PARTNERSHIP OPPORTUNITIES 2022
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A COMMUNITY OF INFLUENCE & BUYING POWER Membership by the Numbers 750+ 218+ 177 meetings companies new members professional represented in 2020 members 50% 58% of meetings professional of members have members attend FICP 10+ years experience events annually Member Buying Power Buyers anticipate 2022 spending to hit 89% of Corporate buyers in the finance and insurance industry spent approximately $4,048 per person pre-pandemic levels for incentive travel programs in 2019. and to exceed 2019 spending in 2023.** The finance, insurance and real estate industry of Fortune 500 companies are comprised of generated $141.1 billion 17% Financial and Insurance organizations in total economic output in 2016* *Economic Significance of Meetings to the U.S. Economy, Events Industry Council and Oxford Economics, February 2018, **2020 Incentive Travel Industry Index, powered by SITE Index, IRF Outlook and FICP in association with Oxford Economics. 2022 FICP PARTNERSHIP OPPORTUNITIES 2
2022 OFFERINGS* *2022 partnership offerings subject to change. Expand Your Reach With FICP JANUARY FEBRUARY MARCH APRIL Winter Symposium Virtual Offerings: Virtual Offerings: Virtual Offerings: January 23-25 Webinar | Blog Post Webinar | Blog Post Webinar | Blog Post New York Marriott Marquis New York, New York Sales Date: October 28, 2021 Virtual Offerings: Webinar | Blog Post MAY JUNE JULY AUGUST Virtual Offerings: Education Forum Virtual Offerings: Canadian Seminar Webinar | Blog Post June 22-24, 2022 Webinar | Blog Post All Canadian Seminar details The Langham Huntington are pending. Pasadena, California Sales Date: March 24, 2022 Sales Date: February 10, 2022 Virtual Offerings: Virtual Offerings: Webinar | Blog Post Webinar | Blog Post SEPTEMBER OCTOBER NOVEMBER DECEMBER Virtual Offering: Virtual Offerings: Annual Conference Strategic Leaders Event November 13-16, 2022 All Strategic Leaders Event details Webinar | Blog Post Webinar | Blog Post Omni Boston Hotel at the Seaport are pending. Boston, Massachusetts Sales Date: July 14, 2022 Sales Date: April 21, 2022 Virtual Offering: Virtual Offering: Blog Post Blog Post Visit ficpnet.com/partner-opportunities for updated information. 2022 FICP PARTNERSHIP OPPORTUNITIES 3
2022 FICP ANNUAL CONFERENCE FICP’s largest annual event, the Annual Conference, creating our new NOVEMBER 13-16, 2022 combines leading education, intentional networking and BOSTON, MA unique experiences for an unforgettable four-day event. In OMNI BOSTON HOTEL 2022, we look forward to creating a new history — a new 2022 FICP ANNUAL CONFERENCE AT THE SEAPORT history in events, a new history in our partnerships and a new history in the roles we play in this great industry. Sponsorship Levels 2022 Annual Conference sponsorship sales will open on April 21, 2022. One (1) daily Entry + Company recognition on event PowerPoint event General Session Registration Total Level Entries Sponsorship website and scroll at General email on-stage sponsor Fee Invested Value event-related materials Sessions sponsorship, acknowledgement or equivalent Patron 1 $4,000 $1,550 $5,550 Copper 1 $5,250 $1,550 $6,800 Name ✓ Bronze 2 $9,250 $3,100 $12,350 Name ✓ Silver 3 3 $14,500 $4,650 $19,150 Name ✓ Name Silver 4 4 $18,500 $6,200 $24,700 Name ✓ Name Silver 5 5 $22,500 $7,750 $30,250 Name ✓ Name Gold 6 6 $26,500 $9,300 $35,800 Name ✓ Name Gold 7 7 $30,500 $10,850 $41,350 Name ✓ Name Platinum 12 $53,000 $18,600 $71,600 Logo ✓ Logo 2.5 min Super Platinum 28 $105,000 $43,400 $148,400 Logo ✓ Logo 4 min Note: sponsor must provide branded artwork assets to FICP. Assets to be approved at FICP’s discretion. Platinum and Super Platinum sponsorships are pre-sold and not available during the sponsorship sales process. Gold level maximum entries is 10; Platinum level maximum entries is 18; Super Platinum level maximum is at FICP’s discretion. 2022 FICP PARTNERSHIP OPPORTUNITIES 4
2022 FICP ANNUAL CONFERENCE (CONTINUED) creating our new NOVEMBER 13-16, 2022 BOSTON, MA OMNI BOSTON HOTEL AT THE SEAPORT 2022 FICP ANNUAL CONFERENCE Additional Opportunity: Exclusive Mobile App Sponsorship of past hospitality partner attendees 98% would recommend the Annual Sponsor the 2022 Annual Conference mobile app and remain top-of- mind with attendees before, during and after the event. This exclusive Conference to a colleague* sponsorship includes a branded splash screen banner to be shown whenever the app is opened, branded internal graphics displayed within the app and on the app desktop site, recognition on the event website, in event-related materials and PowerPoint scroll recognition at mainstage. The power of FICP is real! It brings the best of the industry together to discuss trends, In 2021, 90% share insights, connect and better the of FICP event attendees downloaded and interacted with the mobile app. meetings and events industry. Lindsay Maloni-Kuntz, The DMC Network Note: In-Kind Sponsorships are negotiated at FICP’s discretion. *On average 2022 FICP PARTNERSHIP OPPORTUNITIES 5
