42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
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Contents PROFILE 3 AD ASSISTANCE AND SUBMISSION 4 TECHNICAL SPECIFICATIONS AND PUBLICATION SCHEDULE 5 PRICES AND FORMATS 6 -7 INSERTS, ATTACHMENTS SHOPPING ADS 8 REDUCTIONS 9 DECO GUIDE 10 DECO.DE 11 DIGITAL ADVERTISING 12 SOCIAL MEDIA 13 READERSHIP STRUCTURE 14 PLANNED TOPICS 15-17 2
D A S T E X T I L E W O H N M A G A Z I N · J A N U A R / F E B R U A R / M Ä R Z · N r. 1 / 2 0 1 8 DEUTSCHLAND 7,50 ¤ PUBLISHER DECO Winkler Medien Verlag GmbH Nymphenburger Strasse 1 ÖSTERREICH ¤ 8,10 BENELUX ¤ 8,70 80335 Munich, Germany FRANKREICH ¤ 9,60 REISEPLAN ITALIEN ¤ 9,60 SPANIEN ¤ 9,60 PORTUGAL (CONT) ¤ 9,60 Städte und SLOWAKEI ¤ 10,30 SCHWEIZ 13,60 SFR Telephone: +49 89 - 29 00 11-0 Hotels, die Sie dieses Jahr entdecken sollten B 80136 Fax: +49 89 - 29 00 11-99 E-mail: info@winkler-online.de INTERNET / SOCIAL MEDIA MUT ZU SCHWARZ! Neue Die Nichtfarbe STOFFE ist der Liebling www.winkler-online.de/deco der Saison Grau, Velours, Mustermix und Ethno-Chic www.decohome.de www.deco.de @decohomemag @decomagazin @decohomemag FORMAT/SUBSCRIPTION PRICE TRENDS 2018 So wollen wir jetzt wohnen w w w. d e c o h o m e . d e 230 mm width x 297 mm height Price per issue 7.80 euros, annual subscription (Germany) 37.- euros, (other countries) 42.- euros Profile DECO HOME – The only german interior magazine for textiles CIRCULATION* BRIEF PROFILE Total readership Reading DECO HOME means coming home. per edition 92,549 Over 130 pages, we bring our readers exclusive home- (II/ 18) stories and photo galleries, the latest trends from the major trade fairs, well-researched special topics, READERS PER EDITION: small design beauties and carefully chosen travel tips. PRINT READERS 83,255 DECO HOME stands for quality, non-mainstream (Each copy is read by 2.1 people) journalism with a special focus on textiles. The magazine is published five times a year with each Copies sold 39,645 edition focusing on a different theme. -subscriptions 4,538 -distribution through kiosks, stations, furnishing stores 35,107 At www.decohome.de, readers can find additional Print run 54,200 information about selected topics from the magazine DIGITAL READERS 9,294 and exclusive online content. Readly unique readers 8,586 Magazine platform https://de.readly.com/ Sale of e-paper editions 708 -including iKiosk, United Kiosk and Amazon *Figures from publisher 3
Ad assistance and submission AD ASSISTANCE Gunnar Reckstat (Mgr.) E-mail: gunnar.reckstat@winkler-online.de Telephone: +49 89 - 29 00 11-33 Klaus Winkler E-mail: klaus.winkler@winkler-online.de Telephone: +49 89 - 29 00 11-22 Christiane Müller-Patzelt E-mail: christiane.mueller-patzelt@winkler-online.de Telephone: +49 89 - 29 00 11-10 Sabine Kochan E-mail: sabine.kochan@winkler-online.de Telephone: +49 89 - 29 00 11-12 BANK ACCOUNT PUBLISHING REPRESENTATIVE FRANCE HypoVereinsbank Munich DEF & Communication IBAN: DE44 7002 0270 0002 7276 68 Melanie Villard SWIFT (BIC): HYVEDEMMXXX 48, Boulevard Jean Jaurès 92110 Clichy, France VAT Telephone: +33 1 - 47 30 7180 E-mail: mvillard@defcommunication.com Prices in Germany are subject to the applicable value added taxes PUBLISHING REPRESENTATIVE ITALY VAT Reg. No.: DE 184 172 896 Michaela Jäger Via Tre Castelli 45 GENERAL TERMS OF BUSINESS 20142 Milano, Italy Telephone +39 0347-50 51 074 Our general terms and conditions for advertising and third- E-mail: michaela.jaeger@winkler-online.de party supplements in magazines (“Allgemeinen Geschäftsbedin- gungen für Anzeigen und Fremdbeilagen in Zeitschriften”) PAYMENT TERMS shall apply. You can download these terms as a PDF file from our website: www.winkler-online.de/agb, Jurisdiction: Munich 2% discount for advance payment, The publisher ensures that every client is treated equally and net for payments within 7 days that no client is offered more favourable prices for the same of the invoice date terms. 4
