42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
GERMANY’S INTERIOR MAGAZINE FOR TEXTILES

         Ad price list No. 25 · 2019
               42nd edition

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
Contents

       PROFILE                      3

       AD ASSISTANCE
       AND SUBMISSION               4

       TECHNICAL SPECIFICATIONS
       AND PUBLICATION
       SCHEDULE                     5

       PRICES AND FORMATS         6 -7

       INSERTS, ATTACHMENTS
       SHOPPING ADS                 8

       REDUCTIONS                   9

       DECO GUIDE                  10

       DECO.DE                     11

       DIGITAL ADVERTISING         12

       SOCIAL MEDIA                13

       READERSHIP STRUCTURE        14

       PLANNED TOPICS         15-17

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
D A S T E X T I L E W O H N M A G A Z I N · J A N U A R / F E B R U A R / M Ä R Z · N r. 1 / 2 0 1 8               DEUTSCHLAND        7,50 ¤

                                          PUBLISHER

                                                                                          DECO
                                          Winkler Medien Verlag GmbH
                                          Nymphenburger Strasse 1                                                                                                                                                      ÖSTERREICH ¤ 8,10
                                                                                                                                                                                                                          BENELUX ¤ 8,70

                                          80335 Munich, Germany
                                                                                                                                                                                                                      FRANKREICH ¤ 9,60

                                                                                               REISEPLAN
                                                                                                                                                                                                                            ITALIEN ¤ 9,60
                                                                                                                                                                                                                           SPANIEN ¤ 9,60
                                                                                                                                                                                                                  PORTUGAL (CONT) ¤ 9,60

                                                                                                   Städte und
                                                                                                                                                                                                                        SLOWAKEI ¤ 10,30
                                                                                                                                                                                                                       SCHWEIZ 13,60 SFR

                                          Telephone: +49 89 - 29 00 11-0                         Hotels, die Sie
                                                                                                   dieses Jahr
                                                                                                entdecken sollten
                                                                                                                                                                                                                                B 80136

                                          Fax: +49 89 - 29 00 11-99
                                          E-mail: info@winkler-online.de
                                          INTERNET / SOCIAL MEDIA                               MUT ZU
                                                                                               SCHWARZ!                                                                                                        Neue
                                                                                                Die Nichtfarbe                                                                                              STOFFE
                                                                                                ist der Liebling
                                          www.winkler-online.de/deco                               der Saison                                                                                               Grau, Velours,
                                                                                                                                                                                                            Mustermix und
                                                                                                                                                                                                             Ethno-Chic

                                          www.decohome.de
                                          www.deco.de
                                            @decohomemag
                                            @decomagazin
                                            @decohomemag
                                          FORMAT/SUBSCRIPTION PRICE
                                                                                              TRENDS 2018                       So wollen wir jetzt wohnen
                                                                                                                                                                             w w w. d e c o h o m e . d e

                                          230 mm width x 297 mm height
                                          Price per issue 7.80 euros, annual subscription (Germany) 37.- euros,
                                          (other countries) 42.- euros

Profile                        DECO HOME – The only german
                               interior magazine for textiles
                                            CIRCULATION*                   BRIEF PROFILE
                                                 Total readership          Reading DECO HOME means coming home.
                                              per edition 92,549           Over 130 pages, we bring our readers exclusive home-
                                                           (II/ 18)        stories and photo galleries, the latest trends from
                                                                           the major trade fairs, well-researched special topics,
                                       READERS PER EDITION:                small design beauties and carefully chosen travel tips.
                                      PRINT READERS 83,255                 DECO HOME stands for quality, non-mainstream
                                (Each copy is read by 2.1 people)          journalism with a special focus on textiles. The
                                                                           magazine is published five times a year with each
                                               Copies sold 39,645          edition focusing on a different theme.
                                              -subscriptions 4,538
  -distribution through kiosks, stations, furnishing stores 35,107
                                                                           At www.decohome.de, readers can find additional
                                                Print run 54,200           information about selected topics from the magazine
                                      DIGITAL READERS 9,294                and exclusive online content.
                                  Readly unique readers 8,586
                        Magazine platform https://de.readly.com/
                                    Sale of e-paper editions 708
                   -including iKiosk, United Kiosk and Amazon              *Figures from publisher