2022 FICP EDUCATION FORUM This FICP favorite provides an intimate setting for June 22-24, 2022 meetings professionals and hospitality partners to The Langham Huntington experience leading education and networking for which Pasadena, California FICP events are known for. Sponsorship Levels 2022 Education Forum sponsorship sales will open on February 10, 2022. Company Entry + recognition on event PowerPoint One (1) daily event General Session Registration Total Level Entries Sponsorship website and scroll at General email sponsorship, on-stage sponsor Fee Invested Value event-related Sessions or equivalent acknowledgement materials Bronze 1 $3,500 $535 $4,035 Name ✓ Silver 1 $4,500 $535 $5,035 Name ✓ Name Gold 2 2 $8,000 $1,070 $9,070 Name ✓ Name Gold 3 3 $11,500 $1,605 $13,105 Name ✓ Name Platinum 4 4 $16,000 $2,140 $18,140 Logo ✓ Logo 2 min Platinum 5 5 $19,500 $2,675 $22,175 Logo ✓ Logo 2 min Super Platinum 6 6 $25,250 $3,210 $28,460 Logo ✓ Logo 3 min Super Platinum 7 7 $28,750 $3,745 $32,495 Logo ✓ Logo 3 min Note: sponsor must provide branded artwork assets to FICP. Assets to be approved at FICP’s discretion. Platinum and Super Platinum sponsorships are pre-sold and not available during the sponsorship sales process. 2022 FICP PARTNERSHIP OPPORTUNITIES 6
2022 FICP EDUCATION FORUM (CONTINUED) June 22-24, 2022 | The Langham Huntington | Pasadena, California Additional Opportunity: Exclusive Mobile App Sponsorship Sponsor the 2022 Education Forum mobile app and remain top-of- mind with attendees before, during and after the event. This exclusive sponsorship includes a branded splash screen banner to be shown whenever the app is opened, branded internal graphics displayed within the app and on the app desktop site, recognition on the event website, in event-related materials and PowerPoint scroll recognition at mainstage. On average, at least 80% of FICP event attendees download and interact with the mobile app at the FICP Education Forum. Note: In-Kind Sponsorships are negotiated at FICP’s discretion. 2022 FICP PARTNERSHIP OPPORTUNITIES 7
2022 SYMPOSIUM SERIES In 2022, FICP’s Symposium Series is comprised of two events: the Winter Symposium and Canadian Seminar. These events provide January 23-25, 2022 an opportunity for a small group of attendees to meet in a regional New York Marriott Marquis location to connect on timely topics. New York, NY Sponsorship Levels 2022 Winter Symposium sponsorship sales went live on October 28, 2021 and are sold out. Total Company recognition on event website PowerPoint scroll at General Session on-stage sponsor Level Entries Invested and event-related materials General Sessions acknowledgement Patron 1 $1,850 Silver 2 $4,200 Name ✓ 2 min Gold 3 $6,800 Logo ✓ 2 min Platinum 4 $10,400 Logo ✓ 2.5 min Super Platinum 4 $25,400 Logo ✓ 3 min All Canadian Seminar event details are pending. Sponsorship Levels 2022 Canadian Seminar sponsorship sales will open on March 24, 2022. Total Company recognition on event website PowerPoint scroll at General Session on-stage sponsor Level Entries Invested and event-related materials General Sessions acknowledgement Patron 1 $1,500 Platinum 4 $10,400 Logo ✓ 2.5 min Platinum and Super Platinum sponsorships are pre-sold and not available during the sponsorship sales process. Number of entries and sponsorship deliverables are at FICP’s discretion. 2022 FICP PARTNERSHIP OPPORTUNITIES 8
2022 STRATEGIC LEADERS EVENT Gain access to FICP’s most exclusive event – the Strategic Leaders Event – which is limited only to the highest level and most experienced meetings professionals within our membership. Meetings professional attendance is limited to one person per company and offered on a first-come basis to 30 registrants with over 10 years of meetings management experience. All Strategic Leader Event details are pending. While the event is organized by and for meetings professionals, FICP is offering an exclusive opportunity for hospitality partners to network with this group over a two-hour reception and dinner. Sponsorship Levels Please note: Strategic Leaders Event participation includes the reception and dinner portion of the program only. 2022 Strategic Leaders Event sponsorship sales will open on July 14, 2022. Company recognition on event website and Level Entries Total Invested Sponsor acknowledgement event-related materials Patron 1 $1,995 Name By facilitator Platinum 3 $10,000 Logo 3 min *Patron level participation to this event is limited to one Evening Reception and Dinner during the event. Please note hospitality partner participation does not include education sessions, breakfast or lunch. Platinum sponsorships are pre-sold and not available during the sponsorship sales process. Number of entries and sponsorship deliverables are at FICP’s discretion. 2022 FICP PARTNERSHIP OPPORTUNITIES 9