Technical specifications Publication schedule COLOUR PROOFS For a flawless copy of your advert, we need a colour proof or a print from another publication. If neither has been provided by the deadline for receipt of print materials, we cannot accept any responsibility for the correct appearance. There may be irregular colour gradients in the print reproduction where there are dark or black areas of full-tone colour. Providing us with a colour proof can reduce the likelihood of this. If requested, we are hap- PRINTING TECHNIQUE py to provide a proof in return for a small fee covering the cost. Scroll offset, 70 grid screen ADDRESS FOR SUBMITTING DATA/DELIVERY FILES Please send all the data belonging to the advert to PDF/X-3 compatible with Acrobat 4.0 (PDF 1.3) anzeigen@winkler-online.de All images and graphics must be provided in the CMYK colour Winkler Medien Verlag GmbH model, fonts must be embedded. Colour profile: ISO Coated v2 Anzeigen, Ms. Christiane Müller-Patzelt 300% (ECI), max. colour application is 300% Nymphenburger Strasse 1, D-80335 Munich CLOSING DATE AD SUBMISSION AND PRINT MATERIALS SCHEDULE ISSUE NO. FIRST DAY SALE CANCELLATION CLOSE FINAL EDIT January/February/March 1/2019 116 1 January 2019 9 November 2018 30 November 2018 2 November 2018 April/May 2/2019 117 14 March 2019 25 January 2019 14 February 2019 11 January 2019 June/July/August 3/2019 118 23 May 2019 29 March 2019 15 April 2019 20 March 2019 September/October 4/2019 119 22 August 2019 12 July 2019 19 July 2019 12 July 2019 November/December 5/2019 120 24 October 2019 13 September 2019 20 September 2019 16 August 2019 January/February/March 1/2020 121 3 January 2020 15 November 2019 29 November 2019 4 September 2019 5
Double page 1/1 page 1/1 page (2 x 1/1 page across gutter) bleed off w 208 x h 277 bleed off w 230 x h 297* width 460 x height 297 mm* 15,890.- euros 8,095.- euros 7,795.- euros Prices 1/2 page ver- tical bleed off 1/2 page hori- zontal bleed off 1/2 page ver- tical w 92 x h 277 1/2 page hori- zontal w 208 x h 134 and w 112 x h 297* w 230 x h 145* formats 5,500.- euros 5,500.- euros 5,200.- euros 5,200.- euros 1/3 page ver- 1/3 page hori- 1/3 page ver- 1/3 page hori- tical zontal tical zontal bleed off bleed off w 68 x h 277 w 208 x h 88 w 74 x h 297* w 230 x h 99* 4,260.- euros 4,260.- euros 3,960.- euros 3,960.- euros *TRIM 3 mm per border PLACEMENT For preferred placement in the middle of the magazine or on the second or fourth pages, a 10% surcharge will be charged on top of the ad price. Space reservations require the written consent of the publisher. BLEEDS & CUSTOM COLOURS Bleed ads and gutter bleeds or custom colours for all formats 300.- euros 6
