PARTNERSHIP OPPORTUNITIES - JULY 17 - 23, 2023 - Barracuda Championship
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PARTNERSHIP OPPORTUNITIES JULY 17 – 23, 2023
WHO WE ARE
OVERVIEW
Taking place July 17 – 23, 2023, the Barracuda Championship is an Official PGA TOUR and DP World
Tour co-sanctioned tournament and the area’s only tier-1 professional sporting event taking place at
Old Greenwood – a Tahoe Mountain Club Golf Course in Truckee, CA.
REIGNING CHAMPION
HOST VENUE
LIVE TV COVERAGE
PURSE
FEDEX CUP POINTS
FORMAT
FIELD
(106 PGA TOUR Members and 50 DP World Tour Members with a cut
to the low 65 and ties after play on Friday of tournament week)
C O M M U N I T Y I M PA C T
During the 2022 Barracuda Championship, PGA TOUR professionals took a hike through
the Truckee forest, learning about the critical importance of forest maintenance and
treatment, as well as wildfire prevention – a significant regional and global issue.
In partnership with Bank of America, the 2022 Barracuda Championship hosted a
Diversity, Equity, Inclusion and Belonging (DEIB) virtual event. The webinar featured such
Golf Influencers and Advocates as Roger Steele and Laz Versalles, with special guest, PGA
TOUR Pro, David Lingmerth.
For the 2022 Wednesday Pro-Am sponsored by Amazon Web Services, the tournament
partnered with Youth on Course to bring 85 caddies for amateur participants. The mission
of YOC is to diversify the game of golf by breaking down the barriers in different
communities.
BARRACUDA BY
THE NUMBERS
Over $5 Roughly 700 Over 190 Broadcast
million volunteers sponsors in 227
donated to and partners countries
charity
C-SUITE HOUSEHOLD TO OWN AT TECH B2B
EXECUTIVE INCOME OF LEAST ONE DECISION
$200K+ VACATION MAKER $500K+
135% MORE
HOME
LIKELY 312% MORE 161% MORE
LIKELY 88% MORE LIKELY
LIKELY
AUDIENCE DEMOGRAPHICS
CORPORATE HOSPITALITY The Barracuda Championship offers premium hospitality during the tournament featuring fully hosted bar and an array of gourmet culinary selections each day. Complete with flat screen TVs and interior décor, all hospitality venues are designed for comfort and premium golf viewing.
PRIVATE
HOSPITALIT Y
1 8 TH G R E E N
Enjoy a private hospitality venue to host guests throughout tournament week.
Featuring incredible views on course, a private VIP suite offers an exclusive and all-
inclusive experience in a premium setting.
• Starting at twenty (20) tickets per day, Thursday through Sunday during
Tournament Week
Private seating area with private bar and gourmet buffet featuring culinary
selections each day, prepared by local celebrity chef, Mark Estee
Complete with flat screen TVs and interior décor
Company signage within hospitality space and company name on custom
entry signage
Eight (8)+ Valet Parking passes per day
STARTING AT $45,000
THE CABINS
ON 15
W E E K LY S E M I - P R I V AT E H O S P I TA L I T Y
Returning for its second year, this semi-private hospitality venue offering is available to host
guests all four days during tournament week.
Featuring incredible views of the iconic 15th green, these cabins offer an intimate experience
with unparalleled views and proximity to play.
• Fifteen (15) tickets per day, Thursday through Sunday during Tournament Week
All-inclusive shared bar for all cabins complete with a variety of heavy appetizer
selections each day, prepared by local celebrity chef, Mark Estee
Company signage separating hospitality space and company name on custom entry
signage
Six (6) valet parking passes per day (located just outside your venue)
STARTING AT $18,000
CLUB XVIII
D A I LY R E S E R V E D H O S P I TA L I T Y
CLUB XVIII is a premier hospitality venue with reserved areas available for your company
to host guests for one or multiple days during tournament week.
Featuring the best views on course, this VIP skybox offers a premium hosting experience
witnessing competitive play in a premium setting.
