DIGITAL SOCIAL MEDIA EDM'S MAGAZINES - Mocha Publishing
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Hair By Elle Schoemaker – Stelios Papas Toowong
DIGITAL
SOCIAL MEDIA
EDM’S PRINT
MAGAZINES HAIRBIZ
BEAUTY BIZ
BARBERSHOP
COMPETITIONS INSALON MAGS
HOT SHOTS TEAM
BEAUTY SQUAD
AWARDS
AUSTRALIAN HAIR INDUSTRY AWARDS - CREATIVE
AUSTRALIAN HAIR INDUSTRY AWARDS - BUSINESS
AUSTRALIAN MODERN BARBER AWARDS
AUSTRALIAN BEAUTY INDUSTRY AWARDS
p ubli s hin g
ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS PRINTED AND DIGITAL TRADE
MAGAZINES, MEDIA CHANNELS, EVENTS, AWARDS AND COMPETITIONS TO THE HAIR,
BEAUTY AND BARBER INDUSTRIES
IMPORTANT FACTS
Regular distribution of Magazines to 23,000+ small business
owners, managers, hair stylists, beauty therapists and barbers.
69,000+ Readers across all three titles based on 3:1 readership
30,000+ fans on Facebook all organically achieved
40,000+ followers on Instagram all organically achieved
20,000+ opt in email addresses on mocha email database
mocha publishing is made up of a professional team, who have unparalleled combined
experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.
PUBLISHER ADVERTISING SALES
Linda Woodhead Nina Barbara
linda@mochapublishing.com.au Sales & Marketing Manager
nina@mochapublishing.com.au
EDITORIAL - HAIRBIZ Ph: 0407 497 989
Lousie May - Editor
louise@mochapublishing.com.au ARTWORK
Ph: 0400 919 095 Kellie Woodhead - Art Director
kellie@mochapublishing.com.au
EDITORIAL - BEAUTYBIZ
Clare Lamberth - Editor ADMINISTRATION
clare@mochapublishing.com.au Jess Richmond
Ph: 0414 200 707 Office Manager/PA
jes@mochapublishing.com.au
EDITORIAL - BARBERSHOP
Rex Silver - Editor GENERAL ENQUIRIES
rex@mochapublishing.com.au mail@mochapublishing.com.au
Ph: 0403 604 280
Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212
Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au
PRINT
Hair by Bruno Marc & Marc Antoni Artistic Team
HAIRBIZ
BEAUTY BIZ
BARBERSHOP
INSALON MAGS
HAIRBIZ PRINT Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia. With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. NO. OF COPIES BY STATE NSW 4200 VIC 3450 QLD 2520 SA 1100 WA 990 ACT 150 TAS 120 NT 65 Additional 100 TOTAL 12765 DEADLINES ISSUE EDITORIAL AD COPY In salon Week Commencing Year 15 Issue 1 2021 December 11 December 18 January 18 Year 15 Issue 2 2021 February 12 February 19 March 15 Year 15 Issue 3 2021 April 16 April 23 May 17 Year 15 Issue 4 2021 June 18 June 25 July 12 Year 15 Issue 5 2021 August 13 August 20 September 13 Year 15 Issue 6 2021 October 11 October 18 November 15 Year 16 Issue 1 2022 December 10 December 17 January 17 RATES EXC GST SIZE CASUAL (AUD) Front Cover $4300.00 Front Cover Package (FC, IFC, Pg1) $8050.00 Back Cover $3990.00 Inside Front Cover/Inside Back Cover $3210.00 Double Page Spread $5560.00 Full Page $2920.00 1/2 Page $1760.00 1/3 Page $1320.00 1/4 Page $1020.00 6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000 > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
BEAUTY BIZ PRINT Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. NO. OF COPIES BY STATE NSW 2400 VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200 TOTAL 7530 DEADLINES ISSUE EDITORIAL Ad Copy In salon Week Commencing Year 14 Issue 1 2021 January 18 January 25 February 15 Year 14 Issue 2 2021 March 15 March 22 April 12 Year 14 Issue 3 2021 May 17 May 24 June 14 Year 14 Issue 4 2021 July 12 July 19 August 09 Year 14 Issue 5 2021 September 13 September 21 October 11 Year 14 Issue 6 2021 November 15 November 22 December 13 RATES EXC GST SIZE CASUAL (AUD) Front Cover $4020.00 Front Cover Package (FC, IFC, Pg1) $6570.00 Back Cover $3140.00 Inside Front Cover/Inside Back Cover $2800.00 Double Page Spread $4670.00 Full Page $2550.00 1/2 Page $1460.00 1/3 Page $1160.00 1/4 Page $870.00 6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000 > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
