 3, 2020
with a shirt. The romper and jumper feature a bib, elastic at the waist in the back, Chicago, IL | October 22, 23 & 24, 2020
• 3+ images
and straps that button on the bib and cross in the back. The shirt closes in the back, Novi, MI | November 12, 13 & 14, 2020
has a piped Peter Pan collar, and can be made with a straight short sleeve or a Original Sewing & Quilt Expo
Join us for three days of classes and workshops, stage shows, how-to demos,
puffed sleeve. The pattern is available to purchase from Children’s Corner Store. Martha Pullen Teacher Licensing incredible display galleries, fabulous shopping, and more!
Enjoy a retreat-style experience that blends the love of sewing, serging, and
Make Alex even sweeter by adding a smocked insert to the pattern. With so many machine embroidery with friendships, skill-building, and business opportunity.
• Links to advertiser website
Cleveland, OH | June 18, 19 & 20, 2020 *new dates*
possible smocking designs, you can add a little smocking for boys or girls. The
Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
possibilities are endless with Alex. Instructions on how to modify the Alex pattern to Licensing EXPRESS: The Perfect Mix
Raleigh, NC | August 20, 21 & 22, 2020
allow for a smocked insertion are featured on the Children’s Corner Store blog. Dallas, TX | August 9–12, 2020
Lakeland, FL | August 27, 28 & 29, 2020 *new dates*
Cincinnati, OH | September 17, 18 & 19, 2020
Licensing
• 300–500 words
Fredericksburg, VA | October 1, 2 & 3, 2020
Atlanta, GA | November 2–6, 2020
Chicago, IL | October 22, 23 & 24, 2020
Novi, MI | November 12, 13 & 14, 2020
Martha Pullen Teacher Licensing
• Option to embed video
Enjoy a retreat-style experience that blends the love of sewing, serging, and
Original Sewing & Quilt Expo machine embroidery with friendships, skill-building, and business opportunity.
Join us for three days of classes and workshops, stage shows, how-to demos,
incredible display galleries, fabulous shopping, and more! Licensing EXPRESS: The Perfect Mix
Dallas, TX | August 9–12, 2020
Atlanta, GA | March 12, 13 & 14, 2020
Lakeland, FL | March 19, 20 & 21, 2020 Licensing
Cleveland, OH | April 2, 3 & 4, 2020 Atlanta, GA | November 2–6, 2020
Dallas/Fort Worth, TX | August 13, 14 & 15, 2020
Raleigh, NC | August 20, 21 & 22, 2020
Cincinnati, OH | September 17, 18 & 19, 2020
E-Newsletter Ad
Fredericksburg, VA | October 1, 2 & 3, 2020
Chicago, IL | October 22, 23 & 24, 2020
Novi, MI | November 12, 13 & 14, 2020
• 300x250 px ad
Copyright © 2020 Hoffman Media, LLC. All rights reserved.
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Hoffman Media, LLC.
1900 International Park Drive, Suite 50
• Link to advertiser website
Birmingham, AL 35243
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[ WEB AD ] [ E-NEWSLETTER AD ]
Copyright © 2020 Hoffman Media, LLC. All rights reserved.
You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
Our mailing address is:
Hoffman Media, LLC.
Digital Marketing continued >
1900 International Park Drive, Suite 50
Birmingham, AL 35243
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From: Classic Sewing Magazine classicsewing@mailer.hoffmanmedia.com
Subject: Enjoy a Free Floriani Lace Design!
Date: April 26, 2020 at 11:05 AM
D I G I TA L M A R K E T I N G
To: gnorris@hoffmanmedia.com
From RNK, a Partner of Classic Sewing Magazine.
The Floriani Family Lace Kit Collection
ADVERTISING PLACEMENTS
Sponsored E-Newsletter
• Advertiser logo
• 3+ images
The Floriani Family has generations of
• Links to advertiser website
embroidery mastery and elegant techniques, and
now you can share the secrets of their greatest
treasure: the Floriani Family Lace.
• Up to 300 words
With the Floriani Family Lace Kit Collection, you can discover the history of
their famous lace and the family that made it.
• GIF accepted
Facebook
[ INSTAGRAM ] • Single image, series of 2–5
images, or short video
• Link to advertiser website
• Advertiser handle and hashtags
• Paid promotion included
Instagram
• Single image, series of 2–5
images, or short video
Recreated from the late Walter Floriani, Jr.’s original family lace and packaged
• Link to advertiser website in bio
• Advertiser handle and hashtags
with his favorite products, it includes over 120 lace designs and specialized
projects. Bring that history to your embroidery—that beloved lace into your
home décor and apparel.
Additional Opportunities
Social Media Platform Takeover
Click here for a FREE DESIGN from that
Influencer Network Program
collection, and to learn more information and
where to find authorized Floriani dealers. Reader Sweepstakes
Learn More
Copyright © 2020 Hoffman Media, LLC. All rights reserved.
