Media Kit 2018 DER AUGENOPTIKER - Konradin Service
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DER AUGENOPTIKER Media Kit 2018
Trade Magazine 4
Website 14
Newsletter 18
Content Page Contacts
TRADE MAGAZINE
Portrait 4 Advertising Manager
Circulation and Distribution 5 Petra Sonnenfroh-Kost Editor-in-Chief
Editorial Schedule 6 Theo Mahr
Rate Card Phone +49 711 7594-306
• Ads 8 petra.sonnenfroh-kost Phone +49 711 7594-240
• Advertorials 9 @konradin.de theo.mahr@konradin.de
• Loose Inserts/Bound Inserts/
Tip-Ons 10
• Jobs & More 12
AO-Info Supplier Directory 13
Technical Requirements 19 Advertising Sales Manager Editorial
Sonja Schäfer Jörg Tischer
fachjobs24.de 16 Phone +49 711 7594-307 Phone +49 711 7594-249
sonja.schaefer@konradin.de joerg.tischer@konradin.de
WEBSITE 14
Classified Ads Online 12
Media Consulting
NEWSLETTER 18 Alena Kreis
Phone +49 711 7594-471
alena.kreis@konradin.de
Konradin-Verlag
Robert Kohlhammer GmbH
Ernst-Mey-Straße 8
Order Management 70771 Leinfelden-Echterdingen
Angelika Rottländer Germany
Phone +49 711 7594-316 Advertising department fax no.:
angelika.rottlaender@konradin.de +49 711 7594-1306
2
Media Brand
AO-Info supplier directory
Direct customer contact
print and online
Seminars, events, reader trips, media partner-
AO-Info is the universal reference guide and ships, trade fair offers, special publications,
indispensable tool for anyone working in the innovation days, Exclusive newsletter and market
optical industry. It consists of the 13th issue for surveys make us a communication specialist for
subscribers of the DER AUGENOPTIKER magazine the industry. Make use of the competence to
and the online publication of all entries at www. achieve your communication targets.
der-augenoptiker.de with further added functions.
More success www.der-augenoptiker.de
with cross-media
print + online Information and service portal with news, job
Magazine market, optometry database AO-Info, industry
events…
For trends, design, communication and
marketing in the optical industry.
Reader profile DER AUGENOPTIKER*
Age: Ø 46 years
Gender: 55% female, 45% male
Magazine usage/
reader behaviour: 3.8 readers per issue
75% have been reading the DER AUGENOPTIKER Newsletter
magazine for a minimum of 5 years
83% page through DER AUGENOPTIKER from cover to Monthly editorial newsletter with product news
back from a variety of companies or Exclusive
95% consider trade magazines an important source of newsletter focussing on one company to more
job-related information than 7,000 qualified contacts.
*Reader survey 7/2017, n = 150
3
Trade Magazine
1 Portrait
01 Title: DER AUGENOPTIKER
02 In brief: 07 Subscription price: Annual subscription:
Germany 106,60 €
DER AUGENOPTIKER is a specialist for knowledge I fashion I management. In a Abroad 115,05 €
popular mix the trade magazine reports on expert knowledge and business
management as well as current trends and marketing. Adherence to the topic, 08 Organ: —
high editorial competence, reliability and dependable publication dates
characterise the magazine. DER AUGENOPTIKER is present at all important 09 Membership: —
industry trade fairs and achieves widespread coverage.