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
Ad assistance
                                          and submission
AD ASSISTANCE
Gunnar Reckstat (Mgr.)
E-mail: gunnar.reckstat@winkler-online.de
Telephone: +49 89 - 29 00 11-33

Klaus Winkler
E-mail: klaus.winkler@winkler-online.de
Telephone: +49 89 - 29 00 11-22

Christiane Müller-Patzelt
E-mail: christiane.mueller-patzelt@winkler-online.de
Telephone: +49 89 - 29 00 11-10

Sabine Kochan
E-mail: sabine.kochan@winkler-online.de
Telephone: +49 89 - 29 00 11-12                            BANK ACCOUNT
PUBLISHING REPRESENTATIVE FRANCE                           HypoVereinsbank Munich

DEF & Communication                                        IBAN: DE44 7002 0270 0002 7276 68
Melanie Villard                                            SWIFT (BIC): HYVEDEMMXXX
48, Boulevard Jean Jaurès
92110 Clichy, France                                       VAT
Telephone: +33 1 - 47 30 7180
E-mail: mvillard@defcommunication.com                      Prices in Germany are subject to the applicable value added
                                                           taxes
PUBLISHING REPRESENTATIVE ITALY
                                                           VAT Reg. No.: DE 184 172 896
Michaela Jäger
Via Tre Castelli 45                                        GENERAL TERMS OF BUSINESS
20142 Milano, Italy
Telephone +39 0347-50 51 074                               Our general terms and conditions for advertising and third-
E-mail: michaela.jaeger@winkler-online.de                  party supplements in magazines (“Allgemeinen Geschäftsbedin-
                                                           gungen für Anzeigen und Fremdbeilagen in Zeitschriften”)
PAYMENT TERMS                                              shall apply. You can download these terms as a PDF file from
                                                           our website: www.winkler-online.de/agb, Jurisdiction: Munich
2% discount for advance payment,                           The publisher ensures that every client is treated equally and
net for payments within 7 days                             that no client is offered more favourable prices for the same
of the invoice date                                        terms.

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
Technical specifications
                                   Publication schedule

                                                                     COLOUR PROOFS
                                                                     For a flawless copy of your advert, we need a colour proof or a
                                                                     print from another publication. If neither has been provided by
                                                                     the deadline for receipt of print materials, we cannot accept any
                                                                     responsibility for the correct appearance. There may be irregular
                                                                     colour gradients in the print reproduction where there are dark
                                                                     or black areas of full-tone colour. Providing us with a colour
                                                                     proof can reduce the likelihood of this. If requested, we are hap-
PRINTING TECHNIQUE                                                   py to provide a proof in return for a small fee covering the cost.
Scroll offset, 70 grid screen
                                                                     ADDRESS FOR SUBMITTING DATA/DELIVERY
FILES                                                                Please send all the data belonging to the advert to
PDF/X-3 compatible with Acrobat 4.0 (PDF 1.3)                        anzeigen@winkler-online.de
All images and graphics must be provided in the CMYK colour          Winkler Medien Verlag GmbH
model, fonts must be embedded. Colour profile: ISO Coated v2         Anzeigen, Ms. Christiane Müller-Patzelt
300% (ECI), max. colour application is 300%                          Nymphenburger Strasse 1, D-80335 Munich

                                                                 CLOSING DATE AD
                                                                 SUBMISSION AND            PRINT MATERIALS
 SCHEDULE                       ISSUE    NO.   FIRST DAY SALE    CANCELLATION              CLOSE                   FINAL EDIT

 January/February/March         1/2019   116   1 January 2019    9 November 2018           30 November 2018        2 November 2018
 April/May                      2/2019   117   14 March 2019     25 January 2019           14 February 2019        11 January 2019
 June/July/August               3/2019   118   23 May 2019       29 March 2019             15 April 2019           20 March 2019
 September/October              4/2019   119   22 August 2019    12 July 2019              19 July 2019            12 July 2019
 November/December              5/2019   120   24 October 2019   13 September 2019         20 September 2019       16 August 2019
 January/February/March         1/2020   121   3 January 2020    15 November 2019          29 November 2019        4 September 2019