PRICE 4C / B&W TYPE AREA TRIMMED PAGE TYPE AREA TRIMMED PAGE FORMAT TYPE AREA VERTICAL VERTICAL HORIZONTAL HORIZONTAL 1/1 7,795.- euros w 208 x h 277 w 230 x h 297 1/2 5,200.- euros w 92 x h 277 w 112 x h 297 w 208 x h 134 w 230 x h 145 1/3 3,960.- euros w 68 x h 277 w 74 x h 297 w 208 x h 88 w 230 x h 99 Promotion 1/1 4,300.- euros w 208 x h 277 w 230 x h 297 Promotion 1/2 2,180.- euros w 92 x h 277 w 112 x h 297 w 208 x h 134 w 230 x h 145 PROMOTION TEXTIL-CONTEST Schwer entflammbare Trevira-CS-Stoffe im Wettbewerb A uch in der sechsten Runde der „Trevira CS Fabric Creativity Prices Competition“ gingen internationale Textilhersteller mit zukunftsweisen- den Produktneuheiten an den Start. Der diesjährige Textil-Contest war ganz dem Thema „Farbe“ gewidmet und gab das derzeit in Mode und Lifestyle angesagte Spektrum von Weiß über Grau und Eisblau bis zu Zitronengelb vor. Eine Fachjury zeichnete 16 Gewinnerstoffe aus, deren raffinierte Garn- und Bindungskombinationen traditionelle Dessins modern interpretierten und mit metallischem Glanz sowie Melange- oder 3-D-Effekten überraschten. Trevira GmbH treviracs.info@trevira.com www.trevira.com and Promotion formats Oben: Seit mehr als einem Jahrhundert fertigt Vispring betten nach traditionellen Handwerkstechniken – das Design bleibt dabei immer auf der Höhe der Zeit Die drei Juroren (von links): Prof. Bettina Göttke-Krogmann (Burg Giebichenstein – Kunsthochschule Halle), Markus Hilzinger Gut schlafen hat (Fine Rooms Design Konzepte GmbH, Berlin) und Natalija Zimmermann (BZ.Bildung-Beratung-Innovation, Leipzig) DIE GEWINNER hier Tradition Von oben links (im Uhrzeigersinn): Engelbert E. Stieger, Pugi, MYB Textiles, Sahco, 4Spaces, Fine, Tapicerías Gancedo, Tekso Kadife, AB Ludvig Svensson (2x), Gebrüder Example page 1/1 promotion Munzert, Création Baumann, Johan van den Acker, Rubelli (2x), Mario Sirtori L uxus ist vor allem eine Frage feinster Materialien und Verarbei- Fotos: © Trevira GmbH tung. Der britische Bettenhersteller Vispring fertigt seit 1901 Unikate in aufwendiger Handarbeit, die ihren Besitzern einen Ort zum Träumen garantieren. Neu im Programm ist „Victoria“: Die Ma- tratze aus handgesteckten Taschenfedern ist umhüllt von zertifi- zierter britischer Fleecewolle, Baumwolle und Pferdehaar, das für eine unvergleichliche Sprungkraft sowie optimale Luftzirkulation PROMOTION Das neue limitierte Modell sorgt. Na dann, gute Nacht! „Victoria“ fügt sich perfekt in jedes zeitgenössische Ambiente Vispring, www.vispring.com/de-eu Example page 1/2 promotion DECO_Promo ViSpringcpbh.indd 1 02.10.17 10:47 PROMOTION / ADVERTORIAL Editorial design for the page with the style DUETTE®Wabenplissee lässt sich an jeder beliebigen Stelle positionieren und bietet so den optimalen Licht-, Sicht- und Sonnenschutz. Dabei unterstreicht das of DECO HOME in mind and labelled as klare Faltenbild den modernen Look “Promotion” complete with your full address. Moderne Vielfalt 1/1 page 4c 4,300.- euros D er perfekte Licht-, Sicht- und Sonnenschutz sollte nicht 1/2 page 4c 2,180.- euros nur funktional, sondern auch ästhetisch überzeugen. Eigenschaften, die das Original DUETTE®Wabenplissee auf beste Art und Weise vereint. Dank hochwertiger Materialien, Maßanfertigung und innovativer Bediensysteme bietet DUETTE®Licht-, Sicht- und Sonnenschutz höchsten Komfort auch an großen Fensterflächen – stylish und modern, ohne störende Lichtschlitze und mit einem gleichmäßigen Faltenbild. Die vielfältige Stoff- und Farbauswahl des Original DUETTE® We charge a processing fee of 450.- euros for plan- Wabenplissees ermöglicht zudem ein grenzenloses Maß an Gestaltungsfreiheit. Eine beispiellose Fensterdekoration für individuelles Wohnen. ning, design and copywriting. A colour-accurate DUETTE®Wabenplissee, Hunter Douglas, proof is also included, as is a gallery proof. www.duette.de/at/ch Trendbewusst und dennoch zeitlos: DUETTE®Wabenplissee 7