• Thirty (30) tickets for one or multiple days, on Thursday, Saturday or Sunday of Tournament Week
Reserved seating area for your guests
All-inclusive shared bar and gourmet buffet featuring culinary selections each day, prepared by local
celebrity chef, Mark Estee
Complete with flat screen TVs and interior décor
Company signage separating hospitality space and company name on custom entry signage
Twelve (12) Valet Parking Passes
STARTING AT $9,000
(per 30 tickets)
THE VIP SKYBOX
O N T H E 9 TH G R E E N
Enjoy this reserved hospitality venue for your company to host guests for one or
multiple days during tournament week.
Featuring great, this VIP Skybox offers an and all-inclusive experience
witnessing competitive play in an exceptional setting.
• All inclusive, premium hospitality venue on the 9th green for sponsors to host guests
• Fantastic views of the 9th green and fairway for exciting golf action
• Twenty-Five (25)+ tickets for Thursday or Friday
Reserved seating area
All-inclusive shared bar and gourmet buffet featuring culinary selections
each day, prepared by local celebrity chef, Mark Estee
Company logo featured on venue entry and separator signage within your
venue
Complete with flat screen TVs and interior décor
Eight (8)+ Valet Parking Passes
STARTING AT $5,500
(per 25 tickets)
THE CHALET ON 18
P U B L I C H O S P I TA L I T Y
The public hospitality featuring an all-inclusive food experience with great views of
golf and full customizable packages to fit each company’s needs.
• Public and shared hospitality venue that features all inclusive, food and
beverage on the 18th green for sponsors to host guests
o Custom packages available for one or multiple days, Thursday through
Sunday of tournament week
o Shared bar and gourmet buffet featuring culinary selections each day,
prepared by local celebrity chef, Mark Estee
o Complete with flat screen TVs and interior décor
TICKETS PER DAY INVESTMENT
2 $ 2,000
4 $ 3,840
6 $ 5,640
8 $ 7,200
Reserved Table
$ 5,500
(4 per day)SEQUOIA
CLUB
1 8 TH G R E E N P R E M I U M
H O S P I TA L I T Y
Located directly behind the 18th green at Old Greenwood Golf
Course at Tahoe Mountain Club in Truckee, CA, this exclusive VIP
Skybox takes high-end hospitality to new heights.
• One (1) membership to this exclusive club that includes several
amenities unique to members
Hosted gourmet food & beverage experience crafted
Elevated hospitality
by local celebrity chef, Mark Estee
Climate controlled venue complete with luxury interior
rooted in luxury.
décor equipped with flat screen TVs and interior décor
Player walkway exiting 18th green alongside venue
Private valet parking
Unique commemorative gifts
ANNUAL INVESTMENT $4,000THE
RENEGADES
OF THE BARRACUDA CHAMPIONSHIP
A group of community leaders, business professionals and tournament
ambassadors – all showing their support for the area’s only tier-1 professional
sporting event, this elite group champions this PGA TOUR event.
ONE MEMBERSHIP INCLUDES:
• Renegades-only VIP Skybox located on the 18th green amid one of the most
exclusive private and shared hospitality venues on course
Includes one (1) Renegade’s credential per day with parking pass and one (1)
guest credential per day
Complete with a fully hosted bar and gourmet culinary selections prepared by
Mark Estee Events
• Exclusive Renegades Golf Outing each year
• Exclusive Renegades Merchandise
• Opportunity to join the 2023 Tournament Champion on the green during Closing
Ceremonies, Sunday of Tournament Week
ANNUAL INVESTMENT $1,250HONOR ARY
OBSERVERS
Experience the PGA TOUR from the perspective of the professionals
as part of the Barracuda Championship’s Honorary Observer Program.
This truly unique opportunity affords you inside the ropes access
alongside some of the world’s greatest pro golfers.
Meet and walk near the athletes, hear first-hand their interactions with
their caddies and each other, and revel in this once in a lifetime
experience.
HONORARY OBSERVER GROUPS
Rare inside-the-ropes access for two (2) people per group
Two (2) general admission tickets for each day (Thursday-Sunday)
Valet parking the day of your experience
Two (2) tournament logoed hats
Announcement of your group at tee off
INVESTMENT $2,000OFFICIAL PRO-AM WEDNESDAY, JULY 19TH Imagine throwing the football around with Tom Brady. Or shooting hoops with Steph Curry. Not possible… No other professional sporting event outside the PGA TOUR affords sponsors and their guests the opportunity to participate alongside professional athletes and enjoy world-class hospitality. Get ready for a day complete with premium tee prize packages, gourmet culinary selections, on-course experiences and up- close, quality time with PGA TOUR pros at Tahoe Mountain Club’s Old Greenwood – a Jack Nicklaus Signature designed golf course.