DIGITAL PARTNERSHIP OFFERINGS FICP resources anytime, anywhere! Sponsored Content Provide thought leadership by contributing to TheBlog and Education Essentials, distributed to FICP’s membership and hospitality partners. Offering A blog post, to be written by the partner or by FICP (see pricing information below). Includes social media promotion and a callout in Education Essentials to drive traffic back to the blog post. FICP to provide blog metrics at 60 and 90 days. Pricing $1,000 for promotion of post written by partner. Blog topic and content to be FICP Webinars (10 available) approved by FICP. Spanning a range of topics specifically for meetings professionals, FICP $500 for promotion of post written by FICP Headquarters. Blog topic and webinars are available to members live and on-demand. content to be chosen by FICP. Offering • Logo on introductory PowerPoint slide • Sponsor to give 30-second introduction Education Essentials Sponsor Offering Pricing Branded banner to be included in Education Essentials and linked to a $1,500 per webinar website of your choosing. FICP to provide open and click-through-rates. Pricing $1,000 for branded banner in one edition of Education Essentials Newsletter. of the FICP community attended one or 32% more FICP webinars in 2021 Please note: Sponsor must provide artwork to specifications noted by FICP. Artwork is subject to FICP approval. 2022 FICP PARTNERSHIP OPPORTUNITIES 10
DIGITAL PARTNERSHIP OFFERINGS (CONTINUED) FICP resources anytime, anywhere! Pulse Survey Sponsor Meetings Professionals With its twice-annual Pulse Survey, FICP provides meetings Meetings/Events Impacted for 2020 – Number By Meeting Type & Outcome and events professionals and hospitality partners with quick-hitting (as a result of the COVID-19 pandemic) 3% 3% 5% 5% 8% 3% 5% 7% 12% 13% 20% 21% and timely trend data that is benchmarked over time and 9% 14% 15% 8% 7% 4% 6% 11% 7% 13% 20% 20% reflective of current market conditions. 21% 21% 23% 15% 20% 10% 97% 94% 82% Offering 52% 44% 46% 60% 30% 50% Pulse Survey Report – Spring 2020 Logo recognition on survey invitation emails, report and blog post. COVID-19 Special Focus Rescheduled Cancelled Incentive Programs To be Determined (TBD) Rescheduled Cancelled Corporate/Business Meetings To be Determined (TBD) Rescheduled Cancelled Other To be Determined (TBD) Email promotion survey results. NewsNet mentions. In light of the COVID-19 global pandemic, FICP’s first Pulse Survey of 2020 focuses on the impacts to Note: Percentages are rounded to the nearest whole number. meeting professionals and hospitality partners. Those audiences completed the survey April 7-24, 2020. ■ 1-5 ■ 6-10 ■ 11-15 ■ 16-20 ■ 21-25 ■ 25+ Meetings Professionals According to the open-end explanations, meetings and events that were noted as to be determined were more likely to be those in the third and fourth quarters of the year. Incentive programs were more likely to have been cancelled or rescheduled due to Pricing the nature of those programs. Some corporate meetings, roadshows and other events were more likely to be hosted virtually instead of being cancelled or rescheduled. Respondents were able to host many of their first quarter events. Who Responded? $2,500 for combined partner opportunity (limit four partners) 2% Company Type Re-scheduling Meetings ■ Insurance only ■ Combination of Financial 34% 37% ■ Financial Services only Services & Insurance Top Challenges Experienced $10,000 for exclusive annual sponsorship ■ Other (when attempting to re-schedule meeting/event) 27% 67% Availability for Desired Dates 50% Concerns About Property Closure/Staffing 36% Less Flexibility in Contract Terms Meetings/Events Originally Planned for 2020 – Number By Quarter & Meeting Type (prior to the COVID-19 pandemic) 30% Other* 3% 2% 2% 2% 2% 8% 12% 11% 8% 10% 12% 11% 11% 22% Increased Pricing 3% 16% 3% 4% 4% 1% 1% 4% 7% 6% 12% 6% 4% 7% 5% 17% *Most-common themes included furloughed venue/property employees (difficult to reach or slower responses, new contacts), concern about uncertainty 9% 6% of environment (reluctant attendees or executives), and contract issues (force majeure or others). 