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
Double page                                 1/1 page            1/1 page
           (2 x 1/1 page across gutter)                bleed off           w 208 x h 277
           bleed off                                   w 230 x h 297*
           width 460 x height 297 mm*

           15,890.- euros                              8,095.- euros       7,795.- euros

  Prices   1/2 page ver-
           tical
           bleed off
                              1/2 page hori-
                              zontal
                              bleed off
                                                       1/2 page ver-
                                                       tical
                                                       w 92 x h 277
                                                                          1/2 page hori-
                                                                          zontal
                                                                          w 208 x h 134

    and    w 112 x h 297*     w 230 x h 145*

formats    5,500.- euros      5,500.- euros            5,200.- euros      5,200.- euros

           1/3 page ver-      1/3 page hori-           1/3 page ver-       1/3 page hori-
           tical              zontal                   tical               zontal
           bleed off          bleed off                w 68 x h 277        w 208 x h 88
           w 74 x h 297*      w 230 x h 99*

           4,260.- euros      4,260.- euros            3,960.- euros       3,960.- euros

                                          *TRIM
                                          3 mm per border

                                          PLACEMENT
                                          For preferred placement in the middle of the
                                          magazine or on the second or fourth pages, a 10%
                                          surcharge will be charged on top of the ad price.
                                          Space reservations require the written consent of
                                          the publisher.

                                          BLEEDS & CUSTOM COLOURS
                                          Bleed ads and gutter bleeds or custom colours for
                                          all formats 300.- euros

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
PRICE 4C / B&W                                                                           TYPE AREA                                                                      TRIMMED PAGE                                                   TYPE AREA                                              TRIMMED PAGE
                        FORMAT                                                TYPE AREA                                                                                VERTICAL                                                                       VERTICAL                                                       HORIZONTAL                                             HORIZONTAL

                        1/1                                                   7,795.- euros                                                                            w 208 x h 277                                                                  w 230 x h 297
                        1/2                                                   5,200.- euros                                                                            w 92 x h 277                                                                   w 112 x h 297                                                  w 208 x h 134                                          w 230 x h 145
                        1/3                                                   3,960.- euros                                                                            w 68 x h 277                                                                   w 74 x h 297                                                   w 208 x h 88                                           w 230 x h 99
                        Promotion 1/1                                         4,300.- euros                                                                            w 208 x h 277                                                                  w 230 x h 297
                        Promotion 1/2                                         2,180.- euros                                                                            w 92 x h 277                                                                   w 112 x h 297                                                  w 208 x h 134                                          w 230 x h 145

                                                                                                                                                                                                                                                                                     PROMOTION

                                                                                                                                                                                                    TEXTIL-CONTEST

                                                                                                                                                                                Schwer entflammbare
                                                                                                                                                                                  Trevira-CS-Stoffe
                                                                                                                                                                                   im Wettbewerb
                                                                                                                                                                                 A  uch in der sechsten Runde der „Trevira CS Fabric Creativity

                                                                                                                                                                                                                                                                                                                                                                                  Prices
                                                                                                                                                                            Competition“ gingen internationale Textilhersteller mit zukunftsweisen-
                                                                                                                                                                               den Produktneuheiten an den Start. Der diesjährige Textil-Contest
                                                                                                                                                                             war ganz dem Thema „Farbe“ gewidmet und gab das derzeit in Mode
                                                                                                                                                                              und Lifestyle angesagte Spektrum von Weiß über Grau und Eisblau
                                                                                                                                                                            bis zu Zitronengelb vor. Eine Fachjury zeichnete 16 Gewinnerstoffe aus,
                                                                                                                                                                                deren raffinierte Garn- und Bindungskombinationen traditionelle
                                                                                                                                                                               Dessins modern interpretierten und mit metallischem Glanz sowie
                                                                                                                                                                                           Melange- oder 3-D-Effekten überraschten.

