OQTA Membership Prospectus 2022 - MEMBERSHIP & EVENT TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland

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OQTA Membership Prospectus 2022 - MEMBERSHIP & EVENT TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland
OQTA Membership Prospectus 2022
  M E M B E R S H I P & E V E N T T I E R S • T R AV E L T R A D E S A L E S PAC K AG E S
                              B E N E F I T S & I N C LU S I O N S
OQTA Membership Prospectus 2022 - MEMBERSHIP & EVENT TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland
Letter from CEO
                                                         Our CEO: D E N I S E                                BROWN
                                                         Thank you for your commitment to                     leveraging off OQTA’s growing social
                                                         Outback Queensland tourism. Your                     media platforms, email database and
                                                         membership with OQTA plays an                        website to promote your product or
                                                         important part in developing and                     service.
                                                         sustaining a vibrant and resilient industry
                                                         in our region.                                       Our membership is not a one size fits all
                                                                                                              approach. We’ve developed support tiers to
                                                         Our committed Outback Queensland                     ensure your membership aligns with your
                                                         Tourism Association (OQTA) members are               business situation and marketing efforts
                                                         the backbone of our success. From across             can be more targeted than ever before.
                                                         the world’s largest Regional Tourism
                                                         Organisation region, our members shape               We continue to look for even more
                                                         an enviable network of experience and                opportunities for campaigns, product and
                                                         expertise – from our local councils, to              capacity building. And your membership
                                                         accommodation houses, to attractions, to             puts you in the front seat to come on
     NEWSLETTERS                                         major events and so much more.                       board as these arise beyond your tier
                                                                                                              package inclusions.
                                                         Through the support of our members our
                                                         marketing, consumer and trade response               Please take a look through our 2022
                                                         continues to be inspiring and agile.                 membership guide. Should you have any
                                                                                                              questions, please don’t hesitate to contact us.

                42,604
                                                         And we are here to support our members
                                                         as an open and inclusive team.                       We look forward to working with you to
         Consumer Subscribers                                                                                 grow Outback Queensland tourism and
                                                         OQTA membership opens doors to                       to continue to deliver memorable and

                  9,462
                                                         extend your own networks and put                     authentic Outback holiday experiences.
                                                         your business in the spotlight. We strive
           NEW Subscribers                                                                                    Warm regards,
                                                         to deliver opportunities that provide
       from last reporting (Mar 21)                      invaluable connections, inspiration
                                                         and motivation for agents, media, and

                    861                                  industry alike.

          Industry Subscribers                           Reach new audiences beyond from                      DD
                                                         across the country and world by                      CEO

    SOCIAL MEDIA & WEB                                                    OQTA’s social media is a powerhouse. Our Facebook page reached 100,000
                                                                          followers and Instagram reached 50,000 by the end of June 2021.

                  50,000                                                100,000                                   Working with Neural Digital,
                                                                                                               we have successfully won back our
                     Followers                                              Followers
                                                                                                                               #1
                   26.9%                                                  16.8%                                      spot for the keyword
                                                                                                                     “map of Queensland”
                     Growth                                                 Growth
                since 1 April 2020                                     since 1 April 2020
                                                                                                                WEBSITE RECORD BROKEN
                                                                                                                  for sessions and leads out to
                    328K                                                    1.3M                              operators. Even beating the numbers
                  Engagement#                                            Engagement#                              were getting in 2018 & 2019!

