RATE CARD TRAVELTALK NO. 21 - OF TRAVELTALK - FVW
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
RATE CARD 2019 TravelTalk No. 21 rs 20 Yea alk f Trav elT y o nnivers ar a The big n issue o of Ju n e 2019 21st
2 FVW Medien Portfolio 360 degree communication We serve all channels with versatile forms of advertising and offer visibility as well as several accesses to all touristical B2B target groups. Digital Websites Newsletters fvw Mobil Magazine app E-paper Print Magazines Dossiers Rankings Industry Events fvw Kongress fvw Travel Expo fvw Destination Germany Day fvw Travel Technology Day Services Cruise Academy European Aviation Symposium fvw Exclusive Surveys fvw Counter Professionals Panel E-learnings CopyTests fvw Akademie
3 Credible – focussed – indispensable BizTravel Job Market* Print & digital Jobs & Career Guide Client Events fvw Workshop fvw Fam Trip fvw Counter Trophy TravelTalk Experience TravelTalk Lounge TravelTalk Roadshow TravelTalk Fam Trip BizTravel Fam Trip TravelTalk TravelXperts *For further details please refer to our 2019 Jobs & Careers rate card.
4 Media portrait CounterCube All fvw communication elements in one powerful package. We offer you a perfect combination of our products for the sales counter. Reach 10,000 travel agencies with more than 40,000 sales agents and benefit from 400,000 potential contacts. 100% flexible, 100% personalized and featuring a 365-day presence. PACKAGE OPTION “LIGHT“ – the perfect entry into the world of travel agency sales TravelTalk: Two 1/4-page ads, Online presence: 2x 1 week, TravelXperts: 2x Inspiration and Knowledge Stage for 1 week each, Academy: Compact course/12 months online incl. reporting and newsletter 25% off on regular price: 18,600.– € PACKAGE OPTION “PREMIUM” – perfect exposure on all channels, 365 days TravelTalk: Three 1/2-page ads, Online presence: 3x 1 week, TravelXperts: 4x Inspiration and Knowledge Stage for 1 week each, Academy: Compact course/12 months online incl. reporting and newsletter and exclusive bookings 25% off on regular prize: 34,395.– €
Media portrait CounterCube 5 TravelTalk Close to the industry. Close to the sales agent. PRODUCT TravelTalk magazine delivers industry-specific STORIES stories to 10,000 travel agencies and provides some 30,000 registered users on TravelTalk.de with current topics for the counter. Academy Imparting knowledge. Creating a sense of identification. PRODUCT KNOWLEDGE More than 10 years of experience in product and destination trainings makes the Academy with its over 13,000 registered users the e-learning in the travel industry. TravelXperts Providing inspiration. For optimized customer service. PRODUCT ADVICE TravelXperts makes customer service personalized and efficient. At this point already more than 2,000 travel agencies refer to TravelXperts as source of information to improve their counseling and service quality. Counter Events Experiencing a sense of community. PRODUCT Sharing knowledge. EVENTS Our Counter Events bring together travel professionals and provide space for targeted exchange. Personal contacts create trust and reinforce collaboration between participants.