                                                                                                                                                                                                            Trevira GmbH
                                                                                                                                                                                                     treviracs.info@trevira.com
                                                                                                                                                                                                           www.trevira.com

                                                                                                                                                                                                                                                                                                                                                                                  and
                                                                                                                                                       Promotion

                                                                                                                                                                                                                                                                                                                                                                                  formats
                                                                         Oben: Seit mehr als einem Jahrhundert fertigt Vispring betten nach traditionellen
                                                                          Handwerkstechniken – das Design bleibt dabei immer auf der Höhe der Zeit
                                                                                                                                                                                     Die drei Juroren (von links): Prof. Bettina Göttke-Krogmann
                                                                                                                                                                                  (Burg Giebichenstein – Kunsthochschule Halle), Markus Hilzinger

                                                                                Gut schlafen hat
                                                                                                                                                                                     (Fine Rooms Design Konzepte GmbH, Berlin) und Natalija
                                                                                                                                                                                      Zimmermann (BZ.Bildung-Beratung-Innovation, Leipzig)

                                                                                                                                                                                                           DIE GEWINNER

                                                                                 hier Tradition                                                                               Von oben links (im Uhrzeigersinn): Engelbert E. Stieger, Pugi, MYB Textiles, Sahco,
                                                                                                                                                                            4Spaces, Fine, Tapicerías Gancedo, Tekso Kadife, AB Ludvig Svensson (2x), Gebrüder

                                                                                                                                                                                                                                                                                                          Example page 1/1 promotion
                                                                                                                                                                                Munzert, Création Baumann, Johan van den Acker, Rubelli (2x), Mario Sirtori

                                                                           L   uxus ist vor allem eine Frage feinster Materialien und Verarbei-
                                                                                                                               Fotos: © Trevira GmbH

                                                                               tung. Der britische Bettenhersteller Vispring fertigt seit 1901
                                                                            Unikate in aufwendiger Handarbeit, die ihren Besitzern einen Ort
                                                                            zum Träumen garantieren. Neu im Programm ist „Victoria“: Die Ma-
                                                                            tratze aus handgesteckten Taschenfedern ist umhüllt von zertifi-
                                                                            zierter britischer Fleecewolle, Baumwolle und Pferdehaar, das für
                                                                            eine unvergleichliche Sprungkraft sowie optimale Luftzirkulation                                                                                                                                                                                                                    PROMOTION
                                     Das neue limitierte Modell             sorgt. Na dann, gute Nacht!
                                 „Victoria“ fügt sich perfekt in jedes
                                     zeitgenössische Ambiente
                                                                            Vispring, www.vispring.com/de-eu

                                                                         Example page 1/2 promotion
DECO_Promo ViSpringcpbh.indd 1                                                                                                                             02.10.17 10:47

                  PROMOTION / ADVERTORIAL
                  Editorial design for the page with the style                                                                                                                                                                                                                                                                  DUETTE®Wabenplissee lässt sich an
                                                                                                                                                                                                                                                                                                                                jeder beliebigen Stelle positionieren und
                                                                                                                                                                                                                                                                                                                                bietet so den optimalen Licht-, Sicht-
                                                                                                                                                                                                                                                                                                                                und Sonnenschutz. Dabei unterstreicht das

                  of DECO HOME in mind and labelled as                                                                                                                                                                                                                                                                          klare Faltenbild den modernen Look

                  “Promotion” complete with your full address.
                                                                                                                                                                                                                                       Moderne Vielfalt
                  1/1 page 4c                                            4,300.- euros
                                                                                                                                                                                                                                       D     er perfekte Licht-, Sicht- und Sonnenschutz sollte nicht

                  1/2 page 4c                                            2,180.- euros
                                                                                                                                                                                                                                             nur funktional, sondern auch ästhetisch überzeugen.
                                                                                                                                                                                                                                        Eigenschaften, die das Original DUETTE®Wabenplissee auf
                                                                                                                                                                                                                                        beste Art und Weise vereint. Dank hochwertiger Materialien,
                                                                                                                                                                                                                                        Maßanfertigung und innovativer Bediensysteme bietet
                                                                                                                                                                                                                                        DUETTE®Licht-, Sicht- und Sonnenschutz höchsten Komfort
                                                                                                                                                                                                                                        auch an großen Fensterflächen – stylish und modern, ohne
                                                                                                                                                                                                                                        störende Lichtschlitze und mit einem gleichmäßigen Faltenbild.
                                                                                                                                                                                                                                        Die vielfältige Stoff- und Farbauswahl des Original DUETTE®