10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
DER AUGENOPTIKER reports on focal topics that are important to readers in their Ernst-Mey-Straße 8, 70771 Leinfelden-Echterdingen
everyday work, e.g. correction frames, sunglasses, sports optometry, eyeglass
lenses, contact lenses and care products, shopfitting, EDP, workshop and 11 Publisher: Katja Kohlhammer
machines and low vision. Photo galleries accompany the specials. The website
www.der-augenoptiker.de additionally features the comprehensive supplier 12 Advertising: Petra Sonnenfroh-Kost, Advertising Manager
directory AO-Info, videos for optometrists and the latest news. The editorial petra.sonnenfroh-kost@konradin.de
newsletter reaches more than 7,000 members of the industry at least once
a month. 13 Editorial: Theo Mahr, Editor-in-Chief
Phone +49 711 7594-240, Fax +49 711 7594-1240
Jobs & More, the comprehensive job and classified-ads market is used theo.mahr@konradin.de
extensively by industry and opticians. Since 2012, all ads from the
magazine are additionally published free of charge on the website Jörg Tischer
www.der-augenoptiker.de. This makes Jobs & More THE communication Phone +49 711 7594-249, Fax +49 711 7594-1249
platform for the industry. joerg.tischer@konradin.de
03 Target group:
14 Pagination analysis 2016 = 12 issues
Self-employed and employed opticians, decision-makers in the optical
industry, industry experts, purchasers and sellers in retail trade. Total pages: 1,168 pages = 100.0%
Editorial: 689 pages = 59.0%
04 Frequency: monthly Advertising: 479 pages = 41.0%
including
05 Format: DIN A4 Classified ads: 94 pages
Loose inserts: 32 pieces
06 Year: 73rd year 2018
4
Trade Magazine
2 Circulation Analysis
01 Audited by: 3.1 Planned distribution by postcode:
02 Circulation analysis: Average copies
(July 1, 2016 to June 30, 2017)
Print run: 10,200
distributed circulation: 10,144 of them abroad: 278 PLZ 2
Copies sold: 6,134 of them abroad: 248 Postcode 2 Hamburg
Schwerin PLZ 1 Postcode 1
• Subscriptions: 3,916 of them members: – 11.7% = 7.0% =
• Retail sale: – 1,154 copies Bremen 691 copies
Berlin
• Other sales: 2,217 PLZ 4
Postcode 4 Magdeburg Potsdam Postcode 3
Free copies: 4,011 13.7% = Osnabrück Hannover 11.3% =
Residual / archive copies: 55 1,352 copies Dortmund
PLZ 3 1,115 copies
Kassel Leipzig
Düsseldorf Dresden
03 Geographical analysis: Share of actual circulation Postcode 5 Erfurt Postcode 0
Economic area % Copies 12.4% = Köln
PLZ 0 5.5% =
1,223 copies 543 copies
PLZ 5 Frankfurt
Germany 95.7 9,866 PLZ 9
Abroad 4.3 278 Postcode 6 Mainz
Postcode 9
comprising 8.8% = Saarbrücken PLZ 6
Nürnberg 6.8% =
Belgium, the Netherlands, Luxembourg 8.4 23 868 copies 671 copies
Austria 33.7 94 Stuttgart
Switzerland 45.2 126 Postcode 7 Postcode 8
Rest of Europe 10.0 28 9.7% = PLZ 7 PLZ 8 13.1% =
Other foreign countries 2.6 7 957 copies München 1,292 copies
distributed circulation 100.0 10,144
Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Actual circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2017
6. Survey completed by: Konradin Media Group
5
Trade Magazine
Editorial Schedule 2018
Issue/ Advertising deadline Publication Topics Trade fairs 2018
month Product date
and image ads Jobs & More
1 04-12-2017 13-12-2017 29-12-2017 Trade fair edition - opti 2018 + Brille & Co
incl. extra copies for the trade fair
opti 202018, Munich 12-01 – 14-01
Brille & Co, Dortmund 20-01 – 21-01
January Brille und Mode