6 No. 21 effective Jan. 1, 2019 The Magazine Print Portfolio und Circulation TravelTalk – the trade journal for counter staff Close to the reader, informative and up-to-date: TravelTalk presents the industry’s key topics in a nutshell and is fully geared to the needs of travel agents. This makes TravelTalk an essential read for travel professionals. High editorial standard: 79% 66% of TravelTalk readers are directly involved in the selling of travel In the market for 20 years An issue of TravelTalk is picked up Relevant 2.4 times information by its reader on products and destinations Source: TravelTalk Reader Structure Analysis 2016 insight view Facts & figures TravelTalk TravelTalk circulation figures are IVW-audited. Figures based on IVW 1st quarter 2018 audit report. Total distributed circulation 20,470 Subscription copies 3,167 Publisher‘s note: TravelTalk is partly distributed through controlled-circulation. 16,063 travel sales agents have qualified Controlled-circulation 16,063 for a free subscription by completing an extensive questionnaire. Effective: August 2018
The Magazine Reader Profile 7 76% 67% 59% 73% of readers state that of readers think of readers view the content of readers indicate that TravelTalk is highly topical. that TravelTalk is objective presented in TravelTalk as TravelTalk is close to the in its reporting. important for their sales pulse of the industry. activities at the travel agency. Reader Profile TravelTalk – travel sales agents and management at your fingertips! Travel agent 43% Independent business owner 32% Office management 15% Corporate management, president 4% Employee 4% Executive employee/division manager/ 1% department head Trainee, student, intern 1% What our readers say: TravelTalk offers … … well-prepared information 68% … reliable and well-funded information 67% … relevant information 66% … good background information 58% Source: TravelTalk Reader Structure Analysis 2016 insight view
8 The Magazine Publication Schedule Publication Schedule Date of Ad & materials Month Issue no. Topics publication close January 1/19 Jan. 04 Dec. 07 Nordic countries Youth travel 2/19 Jan. 11 Dec. 28 Greece Family holidays 3/19 Jan. 18 Jan. 04 Spain Sustainable tourism 4/19 Jan. 25 Jan. 11 Italy City breaks, musicals February 5/19 Feb. 01 Jan. 18 Turkey Ferries, car, rail, bus Jan. 03 Sales Guide: Germany 6/19 Feb. 08 Jan. 25 Airlines and airports Cruise travel 7/19 Feb. 15 Feb. 01 Portugal Insurance 8/19 Feb. 22 Feb. 08 Greece River cruises March 9/19 March 01 Feb. 15 Preview: ITB (Berlin, March 06–10) Asia (China, Hong Kong, Macao, Hainan) Partner country Malaysia Best ager Travel agency chains and co-operations, mobile sales 10/19 March 08 Feb. 22 Eastern Europe The Caribbean 11/19 March 15 March 01 Spain Hotels and resorts 12/19 March 22 March 08 Austria, Switzerland Car rental 13/19 March 29 March 15 The Gulf States Malta, Cyprus April 14/19 April 05 March 22 Tunesia, Morocco Soft adventure travel 15-16/19 April 12 March 29 Egypt Croatia, Slovenia Holiday homes/apartments, B&B 17-18/19 April 26 April 12 France, BeNeLux Active holidays Luxury travel May 19-20/19 May 10 April 26 Turkey Cruise travel 21-22/19 May 24 May 10 England, Scotland, Ireland, Wales Subject to change! Insurance June 23-24/19 June 07 May 24 Greece Study tours 25-26/19 June 21 June 07 USA, Canada Group travel and city breaks, musicals 20 Years of TravelTalk – The Great Anniversary Special