                  We charge a processing fee of 450.- euros for plan-                                                                                                                                                                   Wabenplissees ermöglicht zudem ein grenzenloses Maß
                                                                                                                                                                                                                                        an Gestaltungsfreiheit. Eine beispiellose Fensterdekoration für
                                                                                                                                                                                                                                        individuelles Wohnen.

                  ning, design and copywriting. A colour-accurate                                                                                                                                                                                        DUETTE®Wabenplissee,
                                                                                                                                                                                                                                                         Hunter Douglas,

                  proof is also included, as is a gallery proof.                                                                                                                                                                                         www.duette.de/at/ch
                                                                                                                                                                                                                                                                                                              Trendbewusst und
                                                                                                                                                                                                                                                                                                              dennoch zeitlos:
                                                                                                                                                                                                                                                                                                              DUETTE®Wabenplissee

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
Inserts · Attachments
                                        Shopping ads

                                                                           SHOPPING ADS                                            a
                                                                                                                               feine
                                                                                                                                       dressen
                                                                           Only for retailers, antique dealers, galleries, interior designers,
ATTACHMENTS                                                                decorators and furniture shops.
Price per thousand:                                                        w 53 mm x h 53 mm             220.- euros
2-page 110.- euros | 4-page 130- euros | 8-page 150- euros                 w 53 mm x h 100 mm            400.- euros
Formats: 230 x 297 mm plus 3 mm trim on each page (please                  w 53 mm x h 120 mm            450.- euros
always send sample)                                                        If you have any questions, please contact:
                                                                           Sabine Kochan
INSERTS                                                                    Telephone +49 (0) 89 - 29 00 11-12
Price per thousand: up to 25 g 120.- euros | up to 50 g 140.-              E-mail: sabine.kochan@winkler-online.de
euros
Minimum run size is 20,000. (Split-run surcharge
                                                                           SUPPLIER ADDRESS LIST
of 600.- euros). Including subscription print run of 4,730 copies          For manufacturers, textile publishers and producers.
(II/17)                                                                    Logo, including address and product category per year
Formats up to 222 x 294 mm. (Sample required)                              (5 issues) 1,650.- euros
Position cannot be reserved.
                                                                           Plus a brand presentation, links to interior design professionals,
STICK-ONS/POSTCARDS                                                        and the presentation of 6 lifestyle concepts on www.deco.de

On carrier advertisement 1/1 page; price per thousand:
Postcard stick-ons: 55.- euros
                                                                        Sample supplier details

Booklet stick-ons: 85.- euros
Stick-on positioning must always be agreed with the publisher

SPECIAL ADVERTISING FORMATS
Prices and technical requirements for gatefolds, altar folds and                                  Zimmer + Rohde GmbH
other special advertising formats are available on request                                        Zimmersmühlenweg 14–18
                                                                                                  61440 Oberursel/Frankfurt
DELIVERY OF ATTACHMENTS/INSERTS TO                                                                Tel. +49 (0) 61 71-6 32 02
                                                                                                  Fax +49 (0) 61 71-6 32 244
Oberndorfer Druckerei GmbH                                                                        www.zimmer-rohde.com
Mittergöming 12, A-5110 Oberndorf bei Salzburg, Austria                                           Dekostoffe – Möbelstoffe

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42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
REDUCTIONS
        Subscription to several ads within a given
        business year enables the buyer to receive
        the following discounts:
            5% for 2 ads
          10% for 3 ads
          15% for 4 ads
          20% for 5 ads

Reductions
                                                         ADVANTAGES OF AN ANNUAL ADVERT
                                                         INSERTION
                                                         Companies that advertise in all five issues receive the following
                                                         services in addition to the attractive 20% volume discount:
                                                         • Entry in the DECO HOME brand directory with logo and
                                                            address (value: 1,650.- euros)
                                                         • Brand presentation, links to interior design professionals and
                                                            the presentation of 6 lifestyle concepts on www.deco.de
                                                         • 15% discount on adverts in DECO GUIDE

                                                         AGENCY COMMISSIONS
                                                         Ad agents receive a 15% net sales commission

                                                         NON-NEGOTIABLE
                                                         Fees for colour, attachments, inserts, stick-ons, promotions, etc.

