Media kit 2020- 21 Connect with the largest director institute in the world* - Medium Rare Content Agency
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Media kit 2020–21 Connect with the largest director institute in the world* *2020 AICD Annual Review
A community of directors.
As the most engaged and fastest-growing community of directors in the country, the Australian Institute
of Company Directors (AICD) sets the agenda for excellence in governance for large, medium and small
1.2% membership growth yoy*
organisations, ASX-listed companies, government bodies and not-for-profit organisations.
With 45,405 members, AICD is the largest director institute in the world. AICD's mission is strengthening
society through world-class governance via an extensive education and events program as well as through its
digital, social, video and print content.
AICD is the gold standard for governance education in Australia.
66% Paid for annual 82% 45,405
have a 3+ year tenure* membership are directors members
*2020 AICD Annual Review
Company Director Media Network.
COMPANY DIRECTOR
MAGAZINE
Subscribers:
• 45,405*** members 11 monthly issues
Global. Engaged. Loyal. • Highly targeted, directly mailed
Engagement:
• 86% read Company Director**
Guaranteed distribution
Company Director network
offers a new market-leading Discover
cross-channel advertising
opportunity for accessing
a highly valuable and
hard-to-reach audience.
138,000+
Engage Brand touchpoints Inform
The network includes magazine,
Creating advocacy
EDMs, experiential within EVENTS EDMS
Event attendees: for your brand Subscribers:
Business Centre Member • Australian Governance Summit – 1000 • Membership Update EDM, fortnightly
• Essential Director Update – 5000 – 43,070
Lounges and bespoke event • Curated Roundtables
Engagement:
or roundtable sponsorship Engagement:
• 87% attended a free or paid-for event*
• 86% read or open an AICD email(s)**
Connect
11 issues Mailed Guaranteed Amplified to BUSINESS CENTRE
AND MEMBER LOUNGES
circulation
per year directly of 73,000+ Visitation
to members' social
homes 45,405*** followers
• 7 member lounges
• Monthly traffic – approx 5000
Engagement:
• 59% are extremely/very satisfied
with member lounge*
Advertisers have the opportunity to distribute marketing
collateral throughout the member lounge network
*AICD Member Tracker debrief 2016
** AICD Member Tracker 2018
***2020 AICD Annual Review
Why invest?
Cost per '000 to reach C-Suite audience*
uaranteed
G Read consistently: High repeat read:
86% 2.8
distribution:
Personally addressed and
138,000+ brand touchpoints
direct mailed each month read every issue* times per month**
(excluding January)
Reaching a higher proportion of C-Suites gives advertisers
a more concentrated reach compared to other business
$3230
magazines. This provides a more efficient solution to reach No.1 read business High retention: Immediacy:
6 month 3 in 5
title among senior Average
C-Suites than the competitors business executives:
making it significantly
readers open Company
more widely read than shelf life**
Director within 3 days**
any business title in
Australia. Reaching twice
as many Institute members
$1998
as The Australian Financial
Review**
Highly valued: Qualified audience: Loyalist:
2 in 3 61%
$1505
$1495
Average
Senior business executives pay for their own 7 year
$257
see Company Director membership* member tenure*
magazine as enhancing
their AICD membership**
COMPANY FINANCIAL BOSS MONEY WISH
DIRECTOR REVIEW MAGAZINE
MAGAZINE
Each AICD member sits on an average of 2.5 boards, meaning your message will be exposed to 112,000+ businesses
*AICD Member Tracker debrief 2016
**IPSOS Media Readership Survey for Company Director Magazine 2014
***Roy Morgan April 2017
The AICD audience.
The leaders of Australian Business
• 87% are C-Suite executives* Members by sector Gender diversity
• 82% are directors**
LIS TED
13.4%
• Influential Decision-Makers:**
Members 65.1%
Non-executive director or chair: 34% PUB LI C
MALE
by state 14%
Business owner: 11%
Executive director: 11% 31% 26% N OT-FO R-PRO FIT
20.2%
34.5%
NSW VIC
Managing director: 11%
Senior executive reporting to a board: 9% 16% 4% PR IVATE
FEMALE
QLD AC T 43.4%
Consultant: 7%
Manager: 5% 2% 10% 0.9% UND ECL AR ED 0.4% UND ECL AR ED
Company secretary: 2% TAS WA
Other: 10% Members by age Member tenure
6% 1%
• High-net-worth: Average savings and investment of $2.3 million* SA NT
Company Director magazine.