The Magazine Publication Schedule 9 Publication Schedule Date of Ad & materials Month Issue no. Topics publication close July 27-28/19 July 05 June 21 Egypt Special tour operators Sports holidays and wellness travel June 11 Sales Guide: Cruise travel 29-30/19 July 19 July 05 The Gulf States The Mediterranean Club holidays August 31-32/19 Aug. 02 July 19 The Caribbean (Dominican Republic, Jamaica, Cuba) Winter programs/catalogs 33-34/19 Aug. 16 Aug. 02 Asia (South-East Asia) Israel, Jordan 35/19 Aug. 30 Aug. 16 South Africa India, Sri Lanka September 36/19 Sep. 06 Aug. 23 Australia, New Zealand, South Seas Rail travel Long-haul travel 37/19 Sep. 13 Aug. 30 Spain (Canary Islands) Travel agency chains and co-operations, mobile sales 38/19 Sep. 20 Sep. 06 The Caribbean (Lesser Antilles) Thailand 39/19 Sep. 27 Sep. 13 South America Winter sports October 40/19 Oct. 04 Sep. 20 The Gulf States Fairs 41/19 Oct. 11 Sep. 27 Germany Airlines and airports Sep. 16 Sales Guide: Golf travel 42/19 Oct. 18 Oct. 04 Round-the-world-trip Mexico, Costa Rica, Panama 43-44/19 Oct. 25 Oct. 11 Nordic countries Cruise travel November 45/19 Nov. 08 Oct. 25 Turkey Insurance Oct. 14 Sales Guide: Short-haul destinations 46/19 Nov. 15 Nov. 01 Asia (Japan, Korea, Taiwan) Hotels and resorts 47/19 Nov. 22 Nov. 08 USA, Canada Youth travel and language holidays 48/19 Nov. 29 Nov. 15 Egypt, Red Sea Study tours December 49/19 Dec. 06 Nov. 22 Spain Subject to change! Summer programs/catalogs 50/19 Dec. 13 Nov. 29 Greece Medical travel 51-52/19 Dec. 20 Dec. 06 Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion) Luxury travel Africa
10 No. 21 effective Jan. 1, 2019 Forms of Advertising Guaranteed ad positioning on front inside or back outside: € 9,000.– Standard Formats Guaranteed ad positioning on inside back cover: € 8,600.– 1 A 440 x 280 mm A 220 x 280 mm A 141 x 280 mm A 109 x 280 mm A 220 x 135 mm A 141 x 211 mm A 220 x 93 mm 2/1 page 1/1 page 2/3 page 1/2 page 1/2 page 1/2 page 1/3 page € 12,700.– € 8,350.–* € 7,100.– € 6,050.– € 6,050.– € 6,050.– € 4,300.– Frequency Percent discount 3 x 7% 6 x 10% A 76 x 280 mm A 141 x 150 mm A 220 x 73 mm A 141 x 109 mm A 76 x 135 mm A 141 x 73 mm 9 x 13% 12 x 16% 1/3 page 1/3 page 1/4 page 1/4 page 1/6 page 1/6 page € 4,300.– € 4,300.– € 3,450.– € 3,450.– € 1,950.– € 1,950.– 15 x 18% 18 x 19% A = trim size (width x height in mm). 21 x 20% For bleed advertisements add 3 mm edge trim. Ad design available through TravelTalk at extra cost. Advertorials These paid-for advertising pages are presented in an editorial format and are individually designed. They offer a perfect opportunity to communicate marketing information to readers beyond traditional ads. The advertorial uses a typeface and layout that is distinctly Advertorials Rate € different from the magazine‘s style and design. 1 page 9,200.– All rates include copy-writing and layout. 2 pages 14,300.– Benefit from our online media to generate additional exposure for your advertorial on: TravelTalk.de 4 pages 20,100.– 6 pages 23,250.–
Forms of Advertising Loose Inserts 11 Loose Inserts Loose Inserts Weight Rate € per 1,000 copies up to 25 g on request up to 50 g on request and higher Minimum size: 105 x 148 mm Maximum size: 210 x 276 mm Larger formats on request. Split-run advertising with geographical or mechanical split upon request, based on availability. Minimum circulation: 5,000; Surcharge: € 1,500 in partial print. Bound Inserts Page Rate € preprinted bound inserts volume delivered to our printing house 4 pages 11,750.– Size: 220 x 280 mm + 10 mm head trim + 3 mm edge and foot trim Alternative sizes upon request. Please make sure to contact us before having your inserts printed/shipped. Tip-on (incl. full-page carrier ad) Form Rate € preprinted tip-ons delivered to our printing house Postcard 11,200.– Size: 148 x 105 mm Alternative tip-on formats upon request. Booking deadline: One week prior to ad close. Delivery: By ad close directly to the printer; quantity: on request. Design, production and printing available through TravelTalk at extra cost. Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable. A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher. Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.