Inserts · Attachments Shopping ads SHOPPING ADS a feine dressen Only for retailers, antique dealers, galleries, interior designers, ATTACHMENTS decorators and furniture shops. Price per thousand: w 53 mm x h 53 mm 220.- euros 2-page 110.- euros | 4-page 130- euros | 8-page 150- euros w 53 mm x h 100 mm 400.- euros Formats: 230 x 297 mm plus 3 mm trim on each page (please w 53 mm x h 120 mm 450.- euros always send sample) If you have any questions, please contact: Sabine Kochan INSERTS Telephone +49 (0) 89 - 29 00 11-12 Price per thousand: up to 25 g 120.- euros | up to 50 g 140.- E-mail: sabine.kochan@winkler-online.de euros Minimum run size is 20,000. (Split-run surcharge SUPPLIER ADDRESS LIST of 600.- euros). Including subscription print run of 4,730 copies For manufacturers, textile publishers and producers. (II/17) Logo, including address and product category per year Formats up to 222 x 294 mm. (Sample required) (5 issues) 1,650.- euros Position cannot be reserved. Plus a brand presentation, links to interior design professionals, STICK-ONS/POSTCARDS and the presentation of 6 lifestyle concepts on www.deco.de On carrier advertisement 1/1 page; price per thousand: Postcard stick-ons: 55.- euros Sample supplier details Booklet stick-ons: 85.- euros Stick-on positioning must always be agreed with the publisher SPECIAL ADVERTISING FORMATS Prices and technical requirements for gatefolds, altar folds and Zimmer + Rohde GmbH other special advertising formats are available on request Zimmersmühlenweg 14–18 61440 Oberursel/Frankfurt DELIVERY OF ATTACHMENTS/INSERTS TO Tel. +49 (0) 61 71-6 32 02 Fax +49 (0) 61 71-6 32 244 Oberndorfer Druckerei GmbH www.zimmer-rohde.com Mittergöming 12, A-5110 Oberndorf bei Salzburg, Austria Dekostoffe – Möbelstoffe 8
REDUCTIONS Subscription to several ads within a given business year enables the buyer to receive the following discounts: 5% for 2 ads 10% for 3 ads 15% for 4 ads 20% for 5 ads Reductions ADVANTAGES OF AN ANNUAL ADVERT INSERTION Companies that advertise in all five issues receive the following services in addition to the attractive 20% volume discount: • Entry in the DECO HOME brand directory with logo and address (value: 1,650.- euros) • Brand presentation, links to interior design professionals and the presentation of 6 lifestyle concepts on www.deco.de • 15% discount on adverts in DECO GUIDE AGENCY COMMISSIONS Ad agents receive a 15% net sales commission NON-NEGOTIABLE Fees for colour, attachments, inserts, stick-ons, promotions, etc. COMBINED OFFER If the same advertisement subject is published in trade magazine RZ Trends Interior Design from Winkler Medien Verlag in the same month, an additional “Get-Together discount” of 5% is granted. This is applied after the contract discount. 9
DECO GUIDE www.deco.de 2018 BRIEF PROFILE Planung leicht gemacht Unsere Wohnexperten The successful and discerning home furnishing guide is aimed at wissen, wie Ihr Einrichtungsvorhaben gelingt consumers in Germany, Austria and Switzerland. Here you can find top interior designers and decorators along with exclusive home living studios and furnishing stores. Wer kann was? SALES DIE TOPADRESSEN 265 Hier finden Sie den richtigen Fachmann für die moderne Inneneinrichtung und professionelle DECO GUIDE will have a total print run of 120,000 copies and Raumausstattung V will be inserted in DECO HOME No. 5 on 24 October 2019. It will also be distributed at various consumer trade fairs, via pri- Accessoires Bad Bett Boden Fenster Garten Küche Licht Möbel Textilien Wand vate VIP addresses and through select specialist stores. AD PRICE Published with 1/1 page 4c 1,650.- euros DECO HOME 2/1 pages 4c 3,050.