# Engagement: The number of interactions your content received from users (likes, comments, shares, saves)
OQTA Membership Prospectus 2022 - MEMBERSHIP & EVENT TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland
TESTIMONIALS                                                                     F RO M O U R M E M B E R S

    ALAN SMITH | OUTBACK AUS SIE TOURS                                                   C O R E Y R I C H A R D | O P E R AT I O N S
                                                                                        M A N A G E R | E R O M A N G A N AT U R A L
                                Outback Aussie Tours has been a
                                member since 1988. We have seen                                    H I STO RY M U S EU M
                                many changes in the development
                                                                                     Our membership with OQTA has been a critical feature in
                                of tourism and how we market as
                                                                                     the development and advocacy throughout the general
                                individuals and as a region. It is fair
                                                                                     population and government.
                                to say we have spent a small fortune
                                on marketing Outback Aussie Tours                    Resulting in excellent outcomes and continual growth for
                                on its own. The biggest learning from                not only our region but the museum itself. We are pleased
                                that is the market has taken a long                  to be a member and benefit from the opportunities with
                                time to know where Longreach is and                  this privilege.
                                what Outback Aussie Tours does. The
                                market positioning of Outback Aussie
                                Tours or any tourism business can only
                                be put into the consumer and trade
                                perspective via a regional approach
                                to get the markets attention. There is                    G R A H A M & D E B | T R AV E L W E S T
so much competition in other regions and states, that our region is our
platform to get our products and services into the consumer and trade.               Having Jan and Michelle organise the whole day was the
Our goal is to work with OQTA and member partners to grow win win                    best way to maximise our limited marketing budget. The
market share that we can not achieve on our own.                                     selection of agents offered were perfect and the time
                                                                                     allocated to each was just right. The girls are very well
If you are considering as a small or large operator to join as a member              known in the industry and this gave me access to people I
of OQTA, my number one advice from experience and dollars is take                    would not normally have access to.
out a membership that suits your business and budget. My number
                                                                                     The outcome has been very positive for Travel West and
two advice is to get involved in being a part of the solution and not
                                                                                     we are in the process of following up with the consultants
part of the problem. Number three don’t ever forget that together we
                                                                                     I met. We look forward to spending another day with
can do anything and with the diversity of our region and the calibre of
                                                                                     the girls later in the year. Thank you for the opportunity
Denise and her team, we all have so much to gain.
                                                                                     to participate.

  D AV I D F O X | F O X H E L I C O P T E R                                  TANYA NEAL | MITCHELL GRASS RETREAT
                SERVICES
                                                                   We really appreciated the opportunity to be included in OQTA’s Outback
 Being new players in the tourism market, though                   Muster in Brisbane and Townsville.
 with twenty years’ experience in our main industry
                                                                   A great initiative for presenting our new product to the Travel Trade with
 activities, we have not ever experienced the
                                                                   excellent results too!
 product support and personalised service provided
 at the level of OQTA as a Tourism Association.
 Whether it is representing their members online
 through key promotional packaging or by
 networking, contacts support and development.
 Fox Helicopters has found the industry networks                      C R AI G & M ERYL ED D I E | BOO BOO K ECOTOU R S
 and clear advertising support has helped our
 growth and profile in the Outback QLD tourism                     In 2015 we were looking to diverse our
 market place.                                                     existing business by dipping a toe in the