2 08-01-2018 15-01-2018 31-01-2018 Trade fair edition - mido incl. extra copies for the
trade fair
mido, Milan 24-02 – 26-02
February Eyeglass lenses - novelties from opti 2018
Brille und Mode
3 05-02-2018 14-02-2018 28-02-2018 Contact lenses - innovations from opti 2018
Shopfitting, EDP, workshop
copenhagen specs, Copenhagen 03-03 – 04-03
SIOF, Shanghai Int. Optics Fair 05-03 – 07-03
March Brille und Mode OPTA, Brünn 09-03 – 11-03
Vision Expo East, New York 16-03 – 18-03
4 06-03-2018 15-03-2018 29-03-2018 Sunglasses - photo gallery
Brille und Mode
Optrafair, Birmingham 14-04 – 16-04
WVAO annual congress, Mainz, 21-04 – 22-04
April
5 05-04-2018 16-04-2018 30-04-2018 Trade fair edition - Schiffsmesse incl. extra copies
for the Low Vision trade fair
Schiffsmesse, Hamburg, 05-05 – 06-05
IVBS annual congress, Mainz, 05-05 – 06-05
May Brille und Mode Sight City, Stuttgart, 18-05 – 20-05
Brillenmesse, Cologne
6 02-05-2018 14-05-2018 30-05-2018 Eyeglass lenses
Brille und Mode
June
6Trade Magazine
Editorial Schedule 2018
Issue/ Advertising deadline Publication Topics Trade fairs 2018
month Product date
and image ads Jobs & More
7 06-06-2018 15-06-2018 29-06-2018 Contact lenses
Shopfitting, EDP, workshop
July Brille und Mode
8 05-07-2018 16-07-2018 30-07-2018 Kids’ eyeglasses - photo gallery
Brille und Mode
August
9 07-08-2018 15-08-2018 30-08-2018 Trade fair edition - Silmo + Brille & Co
incl. extra copies for the trade fair
Brille & Co. Dortmund 01-09 – 02-09
Vision Expo West, Las Vegas 27-09 – 29-09
September Made in Japan Silmo, Paris 28-09 – 01-10
Brille und Mode
copenhagen specs, Berlin 20-10 – 21-10
10 05-09-2018 14-09-2018 28-09-2018 Eyeglass lenses
Brille und Mode
HALL OF FRAMES, Zürich
October DIE BRILLENMESSE, Stuttgart
IOFT, Tokyo
11 05-10-2018 15-10-2018 30-10-2018 Trend colours - photo gallery
Brille und Mode
Hong Kong Optical Fair, Hong Kong
November
12 07-11-2018 15-11-2018 30-11-2018 Contact lenses
Shopfitting, EDP, workshop
Vision-X, Dubai
December Brille und Mode
1 03-12-2018 11-12-2018 29-12-2018 Trade-fair edition - opti 2019 + Brille & Co
incl. extra copies for the trade fair
Brille & Co, Dortmund 19-01 – 20-01
opti 2019, Munich 25-01 – 27-01
January Brille und Mode
2019
You will be provided with up-to-date information about additional special topics. (Subject to change)
7Trade Magazine
Rate Card No. 55 (Prices valid as of 01-10-2017, in €, plus VAT)
Ads: Standard formats
Formats Basic rate Total rate Format: width x height in mm
b/w 4c Trim: add 3mm to each side
Type area Trimmed
1/1 page 2,990.00 4,550.00 188 x 270 210 x 297
2 cover page
nd
5,400.00
3rd cover page 4,950.00
4th cover page 5,800.00
1/2 page 1,600.00 2,770.00 land. 4col 188 x 133 210 x 150
port. 2col 92 x 270 103 x 297
1/3 page 1,115.00 1,895.00 land. 4col 188 x 88 210 x 105
port. 60 x 270 71 x 297
1/4 page 810.00 1,395.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150
port. 1col 44 x 270 55 x 297
1/8 page 415.00 715.00 land. 4col 188 x 32 210 x 49
2col 92 x 65 103 x 82
port. 1col 44 x 133 55 x 150
For smaller ads, we charge 25% of the b/w ad price per colour as colour surcharge. Special colours on request. Colour surcharges are discountable.
Minimum size for recommendation ads: 1 column, 20 mm high. Millimetre price for 1 column, 44 mm wide: 3.17 €
8Trade Magazine
Advertorial (Prices valid as of 01-10-2017, in €, plus VAT)
Position your advertorial in the section "Einblicke" which means "insights" The pages displayed below are sample layouts.
