2021EVENT & SPONSORSHIP GUIDE - Intelligence and National ...
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2021 EVENT & SPONSORSHIP GUIDE
EVENT & SPONSORSHIP GUIDE
About INSA
INSA is the premier intelligence and national security organization that brings
together the public, private and academic sectors to collaborate on the most
challenging policy issues and solutions. As a non-profit, non-partisan, public-
private organization, INSA’s ultimate goal is to promote and recognize the
highest standards within the national security and intelligence communities.
INSA has over 160 corporate members and several hundred individual
members who are leaders and senior executives throughout government,
the private sector and academia.
To learn more about INSA visit www.INSAonline.org.
“I enjoy the vivacious, un-boring, and “If there is an organization that
unique nature and demographics of the has resiliently adapted to these
speakers. I love seeing women and people uncertain times in putting on national
with untraditional trajectories talking.” security symposiums, the Intelligence
– EVENT ATTENDEE and National Security Alliance takes the
2020 ACHIEVEMENT AWARDS CEREMONY cake. Additionally, they are notorious for
promoting diversity in National Security,
including uplifting women.”
– KATIE KELLER
CLEARANCEJOBS
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EVENT & SPONSORSHIP GUIDE
FAST FACTS ABOUT
INSA Virtual Events INSA VIRTUAL EVENTS
In response to the COVID-19 pandemic, INSA quickly pivoted to virtual more than 50% of attendees
programming in order to its membership and the greater community hold public sector leadership roles
connected. The shift has been well-received by attendees
and stakeholders alike.
98% of surveyed attendees
say our events exceed expectations
By sponsoring one of our upcoming programs, you can strengthen your
organization’s thought leadership portfolio, showcase your innovative solutions, nearly 30% of attendees
and increase brand awareness in front of a relevant, targeted audience. go back and watch the program recording
INSA is virtual — Learn how to stay visible! on average, more than 600 people
register for each virtual speaker session
“Thank you INSA for bridging the gaps & keeping those that continue to serve the IC in different capacities
aligned and moving forward together!”
“...[Attending INSA virtual events] has been a phenomenal lens into the challenges and opportunities that the
national security community faces. These conversations cover everything from career trajectories to supply
chain risk to federal workforce management. It speaks volumes of the people — and the events’ sponsoring
companies — that during this trying time they take the time to share their experiences and build community.”
“This webinar provides a unique opportunity to hear dialogue with IC and defense leaders outside of
the traditional communication channels and gain insights that otherwise would not be available to
the masses - looking forward to future sessions!”
ATTENDEE FEEDBACK
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EVENT & SPONSORSHIP GUIDE
Event Calendar
Weekly Coffee & Conversation and Wednesday Wisdom 5-6
Sept. 13-14, 2021 2021 Intelligence & National Security Summit 7
Sept. 25, 2021 William Oliver Baker Award Dinner 8-10
Sept. 30, 2021 Common Threads: Colorado’s Intelligence Community 12
Biweekly INSA At a Glance 13
2022 Looking Ahead to FY22 14
Dates, sponsorship packages and prices are tentative and subject to change.
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EVENT & SPONSORSHIP GUIDE
HOST SPONSOR // $8,500 // EXCLUSIVE
– Sponsor will receive a company-branded marketing email or social media graphic for
distribution to relevant stakeholders (suppliers, partners, etc.)
– Opportunity to introduce the featured speaker
– Opportunity to submit one piece of company-branded “thought leadership”
(a video no longer than 30 seconds or a PDF)
– Opportunity to provide email copy (no more than 130 words) for INSA to include in
wrap-up email to attendees within 24 hours of web event
– Opportunity for increased logo visibility
• Dedicated social media post
• Registration confirmation and event reminder messages
• Event marketing materials, website, email promotions, and related social media posts
– Recognition of sponsor by moderator at beginning and end of program
– Sponsor will receive a detailed ROI report following the event
See which speakers are coming up next >>>
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EVENT & SPONSORSHIP GUIDE
PAST ATTENDEES INCLUDE...
– Chief Operating Officer, ODNI
– Executive Director, USCYBERCOM
– Director of Science & Technology, ODNI
– Director, DCSA
– Director of Operations, NGA
– Chief of IC Equal Employment Opportunity & Diversity, ODNI
– Deputy Director of Operations, IARPA
– Special U.S. Liaison Officer, U.S. Embassy, London
– DASD for Special Operations and Combatting Terrorism
– Acting Under Secretary for I&A, DHS
For information about upcoming speakers, please contact Jeff Lavine at JLavine@INSAonline.org.
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EVENT & SPONSORSHIP GUIDE
#IntelSummit21
2021
INTELLIGENCE &
NATIONAL SECURITY
SUMMIT
September 13 - 14, 2021 Hybrid
E
In-Pers vent
Gaylord National Resort & Convention Ctr. on &
Online
National Harbor, MD
The Intelligence & National Security Summit, powered by AFCEA International and INSA, is the
premier forum for unclassified dialogue between USG intelligence agencies and their industry and
academic partners. Each year, the multi-day conference attracts more than 1,600 IC professionals,
fostering cross-sector dialogue and networking opportunities.