Connect with the leading minds of Australian business
Company Director is the main communication to all AICD members, identified as Leading the evolution of
the number-one benefit of being a member read by 86%* of members. Company Director is Editor-in-
Chief, Narelle Hooper.
86% read Company Director*
As the voice representing the pinnacle of the Australian business community,
Company Director and its associated content channels are designed to reward Narelle Hooper is a highly
members with engaging, insightful and cutting-edge content. experienced and respected
journalist and author, and a non-
Relaunched in October 2017, Company Director is full of expert advice, insights executive director of The Ethics
and tools for board directors, from the best professional development courses to Centre. Narelle has reported for
in-depth analysis on the biggest governance issues of the day. Company Director Australia’s leading media groups (ABC, SBS, BRW and
magazine goes behind the scenes of Australia’s leading boards and business AFR) and has long time interest in business, governance
sectors to deliver the latest knowledge and thought leadership, keeping you and sustainable leadership.
informed on everything you need to know about Australian business culture.
"I'm delighted to work with this important community of
Australian leaders at a pivotal time for business.
Award-winning Our talented team works to create a world-class
Mumbrella Publish Awards 2018 - Business Publication of the Year
magazine increasing the relevance and reach of
Mumbrella Publish Awards 2018 - Cover of the Year (Business) for June 2018 cover Company Director across all platforms."
CMA 2019 - Association Publication 2019
Mumbrella Publish Awards 2019 - Cover of the Year (Business) for July 2018 cover
Narelle Hooper
Mumbrella Publish Awards 2019 - Designer of the Year, Kate Barnett
AMA Custom magazine of the Year 2019 Editor-in-Chief
*AICD Member Tracker 2018
EDMs.
Enewsletters are the most-used element of membership
AICD’s EDMs receive high open and click-through rates (CTR) and provide an effective way to reach a lucrative audience that
opts in to receive content, driving them to directly to engage with your brand.
Advertisers have the opportunity to engage with the AICD audience through content by placing a content tile or standard
brand advertising on a trusted and engaging EDM platform.
Membership Update EDM
86% read EDMs*
Keeps directors up to date with the latest news, stories, practical tips, profiles and features on a range of governance issues.
Property Average audience size Frequency Open rates Click rates
Membership Update 43,070 Fortnightly, every 42% 10%
second Tuesday
300 x 250
MREC
*AICD Member Tracker 2018
Experiential.
Business Centre and Member Lounge Network Access
The AICD provides members with exclusive and
complimentary access to its business centres and lounges
in seven capital cities nationally.
5000 visits per month*
Located in the CBD of Sydney, Melbourne, Brisbane,
Adelaide, Canberra, Hobart and Perth, the lounges are
the perfect place to work, host meetings, connect with
colleagues or simply relax.
Each centre includes:
•C
omplimentary wifi Sydney Melbourne
•C
omputer and printing services
National
•C
omplimentary refreshments
Monthly
•G
overnance publications, daily newspapers and news channels Traffic:
•M
eeting/training rooms configured to brief 5000
Awareness:
As this highly valued audience uses the premium facilities within the lounges, 64% of
members*
we offer the opportunity for your brand to be visible through brochure, catalogue
or wifi presence.
National brochure, newspaper and magazine displays are strategically positioned
within training rooms, workstations and main thoroughfares to capture members Brisbane
throughout different moments of their stay.
*AICD Member Tracker 2018
Bespoke thought leadership events.
One-to-one dialogue. Content-crafted. Amplified.