12 Forms of Advertising Loose Inserts Sales Guide Our service editors highlight industry-relevant topics, offering consolidated knowledge for all sales experts. Sales Guides are distributed with TravelTalk and fvw. Advertising in this environment reaches the sales specialists for cruise and golf travel, and for Germany and its short-haul destinations – without wastage. For details on page volume, formats and rates regarding the Sales Guides Germany and Short-haul destinations please contact us at ph. +49 40 41448-844. Page Size Format Rate € cruise travel volume or golf travel 24 pages 210 x 276 mm 1/1 page ad 10,400.– IFC/BC ad 10,400.– 2/1 advertorial 13,250.– 4/1 advertorial 20,100.– Germany Sales Guide TravelTalk 05 published Feb. 01 AS/MC Jan. 03 Cruise travel Sales Guide TravelTalk 27-28 published July 05 AS/MC June 11 Golf travel Sales Guide TravelTalk 41 published Oct. 11 AS/MC Sep. 16 Short-haul destinations Sales Guide TravelTalk 45 published Nov. 08 AS/MC Oct. 14
Forms of Advertising Loose Inserts 13 Counter Info Benefitting as a destination: Our service editors produce, in close cooperation with you, this established supplement for travel agents designed to supply counter staff with important knowledge on your destination through sound information and practical sales advice. Distribution with TravelTalk and/or fvw. Also available as free download on TravelTalk.de and/or fvw.de. Promotional Insert Based on your specifications and your corporate look and feel, our service editors develop a bespoke promotional insert. The industry-specific content serves sales staff as valuable source of information actively used in day-to-day business. Page volume Size (min.–max. W x min.–max. H) Rate € CI Rate € PI 8 pages 105 – 210 x 148 – 276 mm 21,800.– 25,500.– 12 pages 105 – 210 x 148 – 276 mm 27,000.– 31,200.– 16 pages 105 – 210 x 148 – 276 mm 31,500.– 36,300.– 24 pages 105 – 210 x 148 – 276 mm 40,000.– 46,400.– In both cases clients enjoy a publishing house‘s convenient one-stop service, from layout and copy- writing to production, printing and distribution. All they need to supply are content and images. According to § 3.5 UWG, Counter Infos/Promotional Inserts must be clearly marked with the term “advertisement”.
14 Forms of Advertising Special Formats Special Formats 2 x 105 Booklet* (to be supplied) 105 x 148 mm Rate € 148 Title page 24,300.– Inside magazine (incl. full-page carrier ad) 16,300.– 0 22 Multi-page ad* (magazine opening) Rate € 280 4/1 page (220 x 280 mm) 22,200.– Gatefolder* Rate € 280 Advertising space: 7 2/1 page (424 x 280 mm) 20 plus 1/1 page (207 x 280 mm) 17,500.– 424 Gatefolder plus page 3* Rate € 280 Advertising space: 07 2/1 page (424 x 280 mm) 2 plus 1 x 1/1 page (207 x 280 mm) 424 plus 1 x 1/1 page (220 x 280 mm) 26,100.– 22 0 1/2-page cover wrap* Rate € 280 Advertising space: 1 x 1/2 page (110 x 216 mm) 3 x 1/2 page (110 x 280 mm) plus back outside cover ad 110 (220 x 280 mm) 23,000.– For bleed advertisements add 3 mm edge trim. Design, production and printing available through TravelTalk at extra cost. Rates include printing and paper cost (does not apply for booklets). Ad specials are not eligible for discounts but commissionable. For details on more ad specials and information see: fvw-medien.com/media *Limited availability per issue due to mechanical requirements.