                                                                   tourism world. Joining OQTA at this time not
 With our company launching new tour product in
                                                                   only helped challenge our thinking, but also
 previously unknown areas, we had to be confident
                                                                   introduced us to some great contacts who
 we were putting small budgets available for
                                                                   helped mould and bring our dreams to life.
 development in the correct exposure areas and
 develop in a short space of time some Point of                    OQTA’s enthusiastic staff and its sub-
 Departure products outside our remote are to                      contractors provided us a great foundation
 secure interest on our tours.                                     and opportunity to upskill quickly.
 The experience provided by OQTA representatives                   The standout program for us was the
 has come from many areas of the Travel and Flight                 mentoring sessions that covered topics
 industry and often from larger companies in the                   such as Tourism 101, product development,
 travel industry and that experience and market                    packaging and marketing.
 networks is proving vital to our growth in the
                                                                   Today we still benefit from being part of the
 tourism sector.
                                                                   various programs OQTA continues to offer. We find the organisation a great
 If you are in the Tourism industry west of the                    supporter and advocate for all disciplines of Tourism across the Outback.
 Great Dividing Range in QLD you can ill afford                    Leveraging off their growing list of contacts, their workshops and trade
 not to be a member of the Outback Queensland                      musters all provide valuable opportunity and linkages to help continue to
 Tourism Association.                                              develop, grow and attract more clients to our business.
OQTA Membership Prospectus 2022 - MEMBERSHIP & EVENT TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland
DO YO U N EE
                                                                                                                                         D
Outback Queensland Tourism Association                                                                                      MAR KETIN G
                                                                                                                      A SS ISTAN CE
                                                                                                                                     O R EVEN
                                                                                                                   SO CIAL M ED
M EM B ER TIERS 2022                                 Valid from 1 JAN 2022 – 31 DEC 2022                                        IA - FACE BO
                                                                                                                     O R IN STAG R           OK
                                                                                                                                   AM H ELP?
                                                                                                                         CO NTACT U
COW B OY ’ S 202 2 M E M B E R S H I P                                                                                  FO R A BE SP
                                                                                                                                       S
                                                                                                                                     O KE
                                                                                                                           PACK AG E
COST: $195 + GST
BENEFITS                                                                              4 Marketing inclusions
                                                                                      across OQTA channels
Receive monthly OQTA consumer eNewsletter
                                                                                      (scheduled at discretion of OQTA) including:
Receive frequent tourism industry updates                                             • Listing on OQTA Website via ATDW*
1 x voting rights in the OQTA A.G.M.                                                  • 1 x Deals Spot on OQTA Website
Lobbying and Advocacy Support – (State and Federal Government)                          (Conditions apply)
                                                                                      • 1 x Social Media (Facebook and Instagram posts)
Access to the Outback Queensland M arketing Private Facebook Group
                                                                                      • Discounted Members advertising rate in the
Access to Business Capability Workshops by Industry professional Coaches                Outback Queensland Travellers Guide
delivering training workshops and product development programs to lift your
business performance* (minimal additional costs may apply)
Additional OQTA marketing activity offered on request. Membership Rates apply.