BARBERSHOP PRINT BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia. NO OF COPIES BY CATEGORY MENS HAIR SALONS 940 BARBERSHOPS 2020 UNISEX SALONS (SUBSCRIBED) 1000 ADDITIONAL 125 TOTAL 4085 DEADLINES ISSUE EDITORIAL Ad Copy In Shop Week Commencing Year 10 issue 1 2021 February 05 February 12 March 01 Year 10 issue 2 2021 May 07 May 14 May 31 Year 10 issue 3 2021 August 02 August 09 August 30 Year 10 issue 4 2021 November 01 November 08 November 29 RATES EXC GST SIZE CASUAL (AUD) Front Cover $2200.00 Front Cover Package (FC, IFC, Pg1) $4180.00 Back Cover $1980.00 Inside Front Cover/Inside Back Cover $1760.00 Double Page Spread $2750.00 Full Page $1540.00 1/2 Page $1100.00 1/3 Page $880.00 1/4 Page $660.00 4 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000 > ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION
TECHNICAL DATA PRINT FILE FORMATS Ads to be supplied via email or on usb. If files exceed 10MG please send via a file transfer program such as HIGHTAIL or preferably share with us your DROPBOX file. We prefer files ot be in PDF format but can also accept in EPS, TIFF or InDesign formats. All files must be supplied in CMYK. Any picture elements must be TIFF, JPEG or EPS files. IMAGES All images should be at an appropriate resolution and scale for the output device. For best results your raw images should be at least 300dpi at 100% scaling. ‘Rezing-up’ of images does not always create a better image. Neither does scaling or enlarging. The smaller the image, the less it can be enlarged via scaling or resolution. COLOUR All content should be in either CMYK, or greyscale. Using an RGB workspace can produce unexpected results, and should only be used by experienced art workers. FONTS All fonts should be embedded as standard. There should be no exceptions. BLEED AND TRIM 5mm bleed should be allowed in all artwork, and trim offset should be set to 5mm. Having a trim offset smaller then the bleed amount will defeat the purpose of allowing bleed at all, as your trims will be inside your bleed area. Text to be a minimum of 8mm from edge of page. PROOFS A colour proof can be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour proof is sent with the artwork as a frame of reference for the printer and all files saved as specified. RESPONSIBILITY No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. EDITORIAL Copy should be supplied a minimum of 1 week prior to ad copy deadline. CANCELLATION Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions. NON-RECEIPT OF MATERIAL We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run. INDEMNITY The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months. TERMS Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed. Artwork enquires can be emailed to artwork@mochapublishing.com.au
TECHNICAL DATA PRINT
ADVERTISEMENT SIZES:
A4 MAGAZINE
A4 MAGAZINE (mm) DEPTH x WIDTH (mm)
Full Page 297 x 210
Double Page Spread 297 x 420
NON BLEED MATERIAL (mm) DEPTH x WIDTH (mm)
Full Page 281 x 194
2/3 Page 281 x 124
1/2 Page Vertical 281 x 93
1/2 Page Horizontal 141 x 194
1/3 Page Vertical 281 x 60
1/3 Page Horizontal 94 x 194
1/4 Page square 135 x 90
BLEED MATERIAL (mm) DEPTH x WIDTH (mm)
Plus bleed - minimum of 5mm
DPS Full Page 297 x 420
Full Page 297 x 210
1/2 Page Vertical 297 x 101
1/2 Page Horizontal 149 x 210
1/3 Page Vertical 297 x 68
1/3 Page Horizontal 102 x 210
Text MUST BE a minimum of 8mm from edge of page
All marks to be offset by a minimum of 5mm
Artwork enquires can be emailed to
artwork@mochapublishing.com.au
SINGLE A4 PAGE
297d x 210w
1/3 1/2 2/3 5mm bleed
V V V
281mm 194mm
1/4 Maximum
Text Area
DOUBLE PAGE SPREAD
297d x 420 w
5mm bleed
281mm x 404mm Maximum Text Area
1/2 H (allow 16mm for gutter)
1/3 HINSALON MAGS PRINT
We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought
possible. We have developed a simple six-step plan:
1. We discuss your business objectives.
2. We send through a proposed features list based on our discussion
3. We interview you and your staff if required and assist you in writing your articles
4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary.