                                                         COMBINED OFFER
                                                         If the same advertisement subject is published in trade magazine
                                                         RZ Trends Interior Design from Winkler Medien Verlag in the
                                                         same month, an additional “Get-Together discount” of 5% is
                                                         granted. This is applied after the contract discount.

                                                     9
42nd edition GERMANY'S INTERIOR MAGAZINE FOR TEXTILES - Ad price list No. 25 2019 - Winkler Medien Verlag
DECO GUIDE
                                                                                                                      www.deco.de

                                                                                                                      2018
BRIEF PROFILE                                                                                 Planung leicht
                                                                                                 gemacht
                                                                                             Unsere Wohnexperten

The successful and discerning home furnishing guide is aimed at                                  wissen, wie Ihr
                                                                                             Einrichtungsvorhaben
                                                                                                     gelingt
consumers in Germany, Austria and Switzerland. Here you can
find top interior designers and decorators along with exclusive
home living studios and furnishing stores.
                                                                                                                                                          Wer
                                                                                                                                                        kann was?

SALES                                                                              DIE
                                                                                 TOPADRESSEN
                                                                                             265                                                        Hier finden Sie
                                                                                                                                                        den richtigen
                                                                                                                                                          Fachmann
                                                                                    für die moderne
                                                                                 Inneneinrichtung und
                                                                                     professionelle
DECO GUIDE will have a total print run of 120,000 copies and                       Raumausstattung
                                                                                             V
will be inserted in DECO HOME No. 5 on 24 October 2019. It
will also be distributed at various consumer trade fairs, via pri-             Accessoires    Bad   Bett   Boden   Fenster   Garten   Küche             Licht   Möbel   Textilien   Wand

vate VIP addresses and through select specialist stores.

AD PRICE                                                                                            Published with
1/1 page 4c         1,650.- euros                                                                   DECO HOME
2/1 pages 4c        3,050.- euros                                                                    5/2019 on                                                                  1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                 1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                  1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                    1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                     1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                        1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                           1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                            1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                            1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                              1305_MUC_DHome_1_128_JHTG
                                                                                                                                                                                               1305_MUC_DHome_1_128_JHTG

This price also includes brand entry on our platform                                                 24 October
www.deco.de, see >Digital Communication.                                                                2019

FORMAT                                                                    Stoffe verleihen
                                                                             Räumen
w 230 mm x h 297 mm + 3 mm trim.                                            Charakter
MORE INFORMATION                                                                                                                                                                                      TO R S T E N H A L L M A N N

                                                                                                                                                                                            Mit seinem Team entwickelt der Einrichtungsexperte
                                                                                                                                                                                                   von TH2 individuelle Interiorkonzepte

You can find detailed information on the concept at our                                                                                                                                     Herr Hallmann, wie wird es im Interieur
                                                                                                                                                                                            mit Textilien weitergehen?
                                                                                                                                                                                            Auf jeden Fall brauchen wir in Zukunft
website www.winkler-online.de/decoguide and browse                                                                                                                                          noch mehr Stoffe! Sie können so viel mehr
                                                                                                                                                                                            sein als nur Gardinen und Vorhänge.
                                                                                                                                                                                            Durch ihre Oberflächenstruktur, Muster,

the latest DECO GUIDE.                                                                                                                                                                      Farben oder ihren Griff verbreiten sie
                                                                                                                                                                                            eine eigene Aura. Gekonnt eingesetzt,
                                                                                                                                                                                            wirken Stoffe an manchen Fenstern wie
                                                                                                                                                                                            kleine Kunstwerke.
                                                                                                                                                                                            Auf Sitzmöbeln scheint Samt sehr beliebt?
                                                                                                                                                                                            Das stimmt. Zurzeit ist Velours auch
                                                                                                                                                                                            bei uns einer der wichtigsten Bezugsstoffe.
                                                                                                                                                                                            Wir gestalten damit Sofas, Bettkopfteile
                                                                                                                                                                                            oder beziehen Esszimmerstühle. Der Stoff
                                                                                                                                                                                            strahlt eine unheimliche Eleganz aus und
                                                                                                                                                                                            ist dabei gemütlich und superweich. Dazu
                                                                                                                                                                                            kommt, dass heute alle hochwertigen Stoff-
                                                                                                                                                                                            hersteller Samt aus 100 Prozent Polyester
                                                                                                                                        Foto: xxxxxxx