The Australian Governance Summit The Essential Director Update Personalised events
is the largest gathering of the director community in is one of the most valued of AICD’s events, attracting AICD and Company Director magazine host exclusive
the Southern Hemisphere, discussing topical trends and like-minded leaders into the room. Hosted by Graham forums, lunches and roundtables designed specifically
discovering emerging issues. It attracts a diverse crowd Bradley AO FAICD, the series is designed to provide for key segments of its membership. These curated
87% attended an event*
of governance professionals from a range of sectors, information about the critical changes to legislation events provide a cross-platform content solution for
professions and industries, and is a great opportunity and the director/governance landscape that impact on creating conversations with AICD’s hard-to-reach,
for networking and receiving up-to-date information on members as they prepare for the future. lucrative business elite.
the critical issues facing all organisations.
Roundtable discussions can be developed specifically
•
Attendance: 1400+ directors and governance leaders • Attendance: 5000 in line with your needs or expertise. AICD is focusing
• Timing: March • Timing: October/November on several content themes and hot topics for the
• Duration: 2 days • Duration: half -day year ahead, such as technology, innovation, skills
• Location: Sydney •
Location: cities and regional centres and capability building, strategy and risk, board and
• Paid-for attendance around Australia organisational culture, diversity and sustainability.
• Complimentary event
Bespoke content amplification includes:
• White papers and reports
• Surveys of members
• Research
• Insights on board behaviour or governance trends
• Articles in Company Director magazine
• Podcasts and video series
Please enquire with Medium Rare Content
Agency about your involvement
*AICD Member Tracker 2018
The rates.
Company Director Magazine EDMs
Size 1x 3x 5x 7x 9x 11x Product Ad unit Rate
DPS $14,764 $14,321 $13,748 $13,061 $12,277 11,418 Membership Update MREC or Content tile $5000 per insertion
Full page $8216 $7970 $7651 $7268 $6832 $6354 EDM production (includes writing and subediting) $500
Half page $4235 $4108 $3944 $3746 $3522 $3275
44,869+ members
Third page $3205 $3109 $2984 $2835 $2665 $2479
Inside Front Cover $17,717 $17,185 $16,498 $15,673 $14,733 $13,701
Inside Back Cover $8216 $7970 $7651 $7268 $6832 $6354
Outside Back Cover $10,680 $10,360 $9,945 $9,448 $8,881 $8,259
Position Positional Company Director Inserts
loading production Business Centre Member Lounges
Insert weight (loose) CPM '000
(includes design,
Prior Contents DPS 20% Product Sponsorship Rights Duration Locations Quantity Rate
writing and subediting) 0-5g $205
Opposite Contents 20% Business Centre and National magazine 1 month 7 700 min $5000
Full page $2,500 6-10g $255
Members Lounge display
First Third RHP 30%
Double page $3,500 11-15g $340
RHP 10% spread
16-20g $400 Events
21-25g $450 Please discuss sponsorship with Medium Rare Content Agency
Inserts can be segmented by state and are dependent on weight
Insert minimum investment is $5000
Rates exclude GSTThe deadlines.
December- February March April May June
January 2021 2021 2021 2021 2021
20-21
ADVERTISING Oct 28 2020 Dec 21 2020 Jan 25 2021 Feb 25 2021 Mar 26 2021 Apr 27 2021
booking
deadline
ADVERTISING Oct 19 2020 Dec 14 2020 Jan 18 2021 Feb 18 2021 Mar 19 2021 Apr 20 2021
Native content
booking deadline
ADVERTISING Nov 04 2020 Jan 04 2021 Feb 01 2021 Mar 04 2021 Apr 02 2021 May 04 2021
Material
deadline
SUPPLIED Nov 12 2020 Jan 12 2021 Feb 09 2021 Mar 12 2021 Apr 12 2021 May 12 2021
INSERTS
to printer
HOME Dec 01 2020 Feb 01 2021 Mar 01 2021 Apr 01 2021 Apr 30 2021 Jun 01 2021
DELIVERED
Cancellation Policy: 21 days prior to material deadlineOther deadlines.
Edm Send date Booking Material Events
deadline deadline Sponsorship booking is required 3 months prior to event date.