They are therefore not binding.
Insight 1/1 page Insight 1/2 page (portrait or landscape) Insight 1/4 page
Up to 4 images, logo, Up to 2 images, logo, 1 image, logo,
web address web address web address
max. 4,300 characters 1,900.00 max. 2,100 characters 990.00 max 1,000 characters 600.00
File formats: TIF, JPG, EPS • The advertorials are positioned collectively in the section "Einblicke" and marked as ads.
Image resolution: 300 dpi • The deadline for submitting text and images input for advertorials is always the 1st of the previous month.
• Advertorials are not discountable or commissionable!
9Fachzeitschrift
Preisliste Nr. 55 (Preise gültig ab 01.10.2017, in €, zzgl. MwSt.)
Sonderwerbeformen
Formate Details Preise inkl. Portokostenanteil Technische Hinweise Versandanschrift
Beihefter 80–134 g/qm 135–180 g/qm Benötigte Liefermenge: Liefertermin: 7 Tage nach Anzeigenschluss.
1 Blatt = 2 Seiten 3.289,– 3.782,– 10.880 Ex.
2 Blatt = 4 Seiten 5.233,– 6.017,– Beschnittschema Lieferung frei Konradin Druck GmbH
3 Blatt = 6 Seiten 7.226,– 8.310,– auf Anfrage. Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen
4 Blatt = 8 Seiten 8.721,– 10.029,– Liefervermerk:
Preise unter 80 g/qm Für „DER AUGENOPTIKER“, Ausgabe (Nr.)
und über 180 g/qm Zeiten: Mo.- Fr. 7.00 Uhr bis 18.00 Uhr
auf Anfrage. Euro-Palettenmaß: 80 x 120 cm (Höhe max. 110 cm)
Beikleber* auf Anzeigen zzgl. zur Trägeranzeige Benötigte Liefermenge: Liefertermin zum Anzeigenschluss.
oder Beiheftern bzw. zum Beihefter 10.880 Ex.
Lieferung frei Konradin Druck GmbH
Postkarten 61,– pro Tausend Weiteres wie z.B. Booklets Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen
zzgl. Klebekosten: Warenmuster, CDs/DVDs Liefervermerk:
37,– pro Tsd. maschinell bzw. auf Anfrage. Für „DER AUGENOPTIKER“, Ausgabe (Nr.)
74,– pro Tsd. manuell Zeiten: Mo.- Fr. 7.00 Uhr bis 18.00 Uhr
Euro-Palettenmaß: 80 x 120 cm (Höhe max. 110 cm)
Beilagen bis 25 g 225,– pro Tausend Benötigte Liefermenge: Lieferung frei Beck Servicepack GmbH
bis 30 g 246,– pro Tausend 10.500 Ex. Raiffeisenstraße 25, 70794 Filderstadt
bis 35 g 268,– pro Tausend Liefervermerk:
bis 40 g 289,– pro Tausend Max. Format: Für „DER AUGENOPTIKER“, Ausgabe (Nr.)
bis 45 g 311,– pro Tausend 200 x 290 mm Zeiten: Mo. - Fr. 7.30 Uhr bis 16.30 Uhr
bis 50 g 332,– pro Tausend Teilauflagen nach Euro-Palettenmaß: 80 x 120 cm (Höhe max. 110 cm)
Vorausgesetzt ist eine PLZ-Gebieten möglich.
maschinelle Verarbeitbarkeit.
Rabatte: Beihefter: 1 Blatt = 1/1 Anzeigenseite, Beilagen: nicht rabattierbar
Bedingung für die Auftragsannahme und -bestätigung durch den Verlag ist die Vorlage eines verbindlichen Musters. Beilagen werden lose eingelegt, sie müssen aus einem
Stück bestehen. Mehrblättrige Beilagen müssen gefalzt angeliefert werden und zum Bund, also in Einsteckrichtung, geschlossen sein. Erschwernisse bei der Verarbeitung
und zusätzliche Arbeiten (z.B. Falzen und Klebearbeiten) werden gesondert in Rechnung gestellt.