STOCKMAN ’S 2022 MEMBERSHIP
COST: $810 + GST
BENEFITS                                             7 Marketing inclusions across OQTA channels
                                                     (scheduled at discretion of OQTA) including:
All the COWBOY’S membership benefits
                                                     • Listing on OQTA Website via ATDW*
Provision of sales leads from trade and media        • 1 x Social Media (Travel Trade Facebook Social Media)
training and events
                                                     • 1 x Deals Spot on OQTA Website (Conditions apply)
Access to Travel Trade Packages                      • Cost effective advertising rate in the Outback Queensland Travellers Guide
(refer to page 6)                                    • Participate in co-operative marketing campaigns
                                                       with OQTA and TEQ, Road Ahead, NRMA, Traveller, Flight Centre, Helloworld etc
Additional OQTA marketing activity offered on          (some costs and conditions may apply)
request. Membership Rates apply.                     • Participate in travel trade familiarisation visits
                                                     • By invite to Outback Muster Event* (Minimal cost may apply)
Choose 2 additional marketing activities with OQTA (scheduled at discretion of OQTA) including:
1 x Social Media (Facebook and Instagram posts) See next page for material requirements.
OR OQTA consumer eDM product/event inclusion OR OQTA Website Deals Spot

D ROVER’ S (TR AD E) 2022 M EM B ERS H IP
COST: $2310 + GST
BENEFITS                                             7 Marketing inclusions across OQTA channels
                                                     (scheduled at discretion of OQTA) including:
All the COWBOY’S and STOCKMAN’S
membership benefits                                  •   Listing on OQTA Website via ATDW*
                                                     •   1 x Social Media (Travel Trade Facebook Social Media)
Access to delegate or major distribution
                                                     •   1 x Deals Spot on OQTA Website (Conditions apply)
platform such as ATE/ATEC
(subject to Tourism Australia approval)              •   Cost effective advertising rate in the Outback Queensland Travellers Guide
                                                     •   Inclusion in co-operative marketing campaigns
10% discount on OQ Assist services                       with OQTA and TEQ, Road Ahead, NRMA, Traveller, Flight Centre, Helloworld etc
Access to Travel Trade Packages                          (some costs and conditions may apply)
(refer to page 6)                                    •   Participate in travel trade familiarisation visits
                                                     •   Outback Muster Event Showcase
Additional OQTA marketing activity offered on        •   Specialist travel trade training, mentoring and representation including
request. Membership Rates apply.                         packaging and inclusion in domestic and international trade sales calls
                                                     •   Caravan and Camping Shows – attendance/brochures
Choose 3 additional marketing activities with OQTA (scheduled at discretion of OQTA) including:
1 x Social Media (Facebook and Instagram posts) See next page for material requirements.
OR OQTA Sponsored BLOG Post See next page for material requirements. OR OQTA Website Tile Banner Advertisting See next page for dimensions.
OR OQTA consumer eDM product/event inclusion OR OQTA Website Deals Spot

                                                                                                  * ATDW – Australian Tourism Data Warehouse

      membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLD
Outback Queensland Tourism Association
EVENT M EM B ER TIERS 2022                                                       Valid from 1 JAN 2022 – 31 DEC 2022

EXPLORER EVENTS’ 2022 MEMBERSHIP
COST: $880 + GST
BENEFITS                     7 Marketing inclusions across OQTA channels (scheduled at discretion of OQTA) including:
All the COWBOY’S             • Listing on OQTA Website via ATDW
and STOCKMAN’S               • 1 x Social Media (Travel Trade Facebook Social Media)
membership benefits          • 1 x Sponsored Blog Post
                             • Cost effective advertising rate in the Outback Queensland Travellers Guide
                             • Participate in co-operative marketing campaigns with OQTA and TEQ, Road Ahead, NRMA, Traveller,
                               Flight Centre, Helloworld etc (some costs and conditions may apply)
                             • Participate in travel trade familiarisation visits
                             • Outback Muster Event Showcase
                             • Access to specialist travel trade packaging (cost subject to selected package)
Choose 2 additional marketing activities with OQTA (scheduled at discretion of OQTA) including:
1 x Social Media (Facebook and Instagram posts) See below for material requirements.
OR OQTA consumer eDM product/event inclusion OR OQTA Website Tile Banner Advertisting See below for dimensions.

PIONEER EVENTS’ 2022 MEMBERSHIP
COST: $2000 + GST
BENEFITS                     8 Marketing inclusions across OQTA channels (scheduled at discretion of OQTA) including:
All the COWBOY’S             •   Listing on OQTA Website via ATDW
and STOCKMAN’S               •   3 x Social Media (Travel Trade Facebook Social Media)
membership benefits          •   1 x Social Media (Facebook and Instagram)
                             •   Participate in co-operative marketing campaigns with OQTA and TEQ, Road Ahead, NRMA, Traveller,
                                 Flight Centre, Helloworld etc (some costs and conditions may apply)
                             •   Participate in travel trade familiarisation visits
                             •   Outback Muster Event Showcase
                             •   Access to specialist travel trade packaging (cost subject to selected package)
                             •   Cost effective advertising rate in the Outback Queensland Travellers Guide
Choose 3 additional marketing activities with OQTA (scheduled at discretion of OQTA) including:
1 x Social Media (Facebook and Instagram posts) See below for material requirements.
OR OQTA Sponsored BLOG Post See below for material requirements. OR OQTA Website Tile Banner Advertisting See below for dimensions.
OR OQTA consumer eDM product/event inclusion OR OQTA Website Deals Spot

   O P T I O N A L M A R K E T I N G A C T I V I T Y B Y R E Q U E S T (Membership rates apply):
                                                                                 COST                               QUANTITY & FREQUENCY

    OQTA CONSUMER EDM: ARTICLE INCLUSION                                         $275                             Max 2 x year, per member

    OQTA CONSUMER EDM: TAKEOVER                                                $1,650                            1 only per year, per member

    OQTA SPONSORED BLOG POST                                                    $880                             1 only per year, per member
    Material requirements: up to approx 700 words to be provided (Word document; with all URL links provided, headings, sub-headings etc included); and
    up to maximum 6 x landscape format images. Ensure images are copyright free; owned by you / or you have the appropriate permission to use. Provide
    captions and photo credits with the images if these are required to be featured.