Membership Fortnightly, every 2 weeks Prior 1 week Prior Please contact your representative on send dates.
138,000 brand touchpoints
Update second Tuesday
Experiential
Membership Lounge Brochure display bookings required
6 weeks prior to start date. Start date begins 1st of month.
Cancellation Policy: 21 days prior to material deadlineThe specifications & guidelines.
Sizes
Guaranteed distribution
Insertion Trim size (HxW) Type/design area (HxW) Bleed (HxW)
Double page spread To be supplied as two single pages
Full page 270mm x 225mm 254mm x 209mm 280mm x 235mm
Half horizontal 135mm x 225mm 119mm x 209mm 145mm x 235mm
Half vertical 270mm x 112mm 254mm x 96mm 280mm x 122mm
Third vertical 270mm x 75mm 254mm x 59mm 280mm x 85mm
Australian Institute of Company Directors is a perfect bound publication
Material Submission
•M
edium Rare accepts advertising material via Quickcut/Adsend or SENDlite, service providers •W
hen supplying advertising material it is essential that you supply your complete booking
for electronic delivery of digital files. number (including the 2 letters at the end) e.g. 12345678AB, also please ensure that the
For more information regarding one of these providers contact: on-sale date and magazine name are entered.
• L eft/right-hand pages on double page spreads are to be noted at the end of the booking
- Quickcut/Adsend (Adstream): visit adsend.com.au number, e.g. 12345678ABL / 12345678ABR. The order of consecutive advertisements is to be
For queries or support call 1300 768 988 (Australia only tech support) or email print@ noted in the material instructions.
adstream.com.au.
note: When uploading advertising material via Quickcut do not include crop marks on the PDF • E nsure that the order of consecutive advertisements and left/right-hand pages on double
file, as these will be automatically generated. page spreads are noted in the material instructions.
• P lease contact production (adproduction@news.com.au) prior to sending revised files to
- mediumrare.sendlite.net or call support on +61 2 9818 1965. ensure that the correct material appears.
DISCLAIMER While Medium Rare Content is committed to producing magazines of the highest calibre and will ensure advertising material is reproduced as intended, the responsibility is firmly with the
client/agency to supply advertising material according to our specifications. No responsibility will be taken if advertising material is not supplied according to Medium Rare Content specifications.
Medium Rare Content cannot accept requests to modify supplied advertising material. Advertising material must be delivered on time so that quality-checking procedures can take place. Advertising
material will be archived for three issues and advertising related correspondence — i.e. MIs, emails confirming repeats, etc — will be archived for six months. Medium Rare Content reserves the right to refuse
any advertising material.
Companies whose core business offering is competitive to AICD products or services are not accepted even if they are advertising
their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.The specifications & guidelines.
Guaranteed distribution
Proofs Design/type
• F or accurate colour reproduction, all advertising material must be accompanied by a 3DAPv3 • All type must be a minimum of 8pt and 12pt for reversed type.
colour proof created from the supplied file at 100%. Medium Rare Content uses guidelines for
ISO 12647-2(3DAPv3), a standard for proofing and printing.
• B lack type smaller than 24 points to be made up of 100% black only and set to overprint.
• In order to verify that a proof is in compliance with the 3DAPv3 proofing requirements, • B lack type larger than 24 points should be made up of rich black - 100% black and 50% cyan.
each proof must be supplied with a 3DAPv3 endorsed control strip printed next to the • E xtremely thin and fine type, particularly type with serifs, should be avoided.
advertisement.
•D ue to the trim and binding variance, even distances from trim to borders may vary during
•N
o responsibility will be taken for print colour reproduction when a 3DAPv3 colour proof is not the print run. We recommended that borders to be made up of 1 colour and be a minimum
supplied. thickness of .08mm and sit no less than 10mm in from the trim.
• F or more information regarding 3DAPv3 proofing guidelines, visit 3dap.com.au
Page layout
File format • A ll advertising material is to be supplied to the correct publication trim size and is to include
•M
edium Rare Content uses 3DAPv3 separation profiles (3DAPv3PAPERTYPE-3_280_F45.icc), 5mm bleed (where required). Crop, bleed and registration marks plus page information are to
appear on advertising material, offset by a minimum of 6mm.
an Australian standard for proofing and printing.