No. 21 effective Jan. 1, 2019 15 Digital Products Digital Portfolio TravelTalk Online – the platform for the counter Be it website or newsletter: TravelTalk serves all channels providing matching environments for your marketing campaign. 68% Intensive use: of users are in travel sales 9.5 minutes – avg. time logged in Online presence rated “good” 240,000 contacts Frequent parallel use of print and online TravelTalk.de – the community TravelTalk Newsletter – relevant for travel professionals news and backgrounds Featuring news, destinations, industry Daily news from the market that is events, image galleries and travel important for the travel agents’ agent discount offers makes the daily work. website the knowledge basis for travel agents. This is where they communi- Frequency: Mon–Fri, 08:00 a.m. cate directly and exchange know-how Ø 12,400 recipients amongst each other. Combined with the print magazine TravelTalk.de is the perfect blend to effectively reach travel sales staff. Ø 105,000 page impressions 30,000 per month unique user per month Sources: AGOF June 2018, Webtrekk July 2018, TravelTalk Reader Structure Analysis 2016 insight view
16 No. 21 effective Jan. 1, 2019 Client Events TravelTalk Roadshow TravelTalk Roadshow – first-hand knowledge for travel agents During the roadshow destinations and their partners visit three or more German cities in order to present to local travel agencies their products and key information about the destination. During this tour through Germany TravelTalk acts as full-service event partner, handling all details from A to Z. V E L TA A R TravelTalk Experience L K T E E C X P E R I E N TravelTalk Experience – travel agents on tour TravelTalk Experience is a special type of familiarization trip staged specifically for readers of TravelTalk. During these exclusive destination visits and an on-site workshop, participants get the chance to discuss with local experts both the destination‘s current position with regards to tourism and its development opportunities. Services provided by FVW Medien for the respective event Editorial coverage in TravelTalk and on TravelTalk.de Recruiting of participants/selection in coordination with the client Event organization in close coordination with the client Assigned editor joining the tour and hosting the workshop Please contact our team for an individual partnership concept tailored to your needs. TravelTalk Fam Trip TravelTalk Fam Trip – the exclusive travel agent fam trip event TravelTalk Fam Trips are designed as events addressing destinations who would like to present themselves to German travel sales professionals. Participating counter staff receives comprehensive information about the destination, its hotels and tourism products. During six days (or less) the agents discover the destination and its culture enabling them to success- fully incorporate the newly gained insights into their day-to-day work. After all, when it comes to selling nothing beats personal experience. A fact that both the destination and the travel agent benefit from. Services provided by FVW Medien Cost € Recruitment of participants and coordination Assigned editor and photographer joining the tour for up to 6 days Live online coverage on TravelTalk.de ■4-page advertorial in TravelTalk 35,000.– Please contact us for further information and an individual offer.
No. 21 effective Jan. 1, 2019 17 Services fvw Exclusive Surveys – players, trends & facts fvw's exclusive surveys are an established publication series delivering a comprehensive view on the tourism industry and select travel trade segments from a customer-oriented travel sales perspective. fvw Counter Professionals Panel: Exclusive – representative – up-to-date The fvw Counter Professionals Panel is the only B2B panel in Germany that takes a look at the tourism industry from a travel sales perspective while the FVW Medien media company, as initiator of the panel, ensures credibility, reputation and neutrality. The panel provides a comprehensive opportunity to ask travel professionals individual questions, to receive latest information on topics that counter staff are really concerned with, to generate sound data regarding advertising impact of marketing campaigns and to gather through representative results a thorough impression of the range of opinions in sales, adding to input from your own field staff. Professional panel management by a renowned market research institute and conceptual project management handled by fvw’s dedicated in-house market research team provide for a high level of quality. Cost depends on the number of cases, the scope of the topic and the extent of the questionnaire. Call us at ph. +49 40 41448-844 for an offer tailored to your specific needs. FVW Medien