OFFICIAL
WEDNESDAY
PRO -AM
OLD GREENWOOD GOLF COURSE
• One team of three (3) amateur playing positions in the 2023
JULY 19TH
Barracuda Championship Pro-Am
Includes all-inclusive on-course food and refreshments
throughout the Pro-Am experience
• Three (3) premium tee prize packages
• Three (3) Valet Parking passes for Wednesday
• Six (6) Invitations to the Tuesday Night Pairings Party
• One (1) weeklong grounds ticket for each pro-am participant
ONE TEAM | $16,000
SINGLE SPOT | $6,000BRANDING OPPORTUNITIES The Barracuda Championship proudly offers an array of branding opportunities aimed at meeting the needs of tournament sponsors and providing access to an affluent and engaged audience of over 37,000 individuals overall, each year. All branding partnerships are custom sponsored activations with varying investment levels.
VENUE
SPONSORSHIP
Support the Barracuda Championship in this unique
was as an exclusive Venue Presenting Sponsor.
Venue Presenting Sponsorship Amenities
Naming rights as the Presenting Sponsor of selected venue
Exterior and interior logo’d branding of venue
Potential for drink rail signage
Potential for in-venue giveaways
Inclusion on Tournament Course Map
Marketing package to be mutually agreed-upon
Other activations TBD
Identify Your Ideal Target Market
Public Shared Hospitality: Upper middle-class individuals and
small corporate buyers, approx. 1000 capacity throughout
tournament week
Corporate Hospitality: National, regional or local companies
and decision-makers, multiple venues available
Public Venue: Open to the public bar and concession with
dual hole viewing, highest traffic public venue on site
Volunteers: Wide-spread demo of Reno, Truckee, and out of
town individuals invested in their community, being active and
enjoying our eventOFFICIAL NAMING RIGHTS The Barracuda Championship proudly offers this exclusive opportunity to partner with our official PGA TOUR event as the Official Naming Rights of your Industry Category. This is a year-round activation including a robust marketing campaign and substantial onsite elements. Feature your brand and reach our sizeable, affluent audience during tournament week and throughout the year.
OFFICIAL
NAMING RIGHTS
A C T I V AT I O N O P P O R T U N I T I E S
• In addition to naming rights at the Official Category of the
Barracuda Championship
• Branded activation at a mutually agreed upon area
Opportunity to distribute collateral
Company representative onsite
• Marketing efforts to highlight sponsor's respective offerings
• Comprehensive digital marketing campaign
• On-course signage opportunities
INVESTMENT | VARIESJUNIOR GOLF DAY SUPPORTING SPONSORSHIP In partnership with The First Tee of Northern Nevada and Youth on Course, and in conjunction with the tournament’s DE&I objective, sponsors will be a valuable contributor to a program centered on providing beginner-level introductions to the game of golf via this special open to the public youth golf event. This day is filled with golf lessons provided by PGA Professionals, as well as lessons and demonstrations put on by PGA TOUR Pros from the 2023 Barracuda Championship Field. Approximately 200 youth golfers and many of their parents from Reno-Tahoe area attend this event.
DIGITAL PAIRINGS
GUIDE AD
LOCATED ON HOMEPAGE DURING TOURNAMENT WEEK
• Over 65,000 total impressions through website in 2020 and 2021 each
Native ad located prominently on main tournament week landing page
• Option to utilize Barracuda Championship support, ideas and creative during the
creation of your advertisementON COURSE
SIGNAGE
HOLE SPONSORSHIP
• Naming rights as sponsor of one (1) hole during tournament week
Sponsorship signage to include company logo
• Viewed by all tournament attendees who walk the groundsBECOME A SUSTAINABILITY PILLAR PARTNER The Barracuda Championship offers several partnership opportunities that include extensive branding and community engagement, and that have a tangible, positive environmental impact on the region.
ONSITE
ENVIRONMENTAL
AWARENESS
OLD GREENWOOD GOLF COURSE
TOURNAMENT WEEK EFFORTS
The Barracuda Championship emphasizes sustainability best practices throughout
tournament week to both vendors and spectators, encouraging proper waste sorting and
disposal, hiking and biking to the golf course, and utilizing sustainably sourced materials
wherever possible.