Questions? Contact Lori Powell at LPowell@eventpower.com.
Co-hosted by View Highlights from #IntelSummit20
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EVENT & SPONSORSHIP GUIDE
2021 William Oliver Baker Award Dinner
Omni Shoreham Hotel – Washington, D.C // Saturday, September 25, 2021
INSA established the William Oliver Baker Award Dinner to promote excellence in the intelligence and national security activities of the U.S. government
and associated endeavors through the private sector. The award annually recognizes outstanding leaders in the field for their exceptional achievement and
sustained contributions or single achievements of extraordinary merit.
BOARD RECEPTION
STATUS PRICE EXCLUSIVE SPONSORSHIP TABLE PACKAGE INCLUDES:
REGISTRATIONS
Board Reception – Company branded cocktail napkins at the reception (provided by sponsor)
Board Reception
$20,000 Prominent registrations for all attendees – Company logo placement on event marketing signage, website, email
Sponsor
at sponsor table promotions, and social media
SOLD OUT
– Limited speaking role at beginning of the event
Four Board Reception – Company branded floor clings or equivalent at event venue
$20,000 Patriot Sponsor Prominent
SOLD OUT
registrations – Company logo placement on event marketing signage, website, email
promotions, and social media
– Company branded commemorative amenity (provided by INSA)
Four Board Reception
$20,000 Celebration Sponsor Prominent – Company logo placement on event marketing signage, website, email
SOLD OUT registrations
promotions, and social media
– Opportunity for limited speaking role
Dessert &
Four Board Reception – Company logo on dessert menu card (provided by INSA)
$20,000 Champagne Toast Prominent
SOLD OUT registrations – Company logo placement on event marketing signage, website, email
Sponsor promotions, and social media
– Company branded signage upon entrance
First Impression Four Board Reception
$20,000 Prominent – Company logo placement on event marketing signage, website, email
SOLD OUT Sponsor registrations
promotions, and social media
All tables seat ten (10) unless otherwise stated.
*For non-members tables pricing please contact Jeff Lavine at JLavine@INSAonline.org
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EVENT & SPONSORSHIP GUIDE
2021 William Oliver Baker Award Dinner
Omni Shoreham Hotel – Washington, D.C // Saturday, September 25, 2021
BOARD RECEPTION
STATUS PRICE EXCLUSIVE SPONSORSHIP TABLE PACKAGE INCLUDES:
REGISTRATIONS
– Company branded red carpet (provided by INSA)
Commemorative Four Board Reception – Company branded signs at photo staging area
$20,000 Prominent – Company logo placement on event marketing signage, website, email
SOLD OUT
Photo Sponsor registrations
promotions, and social media
– Mention of sponsorship from the podium
Commemorative Four Board Reception – Dedicated social media post linking to video and noting company sponsorship
SOLD OUT
$20,000 Prominent – Company logo placement on event marketing signage, website, email
Video Sponsor registrations
promotions, and social media
– Company branded cocktail napkins at the reception (provided by sponsor)
Welcome Reception Four Board Reception
$18,000 Prominent – Company logo placement on event marketing signage, website, email
Sponsor registrations
promotions, and social media
– Company branded signage upon exit
Lasting Impression Four Board Reception
$18,000 Prominent – Company logo placement on event marketing signage, website, email
SOLD OUT Sponsor registrations
promotions, and social media
– Branded bookmark for attendees
Four Board Reception – Literary selection chosen by Baker Award recipient (limited quantity)
$18,000 Literary Sponsor Prominent – Company logo placement on event marketing signage, website, email
SOLD OUT registrations
promotions, and social media
– Company branded banner at registration
Four Board Reception – Company logo placement on event marketing signage, website, email
$18,000 Registration Sponsor Prominent
SOLD OUT registrations promotions, and social media
– Company branded wine tags on wine glass during dinner service
Four Board Reception – Company logo placement on event marketing signage, website, email
$18,000 Wine Service Sponsor Prominent
registrations promotions, and social media
– Company branding on signage commemorating history of Baker Award
and past recipients
Baker Award Four Board Reception – Video social post of Baker History Walk at the reception
$18,000 Prominent
History Walk registrations – Company logo placement on event marketing signage, website, email
promotions, and social media
All tables seat ten (10) unless otherwise stated.
*For non-members tables pricing please contact Jeff Lavine at JLavine@INSAonline.org
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EVENT & SPONSORSHIP GUIDE
2021 William Oliver Baker Award Dinner
Omni Shoreham Hotel – Washington, D.C // Saturday, September 25, 2021
BOARD RECEPTION
STATUS PRICE EXCLUSIVE SPONSORSHIP TABLE PACKAGE INCLUDES:
REGISTRATIONS
– Company branded wristbands provided to all attendees at INSA After Hours
– Company branded signage at INSA After Hours
Four Board Reception
$16,500 Baker After Hours Select – Reserved Seating at INSA After Hours
Tickets – Company logo placement on event marketing signage, website, email
promotions, and social media
– Company florals throughout on dinner tables
Four Board Reception
$16,500 Floral Sponsor Select – Company logo placement on event marketing signage, website, email
SOLD OUT registrations
promotions, and social media
– Company logo placement in commemorative program
Commemorative Four Board Reception
$16,500 Select – Company logo placement on event marketing signage, website, email
SOLD OUT Program Sponsor registrations
promotions, and social media
– Company branding on video recording of event, including the opportunity to
insert 60 second company video at intro
– Copy of video for own company use
– Video will be hosted on cybersecuritytv.net for one year, as well as on INSA’s
Digital Playback Four Board Reception website and YouTube channel
$12,500 Select – Social media posts on all INSA channels promoting the event recording and
SOLD OUT Sponsor registrations
recognizing event sponsor.