                                                                                                                                                                                            anbieten – dadurch ist er längst nicht mehr
                                                                                                                                                                                            so empfindlich wie etwa vor 20 Jahren.
                                                                                                                                                                    Mustermix: Kollektion   Bitte ein paar Worte zum Thema Vorhang.
                                                                                                                                                                     „Isometrie Designs"    Vorhänge sind wichtig! Erst textile Fenster-
                                                                                                                                                                       (www.camengo.fr)
                                                                                                                                                                                                                                                 27

                                                                     10
deco.de

                                 WWW.DECO.DE
                                 At www.deco.de we show select-
                                 ed home ideas along with a variety
                                 of brand products and link these to
                                 the relevant interior design profes-
                                 sionals.
                                 With more than 4,000 pictures
                                 and about 500 interior design
                                 experts, this platform is the ideal
                                 place for brand manufacturers and trade partners to present themselves
                                 professionally. We can extend your reach via our social media channels.

BRAND
MANUFACTURERS                                                           BANNER
ENTRY                                                                   This includes an advertising banner on our home
Prominent brand presentation                                            page, which appears in rotation with other banners.
with text, address and logo
and link to interior design
pros. Includes presentation of
6 lifestyle concepts from your
business.
                                                                        PRICE
                                                                        1,650.- euros plus VAT with a running period of
                                                                        one year.

                                                     11
Digital
                                         advertising

                                                    PAGE BACKGROUND
                                                    Our page background as a digital advertising
                                                    space. We make sure your design features prom-
                                                    inently on our website so you are guaranteed to
                                                    reach our visitors. Scope: Background image for
                                                    website, advertorial, background image and place-
                                                    ment in the Design Newsletter Running period:
                                                    One month Price: 1,820.- euros
       WWW.DECOHOME.DE
                                                                 DESIGN NEWSLETTER
       Visitors/month: 50,000
       News, style tips and reports on                           Subscribers: 10,237
                                                                 Our newsletter updates subscribers
       homes and decorating – we reach an                        on home- and interior design-related
       online readership that is growing by                      topics at least twice a month. The
       the day through the website of our                        background design matches that of
       home living magazine.                                     the website. Individual placements
                                                                 may be booked in conjunction with
                                                                 an advertorial. Banner placement on
                                                                 request.
ADVERTORIAL
Competitions, a presentation of your col-                        We would be happy to prepare an
lection or a company portrait – our editors                      individual digital communication
produce high-quality native content for your                     solution for you at www.decohome.
brand/product in an online article published                     de and to extend your reach via our
on www.decohome.de and in the Design                             social media channels.
Newsletter. Price: 980.- euros

                                               12
WE LIKE!
      Attractive
  communities are
waiting for your brand
                                         Social media                                      All social media campaigns are
                                                                                           custom-made. Information on prices
                                                                                           and reach on request.
 message – our social
  media editors will
   communicate it
                                                                                   PINTEREST
                                                                                   Reach/month 470,000
   INSTAGRAM                                                                       Idea boards as a traffic provider:
   7000 followers                                                                  We place your new products where
                                                                                   interior design interested people
   The new channel for inspiration and
                                                                                   will find them.
   online shopping: our Instagram
   community loves to interact and is
   waiting to see your new products –
   as a feed or story ad.

                                           FACEBOOK
                                           20,000 followers
                                           Shares, likes, links – we will spread
                                           the word about your company,
                                           online shop, news and events on our
                                           popular Facebook page.

                                                           13
SPOTLIGHT ON WOMEN AND
INTERIOR DECORATORS
75% prefer to shop in well-run home furnishings, furniture
and bedding shops. More than 2/3 of readers base their pur-
chases on familiar brands that advertise in DECO HOME.