5. We design your magazine, and show you proofs for approval.
6. We send your magazine to print and it arrives on the doorstep of your salon(s)
We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page
magazine through to a deluxe magazine to include photographic shoots.
To make publishing your own magazine more cost effective you can source the support of other local retailers or
affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target
marketing to both you and their clients.
Minimum print run is 1000 for a simple 8-24 page booklet
The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional
fee.
“This was such an easy process! I had wanted to do a magazine for such a long time and when Mocha came along
it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel
that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to
fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.”
Sandy Chong, Suki Hairdressing
“When I owned The Art of Hair we would always pride ourselves on client satisfaction and thrive to communicate with
our clients at different levels. As soon as our clients left the salon chair and head out the door, we wanted them
to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty.
From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an
attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing
an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our
in-salon magazine was also used as a promotional tool to target new and potential clients.“
Sharon Blain
In salon magazines can be produced, printed and converted for online for as little as $4000
For more information on In Salon Magazines and costings please contact us.
Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212
Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.auAWARDS
Hair by Dee Parker Attwood – Wieselmann Salon
AHIA Creative
AHIA Business
ABIA
AMIA
AMBAAHIA Business
The Australian Hair Industry Awards - Business, were PRIZES INCLUDE
AWARDS
launched in 2013 to provide the Australian Hair Industry • Beautiful Trophy presented on the night of the AHIA’s
a much needed and often requested benchmark of • Use of the Title of winning category for 12 months
excellence in business on a state by state basis. With • Coveted PR with Lily Blue Communications
27 categories including the Australian Salon Business • Additional prizes
of the Year, these awards culminate in a gala event
now held in October of each year. The awards were SPONSOR RECEIVES
launched due to industry demand and are judged by an The AHIA is available for Sponsorship by category.
independent panel of judges, media, PR and business Sponsorship packages for the AHIA’s is available on
specialists. application
- Exclusive use of the AHIA logo promoting sponsorship
THE CATEGORIES and support on all corporate and promotional literature
- Full logo branding on all advertising and promotion
SALON BUSINESS CATEGORIES regarding the event which includes all pre and post
Australian Salon Business of the Year activity
NSW/ACT Salon Business of the Year - Branding in HAIR BIZ on all pages relating to the
VIC/TAS/SA Salon Business of the Year awards
QLD Salon Business of the Year - Logos on all AHIA promotional activity, brochures,
WA/NT Salon Business of the Year tickets, program, menu etc pre and during the event
Best Eco Salon - Presentation of their individual category award at the
Salon Business Newcomer of the Year gala event in April
- Two free tickets to the gala event
EDUCATION CATEGORIES - Visual branding on the media wall for photos and on
Independent Educator of the Year screens at winners event
Educational Organisation of the Year - Access to all photos post event
Educational Manager of the Year (Product Company) Sponsorship package to include annual advertising
campaign with HAIR BIZ can be discussed by
INDIVIDUAL CATEGORIES contacting us.