– On-stage acknowledgment
– Company logo placement on event marketing signage, website, email
promotions, and social media
All tables seat ten (10) unless otherwise stated.
*For non-members tables pricing please contact Jeff Lavine at JLavine@INSAonline.org
10EVENT & SPONSORSHIP GUIDE
2021 William Oliver Baker Award Dinner
Omni Shoreham Hotel – Washington, D.C // Saturday, September 25, 2021
STATUS PRICE TABLE PACKAGE INCLUDES:
Presidential Table – Two Board Reception registrations
$20,000 (Presidential tables are the front row – Company logo placement on event signage, website, email
SOLD OUT center stage) promotions, and social media
SOLD OUT $13,000 INSA Members
Premier Table (Limited Availability) – No Board Reception registrations – No brand recognition
$15,000 Nonmembers
SOLD OUT $10,000 INSA members
Prominent Table (Limited Availability) – No Board Reception registrations – No brand recognition
$12,000 nonmembers
$7,000 INSA members
Select Table (Limited Availability) – No Board Reception registrations – No brand recognition
$9,000 nonmembers
All tables seat ten (10) unless otherwise stated.
*For non-members tables pricing please contact Jeff Lavine at JLavine@INSAonline.org
11EVENT & SPONSORSHIP GUIDE
Common Threads: Colorado’s Intelligence Community
Gaylord Rockies Resort & Convention Center – Aurora, CO // September 30, 2021
With unclassified and classified sessions, this event brings together members of the intelligence community from across the country to discuss topics from
commercial opportunities to workforce development to diversity and inclusion.
STATUS PRICE EXCLUSIVE SPONSORSHIP GRATIS REGISTRATIONS PACKAGE INCLUDES
– Opportunity to introduce keynote
12 gratis
$10,000 Host Sponsor – Company logo placement on event marketing signage, website, email, promotions,
registrations
and social media
– Opportunity to introduce moderator and panelists
10 gratis
$6,000 Patriot Sponsor – Company logo placement on event marketing signage, website, email promotions,
SOLD OUT registrations
and social media
– Company branded cocktail napkins at the reception (provided by sponsor)
Welcome Reception 10 gratis
$6,000 – Company logo placement on event marketing signage, website, email promotions,
SOLD OUT Sponsor registrations
and social media
– Company logo placement on event registration signage
Eight gratis
$5,000 Registration Sponsor – Company logo placement on event marketing signage, website, email promotions,
SOLD OUT registrations
and social media
– Company branded cocktail napkins at the reception (provided by sponsor)
Dessert and Networking Five gratis
$5,000 – Company logo placement on event marketing signage, website, email promotions,
SOLD OUT Sponsor registrations
and social media
Community Champion Three gratis – Company logo placement on event marketing signage, website, email promotions,
$3,000
Sponsor registrations and social media
12EVENT & SPONSORSHIP GUIDE
INSA At a Glance
INSA’s biweekly At a Glance newsletter
delivers timely news that is relevant,
welcomed, and valued by our community
of 17,000+ subscribers. We can put your
message in the spotlight and help you get
exposed to key decision makers.
NEWSLETTER SPONSOR –
EXCLUSIVE!
$25,000 FOR SIX
CONSECUTIVE ISSUES
– Each issue will feature a company produced
graphic (650x120 px or 275x300 px, 300ppi)
with 50-word message, one hyperlinked URL,
and company logo
– The preview text for each issue will note this
newsletter is presented by sponsoring company
– Opportunity to submit two employee profiles
for INSA’s #YourIC campaign (to be found on
INSA’s website), posted on INSA social media,
and announced within select issues of the
newsletter
– Social post after each issue featuring key
headlines and noting the issue is presented
by the sponsoring company (tag profiles if
relevant)
Sponsored by:
13EVENT & SPONSORSHIP GUIDE
Looking Ahead to 2022
INSA is excited to bring back in-person events in 2022! We will offer a mix of in-person and online programs, keeping you connected to
the community in whichever way is most convenient for you. As your organization begins to plan for the year ahead, contact Jeff Lavine
at JLavine@INSAonline.org to learn more about INSA’s programming plans. Here’s what you can expect:
TENTATIVE IN-PERSON EVENTS TENTATIVE VIRTUAL EVENTS
– Leadership Dinners – Coffee & Conversations
– Achievement Awards Ceremony – Wednesday Wisdoms
– Spring Symposium – Panel Programs
– William Oliver Baker Award Dinner
142021 EVENT & SPONSORSHIP GUIDE
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