- euros 5/2019 on 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG 1305_MUC_DHome_1_128_JHTG This price also includes brand entry on our platform 24 October www.deco.de, see >Digital Communication. 2019 FORMAT Stoffe verleihen Räumen w 230 mm x h 297 mm + 3 mm trim. Charakter MORE INFORMATION TO R S T E N H A L L M A N N Mit seinem Team entwickelt der Einrichtungsexperte von TH2 individuelle Interiorkonzepte You can find detailed information on the concept at our Herr Hallmann, wie wird es im Interieur mit Textilien weitergehen? Auf jeden Fall brauchen wir in Zukunft website www.winkler-online.de/decoguide and browse noch mehr Stoffe! Sie können so viel mehr sein als nur Gardinen und Vorhänge. Durch ihre Oberflächenstruktur, Muster, the latest DECO GUIDE. Farben oder ihren Griff verbreiten sie eine eigene Aura. Gekonnt eingesetzt, wirken Stoffe an manchen Fenstern wie kleine Kunstwerke. Auf Sitzmöbeln scheint Samt sehr beliebt? Das stimmt. Zurzeit ist Velours auch bei uns einer der wichtigsten Bezugsstoffe. Wir gestalten damit Sofas, Bettkopfteile oder beziehen Esszimmerstühle. Der Stoff strahlt eine unheimliche Eleganz aus und ist dabei gemütlich und superweich. Dazu kommt, dass heute alle hochwertigen Stoff- hersteller Samt aus 100 Prozent Polyester Foto: xxxxxxx anbieten – dadurch ist er längst nicht mehr so empfindlich wie etwa vor 20 Jahren. Mustermix: Kollektion Bitte ein paar Worte zum Thema Vorhang. „Isometrie Designs" Vorhänge sind wichtig! Erst textile Fenster- (www.camengo.fr) 27 10
deco.de WWW.DECO.DE At www.deco.de we show select- ed home ideas along with a variety of brand products and link these to the relevant interior design profes- sionals. With more than 4,000 pictures and about 500 interior design experts, this platform is the ideal place for brand manufacturers and trade partners to present themselves professionally. We can extend your reach via our social media channels. BRAND MANUFACTURERS BANNER ENTRY This includes an advertising banner on our home Prominent brand presentation page, which appears in rotation with other banners. with text, address and logo and link to interior design pros. Includes presentation of 6 lifestyle concepts from your business. PRICE 1,650.- euros plus VAT with a running period of one year. 11
Digital advertising PAGE BACKGROUND Our page background as a digital advertising space. We make sure your design features prom- inently on our website so you are guaranteed to reach our visitors. Scope: Background image for website, advertorial, background image and place- ment in the Design Newsletter Running period: One month Price: 1,820.- euros WWW.DECOHOME.DE DESIGN NEWSLETTER Visitors/month: 50,000 News, style tips and reports on Subscribers: 10,237 Our newsletter updates subscribers homes and decorating – we reach an on home- and interior design-related online readership that is growing by topics at least twice a month. The the day through the website of our background design matches that of home living magazine. the website. Individual placements may be booked in conjunction with an advertorial. Banner placement on request. ADVERTORIAL Competitions, a presentation of your col- We would be happy to prepare an lection or a company portrait – our editors individual digital communication produce high-quality native content for your solution for you at www.decohome. brand/product in an online article published de and to extend your reach via our on www.decohome.de and in the Design social media channels. Newsletter. Price: 980.- euros 12