• F iles to be created in PDF version 1.3 or 1.4. • E nsure that all text and logos are supplied to the correct type/design area specifications
(see Ad Sizing).
• P DF files to be supplied in CMYK format with all fonts embedded into the file. RGB or spot •N
o text or important page content should appear within 10mm either side of the spine on
colour files will be rejected.
double page spreads (total 20mm) due to this space being optically lost within the spine of
• P DF files need to be supplied as single page files, unless supplying gatefold PDF files. the magazine. Using double imaging is at the discretion of the client/agency, as it is not ideal
for all pages within the magazine. If specifications are required for double imaging, contact
production prior to sending advertising material.
Images/colour •N
OTE: Double page spreads appearing on the inside front cover will be moved to allow for the
• Images are to be supplied in CMYK format. RGB, LAB or spot files will be rejected. spine hinge — inside front cover (left-hand page) will be moved 5mm to the left and first text
page (right-hand page) will be moved 4mm to the right.
• Images should be supplied at 100% scaling, 300dpi and using the correct 3DAPv3 separation
profile, the 3DAPv3 profile will set the correct CMYK separation and total ink limit
(see File Format). For more information regarding separation profiles, visit 3dap.com.au
•N o embedded ICC profiles.
• T he total ink limit is 280%. Registration colour in the swatches palette should never be used.
• S olid black panels should be made up of rich black — 100% black and 50% cyan.
•W hite elements/type to be set to knock-out.
Companies whose core business offering is competitive to AICD products or services are not accepted even if they are advertising
their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.The specifications & guidelines.
Loose inserts Bound inserts EDMs
Loose inserts can only be randomly inserted — it is not Minimum size — 140mm high x 105mm wide MREC 300×250
possible to place a loose insert between specific pages. Format supplied .gif, .jpg or PNG.
Home-delivered
Maximum size — 270mm high x 225mm wide Must be under 100kb.
Concertina folded inserts cannot be mechanically inserted.
The below ration of insert stock (gsm) is
Minimum size — 150mm high x 105mm wide recommended and can be used as a guide.
Maximum size — 245mm high x 200mm wide
The below ratio of insert stock (gsm) is recommended Minimum Maximum
and can be used as a guide.
2 pages 130gsm 250gsm
Content tile
Minimum Maximum 4-6 pages 80gsm 150gsm Supply 1 x high-resolution image in
.jpg or PNG that can be horizontally
2 pages 100gsm 170gsm 8 pages 65gsm 150gsm cropped. Image cannot include logos
or text overlay.
4-6 pages 80gsm 150gsm 10 pages 60gsm 130gsm
8 pages 65gsm 150gsm 12-16 pages 54gsm 115gsm
10 pages 60gsm 130gsm
12-16 pages 54gsm 115gsm
Inserts can be segmented by state and are dependent on weight
Insert minimum investment is $5,000
Companies whose core business offering is competitive to AICD’s products or services are not accepted even if they are advertising
their brand and not advertising the specific product or service in the magazine. AICD retains the right to accept or refuse advertisements.Contact details.
Steve Koutsoukos
Head of Sales, Business & Entertainment
Phone +61 2 8114 8938 | Mobile +61 406 557 817
Email steve.koutsoukos@mediumrarecontent.com
Isabella Severino
NSW Advertising Manager
Phone +61 2 8114 8916 | Mobile +61 459 999 715
Email isabella.severino@mediumrarecontent.com
Geoff Halpin
NSW Senior Account Manager
Phone +61 2 8114 8974 | Mobile +61 412 541 183
Email geoff.halpin@mediumrarecontent.com
Tim Beecroft
VIC Account Executive
Phone +61 3 9292 2781 | Mobile +61 407 529 863
Email tim.beecroft@mediumrarecontent.com
For advertising enquiries
aicdadvertising@mediumrarecontent.com
For editorial enquiries
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