Datenanlieferung und technische Details: angelika.rottlaender@konradin.de
* Standabweichungen von aufgeklebten Produkten von 1-2 mm sind technisch bedingt und nicht auszuschließen.
10Trade Magazine
Rate Card No. 55 (Prices valid as of 01-10-2017, in €, plus VAT) Data submission
for Jobs & More:
see page 12
Magazine format: Special advertising formats:
DIN A4, 210 mm wide x 297 mm high See page 10 for bound inserts, loose inserts, tip-ons.
Untrimmed: 216 mm wide x 303 mm high Ad specials – more than ads, please request separate presentation.
Type area: Contact:
188 mm wide x 270 mm high, 4 columns, each 44 mm wide Advice, booking: see contacts on page 2
Printing and binding: Web offset, perfect binding Data delivery:
Use our advertisement portal www.konradin-ad.de for data submission.
Charges: discountable 1. PDF ads (automatic preflighting)
2. Native file (via upload mask, please compress data)
Position: Enquiries: Phone +49 711 7594-718 (8:00 a.m. to 5:30 p.m.)
Title page and inside cover on request. No positioning requests are possible for ads in See page 19 for technical requirements
1/8 page format and smaller.
Conditions:
Colour: Prior to digital transfer of advertising artwork, the publisher must receive the
Print colours (CMYK) in accordance with ISO 2846-1, other colours treated as spot corresponding advertisement booking. The order and copy deadlines are specified in
colours. Metallic and phosphorescent colours on request. the editorial schedule. A full-size print-out is required for checking the supplied
advertisement, or a contract proof or press proof in the case of a colour advertise-
Series discount: ment.
For orders within any 12 months (insertion year). Colour charges are discounted, Advertising must be seen as distinct from the editorial section and, as such, a
as are bound inserts (1 insert = 1/1 page of advertising). No discounts for loose booked advertising format (ad, bound insert, loose insert, etc.) may contain only
inserts. the offer of one advertiser.
Repeat 3 ads 6 ads 12 ads 24 ads Payment conditions:
discounts: 2% discount for direct debit, advance payment and payment within 10 days of invoice
5% 10% 15% 20% date, otherwise payment in full no later than 30 days from invoice date. VAT no.:
DE 811 236 132
Quantity 1 page 3 pages 6 pages 12 pages
discounts: Bank account:
5% 10% 15% 20%
Baden-Württembergische Bank, BIC: SOLADEST600,
IBAN: DE28 6005 0101 0002 6238 87
Classified ads: see page 12
Our general terms and conditions are available online at www.konradin.de.
In case of interest we send you a copy on request.
11Cross-Media
Jobs & More (Prices valid as of 01-10-2017, in €, plus VAT)
Jobs & More
offer an optimum environment for job offers and classified ads and are used intensively by the entire industry.