CopyTest: How effective is your ad? An ad needs to stand out against a lot of other magazine content. Our CopyTest offers the exclusive opportunity to have your ad tested through an actual placement. Our address data grants representative access to your target group. The CopyTest results thus provides you with an unparalleled added value. This way you receive valuable insights and feed- back, straight from the industry, to help optimize your messages. Please feel free to contact us for further details. Technical Requirements Magazine format 220 mm width x 280 mm heigh, Type area: 196 mm width x 242 mm height Due to varying page content, text elements or images running into bleed must allow Bleed at least 8 mm from the trim. For bleed advertisements add 3 mm edge trim. Printing Rotary offset with heatset drying Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L) Color composition Outside cover: Sheet-set offset – ISOcoatedv2-39L E-Mail druckunterlagen@fvw-medien.de (max. 20 MB) ftp-Server Host: ftp.fvw-medien.de, User ID: fvw_produktion, Password: produktion1001 Proof Kindly supply color print-outs or proofs with your digital files. Naming 1. Abbreviated magazine title tt), 2. Issue number (NOYY), 3. Advertiser‘s name (companyXYZ) convention e.g. ”tt_0119_advertisersname.pdf“ File formats Please make sure to include all required fonts and image files. Standard format PDF 1.3 (PDF/X-3:2002) Resolution 300 DPI Artwork production Available at extra cost, based on client‘s specifications. Production Ph. +49 40 41448-501, Fax +49 40 41448-689 Consulting and sales Ph. +49 40 41448-844, Fax +49 40 41448-899, anzeigen@fvw-medien.de Delivery address for artwork FVW Medien GmbH, Produktion, P.O. Box 70 06 29, 22006 Hamburg, Germany
18 No. 21 effective Jan. 1, 2019 Publisher‘s Details Publishing house FVW Medien GmbH Wandsbeker Allee 1, 22041 Hamburg, Germany P.O. Box 70 06 29, 22006 Hamburg, Germany TravelTalk.de Management Marliese Kalthoff Peter Esser Publisher Marliese Kalthoff Editor-in-chief Georg Kern Publishing Director Patrick A. Pannen Director Media & Andreas auf der Heiden Brand Solutions Consulting and sales Ph. +49 40 41448-844 Fax +49 40 41448-899 anzeigen@fvw-medien.de Volume 21st volume Publication frequency Weekly on Fridays Bank details Hamburger Sparkasse AG IBAN DE 18200505501233126661 Bic/Swift HASPDEHHXXX Terms of payment Net due upon receipt of invoice. 2% discount on prepayment or direct debit provided that no ealier invoices are outstanding. The publisher reserves the right to demand advance payment from first-time advertisers. Agency commission 15% VAT All rates are quoted net, excluding VAT. General terms and The general terms and conditions of FVW Medien GmbH apply. conditions For details see: fvw-medien.com/gtc
Publisher‘s Details Contact 19 Contact FVW Medien GmbH Frankfurt Office Wandsbeker Allee 1, 22041 Hamburg Mainzer Landstraße 251 Postfach 70 06 29, 22006 Hamburg 60326 Frankfurt Germany Germany Ph. +49 40 41448-844 Ph. +49 69 7595-ext Fax +49 40 41448-899 Fax +49 69 7595-3080 anzeigen@fvw-medien.de fvw-medien.com Director Media & Brand Solutions Andreas auf der Heiden Ph. +49 40 41448-831 a.aufderheiden@fvw-medien.de Director International Markets Sönke Graumann Ph. +49 40 41448-714 s.graumann@fvw-medien.de Account Manager Heike Beller Ph. +49 40 41448-820 h.beller@fvw-medien.de Steffen Börner Ph. +49 69 7595-3084 s.boerner@fvw-medien.de Michael Bordt Ph. +49 69 7595-3081 m.bordt@fvw-medien.de Dennis Hermsen Ph. +49 40 41448-821 d.hermsen@fvw-medien.de Florian Hölzen Ph. +49 40 41448-826 f.hoelzen@fvw-medien.de Sven Kietz Ph. +49 69 7595-3082 s.kietz@fvw-medien.de
20 Publisher‘s Details International Representatives International Representatives Albania/Bulgaria/Macedonia/ VIA Bulgaria GmbH +359 888 598660 Montenegro/Serbia Argentina/Peru/Chile/Colombia RRWW Communicaciones +54 911 51090732 Brazil Altina Media International +55 11 36379498 China New Base China +86 21 5116 8877 Cyprus GEM – Tourism Consulting Ltd. +357 99 631 950 Eastern Europe Miroslav Roncák +49 151 41342630 Egypt Masters Travel +20 65 3553160 Greece Publicitas S.A. +30 211 0129600 India Mediascope Multimedia (India) Pvt. Ltd. +91 11 23730869 Indonesia PT Media Mandiri +62 21 2970 4008 Israel El-Ron Adv. & Public Relations Co. Ltd. +972 3 6955367 Italy mediart +39 0734672274 Mexico/Panama/Ecuador INTEGRA Tourism For Good, S.L. +521 9999471194 Middle East/Asia Stephen Dioneda +49 160 933 911 06 Portugal Illimitada-Marketing +351 21 385 3598 Scandinavia Best of Scandinavia Incoming AS +47 6135 2207 South Africa Tourism Tattler (Pty) Ltd. +27 32 8150414 Spain COMIMAG S.L. +34 93 237 47 82 Thailand New Base Thailand +66 2 252 3970 UK/Ireland/Iceland Mercury Publicity +44 20 7611 1900
You can also read