WE LIKE! Attractive communities are waiting for your brand Social media All social media campaigns are custom-made. Information on prices and reach on request. message – our social media editors will communicate it PINTEREST Reach/month 470,000 INSTAGRAM Idea boards as a traffic provider: 7000 followers We place your new products where interior design interested people The new channel for inspiration and will find them. online shopping: our Instagram community loves to interact and is waiting to see your new products – as a feed or story ad. FACEBOOK 20,000 followers Shares, likes, links – we will spread the word about your company, online shop, news and events on our popular Facebook page. 13
SPOTLIGHT ON WOMEN AND INTERIOR DECORATORS 75% prefer to shop in well-run home furnishings, furniture and bedding shops. More than 2/3 of readers base their pur- chases on familiar brands that advertise in DECO HOME. How old are our readers? 20 to 29 9% 83.8% of our readers are women 30 to 39 24% 40 to 49 28% 50 to 59 25% Over 60 13% No answer 1% Which statements about DECO HOME do you fully agree with? It is the best living magazine for textiles 83.7% It provides specialist information 85.0% It showcases exclusive interiors 86.6% Readership Do you own or rent? Own my house 56.5% Own my apartment 14.2% I rent Other 27.5% 1.8% structure Why do you read DECO HOME? Personal reasons 49.0% Professional reasons 6.3% Both 44.7% How important are the following product characteristics for you when buying fabrics and furniture? Very important Design 68.3% Top brand 32.2% Quality 70.2% Price 34.6% How many people read your copy of DECO HOME? Only me 28.4% Two people 40.4% Three people 17.3% Four or more people 13.9% Results are derived from a written reader analysis conducted in compliance with the ZAW (Zentralverband der Deutschen Werbewirtschaft – German Advertising Federation) model by Puls Marktforschung, Nuremberg 14
Date of publication 3 January 2019 Editorial close 2 November 2018 1/19 No. 116 JANUARY FEBRUARY MARCH HOTELS AND THEIR STYLE • Ideas to take home • Top theme: Bathrooms/spas • Trend theme: Japanese style Topics • Contract Collections: Chic and practical • Travel: The world’s 50 most beautiful hotels 2019 2/19 No. 117 APRIL MAY Date of publication LIVING IN GERMANY 14 March 2019 Editorial close • Stylish German Interiors 11 January 2019 • Top theme: Gardens • Trend theme: Bauhaus • Fabrics: Cushions in all shapes and colours • Travel: Hotels and restaurants from Baden-Baden to Usedom 15
Date of publication 25 May 2019 3/19 Editorial close 20 March 2019 No. 118 JUNE JULY AUGUST SUMMER SEASON • Dream holiday homes • Top theme: Furniture • Trend theme: Gardens • Textiles: Transparent fabrics • Travel: Mallorca, insider tips Topics 4/19 No. 119 SEPTEMBER 2019 OCTOBER Date of publication 22 August 2019 Editorial close 12 July 2019 LIVING IN FRANCE • Stylish interiors • Top theme: The perfect dinner – dining tables, kitchens and table decoration • Trend theme: Living with art • Fabrics: Linen • Travel: Gourmet hotels 16
5/19 No. 120 NOVEMBER WITH DECO GUIDE Date of publication 24 October 2019 DECEMBER Editorial close 16 August 2019 MERRY CHRISTMAS • Festively decorated houses • Top theme: Christmas • Trend theme: Lighting • Fabrics: Wool and velour • Travel: Cosy hotels for wintertime Topics 2019 1/20 No. 121 JANUARY FEBRUARY MARCH LIVING IN THE CITY • Modern furnishing • Top theme: Material mix – Designs from marble, Date of publication brass, wood, wool and plastics 3 January 2020 • Trend theme: Office Editorial close • Fabrics: Innovations 2020 4 November 2019 • Travel: Stylish city hotels 17
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