TAHOE MOUNTAIN CLUB AGRONOMY PRACTICES
Sustainability is the driving force behind all agronomic practices performed at Old
Greenwood, which was awarded Audubon Gold Certification after construction.
This is the highest level of certification and is only awarded to developments that are
designed and constructed according to Audubon International’s standards for
environmental stewardship.COMMITMENT TO SUSTAINABILIT Y 2023 AND BEYOND… WASTE REDUCTION COMMUNITY OUTREACH SUCCESS TRACKING In partnership with a nationally-recognized The tournament plans to continue partnerships With the help of experts in sustainability, the sustainable operations consultant team, the with local nonprofits and organizations focused on tournament will home in on key tournament plans to identify all waste streams and sustainability outreach and education, while performance indicators year-over-year to work with every onsite vendor to mitigate or supporting them in marketing, donor hosting and identify areas to improve sustainability eliminate event waste. fundraising efforts. efforts in 2023 and beyond.
SPONSORSHIP ADDED VALUE
GOLD SPONSOR BENEFITS
• Four (4) Honorary Observer Spots
• Four (4) Invitations to the Champion’s Meet and Greet
• Logo placement on the Barracuda Championship website under “Gold Sponsors” listing with link to company website
• Company name with link listed on the Barracuda Championship website Sponsor page and on-site sponsor board signage at the
2023 Barracuda Championship
• Recognition as a Gold Sponsor on Hospitality Venue TVs, Monday – Sunday of tournament week (including during Pro-Am event)
• Ability to use Gold Sponsor logo and naming rights within marketing materials as company chooses
S I LV E R S P O N S O R B E N E F I T S
• Two (2) Honorary Observer spots
• Two (2) invitations to the 2023 Champion’s Meet and Greet
• Logo placement on the Barracuda Championship website under “Silver Sponsors” listing with link to company website
• Company name with link listed on the Barracuda Championship website Sponsor page and on-site sponsor board signage at the
2023 Barracuda Championship
• Recognition as a Silver Sponsor on Hospitality Venue TVs, Monday – Sunday of tournament week (including during Pro-Am event)
• Ability to use Silver Sponsor logo and naming rights within marketing materials as company chooses
BRONZE SPONSOR BENEFITS
• Logo placement on the Barracuda Championship website under “Bronze Sponsors” listing with link to company website
• Company name with link listed on the Barracuda Championship website Sponsor page and on-site sponsor board signage at the
2023 Barracuda Championship
• Recognition as a Bronze Sponsor on Hospitality Venue TVs, Monday – Sunday of tournament week (including during Pro-Am event)
• Ability to use Bronze Sponsor logo and naming rights within marketing materials as company chooses
S UPPORTING SPONSOR BENEFITS
• Company name with link listed on the Barracuda Championship website Sponsor page and on-site sponsor board signage at the
2023 Barracuda Championship
• Ability to use Barracuda Championship Sponsor logo and naming rights within marketing materials as company choosesCHASE STIGALL | Vice President of Player Development
Caesars Entertainment
The Barracuda Championship has given our customers and VIP’s a truly unique hospitality
and entertainment experience not available in most markets.
The pro-ams with PGA TOUR professionals, incredible food and beverage in hospitality and a
TESTIMONIALS
great branding opportunity for Caesars Entertainment are all factors in why we have been
proud to partner with the Barracuda since it’s inception in 1999.
DAVIS TRIPATHI | Account Executive
Barracuda Networks
For the past five years I have leveraged the Barracuda Championship Pro-Am to get
prospective/existing customers into a relaxed and fun environment. Golf is an ideal way to
get customers undivided attention (you are playing with them for five hours straight!) and
build trust and rapport during the time spent together. Playing with a professional golfer is
always a unique experience your customer will remember for years to come.
Couple the amazing hospitality the Barracuda Championship team provides with the beautiful
course of Old Greenwood you are sure to walk away satisfied.
MATT METLENKO | Assistant Branch Manager
Edges Electrical
The Barracuda Championship provides an exceptional experience for our customers as well
as our team at EDGES Electrical Group. It has become the most anticipated and rewarding
event of the year.
We appreciate everyone at the Barracuda Championship for working tirelessly to create a
truly memorable experience.THANK YOU! JULY 17 – 23, 2023
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