Jobs & More mm price per column
Print edition Advertising deadline (AD) Publication date (PD) Classified ads, 1 col. = 44 mm wide b/w 4c
1/2018 13-12-2017 29-12-2017 Job vacancies, temporary jobs, sales agent vacancies,
companies up for acquisition, sales, purchasing
2/2018 15-01-2018 31-01-2018 requests, rentals/leases, personal classified ads, last
3/2018 14-02-2018 28-02-2018 minute, miscellaneous 2.12 € 2.87 €
4/2018 15-03-2018 29-03-2018 Job searches, sales agent searches 1.02 € 1.32 €
5/2018 16-04-2018 30-04-2018 Stock sales, training/further education,
service ads/recommendation ads 2.83 € 3.73 €
6/2018 14-05-2018 30-05-2018
Box number fee: 17.00 | Please send box-number communication to: chiffre@konradin.de
7/2018 15-06-2018 29-06-2018
Priority placements on request
8/2018 16-07-2018 30-07-2018
9/2018 15-08-2018 30-08-2018
10/2018 14-09-2018 28-09-2018
Ad category classifed ads online
11/2018 15-10-2018 30-10-2018 Booked and published ONLY online at www.der-augenoptiker.de
12/2018 15-11-2018 30-11-2018
mm price per column
1/2019 11-12-2018 29-12-2018
Classified ads 4c
YOUR BENEFIT: 1 month in the magazine plus 1 month free of charge online at Companies up for acquisition, sales, purchasing
www.der-augenoptiker.de and www.fachjobs24.de requests, rentals/leases, personal classified ads,
miscellaneous 1.44 €
Stock sales
Contact: Training/further education 1.87 €
Alena Kreis, phone +49 711 7594-471, fax +49 711 7594-1471
alena.kreis@konradin.de Sorted by entry date, placed online
or online via www.der-augenoptiker.de within 48 hours, run time: 1 month
12Cross-Media
Supplier Directory Print and Online (Prices valid as of 01-10-2017, in €, plus VAT)
The largest and most comprehensive supplier directory listing all Online publication of the listings at www.der-augenoptiker.de
relevant information on manufacturers, distributors and brands.
Data submission: JPEG, GIF, HTML, PDF formats. Maximum file size: 48 KB
The 13th edition published by DER AUGENOPTIKER.
The universal, handy reference guide and indispensable tool for anyone
working within the optical industry. Online
Publication date: November 2017, then annually Plus listing
Circulation: 5,000 copies • Company logo and link to website
Rate for 12 months: 250.00*
Print
Plus listing Premium listing
• Company logo • Company logo and link to website
Rate for 12 months: 250.00* • Company information with free text
• Media box with images/PDFs/videos
• Features the best editorial articles
Premium listing published at www.der-augenoptiker.de
• Regular reporting on your submitted
• Company logo press and product reports
• 1/1 page ad Rate for 12 months: 600.00*
Rate for 12 months: 450.00*
Print + Online
+ Plus listing
Rate for 12 months: 350.00*
Premium listing
Rate for 12 months: 950.00*
*Rates are not discountable or commissionable
13Website
der-augenoptiker.de (Prices valid as of 01-10-2017, in €, plus VAT)
www.der-augenoptiker.de Advertising formats/prices – minimum run time: 1 month, with link to your website, positioning in rotation
The information and service portal for the optical
industry optimally complements the print title DER
AUGENOPTIKER. The direct access to the individual
section groups, the comprehensive article archive, the
product finder, the database AO-Info and much more
provide maximum value to users.
Billboard Large leaderboard
Size in pixels 970 x 250 Size in pixels 970 x 90
Access rates File size max. 80 KB File size max. 80 KB
(March 2017, Source: google analytics ) Positioning on all pages Positioning on all pages
Run time 1 month Run time 1 month
Page impressions: 48,749
Visits: 20,496
Unique users: 17,750 Price: 500.00 Price: 400.00
Data delivery: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB).
Please create HTTPS-compatible HTML5 and redirect files. Video ad format: MPEG4 (file size max. 30 MB)
14Website
der-augenoptiker.de (Prices valid as of 01-10-2017, in €, plus VAT)
Advertising formats and prices – minimum run time: 1 month, with link to your website, positioning in rotation
Wide skyscraper Full banner Medium rectangle
Size in pixels 160 x 600 Size in pixels 728 x 90 Size in pixels 300 x 250
File size max. 80 KB File size max. 80 KB File size max. 80 KB
Positioning on all pages Positioning Start page Positioning Start page
Run time 1 month Run time 1 month Run time 1 month
Price: Price:
Price: 350.00 1st placement 250.00 1st placement 250.00
2nd placement 200.00 2nd placement 150.00
Data delivery: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
Formats: GIF, JPG, HTML5 (responsive), redirect (file size max. 80KB).
Please create HTTPS-compatible HTML5 and redirect files.