8% 6% 12% 19% 16% Notes: Percentages are rounded to the nearest whole number. As multiple selections were allowed, total responses will exceed 100%. 13% 11% 11% 18% For two-thirds of meetings professionals, availability has been the top challenge experienced when attempting to re-schedule a 19% 15% meeting or event. A higher proportion of those at financial services-only firms faced this challenge, as well as a concerns about 17% 28% property closure or staffing, than their counterparts at other companies. 92% 91% 91% 92% 46% 47% 41% 48% 53% 63% 61% 78% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Incentive Programs Corporate/Business Meetings Other Note: Percentages are rounded to the nearest whole number. ■ 1-5 ■ 6-10 ■ 11-15 ■ 16-20 ■ 21-25 ■ 25+ While nearly all respondents were planning between 1-5 incentive programs each quarter of 2020; the majority of those planning corporate/business meetings were originally planning 6 or more each quarter. 2022 FICP PARTNERSHIP OPPORTUNITIES 11
INCENTIVE TRAVEL INDUSTRY INDEX (2022) Prime Level $10,000 • Logo recognition with backlink on primary research launch page • Logo recognition with backlink on research’s page at FICP, IRF, SITE • Logo and text recognition in final report • Logo recognition on approved white paper for research • Logo recognition on press release and press event The 2020 Incentive Travel Industry Index, powered by SITE Index, IRF Outlook Principal Level and FICP was the largest-ever survey undertaken into the incentive travel industry. Coming in spring 2022, the Index will provide a snapshot of where $5,000 the industry has come from and a predictive hypothesis of where it’s going. • Logo recognition in final report • Logo recognition in press release • Logo recognition on primary research page Champion Level • Logo recognition on research’s page at FICP IRF, SITE $15,000 Logo and text recognition on or at all of the following: Base Level • Press conference or launch event $2,500 • Text recognition in final report and on primary research page • Backlink on primary research launch page & research page FICP, IRF, SITE • Final report / white paper • Press release GLOBAL RESULTS • Webinar / education decks G1A. What is the approximate spend per person (total program cost divided by number of people, including qualifiers, guests and other participants in the count of people) for incentive travel GLOBAL RESULTS • IMEX session with opportunity for welcome remarks programs occurring this year (2019) for which your team was responsible? B1. What are the most important benefits your company receives from its incentive travel programs? • Related signage at all related education sessions North Ameri ca Incentive travel agencies should answer from the perspective of their client companies. $4,260 Increased sales and/or profits for the company 3% 15% 25% 55% • Opportunity to post study/press releases on sponsor website for cross- Increased indi vi dual productivi ty 5% 21% 38% 34% Improved engagement (employees or channel partners) 4% 20% 41% 32% promotion Enhanced customer satisfaction 7% 9% 23% 30% 30% Western Europe $2,483 Improved retention (employees or channel partners) 3% 5% 25% 37% 30% • Attendance to launch event (travel costs additional) Better relationship-building between employees and management 3% 6% 23% 41% 27% Better relationship-building among employees 3% 8% 25% 40% 24% • Attendance admittance for one person to one education session where Other $2,816 Increased mindshare in competitive market 7% 10% 33% 30% 18% Enhanced brand compliance 14% 18% 30% 26% 11% results are released to individual FICP, IRF, or SITE community (travel Enhanced ability to recruit new employees or channel partners 10% 8 15% 35% 28% 11% n= 1,809 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 Enhanced training or knowledge 10% 18% 33% 30% 9% costs additional) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3 Least i mportant 2 Moderately important 4 Most i mportant n= 606 2022 FICP PARTNERSHIP OPPORTUNITIES 12
MEETINGS PROFESSIONALS WITH INFLUENCE Meetings and events are coming back! Make sure you are top of mind with our influential community of meeting professionals in the financial and insurance industry. Contact Steve Bova and Katie King at sponsorship@ficpnet.com to discuss your options today. FINANCIAL & INSURANCE CONFERENCE PROFESSIONALS 330 N. Wabash, Suite 2000 • Chicago, IL 60611 (312) 245-1023 • sponsorship@ficpnet.com • www.ficpnet.com
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