Salon Team Member of the Year
Salon Manager/Coordinator of the Year
Business Director/Owner of the Year
Phone: 07 5580 5155
SPECIALIST CATEGORIES Email: mail@mochapublishing.com.au
Best Salon Team of the Year Website: www.mochapublishing.com.au
Best New Salon Design
Best Business Performance
Best Salon Training
Best Customer Care
Best Marketing IMPORTANT DATES
OPEN FOR ENTRY 22/2/20
HAIR PRODUCT CATEGORIES PRODUCT ENTRY DEALINE 24/5/20
Care // Treat // Style
GENERAL ENTRY DEADLINE 12/7/20
VOTED CATEGORY FINALISTS ANNOUNCED 23/8/20
State & National Wholesalers of the Year GALA NIGHT 3/10/20
NOMINATED CATEGORY
AHIA
VS Humanitarian Award
Business
AUSTRALIAN HAIR INDUSTRY AWARDSAHIA Creative
The Australian Hair Industry Awards – Creative will launch AUSTRALIAN HOT SHOTS TEAM
AWARDS
in 2021 and represent the final piece in the puzzle of the Established 2012
comprehensive awards division owned by Mocha which truly
represents excellence in creativity, business, career and
contribution to the hair, beauty and barber industries. PRIZES INCLUDE
• Beautiful Trophy presented on the night of the AHIA’s
The categories in the new Creative AHIA’s will reflect all • Use of the Title of winning category for 12 months
aspects of hairdressing with photographic, creative ability • Coveted PR package with Lily Blue Communications
and written submissions required. • Additional prizes
The gala night will be held on the last night of the SPONSOR RECEIVES
NEW HAIR FESTIVAL on the Queens Birthday weekend, The AHIA is available for Sponsorship. Sponsorship
maintaining the legacy of the most celebrated hair weekend packages for the AHIA’s is available on application
on the Australian Hair Calendar. - Exclusive use of the AHIA - Cretaove logo promoting
sponsorship and support on all corporate and
CREATIVE CATEGORIES promotional literature
- Full logo branding on all advertising and promotion
MAJOR CATEGORIES regarding the event which includes all pre and post
Australian Hairdresser of the Year activity
New Zealand Hairdresser of the Year - Branding in HAIR BIZ on all pages relating to the
awards
STATE CATEGORIES - Logos on all AHIA promotional activity, brochures,
NSW-ACT Hairdresser of the Year tickets, program, menu etc pre and during the event -
VIC Hairdresser of the Year Presentation of category at the gala event in April
QLD Hairdresser of the Year - Two free tickets to the gala event
SA-TAS Hairdresser of the Year - Visual branding on the media wall for photos and on
WA-NT Hairdresser of the Year screens at winners event
- Access to all photos post event
INDIVIDUAL CATEGORIES - Additional Creative Opportunities
Apprentice of the Year Sponsorship package to include an annual advertising
New Creative Talent of the Year campaign with HAIR BIZ can be discussed by contacting
Men’s Hair Specialist of the Year us.
Colour Expert of the Year
Avant Garde Hairdresser of the Year
Independent Stylist of the Year IMPORTANT DATES
Master Cutter of the Year OPEN FOR ENTRY 7/12/20
ROUND 1 PHOTOGRAPHIC ENTRY DEADLINE
COMBINED CATEGORIES 22/3/21
Best Colab of the Year ROUND 1 FINALISTS ANNOUNCED 19/4/21
Creative Team of the Year
ROUND 2 WRITTEN SUBMISSION ENTRY
VOTED CATEGORY DEADLINE 17/5/21
Photographic Collection of the Year (Peoples GALA NIGHT 14/6/21
Choice)
Phone: 07 5580 5155
NOMINATED CATEGORIES
Hall of Fame Email: mail@mochapublishing.com.au
International Hairdresser of the Year Website: www.mochapublishing.com.auABIA AWARDS
The ABIA (Australian Beauty Industry Awards) were AMIA Categories
launched in 2012 to provide the Australian Beauty Australian Make Up Artist of the Year
Industry a much needed and often requested benchmark Bridal/Formal Make Up Artist of the Year
of excellence. With 27 categories including the annual Fantasy/Special Effects Make Up Artist of the Year
Hall of Fame award, these awards culminate in a High Fashion/Editorial Make Up Artist of the Year
gala event following the last day of the International
Beauty Expo in August in Sydney. The awards were PRIZES INCLUDE
launched due to industry demand and are judged by • Beautiful Trophy presented on the night of the ABIA’s
an independent panel of judges, beauty editors and • Use of the Title of winning category for 12 months
business specialists. • Coveted PR package by Lily Blue Communications
ABIA CATEGORIES SPONSORSHIP
The ABIA is available for Sponsorship by category.