We accept third-party impression and
click tracking pixels on digital placements.
You are receiving this email because you opted in to receive emails from Classic Sewing magazine.
Our mailing address is:
Sponsorship verbiage included in compliance
Hoffman Media, LLC.
1900 International Park Drive, Suite 50
Birmingham, AL 35243
Add us to your address book with the Federal Trade Commission.
Contact Customer Service about your subscription
at www.hoffmanmedia.com/ecare or call 800-759-4438.
If you would like to change how you receive emails,
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[ SPONSORED E-NEWSLETTER ] [ FACEBOOK ]
SEW-ALONG Classic Sewing followers are constantly on the hunt for a new project to both inspire them and challenge their skills. As a leader in the industry, Classic Sewing is a community organizer, providing a platform for enthusiasts to join together and have fun. Let Classic Sewing create buzz around your product through a custom Sew-Along digital program strategically timed to match your marketing initiatives. Sewers will dive deep with a creative sewing project highlighting the unique and enviable characteristics of your product that will leave them with a beautiful garment or sewing project. Digital placements across the ecosystem will encourage conversation and interaction—especially Facebook posts by community influencer and Hoffman Media founder Phyllis Hoffman DePiano, who will lead conversation and interact with followers in a personal and editorial style. Click here or here to see previous sew-alongs put on by Classic Sewing in 2020. PROGRAM WILL INCLUDE: • Step-by-step photo shoot • Custom Full page advertorial announcing branded Sew-Along • Landing page on Classic Sewing website • Blog post series to house and archive Sew-Along • Sponsored e-newsletters and editorial e-newsletter inclusions • Facebook and influencer posts by Phyllis Hoffman DePiano
CLASSIC SEWING THE SEWING MARKET
The editors of Classic Sewing have launched a special marketplace
section to answer the most frequent question asked by readers:
What are your favorite products?
It’s no secret readers are constantly on the hunt for hidden gems
and new finds. This new section will appear in each issue and
feature up to two pages of beautiful, must-have products perfect
for Classic Sewing enthusiasts. This special section provides higher
impact to our product partners.
Space in each issue is limited, guaranteeing your latest
product is front and center for a targeted, engaged
audience in your ideal demographic.
RATE $750 SIZE 1/4 page
RATE $1,250 SIZE 1/2 page
Extend your reach with digital and social media placements
Discounts available with purchase of a full year
BRANDED CONTENT
Hoffman Media’s branded content division, StoryMaker, offers
advertisers access to an in-house team of writers, designers,
photographers, videographers, event planners, and content creators
to help tell their story.
Promoting your custom program across multiple platforms provides
for a complete, well-rounded opportunity to generate dynamic
conversations with current and new customers in an editorial style.
OPPORTUNITIES
Advertorial Content Custom Book Publishing
Co-Op Partnership Catalog Development
Tipped Cover and Production
Photography
Videography
Pricing and custom program proposal available upon request.EVENTS & CLASSES As an industry authority, Hoffman Media offers our advertising partners category-exclusive sponsorships with multi-platform exposure and high customer engagement for signature events and reader getaways throughout the year. Whether it be educational opportunities or just a chance to unwind, each Hoffman Media brand has specific events that directly align with your target market. These immersive experiences can include promotional opportunities for your brand, such as product sampling and tasting, product sales on-site, gift bag inclusion, prominent logo placement, event promotion, event tickets, and relationship building. SIGNATURE CLASSIC SEWING EVENTS • Large gatherings hosted in enchanting stateside destinations • Licensings and smaller hands-on classroom events, held throughout the country Check with your sales rep about event partnership opportunities or media partnerships for your own event initiatives. Options for virtual or in-person events will be included in 2021.
INFLUENCER PROGRAMS Leveraging influencers allows us to tap into their creative voice and expertise to create content that is original, unique, and inspiring for your brand. PROGRAM DETAILS • Source the right influencers based on the brand’s goals and provide our recommendations on which influencers we think are best • Manage all contracting with the influencers • Work with the influencers to create projects that inspire their community • Manage all content development, go-to marketing timing • The brand is sent all content for review ahead of publishing • Provide a full result report for the influencer programs that capture engagement and reach
S U B M I T T I N G A R T WO R K For submitting Print Advertising: For print ad creative 10MB or less, send directly to Kimberly Lewis, klewis@hoffmanmedia.com. We accept any size file via Dropbox or WeTransfer. For submitting Digital Advertising: Creative for custom content and digital placements should be directed to Gretchen Norris, gnorris@hoffmanmedia.com.
A DV E R T I S I N G C O N TAC T S
Mary-Evelyn Dalton
medalton@hoffmanmedia.com | 615.481.2595You can also read