    OQTA WEBSITE: BANNER ADVERTISING                               $450 – $900 per month
    360 pixels wide x 720 pixels high (Vertical ad); or                                                      1 month only per year, per member
                                                                            (position based)
    720 pixels wide x 360 pixels high (Horizontal ad)

    OQTA WEBSITE: DEALS SPOT                                            $250 per month                      Max 2 deals per member, per month

    OQTA SOCIAL MEDIA: ORGANIC POSTS                               1 POST      3 POSTS     6 POSTS    Material requirements: text (up to approx. max 150
    (Facebook or Instagram)                                         P/YR         P/YR        P/YR     words); 1-3 x landscape image/s or short video file (not
    Limited to max 6 per member, per year.                                                            a YouTube link); URL link if relevant; and # hashtags
                                                                    $165        $440           $825   and any @page tags required.

      membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLD
Outback Queensland Tourism Association
T R AV E L T R A D E S A L E S PA C K A G E S 2 0 2 2

P L AT I N U M L E V E L                            PRICE             GOLD LEVEL                                             PRICE
T R AV E L T R A D E S A L E S PA C K                $880*             T R AV E L T R A D E S A L E S PA C K                     $550*

 2 Day Package with the Travel Trade Coordinators:                            1 Day Package with the Outback Queens:

INCLUSIONS DAY 1                                                       INCLUSIONS

Morning Cluster Training session with Travel Trade                     Morning Cluster Training session with Travel Trade

Store appointment with a Flight Centre agency                          Store appointment with a Flight Centre agency

Store appointment with a Helloworld Group agency                       Store appointment with a Helloworld Group agency

Exclusive promotion of your event on the                               Exclusive promotion of your event on the
Outback Queensland Travel Trade Facebook group page                    Outback Queensland Travel Trade Facebook group page

Exclusive Outback Queensland Travel Trade                              Exclusive Outback Queensland Travel Trade
Facebook group promotion of your product                               Facebook group promotion of your product

INCLUSIONS DAY 2
Instore Client Facing Morning Tea promoting your product or
Pop-up stand at a travel trade event to promote your product                          T R AV E L T R A Don
                                                                                                         E the road or online, our
                                                                          travel trade                             taking off!
Exclusive promotion of your event on the
Outback Queensland Travel Trade Facebook group page                                          On the road or online our Travel and
                                                                                                  Trade engagement is taking off
Store visit to Independent agency / Flight Centre                                                 5              2148+
Head dependent on supplier/product

Exclusive interview with the Outback Queens to load onto
                                                                                         Consumer
                                                                                        OVER
                                                                                            Shows
                                                                                                    600         active Travel Trade
                                                                                                                stand visitsin private
                                                                                                                members
                                                                                                                  scanned
                                                                                                                   Facebook Group
the Travel Trade Facebook group to promote your product                                  June/July 2021         (numbers from
                                                                                                                July still to come!)