SALON BUSINESS CATEGORIES Sponsorship packages are available on application
Australian Salon/Spa Business of the Year (4 Treatment
Rooms or less) Sponsors receive:-
Australian Salon/Spa Business of the Year (5 Treatment • Exclusive Sponsorship of one award in the Australian
Rooms or more) Beauty Industry Awards
State Salon/Spa Business of the Year (4 Treatment • Exclusive use of the ABIA logo promoting sponsorship
Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT and support on all corporate and promotional literature
State Salon/Spa Business of the Year (5 Treatment for 12 months
Rooms or more) NSW/ACT, VIC/TAS/SA, QLD, SA, • Full logo branding on all advertising and promotion
WA/NT regarding the event which includes all pre and post
Best Tanning Salon/Service of the Year activity
Best Eco Salon • 12 months worth of branding in Beauty Biz on all
pages relating to the awards
EDUCATION CATEGORIES • Logos on all ABIA promotional activity, brochures,
Individual Educator of the Year tickets, program, menu etc pre and during the event
Organisation Educator of the Year • Presentation of award at the winners event in August
• Two free tickets to the gala event
INDIVIDUAL CATEGORIES • Visual branding on the media wall for photos and on
Beauty Therapist of the Year screens at winners event Access to all photos post
Salon Manager / Coordinator of the Year - Salon Team of event
the Year • Sponsorship packages to include annual advertising
Owner/Director of the Year campaign with Beauty Biz can be discussed by
Cosmetic Tattooist of the Year contacting us.
SPECIALIST CATEGORIES Sponsorship packages to include annual advertising
Best Customer Care Award campaign with Beauty Biz can be discussed by
Best Marketing Award contacting us.
Best Salon Training Award
IMPORTANT DATES
VOTED CATEGORY OPEN FOR ENTRY 71/2/21
State & National Wholesalers of the Year ENTRY DEADLINE 10/5/21
FINALISTS ANNOUNCED 28/6/21
NOMINATED CATEGORY
Hall of Fame GALA NIGHT 29/8/21
Humanitarian Award
Special Recognition Award Phone: 07 5580 5155
Email: mail@mochapublishing.com.au
Website: www.mochapublishing.com.au
ABIA
AUSTRALIAN BEAUTY INDUSTRY AWARDSAMBA
A NEW Awards Program for 2021 for the Barber and AMBA Professional Product Awards
AWARDS
Men’s hairdressing industry. SPONSORED BY MOCHA PUBLISHING (All products
Salon Owners have voiced strong opinion on how the must be in liquid, paste or oil form for repackaging)
AHIA’s and ABIA’s allow them to look at their business Products will be repackaged in clean skin containers,
under a microscope during the entry process and gain ready for testing and sent to members of the media
valuable recognition as finalists and winners both within and other industry experts for a period of judging. Entry
the industry but more importantly to consumers and Deadline for product judging is earlier than the usual
potential clients. deadline to allow for testing time
We believe it’s now the turn of the Modern Barber and
Mens Hairdresser to get the same recognition and be The Categories
allowed to experience the submission process to show HAIR CARE - Best Shampoo and Conditioner pair or 2
excellence in both Business and Creative skills through in one product
written submissions and Photographic Collections. HAIR STYLE - Best Styling Product. Entries can
include:- Styling Wax, Cream or Paste
We will be launching the 2021 AMBA’s, a multi- BEARD CARE - Best Beard Care Product. Entries can
sponsored event that will be held in November 2021, include:- Oil, Wax, Cream or Paste
Melbourne. This will coincide with the well-known charity
MOVEMBER who we are linking with as our chosen PRIZES INCLUDE
charity of choice. • Beautiful Trophy presented on the night of the
AMBA’s
IMPORTANT DATES • Use of the Title of winning category for 12 months
OPEN FOR ENTRY 22/2/21 • Coveted PR Package with Lily Blue Communications
PRODUCT ENTRY DEADLINE 10/5/21 The AMBA is available for Sponsorship by category.