Video ad format: MPEG4 (file size max. 30 MB)
15The job portal for your success!
fachjobs24.de is the job portal of the Konradin Publishing Group.
Fachjobs24.de represents a unique media network built upon 60 print and online
brands with the highest level of professional competence.
27 print 33 online
The magazines and websites are used by readers and users predominantly as a
partners with partners with
source of professional information and cover the most important industry sectors. 570,190 print 8,094,930 PIs per month
editions per month
4,761,545 visits
With your job advertisement in one of our six industry channels, you will directly per month
address the future specialists and executives within your precise target group.
Architecture and Design Crafts Knowledge Optometry Working World Industry
231,270 PIs, 578,450 PIs, 6,989,250 PIs, 47,520 PIs, 41,800 PIs, 206,640 PIs,
71,065 visits, 178,670 visits, 4,328,680 visits, 20,180 visits, 10,170 visits, 152,780 visits,
71,150 print run 70,390 print run 182,100 print run 13,850 print run 16,800 print run 215,900 print run
copies copies copies copies copies copies
Double combo package print Triple combo package print
30% discount on advertising rates
for placements in two magazines
40% discount on advertising rates
for placements in three magazines
16You are looking for experts in the optical industry?
Then this is the optimal channel for you.
Augenoptik
The brands of the optometry channel are characterised by a strong presence in the market, they have been established in
the industry for decades – both in print and online.
PRINT JOURNAL ONLINE
1/4 1/2 1/1 Offers
Augenoptik/offers 4c 4c 4c mm b/w mm 4c Circulation/frequency p.a. Channel
DER AUGENOPTIKER 775.00 1,550.00 3,100.00 2.12 2.87 10,200 copies 12x Price for
4 weeks € 199.00
in the optometry channel
die KONTAKTLINSE 742.50 1,485.00 2,970.00 2.00 2.75 3,650 copies 10x of fachjobs24.de
PRINT JOURNAL ONLINE
Searches
Augenoptik/searches mm b/w mm 4c Channel
With prin
t bo
the respec oking,
DER AUGENOPTIKER 1.02 1.32 Price for online ch tive
4 weeks € 199.00 annel is
complim
in the optometry channel entary
die KONTAKTLINSE 1.35 2.10 4 weeks! for
of fachjobs24.de
All print ads set to type area, specific formats are available upon request, prices in € plus VAT.,
Publication rates are provided by the publisher and are valid as of January 2017
der-augenoptiker.de kon-online.de
17Newsletter (Prices valid as of 01-10-2017, in €, plus VAT)
Editors' Special Newsletter Exclusive newsletter
On a monthly basis, the DER AUGENOPTIKER editorial team compiles an online Individually bookable exclusive newsletter.
newsletter which is sent to more than 7,000 interested experts in the industry. Your message will benefit from maximum
exclusivity with you as sole cooperation
partner of these newsletters.
Advertising formats and rates The layout corresponds to the corporate
design of the DER AUGENOPTIKER newsletter.
Links: link to your website possible for all advertising formats
The newsletters include 4-5 product news
Ad format*/ Size in pixels Price per from your company, feature 1 image each and
position newsletter (w x h) dispatch approx. 400-500 characters of text as well as
a link to your website.
Leaderboard 728 x 90 450.00
above header Book now, as the number of exclusive
newsletters is limited to a maximum of
2 newsletters per month!
Full banner 590 x 100 350.00
Text/image ad Image: 300.00
Product news 200 x 150
Exclusive newsletter Prices
image, 300 characters of text
(inkl. spaces) + link
a) per dispatch to more than 7,000 addresses 2,500.00
Job ad 590 x 100 200.00
Full banner in newsletter with link to
jobs online. Only possible in addition to b) per dispatch to approx. 1,800 addresses
1,800.00
print ad! (opticians with minimum annual turnover of EUR 250,000.00)
* Size and position in picture illustrative.
Data delivery:
7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60KB).