                                                                                               606                  550
                                                                                      trade Facebook             trade agents
S I LV E R L E V E L                                PRICE             B R O N Z E L Egroup
                                                                                      V E L members
                                                                                                                    trainedPRICE
T R AV E L T R A D E S A L E S PA C K                $385*             T R AV E L T R A D E S A L E S PA C K                     $220*

INCLUSIONS                                                             INCLUSIONS
                                                                                                                         as we continue on the ro
Dedicated time to update the Travel Trade                            Dedicated time to update the Travel Trade
Coordinators on your product to help promote                        lObbYing         & advOcacY
                                                                     Coordinators on your product to help promote
                                                                                                                   advocacy work been mor
your business and offering to travel agencies                        your business and offering to travel agencies results and putting outba

Carry your brochure material for the dedicated                         Carry your brochure material for the dedicated
1-month period to promote your product                                 1-month period to promote your product

Promote your product while on sales calls to the
Travel Trade for a dedicated 1-month period
                                                                                             14 formal
                                                                       Promote your product while    on letters
                                                                                                support,
                                                                       Travel Trade for a dedicated
                                                                                                                of to the
                                                                                                         sales calls
                                                                                                          advocacy
                                                                                                    1-month   period
                                                                                                                                           messag
                                                                                                                                           connec
                                                                                                and lobbying                                  Cov
Follow up email to Travel Trade promoting                              Follow up email to Travel Trade promoting
flyers/information sheet of your product                               flyers/information sheet of your product

Promote your product during Zoom Training Sessions                     2 x Outback Queensland Travel Trade
with the Travel Trade for a dedicated month                                                       $21,000
                                                                       Facebook group promotions of your product                            supp
                                                                                                                                            for ev
4 x Outback Queensland Travel Trade                                                           oQta events funding
                                                                                                                                            Covi
Facebook group promotions of your product                                                    will support marketing of
                                                                                                                                            imple
Instore Client Facing Morning Tea promoting your                                                       12
                                                                          Note: All Travel Trade Sales Packages to be booked direct with    check
product or Pop-up stand at a travel trade event to                             OQTA; subject   to availability
                                                                                            outback    eventsatin
                                                                                                                the time of booking.
                                                                                                                  2021
promote your product during the month promotion

                                             Valid from 1 January 2022 – 31 December 2022.
                                                                      industrY develOpment
                                                           *Price is per package.

                                                                oQta successfully lobbied
      membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au      the 506
                                                                                       | PO Box dtis  & QtiC for
                                                                                                    Longreach    in-region
                                                                                                              4730 QLD     delivery of
                                                                     mentoring and coaching workshops:
Outback Queensland Tourism Association
M E M B E R B E N E FIT S S U M MARY 2022

                                                                                                                           STOCKMAN’S

                                                                                                                                                                   $2000 + GST
                                                                                                                                        $2310 + GST

                                                                                                                                                      $880 + GST
                                                                                                              COWBOY’S

                                                                                                                           $810 + GST

                                                                                                                                                      EXPLORER
                                                                                                              $195 + GST

                                                                                                                                        DROVER’S

                                                                                                                                                                   PIONEER
                                                                                                                                                      EVENTS’

                                                                                                                                                                   EVENTS’
                         Receive monthly OQTA consumer eNewsletter                                                                                                
                         Receive frequent tourism industry updates                                                                                                
                         Lobbying and Advocacy support (State and Federal Government)                                                                             
                         Access to Business Capability Workshops
                                                                                                                                                                  
BENEFITS:

                         (minimal additional costs may apply)

                         Access to the Outback Queensland Marketing Private Facebook Group                                                                        
                         1 x voting rights in the OQTA AGM                                                                                                        
                         Provision of sales leads from trade and media training and events                                                                         
                         Access to delegate or major distribution platform such as ATE/ATEC                                               
                         10% discount on OQ Assist services                                                                               
                         Listing on OQTA Website via ATDW                                                                                                       
                         1 x Deals Spot on the OQTA Website                                                                                                      
                         1 x Social Media (Facebook & Instagram)                                                                                                   
MARKETING INCLUSION S:

                         1 x Travel Trade Facebook Social Media Promotion                                                                                        x3
                         Discounted advertising rate in the OQTA’s Travellers’ Guide                                                                            
                         Opportunity to participate in travel trade familiarisation visits                                                                       
                         Opportunity to participate in co-operative marketing campaigns with OQTA
                         and TEQ, Road Ahead, NRMA, Traveller, Flight Centre, Helloworld etc                                                                       
                         Outback Muster Event                                                                                                                      
                         Specialist travel trade training, mentoring and representation
                         including packaging and inclusion in trade sales calls.                                                          
                         Participate in travel trade events and consumer caravan and camping
                         shows (attendance and brochures)                                                                                 
                         Access to purchase Travel Trade Sales Packages                                                                                            
                         1 x Social Media (Facebook & Instagram)                                                                                                   
C H O I C E O F:

                         or OQTA consumer eDM product/event inclusion                                                                                              
                         or OQTA Website Deals Spot                                                                                                                 
                         or OQTA Sponsored BLOG Post                                                                                                                 
                         or OQTA Website Tile Banner Advertisting                                                                                                   
                         Access to OQTA’s Optional Marketing Activities                                                                                           

                                                                    Valid from 1 January 2022 – 31 December 2022

                         membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLD
Outback Queensland Tourism Association
M EM B ERS CODE OF CON DUCT 2022

The code of conduct is publicly advertised on the                     HARASSMENT, BULLYING AND DISCRIMINATION
OQTA website, available on request and forwarded                      OQTA is committed to ensuring a safe business environment
                                                                      for our workers, which extends to protecting staff from
in ‘new members’ information packs. This policy has                   psychological hazards in addition to physical ones. We treat
been authorised by the Management Committee of                        each other and other stakeholders with courtesy and respect,
the Outback Queensland Tourism Association.                           we are sensitive to the cultural backgrounds of others, and we
                                                                      refrain from behaviour that is, or could be construed to be,
                                                                      harassment be it sexual or otherwise. Unsafe and unacceptable
MEMBERS, EMPLOYEES AND CONTRACTORS                                    behaviour including harassment, discrimination and bullying will
This document outlines the values and the conduct that we in          not be tolerated. Discrimination against others on the grounds
the Outback Queensland Tourism Association (OQTA) expect of           of race, colour, sex, sexual orientation, age, physical or mental
our Committee, employees, contractors and members in all our          disability, marital status, family responsibilities, pregnancy,
dealings amongst ourselves and with our stakeholders, including       religion, political opinion, national extraction or social origin or
industry, government, members and visitors to the region.             any other ground is illegal; any such incidents must be reported
Breaches of the Code of Conduct will result in disciplinary action.   to the OQTA CEO or Chairperson for appropriate action.

ETHICAL CONDUCT                                                       CORRUPT CONDUCT AND
The Code of Conduct requires that an employee, member or              REPORTING WRONGDOING
anyone acting on behalf of the OQTA must:                             As custodians of OQTA funds we are held to a high standard
                                                                      of ethical and transparent conduct, and acknowledge that
ƒ Behave honestly and with integrity                                  incidents of corrupt conduct, including theft, fraud and bribery,
                                                                      expose OQTA to significant reputational and financial damage.
ƒ Act with care and diligence
                                                                      Accordingly, OQTA has a zero-tolerance attitude toward such
ƒ Treat everyone with respect and courtesy, and without               activity and considers it grounds for immediate dismissal and,
  harassment                                                          possibly, legal action.

ƒ Comply with all applicable Australian laws
                                                                      FRAUD
ƒ Maintain appropriate confidentiality about any dealings             Fraud is defined as dishonestly obtaining a benefit, or causing
  that may affect operations of the OQTA or any member                a loss, by deception or other means. There is a mental or fault
  organisation.                                                       element to fraud; it requires more than carelessness, accident
                                                                      or error, and can be committed by an internal or external
ƒ Where appropriate, disclose, and take reasonable steps to           party (or both by way of collusion). This policy requires us all
  avoid, any conflict of interest (real or apparent) in connection    to advise the CEO or Chairperson of any concern, suspicion, or
  with OQTA activities                                                information related to fraudulent, corrupt or improper conduct
                                                                      and encourage others to do the same.
ƒ Use OQTA resources in a proper manner