GENERAL ENTRY DEADLINE 2/8/21 Sponsorship packages are available on application
FINALISTS ANNOUNCED 20/9/21 Sponsors receive:-
AWARDS NIGHT 7/11/21 • Exclusive Sponsorship of one award in the Australian
Modern Barber Awards
CATEGORIES • Exclusive use of the AMBA logo promoting sponsorship
and support on all corporate and promotional literature for
Photographic and Submission 12 months
Australian Modern Barber of the Year • Full logo branding on all advertising and promotion
Australian Modern Barber Business of the Year regarding the event which includes all pre and post
activity
Photographic Only • 12 months worth of branding in Barbershop on all
Best Mens Collection Classic pages relating to the awards
Best Mens Collection Freestyle • Logos on all AMBA promotional activity, brochures,
Best Team Collection tickets, program, menu etc pre and during the event
Best Mens Collection Junior • Presentation of award at the winners event in November
• Two free tickets to the awards event
Business Categories • Visual branding on the media wall for photos and on
Best Director or Owner of the Year screens at winners event Access to all photos post event
Best Customer Care
Best Men’s Educator of the Year Sponsorship packages to include annual advertising
Best Barbershop Design of the Year campaign with Barbershop can be discussed by
contacting us.
Nominated Category
Special Recognition – unavailable for sponsorship Phone: 07 5580 5155
Email: mail@mochapublishing.com.au
Website: www.mochapublishing.com.auCOMPETITIONS
Hair by Sam James – SJ Establishment
HOT SHOTS
BEAUTY SQUADHOTSHOTS
The annual HOT SHOTS hair competition is aimed
COMPETITIONS
at the youth of our hair industry, so as to assist HOT SHOTS 2018
young hairdressers on their road to fame and fortune. RYAN KING, AMANDA O’CONNOR, TRAVIS BANDIERA
Hairdressers 30 years of age and under submit their & NIKKI PORTER
collections and work for the previous 12 months by
entering one of the four categories:- The Stylist, The HOT SHOTS 2019
Cutter, The Colourist and The Visionary. NICOLE LAMERS, JACK HORTON, ZOE WILDE &
Winners are announced at the Australian Hair Industry ELLE SCHOEMAKER
Awards (AHIA’s) on the night of Hair Biz Forum by
international guests and industry leaders. HOT SHOT winners receive a stylish trophy and coveted
coverage in HAIRBIZ as well as other leading trade
HOT SHOTS 2012 and consumer magazines. The 4 winning HOT SHOTS
JULES TOGNINI, LISA MUSCAT & JORDAN HONE receive a full electrical kit, $4000+ worth of Scissors
with training, full styling product kit, session extension
HOT SHOTS 2013 kit and Clipper kit. The HOT SHOTS also are given
JULES TOGNINI, JORDAN HONE, RICHI GRISILLO & a huge opportunity to spend time with amazing national
KRISTY FURNISS and international mentors at the HOT SHOT HOUSE
for 3 days right after Hair Expo and of course a place
HOT SHOTS 2014 on the hairdressing’s HOT SHOT list, pushing them
NADIA SEMANIC, UROS MIKIC, VERONICA GOJAK, & overnight to the forefront of the industry. A creative
CATE CHAPMAN prize is also given which in the past has included
invitation to Goldwell’s International Destination Global
HOT SHOTS 2015 Zoom and a photoshoot with Andrew O’Toole.
MISSY VEYRET, SHANNON WILLIAMS, LAUREN The HOT SHOTS HOUSE is an amazing experience
COOPER & MARY ALAMINE where iconic mentors are invited into the house to
spend time with the winners in a unique up close
HOT SHOTS 2016 and personal session. The HOT SHOTS also take
SAM JAMES, BRODIE LEE STUBBINS, CLAYTON part in an exclusive photoshoot may also be offered
WHEELER & HUNG TRAN further opportunities throughout the year in terms of
complimentary placement on high end educational
HOT SHOTS 2017 courses, performing in shows or assisting some of the
IDY DUONG, CHERIE FALCO, ANTHEA ALLEN & icons within the industry in shoots, shows and seminars.