With animated GIF files, only the first frame is displayed in the e-mail.
18Newsletter | Technical Requirements (Prices valid as of 01-10-2017, in €, plus VAT)
DER AUGENOPTIKER newsletter Technical data submission requirements for
ads and other forms of advertising
Planned dispatch dates 2018
Month Special newsletter* Editorial Trade fair Data formats: we recommend the sumission of PDF/X-3 data. Otherwise
newsletter newsletter unseparated files in EPS or TIFF format - please avoid native data (e.g.
Jan. 22-01-2018 5 x for opti 2018 on 02, InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all fonts
03, 04, 05 and 06-01 used should be embedded, continuous tone images require a resolution of
300 dpi, line art a minimum resolution of 600 dpi.
Feb. 05-02-2018 19-02-2018
Special: Eyeglasses
Colours: colours (CMYK) in accordance with ISO 2846-1, spot colours available
March 05-03-2018 19-03-2018 by agreement. For conversion and control of the colour space (ICC colour
Special: Contact lenses management), please refer to the standard ECI offset profiles (order the
Shopfitting, EDP, workshop "ECI_Offset_2009" package free of charge from www.eci.org). Use the
April 03-04-2018 16-04-2018 "eciRGB_v2.icc" profile (RGB colour space) and "ISOcoated_v2_eci.icc" (CMYK
Special: Sunglasses for Schiffsmesse colour space).
May 07-05-2018 22-05-2018
Proof: "Print Media Standard" (bvdm) contract proof. Digital proof prints
Special: Low Vision
must contain the Fogra media wedge in order to monitor colour accuracy
June 04-06-2018 18-06-2018 (available from www.fogra.org, payment required). Proof prints must display
Special: Eyeglasses an official print control strip.
July 02-07-2018 16-07-2018
Special: Contact lenses Data archiving: all data will be archived, unamended repeats will therefore
Shopfitting, EDP, workshop normally be possible. However, no data guarantee is offered.
August 06-08-2018 20-08-2018
Guarantee: if incomplete or incorrect data (text, colours, illustrations) is
Special: Kids' glasses
delivered, we accept no responsibility for the printed result. Faulty imaging
Sept. 03-09-2018 17-09-2018 due to incomplete or faulty files, incorrect settings or incomplete informa-
Special: Made in Japan for Silmo tion will be charged for. This is also the case for additional setting or repro
Oct. 01-10-2018 15-10-2018 work as well as the production of new proofs.
Special: Eyeglasses
Nov. 05-11-2018 19-11-2018
Spezial: Trend colours
*in addition to print magazine
Dec. 03-12-2018 17-12-2018
Special: Contact lenses
Shopfitting, EDP, workshop
19Trade Media
of the Konradin Media Group Printing: Market research: Corporate publishing:
We specialise in We offer market We produce corporate
complex catalogue studies, target group communication tailored
productions involving surveys, advertising to your target group, in
The Konradin Media Group is one of the different languages effectiveness research, print and online, from
or versions as well as etc. – in collaboration customer magazines to
largest suppliers of specialist information standardised with professional web portals.
in the German-speaking world. Its portfolio catalogues. More at: market research Visit konradin.de
konradinheckel.de companies. for more details.
comprises some 50 specialist media, science
magazines, online portals and events
series.
DER AUGENOPTIKER
For more information on our portfolio in The specialist magazine for the industry
with one of the largest job and classified-ads
the fields of architecture, building, markets – Jobs & More in the optical industry.
industry, eye care, fine living and
knowledge, please visit The readers
The industry‘s decision-makers: self-employed
www.konradin.de and employed opticians, leading employees from
the industry, purchasers and sellers in retail.
die KONTAKTLINSE
Oldest and most renowned German-speaking
trade magazine on contact lenses.
Official bulletin of the association of German
contact-lens specialists, VDCO.
The readers
Opticians, optometrists, ophthalmologists,
students, experts from related disciplines as
well as experts from the contact-lens industry.You can also read