ƒ Not provide false or misleading information in response to a
                                                                      CONDUCT IN SOCIAL MEDIA
  request for information that is made for official purposes
                                                                      We acknowledge that our conduct in social media, either
ƒ Not make improper use of: Inside information, or the OQTA           on behalf of OQTA or as individuals in our own time, carries
  employee’s duties, status, power or authority in order to gain,     risks that may potentially negatively impact upon OQTA if
  or seek to gain, a benefit or advantage for the individual or for   not managed properly. For this reason, apart from a limited
  any other person                                                    group of employees who have explicit permission to represent
                                                                      OQTA in social media forums, we do not lead others to believe
ƒ At all times ensure that all members advise their staff             we are commenting on behalf of, or in the name of, OQTA or
  to behave in a way that upholds the integrity and good              its members. Where we comment or share information on
  reputation of the OQTA.                                             a subject that could be construed to be related to OQTA, we
                                                                      provide a clear disclaimer that our views are our own, and in no
                                                                      way represent those of OQTA.

        membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLD
Outback Queensland Tourism Association
M E M B E R S H I P A P P L I C AT I O N 2 0 2 2

C O M PA N Y D E TA I L S :
Company Name:
Trading Name:                                                                                                         ABN:
Entity Type:                   Sole Trader             Partnership              Company                     Other (please specify)
Year commenced OQTA membership:                                   Total years of OQTA membership:
Street Address:
Postal Address:
Phone Number:                                                                      Fax Number:
Email Address:                                                                     Website:

C O N TA C T D E TA I L S
OWNER / MANAGER:
Direct Email:                                                                                        Contact Number:
MARKETING CONTACT:
Direct Email:                                                                                        Contact Number:
PR / MEDIA CONTACT
Direct Email:                                                                                        Contact Number:
FINANCE / ACCOUNTS
Direct Email:                                                                                        Contact Number:
OTHER: (please specify)
Direct Email:                                                                                        Contact Number:

M E M B E R S H I P T I E R (+ G S T )                       O P T I O N A L M A R K E T I N G E X T R A S (+ G S T )
Payment Options: We accept payment by Direct Deposit,                                                                                     $275
                                                             OQTA Consumer EDM: Article Inclusion                                      MAX 2 / YEAR
Credit Card (VISA, Mastercard ONLY) and Stripe; an invoice
will be sent through to you with these options to pay.                                                                                   $1,650
                                                             OQTA Consumer EDM: Takeover                                                 1 / YEAR

                                                                                                                                          $880
COWBOY’S MEMBERSHIP                     $195                 OQTA Sponsored Blog Post                                                    1 / YEAR

                                                                                                                                      $450 – $900
STOCKMAN’S MEMBERSHIP                   $810                 OQTA Website: Banner Advertising (position based price)                  1 MONTH / YEAR

                                                                                                                                          $250
DROVER’S MEMBERSHIP                     $2310                OQTA Website: Deals Spot (max 2 deals per member, per month)              PER MONTH

EXPLORER EVENTS’                                                                                               $165            $440          $825
MEMBERSHIP
                                        $880                 OQTA Social Media: Organic Posts              1 POST / YEAR 3 POSTS / YEAR 6 POSTS / YEAR

PIONEER EVENTS’
                                       $2000
MEMBERSHIP

TRAVEL TRADE SALES PACKAGES (+ GST)                           Print Name:

BRONZE PACKAGE                          $220                  Signature                                                Date:

                                                                               I hereby acknowledge that I have read, understood and agree
SILVER PACKAGE                          $385
                                                                               to the Outback Queensland Tourism Association Members’
                                                                               Code of Conduct 2022
GOLD PACKAGE                            $550
                                                             Valid from 1 January 2022 – 31 December 2022. All new membership applications are pending until
PLATINUM PACKAGE                        $880                 approval by Outback Queensland Tourism Association.
                                                             Return form to membership@outbackqueensland.com.au

       membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLD
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