How old are our readers?
20 to 29                                                   9%
                                                                                               83.8%
                                                                                               of our readers are women
30 to 39                                                  24%
40 to 49                                                  28%
50 to 59                                                  25%
Over 60                                                   13%
No answer                                                  1%
Which statements about DECO HOME
do you fully agree with?
It is the best living magazine for textiles 83.7%
It provides specialist information 85.0%
It showcases exclusive interiors      86.6%

                                                                                                                     Readership
Do you own or rent?
Own my house                                           56.5%
Own my apartment                                       14.2%
I rent
Other
                                                       27.5%
                                                        1.8%
                                                                                                                     structure
Why do you read DECO HOME?
Personal reasons                                       49.0%
Professional reasons                                    6.3%
Both                                                   44.7%
How important are the following product
characteristics for you when buying fabrics
and furniture?	
                            Very important
Design                               68.3%
Top brand                            32.2%
Quality                              70.2%
Price                                34.6%
How many people read your copy of DECO HOME?
Only me                           28.4%
Two people                        40.4%
Three people                      17.3%
Four or more people               13.9%
Results are derived from a written reader analysis conducted in compliance with the ZAW
(Zentralverband der Deutschen Werbewirtschaft –
German Advertising Federation) model by Puls Marktforschung, Nuremberg

                                                                                          14
Date of publication 3 January 2019
                                                                  Editorial close 2 November 2018

    1/19   No. 116
        JANUARY
        FEBRUARY
         MARCH

                                                       HOTELS AND THEIR STYLE
                                                       •   Ideas to take home
                                                       •   Top theme: Bathrooms/spas
                                                       •   Trend theme: Japanese style

Topics
                                                       •   Contract Collections: Chic and practical
                                                       •   Travel: The world’s 50 most beautiful hotels

 2019
                                                                                     2/19      No. 117
                                                                                               APRIL
                                                                                               MAY

                                                                                              Date of publication
    LIVING IN GERMANY                                                                         14 March 2019
                                                                                              Editorial close
    •   Stylish German Interiors                                                              11 January 2019
    •   Top theme: Gardens
    •   Trend theme: Bauhaus
    •   Fabrics: Cushions in all shapes and colours
    •   Travel: Hotels and restaurants from
        Baden-Baden to Usedom

                                                  15
Date of publication 25 May 2019

                                                                                        3/19
  Editorial close 20 March 2019

                                                                                                 No. 118
                                                                                                  JUNE
                                                                                                  JULY
                                                                                                 AUGUST

                                     SUMMER SEASON
                                     •   Dream holiday homes
                                     •   Top theme: Furniture
                                     •   Trend theme: Gardens
                                     •   Textiles: Transparent fabrics
                                     •   Travel: Mallorca, insider tips

                                                                                                       Topics
    4/19    No. 119
        SEPTEMBER
                                                                                                       2019
         OCTOBER

Date of publication 22 August 2019
   Editorial close 12 July 2019

                                              LIVING IN FRANCE
                                              • Stylish interiors
                                              • Top theme: The perfect dinner – dining tables,
                                                kitchens and table decoration
                                              • Trend theme: Living with art
                                              • Fabrics: Linen
                                              • Travel: Gourmet hotels

                                                                16
5/19      No. 120
                 NOVEMBER
                                                                                             WITH
                                                                                             DECO
                                                                                             GUIDE

                                                                                            Date of publication 24 October 2019
                 DECEMBER                                                                   Editorial close 16 August 2019

                                MERRY CHRISTMAS
                                •   Festively decorated houses
                                •   Top theme: Christmas
                                •   Trend theme: Lighting
                                •   Fabrics: Wool and velour
                                •   Travel: Cosy hotels for wintertime

Topics
 2019
                                                                                                    1/20    No. 121
                                                                                                         JANUARY
                                                                                                         FEBRUARY
                                                                                                          MARCH
                                                              LIVING IN THE CITY
                                                              • Modern furnishing
                                                              • Top theme: Material mix – Designs from marble,
Date of publication                                             brass, wood, wool and plastics
 3 January 2020                                               • Trend theme: Office
    Editorial close                                           • Fabrics: Innovations 2020
4 November 2019                                               • Travel: Stylish city hotels

                                                         17
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