DION LABELLABEAUTY SQUAD COMPETITIONS
The annual BEAUTY SQUAD competition is aimed at the youth of the beauty industry, so as to assist young
beauty therapists on their road to career success. Beauty Therapists, 35 years of age and under enter via an
online submission showing their career history and work carried out over the previous 12 months as well as future
goals and aspirations. Entering the Beauty Squad Competition gives them the chance to be one of the team of 4,
and win prizes from all sponsors including beauty equipment, skincare, make up, lash and tanning products.
Winners are announced online and in print and an acknowledgement trophy is presented at the ABIA’s in front of
all guests and industry leaders.
The BEAUTY SQUAD team members are also are given a huge opportunity to spend time with amazing national
and international mentors at the BEAUTY SQUAD HOUSE for 3 days rand of course a place on the coveted
BEAUTY SQUAD list, pushing them overnight to the forefront of the industry. The HOUSE is an amazing
experience where iconic mentors are invited into the house to spend time with the winners in a unique up close
and personal session.
This initiative is sponsored by a cross section of product and service suppliers who will be active within the
program.
2021 BEAUTY SQUAD DATES
OPEN FOR ENTRY 1/2/21
ENTRY DEADLINE 10/5/21
WINNERS ANNOUNCED 4/6/21
Beauty SquadDIGITAL
Hair By Nathan Cherrington – Salon Zephyr
SOCIAL MEDIA
EDM’S
MAGAZINESDIGITAL
EDMs SOCIAL MEDIA
Our email databases have been created from our existing We are happy to share our social network with you and
readers, clients, opt in from social media and our website, offer sponsored posting and stories
opt in from trade shows and an extensive telemarketing
campaign to the industry. 1 X POST/STORY $220 PER PLATFORM
We can now provide your brand the opportunity to Rates for Daily campaigns are available POA
distribute a personalised email marketing message instantly
to our hair and/or beauty database. You supply us the Facebook
text, images(s) logo, call to action and interactive url link Mocha Publishing
or contact details. Hair Biz
We will compile the EDM and send to you for approval Beauty Biz
EDM’s are limited to one per week from mocha to each Barbershop
database. The Social Hair Network
Mocha will send a maximum of 2 emails per week to Australian Beauty Industry Awards
both of our databases. Australian Hair Industry Awards
Instagram
SOLUS EDMS hairbizmagazine
beautybizmagazine
Hair thesocial.hairnetwork
Target Market - 11,200+ Cost of one EDM - $1100 barbershopmag
(inclusive of artwork and gst) australianbeautyindustryawards
australianhairindustryawards
Beauty
Target Market – 7,800+ Cost of one EDM - $880 Youtubechannel
(inclusive of artwork and gst) MochaPublishing
Combined Hair & Beauty CONTRACT ADVERTISERS
Cost of EDM - $1650 If you have a facebook page you are welcome to share
(inclusive of artwork and gst) on any of our pages up to twice per week and we will in
turn on-share so your post is seen in our newsfeed on
COMBINED EDMS facebook.
We are launching in 2020 a new EDM program which # any of our instagram pages and we will post your pics
will include messages from 4 companies per EDM, sent and posts
on a Sunday for best opening time on a Sunday or
Monday. These 2 days have been identified as the best DIGITAL MAGAZINE
days for open and click rate with the hair and beauty Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP
industries as they do not fall into the usual B2B category. will also be uploaded to our website in digital formal,
The time they do their ‘office’ work and open emails is showed to our email database & on social media.
on a Sunday and Monday when they are not in the salon
itself. For Information on open and click rates please
contact us: mail@mochapublishing.com.au
As one of 4 featured boxes in the EDM the details are:-
Box Graphic – 1 headline 1 image and up to 25 words
with URL link to website/video/pdf etc etc
Hair
Target Market - 11,200+ Cost of one box on a 4 way
EDM - $440 (inclusive of artwork and gst)
Beauty
Target Market – 7,800+ Cost of one box on a 4 way
EDM - $330 (inclusive of artwork and gst)
Click here for content requirements for EDM
https://www.mochapublishing.com.au/application/
files/4316/0463/7954/EDM_info_compressed.pdfp ubli s hin g
THE INDUSTRY LEADERS PROUDLY BRINGING YOU
MAGAZINES & EVENTS FOR THE HAIR, BEAUTY & BARBER INDUSTRY
Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212
Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.auYou can also read
